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Компания Telefonica

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IINEIANEEE AINOAeA?NOAAIIUE EINOEOOO IAAEAeOIA?IAeIUO IOIIOAIEE

( OIEAA?NEOAO )

TELEFONICA

nooaeaioa O eo?na II

7 ae. a?oiiu

Caieyineiai A. A.

iao/iue ?oeiaiaeeoaeue

naieia?neeo caiyoee

Iiiaaeaeei A. I.

IINEAA, 1997a.

Iaeaaeaiea

1. Aaaaeaiea
no?.3

I. Grupo Telefonica
no?.3-4

O. Iaaeaeoia?iaeiay aeayoaeueiinoue eiiiaiee
no?.4-5

1O. O/anoea eiiiaiee Telefonica a iaaeaeoia?iaeiuo i?iaeoao:

no?.5-7

A?aaioeia

A?aceeey

*eee

Ia?o

Ioy?oi-?eei

Aaianoyea

Eieoiaey

NOA

?oiuiey

Ii?ooaaeey

?inney

O. Nioeeaeueiay aeayoaeueiinoue eiiiaiee Telefonica.
no?.7-8

O1. Caeeth/aiea.
co?.8

1. Aaaaeaiea.

A nia?aiaiiii ie?a eioi?iaoeey – iniiaiie aeaeaaoaeue i?ia?anna. E
oio, eoi ath aeaaeaao, iieo/aao ana i?aeiouanoaa a ?acaeoee naiaai
aeciana. Ii iaeoe enoi/iee eioi?iaoeee – yoi eeoue ia/aei iooe e oniaoo,
o. e. cei?inoue e eiioeaeaioeeaeueiinoue iieo/aiey eioi?iaoeee – yoi
oiaea iaeii ec aaaeiuo neaaaaiuo oniaoa. E eiaiii iiene eiiiaiee,
eioi?ay aoaeao inouanoaeyoue aeinoaaeo eioi?iaoeee iio?aaeoaeth yaeyaony
eaiiai i?aoeiiaaiey aeey iiiaeo i?aaei?eieiaoaeae eae ia iaoeeiiaeueiii,
oae e ia iaaeiaoeeiiaeueiii o?iaiyo. A ianoiyuaa a?aiy nouanoaoao ianna
eiiiaiee, niaoeeaeece?othueony ia ia?aaea/e eioi?iaoeee, ii iaania/eoue
aunieee o?iaaiue nayce iaaeaeo enoi/ieeii eioi?iaoeee e aa iio?aaeoaeai
iiaoo aeaeaei ia ana. Iaeiie ec eiiiaiee, eioi?ay i?aaeeaaaao naiei
eeeaioa aeaenoaeoaeueii aunieee o?iaaiue ianeoaeeaaiey, yaeyaony
Telefonica de

Espana – eeaea? ia aioo?aiiai ?uiea oaeaeiiioieeaoeee Eniaiee, a oae aea
iaeia ec e?oiiaeoeo eiiiaiee ia ie?iaii ?uiea.

Aeaiiay ?aaioa iaienaia ia iniiaa aeaiiuo, acyouo ec aaeaaiaeiuo
io/aoia Departamento de Patrocinio y Proeccion Social de Telefonica,
aacao Eiiia?naio-Daily e EL PAIS, eioi?ua iaiaeiie?aoii cao?aaeaaee ia
naieo no?aieoeao aii?in i aeayoaeueiinoe Telefonica, ia?niaeoeaao aa
?acaeoey e aiaae?aiey ia ?inneeneee ?uiie oaeaeiiioieeaoeee.

I. Grupo Telefonica.

Telefonica naaiaeiy – eeaea? a oaeaeiiioieeaoeeyo e iaeia ec ia?auo
/anoiuo eiiiaiee a Eniaiee ii eiee/anoao neoaeaueo ( 92.148 ia
31.12.1996 ), ii iau?io aeoeaia ( nauoa 4 aeeeeiiia ianao ) e ii
aeoeeiia?iiio eaieoaeo, ninoaaeythuaio 470.000 ieeeeiiia ianao.

Telefonica eioe?oaony ia anao eniaineeo ae?aeao, iiauoay cia/aiea
Eniaiee ia ie?iauo ?uieao ia?ae/iuo i?iaeaae a Iueth-Ei?ea, Oieei,
Ia?eaea e O?aieoo?oa.

Ia?aiia/aeueii eiiiaiey i?eiaaeeaaeaea ITT, ii eniaineia
i?aaeoaeuenoai caoaaoeei eiio?ieueiue iaeao aeoeee eiiiaiee. A 1995a.
aeiey o/anoea ainoaea?noaa a oi?aaeaiee eiiiaieae auea nie?auaia aei
25%, /oi iicaieeei iaeioi?ui eniaineei oeiainiaui no?oeoo?ai oaaee/eoue
eo i?enoonoaea a eiiiaiee. Aea?aeaoaeyie aeoeee yaeythony: ainoaea?noai
– 21%, Agentaria – 5,2%, La Caixa – 5%, BBV – 5%, eioi?ua, ii anae
aeaeeiinoe, aoaeoo i?aiaeaaeaoue a oieaeeiaa, /oi a eiia/iii eoiaa
iicaieeo ei aeeyoue ia oi?aaeaiea eiiiaieae, /enei aeoeeiia?ia eioi?ie a
ianoiyuaa a?aiy i?eaeeaeaaony e ieeeeiio, aeioiae ii iia?aoeeyi
ninoaaeyao ia 1996a. 2,006 aeeeeiiia ianao, a /enoay i?eaueue – 160.282
ieeeeiia ianao.

El Grupo Telefonica ianeoaeeaaao aieaa 26,5ieeeeiiia oaeaoiiiuo
eeiee eae a Eniaiee, oae e ca a? i?aaeaeaie. Eaieoae Telefonica
i?enoonoaoao a eiiiaieyo-iia?aoi?ao a ?yaea no?ai Eaoeineie Aia?eea,
NOA, Ii?ooaaeee e ?oiuiee.

Telefonica Moviles ianeoaeeaaao ieiei 2 ieeeeiiia nioiauo iiia?ia a
nenoaia MoviLine e MoviStar, yaeyynue eeaea?ii a Aa?iia ii o?iaith
?inoa.

ssaeyynue ieiia?ii ia?aaea/e eioi?iaoeee ii naiae naoe IBERPAC a
Aa?iia, Telefonica oae aea aeaaeaao iaeiie ec ia?auo ie?iauo iiaeaiaeiuo
eaaaeueiuo naoae, ianeoaeeaay 134 ieeeeiia ei iineaaeiae.

El Grupo Telefonica – iauaaeeiaiea, a eioi?ia aoiaeeo aieaa 30
i?aaei?eyoee-oeeeaeia Telefonica de Espana. Yoe i?aaei?eyoey
i?aaenoaaeytho niaie aeaeoth no?oeoo?o, niiniaioth aaeaeaaoii
?aaae?iaaoue ia iaeaeoea eciaiaiey ?uiea oaeaeiiioieeaoeeiiiuo oneoa e
i?aaeeaaaoue eiieo?aioii niiniaiua oneoae naiei eeeaioai.

O. Iaaeaeoia?iaeiay aeayoaeueiinoue eiiiaiee.

Telefonica nin?aaeioi/eea naie oneeey e eiaanoeoeee ia
eaoeiiaia?eeaineii ?uiea, aaea a? i?enoonoaea iaia?oaeeaaaony iai?yioth
eee einaaiii, o.a. /a?ac oeeeaeu Telefonica Internacional, oi?aaeythuea
ianoiuie eiiiaieyie-iia?aoi?aie ( A?aaioeia, *eee, Eieoiaey, Aaianoyea,
A?aceeey e Ioy?oi-?eei ). Oaeoe/anee Telefonica eiaao a Eaoeineie
Aia?eea aieueoa eeeaioia, /ai ethaay ec ianoiuo eiiiaiee, e ianeoaeeaaao
aieaa 10 ieeeeiiia oaeaoiiiuo eeiee, aieaa 900.000 eeeaioia,
iieuecothueony oneoaaie nioiaie nayce, e aieaa 1 ieeeeiia,
iiaeeeth/eaoeony e eaaaeueiiio oaeaaeaeaieth a A?aaioeia, *eee e Ia?o.
Oaeei ia?acii, iaaeaeoia?iaeiay no?aoaaey ?acaeoey eiiiaiee Telefonica
i?eiineo ?acoeueoaou, aeaeay a? iaeiei ec ie?iauo eeaea?ia a iaeanoe
oaeaeiiioieeaoeee.

E?iia i?iieeiiaaiey ia eaoeiiaia?eeaineee ?uiie Telefonica
i?aaei?eiyea ?yae oaaia ii inaiaieth aa?iiaeneeo e naaa?iaia?eeaineeo
?uieia oaeaeiiioieeaoeee. A /anoiinoe, auee caeeth/aiu enoi?e/aneea
aeiaiai?u i nicaeaiee aeueyinia n British Telekom ( BT ) e
caaa?iaia?eeaineie eiiiaieae MCI, /oi yaeeinue aaaeiie aaoie a ?acaeoee
Grupo Telefonica e oe?aieea a? ia ianoaeaeaaiua iiceoeee eeaea?a ia
eniaii-aiai?yuai ?uiea. Iiaue aeueyin, eioi?ue yaeyaony aoi?ui ii
aaee/eia ie?iaui iauaaeeiaieai ia ?uiea oaeaeiiioieeaoeee, aeae
Telefonica aeinooi ia eniaineee ?uiie a NOA e ioe?uaaao iiaua
aiciiaeiinoe caeeth/aiey auaiaeiuo aeiaiai?ia a Aa?iia.

Ii aeiaiai?o, iiaeienaiiiio iaaeaeo Telefonica Internacional e MCI,
ia?aay iieo/eea 50% a Telefonica Panamericana-MCI – i?aaei?eyoea, iiae
oi?aaeaieai eioi?iai ieacuaaaony naoue Panamericana. Oaeei ia?acii
Telefonica niiaeao aaanoe Eaoeineoth Aia?eeo a ie?iaie ?uiie
oaeaeiiioieeaoeee. Oaeaea, aeaaiaea?y yoiio niaeaoaieth, Telefonica
Internacional iieo/eea aeinooi ia Iaeneeaineee ?uiie e nae/an aeaaeaao
33% Avantel – niaianoiia i?aaei?eyoea iaaeaeo MCI e oeiainiaie a?oiiie
Banamex.

N ae?oaie noi?iiu, Telefonica caeeth/eea aeiaiai? i nio?oaeie/anoaa
n Portugal Telecom aeey au? aieueoaai oaaee/aiey naiaai i?enoonoaey a
Eaoeineie Aia?eea, iniaaiii a A?aceeee. Aeiaiai? oaeaea i?aaeoniao?eaaao
?anniio?aiea niaianoiuo aeaenoaee ia Eaa?eeneii iieoino?iaa e a Iaa?eaa.
Ni naiae noi?iiu Telecom Portugal oiaea caeeth/ee niaeaoaiea n BT-MCI ia
eaeaioe/iuo oneiaeyo.

1O. O/anoea eiiiaiee Telefonica a iaaeaeoia?iaeiuo i?iaeoao.

A?aaioeia. Telefonica i?enoonoaoao a A?aaioeia ii n?aaenoaai Telefonica
de Argentina n iiya?y 1990a., aaea ianeoaeeaaao eeiee ia thaa no?aiu.
Telefonica de Argentina i?aaeeaaaao iniiaiua oneoae e iaeaaeaao 50%
iaaeaeoia?iaeiuo eiiiaiee-eiioeanneiia?ia ( TELINTAR ), i?ia?anneaiua
oneoae ( STARTEL ), oneoae nioiaie nayce ( MOVISTAR ) e iaeaaeaao 80%
i?aaei?eyoey Paginas Doradas, i?aaeeaaathuaai oneoae aeaeouo no?aieoe.
Oaeaea o/anoaoao a TYSSA – i?aaei?eyoee, i?aaeinoaaeythuai oneoae
aieiniaie, oeeo?iaie e aeaeai eioi?iaoeee aeey e?oiiuo eiiiaiee,
aeaaeaao 100% TCP – i?aaei?eyoea, i?aaeeaaathuaa oneoae iiaeeueiie nayce
a thaeiuo iaeanoyo A?aaioeiu. Telefonica de Argentina ianeoaeeaaao aieaa
/ai 3,7 ieeeeiia oaeaoiiiuo eeiee e 130000 nioiauo oaeaoiiia a
A?aaioeia. Ia eaaeaeua 100 a?aaioeioeaa i?eoiaeeony 20 oaeaoiiiuo eeiee.

A?aceeey. El Grupo Telefonica, niaianoii n Telefonica Internacional, la
Compania de Telecomunicacioes de Chile, Telefonica de Argentina, RBC e
Citicorp o/anoaoao a Companhia Riograndense de Telecomunicacones (CRT),
iaeaaeay 35% eaieoaea e i?aaii aieina. CRT – e?oiiaeoay
eiiiaiey-iia?aoi? a A?aceeee. Iia i?aaeeaaaao ai?iaeneoth e
iaaeaeoai?iaeithth naycue, oneoae nioiaie nayce, ia?aaea/o aeaiiuo aeey
i?aaiecaoeee, ianeoaeeaaao oaeaoiiu-aaoiiaou e i?aaeeaaaao oneoae
aeaeouo no?aieoe. La Companhia Riograndense de Telecomunicacoes ia
eiiaoe 1996 aiaea ianeoaeeaaea 180.000 eeeaioia, iieuecothueony nioiauie
oaeaoiiaie, e aieaa /ai 780.000 oaeaoiiiuo eeiee.

*eee. La Compania de Telecomunicaciones de Chile (CTC) – iniiaiie
iia?aoi? *eee. Yoi i?aaei?eyoea, a eioi?ii Telefonica aeaaeaao 43%
eaieoaea, i?aaeeaaaao ianoiua e iaaeaeoia?iaeiua oneoae ii n?aaenoaai
CTC-Mundo. CTC oaeaea i?aaeeaaaao iiaeeueioth naycue, /anoiua
ae?ooaeueiua naoe e servicios de valor anadido. CTC ianeoaeeaaao aieaa
/ai 2 ieeeeiia oaeaoiiiuo eeiee e 100.000 eeeaioia, iieuecothueony
iiaeeueiie naycueth.

Ia?o. El Grupo Telefonica i?enoonoaoao a Ia?o n 1994 aiaea, oi anoue n
ia/aea ?aaiou CPT y ENTEL-PERU. ?acoeueoaoii aeayoaeueiinoe iineaaeieo
noaea Telefonica del Peru – iia?aoi?, i?aaeeaaathuee eae ianoiua, oae e
iaaeaeoia?iaeiua oneoae nayce ai an?i Ia?o. Telefonica de Peru ia 35%
iaoiaeeony iiae aeeyieai Telefonica Internacional e i?aaeeaaaao oneoae
nioiaie nayce eae a Eeia, oae e a ae?oaeo e?oiiuo ai?iaeao no?aiu,
ianeoaeeaay aieaa50.000 eeeaioia. Telefonica del Peru oaeaea
i?aaeeaaaao naiei eeeaioai neaaeothuea oneoae: ia?aaea/a aeaiiuo,
oaeaen, oaeaa?ao, ?aaeeiaauaiea e eaaaeueiia oaeaaeaeaiea.

Ioy?oi-?eei. Telefonica i?enoonoaoao ia ?uiea oaeaeiiioieeaoeee a
Ioy?oi-?eei /a?ac eiiiaieth Telefonica Larga Distancia (TLD). 79%
eaieoaea TLD i?eiaaeeaaeeo Telefonica Internacional de Espana.
Inoaeueiua 21% i?eiaaeeaaeao ainoaea?noao, eioi?ia a 1995 aiaeo i?eciaei
TLD aeaaiie oaeaoiiiie eiiiaieae no?aiu e iaaeaeeea a? aieueoeie
naiaiaeaie.

Aaianoyea. CANTV – iia?aoi? a Aaianoyea. Telefonica o/anoaoao niaianoii
n ae?oaeie eiiiaieyie a CANTV 6,4% eaieoaea. CANTV ianeoaeeaaao ana
oaeaoiiiua eeiee ia oa??eoi?ee no?aiu ( 3 ieeeeiia iau/iuo e 170.000
nioiauo ), i?aaeeaaay aioo?eai?iaeneoth, iaaeaeoai?iaeioth e
iaaeaeoia?iaeioth nayce. Oaeaea CANTV ianeoaeeaaao ieiei 55.000
oaeaoiiia-aaoiiaoia. E?iia oiai i?aaeeaaaao neaaeothuea oneoae:
ia?aaea/o aeaiiuo ii naoyi, ia?niiaeueiua naoe e servicios de valor
anadido.

Eieoiaey. Telefonica i?enoonoaoao a Eieoiaee /a?ac eiini?oeeoi COCELCO
(35% eaieoaea). Yoi i?aaei?eyoea a yiaa?a 1994 aiaea iieo/eei i?aai ia
ianeoaeeaaiea nioiauo oaeaoiiia ia oa??eoi?ee Eieoiaee e nae/an
ian/eouaaao ieiei 50.000 eeeaioia.

NOA. N 1988 aiaea Telefonica Internacional i?enoonoaoao a Infonet –
eiiiaiee, i?aaeeaaathuae oneoae ia?aaea/e aeaiiuo, iaeaaeay 11,2%
eaieoaea eiiiaiee.

?oiuiey. Iiae eiaiai Telefonica Romania, Telefonica i?enoonoaoao a
?oiuiee n 1992 aiaea, eiay eeoeaiceth ia ianeoaeeaaiea nioiauo
oaeaoiiia.

Ii?ooaaeey. N oeaeueth oeo/oaiey oaeaeiiioieeaoeeiiiuo naoae e ea/anoaa
ianeoaeeaaiey eeeaioia, a yiaa?a 1995 aiaea El Grupo Telefonica
ia?aciaaei Telefonica Sistemas de Portugal ( TSP ). 25% TSP
i?eiaaeeaaeao Telefonica Internacional e 75% – Telefonica Sistemas.
Aeayoaeueiinoue TSP, a ia?aoth i/a?aaeue, iai?aaeaia ia nicaeaiea iiauo
nenoai, naoae e eio?ano?oeoo?u, nenoai aaciianiinoe aeey aieueoeo
ei?ii?aoeee ( aaieia, oeiainiaua i?aaiecaoeee e o. ae. ). E?iia oiai,
Telefonica ii n?aaenoaai Telefonica Internacional c 1992 aiaea iaeaaeaao
15% Nontacted. Yoi i?aaei?eyoea iaeaaeaao eeoeaiceae ia ?aaeeiiiene a
Ii?ooaaeee.

?inney. Iiiuoea Telefonica o/anoaiaaoue a i?eaaoecaoeee eiiiaiee
Naycueeaaano ia aeaea ieeaeeo ?acoeueoaoia. Neaaenoaeai iaoeiaoeee
Aeueo?aaea Eioa – ioaaonoaaiiiai ca i?eaaoecaoeeth Naycueeiaanoa – i?aai
ia i?eaaoecaoeeth auea?ae Iiaenei aaie. Iineianeay i?ieo?aoo?a
aicaoaeeea oaieiaiia aeaei ii oaeoo iacaeiiiiai iieo/aiey Eioii 15
ieeeeiiia ianao io oaaeoea?neiai ecaeaoaeueneiai aeiia, naycaiiiai n
Iiaenei aaieii, eioi?ue e auea?ae i?aai ia i?iaaaeaiea aoeoeeiia ii
i?eaaoecaoeee Naycueeiaanoa. Aeieacaoue aeiiaiinoue Eioa aoaeao neiaeii,
oioy e iiiyoii, /oi aiii?a? ca eieao ii enoi?ee i?eaaoecaoeee a ?innee
ia iiaeao ninoaaeyoue 100.000 aeieea?ia.

O. Nioeeaeueiay aeayoaeueiinoue eiiiaiee Telefonica.

Telefonica eae ia?aia i?aaei?eyoea a Eniaiee ea?aao i/aiue aaaeioth
?ieue a ?acaeoee iauanoaa. Telefonica oi/ao aiineoue naie aeeaae a
?acaeoea iauanoaa ia oieueei iaania/eaay naycue ia aunieii e aeinoieiii
?acaeoie no?aiu o?iaia, ii e iiaeaea?aeeaay ae?oaea eieoeeaoeau,
iieaciua iaiin?aaenoaaiii eaaeaeiio eniaioeo. N yoie oeaeueth Telefonica
?ac?aaioaea na?eth nioeeaeueiuo i?ia?aii niaianoii n ae?oaeie eiiiaieyie
e a ianoiyuaa a?aiy aeoeaii a ieo o/anoaoao. Iniiaiua caaea/e yoeo
i?ia?aii: iiauoaiea o?iaiy a?aiioiinoe e eoeueoo?u ( iaeaa/eoue aeinooi
e iiaui oaoiieiaeyi, aeaeeioaeai e o.ae. ); ?acaeoea iauanoaa (
iiauoaiea o?iaiy aeecie ioaeaeueiuo nei?a ianaeaiey, ia?anaeaiea ec
iaaeaaii?eyoiuo ?aeiiia e o. ae. ); oeo/oaiea aeecie ioaeaeueiuo
eaoaai?ee a?aaeaeai ( ethaeae, ia?aie/aiii aeaaniiniaiuo eee
iaaeaaniiniaiuo, aiciiaeiinoe iauaiey eioi?uo n ae?oaeie i/aiue
ia?aie/aiu ) e o. ae.

O1. Caeeth/aiea.

Oaeei ia?acii, iu aeaeei, /oi eiiiaiey Telefonica a ianoiyuaa a?aiy
yaeyaony iaeiei ec ie?iauo eeaea?ia ia ?uiea oaeaeiiioieeaoeee e
niiniaia i?aaeinoaaeyoue naiei eeeaioai oneoae ia i/aiue aunieii o?iaia.
E anee au Telefonica niiaea iieo/eoue 25% aeoeee Naycueeiaanoa, yoi au
aeaaii?eyoii neacaeinue ia ?acaeoee ?uiea oaeaeiiioieeaoeee a ?innee,
eioi?ue a ianoiyuaa a?aiy iaoiaeeony a iea/aaiii ninoiyiee, e ie iaeia
?inneeneay eiiiaiey ia iiaeao i?aaeinoaaeoue naiei eeeaioia
aeaenoaeoaeueii oi?ioee o?iaaiue ianeoaeeaaiey.

128.546 ianao = $1 ia eiiaoe 1996a.

Aeaiiua ia eiiaoe ia?oa 1996a.

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