Timex Corp. yaeyaony iaeiie ec ia?auo eiiiaiee i?aaenoaaeaoeo ia ?uiie
aeaoaaua, ii iaaeaaeiua iaoaie/aneea /anu. Yoe /anu auee ianniaiai
i?iecaiaenoaa, n iniiaie ia aeaoaaii oaa?aeii nieaaa, a ia ia
eneonnoaaiiuo thaaee?iuo eaiiyo.
Yoe /anu auee oaeaea i?i/iaa anao /ania eioi?ua ecaioiaeyeenue aei ieo
(aac i?eiaiaiey eaiiae). Timex iaia?eaaeenue i?iaeaaaoue yoe /anu a
thaaee?iuo iaaaceiao, aeaeay 30% oi?aiaoth iaaeaaaeo. Iaeiaei thaaee?iua
oe?iu onoaiaaeeaaee oi?aiaoth iaaeaaaeo n?aaeiai a ?acia?a 50%, e
iiyoiio iiiaea ioeacuaaeenue io i?eia?aoaiey yoiai oiaa?a. Oiaaea
eiiiaiey iai?aaeea i?iaeaaee a aioaee, iaaaceiu cai/anoae e aeaaea ia
noaiaeu i?iaeaaoeia neaa?ao. A iaeei iiiaio eiiiaiey nicaeaea naoue
aeeno?eauethoi?ia ii/oe a /aoaa?oue ieeeeiia oi/ae. Yoa
aeeno?eauethoi?neay no?aoaaey, i?eaioe?iaaiiay ia iannu, auea
iiaeaea?aeaia iiuiie ?aeeaiiie eiiiaieae. Yoa eiiiaiey aeaiiino?e?iaaea
i?i/iinoue e iaaeaaeiinoue /ania Timex a ethaie aeeciaiiie neooaoeee.
Oeaeueth yoie eiiiaiee auei oaaaeeoue iio?aaeoaeae a oii, /oi /anu Timex
iiaoo «take a licking and keep ticking», /oi aeineiaii iiaeii ia?aaanoe
eae oi, /oi /anu iiaoo iieo/eoue neeueiue oaea? e i?iaeieaeaoue oeeaoue.
Aua?aiiay no?aoaaey auea ia oio iiiaio i/aiue oniaoiie. A 1960-o aiaeao
Timex i?eiaaeeaaeaei 50% ?uiea NOA e 20% ie?iaiai ?uiea. A 1970 aiaeo
i?eaueue eiiiaiee iinea auieaou iaeiaia ninoaaeea $27 iei. i?e iai?ioa a
$200 iei.
Iinea /aoaa?oe aaea aeiieie?iaaiey ia ?uiea, a 1970-o aiaeao eiiiaiey
noieeioeanue n na?ueaciie eiieo?aioeeae, a ia?aoth i/a?aaeue ni noi?iiu
yeaeo?iiiuo /ania, eioi?ua a ia/aea Timex inoaeeea eae aania?niaeoeaiua.
Ni a?aiaiai, eiaaea eiiiaiey iiiyea aaaeiinoue yoiai iiaiaaaaeaiey e
i?aaenoaaeea naie nianoaaiiua aiaeiaiaua /anu, eieo?aiou oniaee
i?aaenoaaeoue ia ?uiie ai?acaei aieaa niaa?oaiiua iiaeaee.
A 1983 a. aeiey ?uiea
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