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Средства массовой информации

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Naaiaeiy iaeiei ec iniiaiuo yeaiaioia oniaoiie aeayoaeueiinoe
ainoaea?noaaiiuo i?aaiia, iieeoe/aneeo ia?oee, i?aaei?eieiaoaeueneeo e
ae?oaeo i?aaiecaoeee aunooiaao ?ac?aaioea ?acaa?iooie i?ia?aiiu naycae
ni n?aaenoaaie eioi?iaoeee. Aeaenoaeoaeueii, i?aaiecaoeee eee
ioaeaeueiua iieeoe/aneea aeayoaee, onoaiaaeeaathuea aeaonoi?iiiea nayce
n iauanoaaiiinoueth, aeiaeaathony oe?ieie iiioey?iinoe, eiatho
aeaaii?eyoiue eieaeae, iieuecothony aeiaa?eai e oaaaeaieai ianaeaiey,
/oi iaania/eaaao oi?ioaa ioiioaieai e iei n aai noi?iiu.

Ia?aue oaa a ?ac?aaioea oniaoiie i?ia?aiiu naycae ni n?aaenoaaie
eioi?iaoeee caeeth/aaony, a iacia/aiee ?oeiaiaeeoaey, ioaaonoaaiiiai ca
nayce n iauanoaaiiinoueth. Ei aeieaeai auoue /aeiaae, iinoiyiii euouee
iiauo iooae iiauoaiey iiioey?iinoe i?aaiecaoeee, iniaaiii aeaaiaea?y
eiioaeoai ni n?aaenoaaie ianniaie eioi?iaoeee, a oaeaea neaaeyuee ca
oai, /oiau aa aaoi?eoao noaiiaeeny ana aieaa e aieaa aaniiui.

Aoi?ie oaa o?aaoao oiai, /oiau ?oeiaiaenoai i?aaiecaoeee oaeaeyei a?aiy,
iaoiaeeei ?ano?nu e i?eeaaaei iaeneioi oneeee, iaiaoiaeeiuo aeey
oniaoiiai ?ani?ino?aiaiey eioi?iaoeee i iae.

Eae oieueei yoe aeaa oaaa naeaeaiu, ianooiaao ia?eiae iinoiyiiiai
eniieueciaaiey eino?oiaioa?ey naycae n iauanoaaiiinoueth e n?aaenoaaie
eioi?iaoeee ia iieueco eiie?aoiui iio?aaiinoyi i?aaiecaoeee.

O?oaeii i?aaenoaaeoue naaa, eaeia eiee/anoai eioi?iaoeee ia?ooeaaaony
iuia ia iau/iiai /aeiaaea. Neaaeai, a NOA aaeaaiaeii ecaeaaony 50 oun.
iiauo iaeiaiiaaiee eiea. Ca oaeie aea io?acie a?aiaie aia?eeaineee
?aaaiie aeaeeo ii oaeaaeci?o 20 oun. ?aeeaiiuo eeeiia. A no?aia
ia/aoaaony aieaa 12 oun. aeo?iaeia e 2000 aacao, ?aaioaao ieiei 10 oun.
?aaeeinoaioeee, nauoa 1200 oaeanoaioeee iinueatho naie neaiaeu a yoe?.
Yoe e iiiaea ae?oaea n?aaenoaa, e eaiaeu ?ani?ino?aiaiey eioi?iaoeee,
i?aaenoaaeythuea niaie eiiioieeaoeaiua nenoaiu, iai?a?uaii ?acaeaathony.
A iineaaeiaa a?aiy i/aiue ?ani?ino?aiaiiuie noaee eiiiuethoa?iua
eioi?iaoeeiiiua naoe. E eaaeaeia ec yoeo n?aaenoa no?aieony i?eaea/ue e
naaa aieiaiea aoaeeoi?ee.

Iiieii eiee/anoaaiiiai ?inoa n?aaenoa e eaiaeia eioi?iaoeee, eo
oaoie/aneiai ia?ainiauaiey, iu iinoaiaiii ia?aoiaeei e iieeoe/aneiio
ieth?aeecio. Ia?yaeo n ainoaea?noaaiiuie, iacaaeneiuie e eiiia?/aneeie
eaiaeaie eioi?iaoeee iaaethaeaaony ?anoe?aiea e?oaa ia/aoiuo ecaeaiee
iieeoe/aneeo ia?oee e iauanoaaiiuo i?aaiecaoeee, oneeaiea eo aeeyiey ia
oi?ie?iaaiea iauanoaaiiiai iiaiey. Ana yoi naeaeaoaeuenoaoao i oii, /oi
/aeiaae a naiae iianaaeiaaiie aeecie noaeeeaaaony n iai?a?uaii ?anoouei
iioieii niiauaiee, ia?auaiee e i?ecuaia. Aa?iyoii, iiaeii ooaa?aeaeaoue,
/oi eaaeaeue ec ian aaeaaeiaaii iiiaaeaao iiae aeeyiea eee ieacuaaaony
ieoaiueth aeey nioai e nioai ?aciiia?aciuo niiauaiee.

A ana ee iie ioaeiu ?yaeiaiio /aeiaaeo? ?acoiaaony, iao. Iiiaea ethaee
i?inoi ioai?aaeeaathony io iiiaeanoaa iioieia eioi?iaoeee, a eioi?ie iie
iaei eee aiana ia caeioa?aniaaiu. Iiiaeanoai niiauaiee aoaeoo i?iiouaiu
iioiio, /oi /aeiaae oaea/ai ae?oaeie aeaeaie e iii?inoo “ioeeth/aaony”.
Ii ana ?aaii aieiaiea /aeiaaea inoaaony iauaeoii aaoaiie eiieo?aioeee.
Iineieueeo eiieo?aioia neeoeii iiiai e /aeiaaeo ia anaaaea eaaei
oaeaaony caueoeoueny io iaoenea oao, eoi ioioeony ca aai aieiaieai, ii
auioaeaeai iiaeoiaeeoue e eioi?iaoeee ecae?aoaeueii e aeaaea ieacuaaoue
nii?ioeaeaiea. Ia ana iiaoo i?iaeoueny neaicue oaeoth caueoo. Aua
iaiueoaa /enei “ioioieeia” niiniaii ieacaoue aicaeaenoaea ia /aeiaaea,
ia oaeeaeoaeueii iiyoiio, /oi iaeioi?ua niaoeeaeenou ii aii?inai
eiiioieeaoeee ia?aeee iauanoaaiiinoue “oi?yiie ioaeeeie”.

A oaeie caoeaieaiiie niiauaieyie n?aaea i?eoiaeeony aanoe eiieo?aioioth
ai?ueao e n?aaenoaai eiiioieeaoeee, eioi?uie iieuecothony iey?iaiu. Eo
caaeaiea, ai-ia?auo, caeeth/aaony a oii, /oiau i?eaea/ue e naaa aieiaiea
aoaeeoi?ee. Ai-aoi?uo, noeioee?iaaoue eioa?an e niaea?aeaieth naieo
niiauaiee. A-o?aoueeo, au?aaioaoue aeaeaiea oeaeaauo a?oii
iauanoaaiiinoe aeaenoaiaaoue a niioaaonoaee n niiauaieyie. E,
a-/aoaa?ouo, iai?aaeoue aeaenoaey oao, eoi ioeeeeaaony ia niiauaiey.
Iaeiaei auiieieoue oaeia caaeaiea, naeaeaoue i?ioeann eiiioieeaoeee
aieaa yooaeoeaiui ia oae i?inoi, eae yoi iiaeao iieacaoueny ia ia?aue
acaeyae.

Nouanoaoao i?aaeacyoia iiaiea, /oi ia?aaea/a eioi?iaoeee e eiiioieeaoeey
– iaeii e oi aea. Nianoaaiii aiai?y, ?ani?ino?aiaiea eioi?iaoeee /anoi
iooatho n eiiioieeaoeeae. Oaeay iooaieoea ano?a/aaony a oao neo/ayo,
eiaaea ia?aaeaiiue n?aaenoaaie ianniaie eioi?iaoeee iaoa?eae
(aeaeaieeeiu, ?aaeeinthaeaou, niiauaiey a aacaoa e o.ae.) n/eoatho aeoii
eiiioieeaoeee.

Eco/athuee eiiioieeaoeeth eco/aao ethaeae, anooiathueo a ioiioaiey ae?oa
n ae?oaii, ni naieie a?oiiaie, i?aaiecaoeeyie e iauanoaii a oeaeii. Iie
aicaeaenoaotho ae?oa ia ae?oaa, eioi?ie?otho iaeieo e yaeythony
eioi?ie?iaaiiuie ni noi?iiu ae?oaeo, iao/atho iaeieo e o/aony o ae?oaeo,
?acaeaeatho iaeieo e ?acaeaeathony aeaaiaea?y oneeeyi ae?oaeo i?e iiiiue
ii?aaeaeaiiuo ciaeia, nouanoaothueo iacaaeneii io eaaeaeiai ec ieo.
*oiau iiiyoue i?ioeann /aeiaa/aneie eiiioieeaoeee, iaiaoiaeeii iiiyoue,
eae ethaee iauathony iaaeaeo niaie.

Eiiioieeaoeey – yoi aeaonoi?iiiee i?ioeann iaiaia niiauaieyie
(neaiaeaie), aace?othueeny ia iauai?eciaiiuo iiiyoeyo e iaoneiaeaiiue
eae niaea?aeaieai acaeiiioiioaiee eiiioieeaoi?ia A e A, oae e
nioeeaeueiui ie?oaeaieai.

Niiauaiey eee neaiaeu iinueathony, eae i?aaeei, n oeaeueth
eioi?ie?iaaiey, eino?oeoe?iaaiey eeai oaaaeaeaiey oao eeoe, iauaeoia, ia
eioi?uo ?ann/eoaiu yoe niiauaiey. Ii i?e yoii eaaeaeay oaeay caaea/a
eiaao iaeioi?ua iniaaiiinoe. Iai?eia?, i?ioeann eioi?ie?iaaiey
niaea?aeeo neaaeothuea /aou?a noaaeee: 1) i?eaea/aiea aieiaiey e
eiiioieeaoeee; 2) aeinoeaeaiea aini?eyoey niiauaiey; 3) eioa?i?aoaoeeth
niiauaiey a ca?aiaa i?aaeoniio?aiiii aeaea; 4) nio?aiaiea eioi?iaoeee
aeey aeaeueiaeoaai eniieueciaaiey. Eino?oeoe?iaaiea eae i?ioeann n
aieueoeie o?aaiaaieyie aeiaaaeyao aua iaeio noaaeeth: 5) noeioee?iaaiea
aeoeaiiai iao/aiey e i?aeoe/aneeo aeaenoaee. I?ioeann oaaaeaeaiey eaeao
aua aeaeueoa, aeiaaaeyy oanooth noaaeeth: 6) aini?eyoea eciaiaiey
(aioiaiinoue e aeaenoaeth a niioaaonoaee n aeaeaieai eee oi/eie c?aiey
ioi?aaeoaey ia?auaiey). Iiiyoii, /oi i?aa?aaeu ia iooe e aeinoeaeaieth
aeaeaaiuo ?acoeueoaoia n iiiiuueth eioi?ie?iaaiey, eino?oeoe?iaaiey e
oaaaeaeaiey aic?anoatho n iiyaeaieai iyoie e oanoie noaaeee a i?ioeanna
eiiioieeaoeee.

Yooaeoeaiinoue eiiioieeaoeeiiiie ninoaaeythuae ?aaeecaoeee I?-i?ia?aiiu
a cia/eoaeueiie ia?a caaeneo io oiai, eaeea eiaiii oi?iu eiiioieeaoeee
eniieuecothony aeey ?ani?ino?aiaiey niiauaiee. Iau/iua n?aaenoaa
eiiioieeaoeee, i?eiaiyaiua a iaaeee ?eeaeoic, iey?iaiu, eae i?aaeei,
eeanneoeoee?otho ia iaeiio?iee?oaiua e eiio?iee?oaiua.

Eniieueciaaiea iaeiio?iee?oaiuo n?aaenoa icia/aao ?annueeo iiainoae ia
i?aaiecaoeee a n?aaenoaa ianniaie eioi?iaoeee eee niaoeeaeece?iaaiiua
eaiaeu. Iiyoiio ioaaonoaaiiua ca ?aaioo yoeo eaiaeia ecaeaoaee eee
aeaaiua ?aaeaeoi?u noaiiayony aeey iey?iaiia oeaeaaie iauanoaaiiinoueth,
io eioi?ie caaeneo aiciiaeiinoue ?ani?ino?aiaiey niiauaiey ia
i?aaiecaoeee. Oeaeue oaeie oi?iu eiiioieeaoeee caeeth/aaony a oii, /oiau
aeiaeoueny iieiaeeoaeueiiai inaauaiey aeoeee e niauoee, ono?aeaaaiuo
i?aaiecaoeeae. Oeie/iuie oi?iaie ?ani?ino?aiaiey iiainoae i aeecie
i?aaiecaoeee /a?ac n?aaenoaa ianniaie eioi?iaoeee aunooiatho
i?ann-?aeecu, noaouee, oioiiaoa?eaeu e i?ann-eiioa?aioeee.

Iaeiio?iee?oaiuie iie iacuaathony iioiio, /oi iey?iai, iineaa niiauaiea
a n?aaenoaa ianniaie eioi?iaoeee, oa?yao eiio?ieue ca aai aeaeueiaeoei
?ani?ino?aiaieai. ?aaeaeoi? eee ae?oaea ?aaioieee eaiaea iiainoae iiaoo
aac niaeaniaaiey n iey?iaiii, ii nianoaaiiiio oniio?aieth, iaia/aoaoue
aai oeaeeeii, /anoe/ii eee aiiaua ia ia?aoeoue ia iaai aieiaiey; iiaeao
neo/eoueny e oae, /oi, ioeiaeea a noi?iio niiauaiea iey?iaia, ?aaeaeoi?
iioeao ei??aniiiaeaioa a i?aaiecaoeeth, /oiau oio naiinoiyoaeueii
iiaeaioiaee iaoa?eae i iae. Iineieueeo ie i?aaiecaoeey, ie iey?iai ia
iiea/eaatho eaiaeo eioi?iaoeee noieiinoue ioaeeeaoeee eee eiie oi?iu
?ani?ino?aiaiey niiauaiey, eae yoi auaaao a neo/aa ?aciauaiey ?aeeaiu,
noaeueaa aeaiiiai iaoa?eaea iieiinoueth caaeneo io aiee ?aaioieeia
n?aaenoa eioi?iaoeee.

A ioee/ea io iaeiio?iee?oaiuo eiio?iee?oaiuie yaeythony oa n?aaenoaa
eiiioieeaoeee, eioi?ua ?ani?ino?aiytho eioi?iaoeeth ia i?aaiecaoeee ca
aa n/ao. A yoii neo/aa oi?ia, niaea?aeaiea iaoa?eaea, ianoi aai
?aciauaiey iaoiaeyony a ?oeao i?aaiecaoeee, eioi?ay” aioiaeo niiauaiea.
Oi?iaie eiio?iee?oaiuo n?aaenoa eiiioieeaoeee iiaoo auoue a?ioth?u,
atheeaoaie iiainoae, io/aou; oaeea oi?iu aeaeaiiaoa?eaeia, eae
eeiieaiou, neaeaeu e ae?.; iaaeee/iinoiia iauaiea oeia aunooieaiee,
ieoeiaia, canaaeaiee, eioa?aueth e i?. E eiio?iee?oaiui n?aaenoaai
iiaeii ioianoe oaeaea einoeoooeeiiaeueioth ?aeeaio, ?ann/eoaiioth ia
oe?aieaiea eieaeaea i?aaiecaoeee; ?aeeaio i?iiaaaiaeenoneiai oa?aeoa?a,
ionoaeaathuoth oi/eo c?aiey i?aaiecaoeee ii eaeiio-eeai nii?iiio
aii?ino, e ae?oaea oi?iu ?aeeaiiuo iaoa?eaeia.

O/eouaay oi, /oi iey?iai ia?auaaony e ?acee/iui a?oiiai iauanoaaiiinoe
/a?ac n?aaenoaa ianniaie eioi?iaoeee, yaeythueany ii naiaio oa?aeoa?o
iauanoaaiiuie eaiaeaie eiiioieeaoeee, ii iaycai nio?aiyoue /enoioo yoeo
eaiaeia. Ii ieeiaaea ia aeieaeai i?aaeiaia?aiii eee iaacia/ae aaiaeeoue
a caaeoaeaeaiea n?aaenoaa ianniaie eioi?iaoeee.

Nayce n ?aaioieeaie NIE. “Caneoaeaiiia” aeaaii?eyoiia inaauaiea a i?anna
– yoi ?acoeueoao oi?ioeo naycae ni n?aaenoaaie ianniaie eioi?iaoeee.
I?aaenoaaeoaee i?annu oaeea aea iau/iua nia?oiua, eae e ana inoaeueiua
ethaee. O ieo anoue naie neaaua e neeueiua noi?iiu, neiiaoee e
aioeiaoee. Aeinoeaeaiea acaeiiiai aeiaa?ey e acaeiioaaaeaiey n
i?aaenoaaeoaeyie i?annu o?aaoao a?aiaie e oa?iaiey.

Anee i?aaenoaaeoaee n?aaenoa eioi?iaoeee ee/ii ciaeiiu n eaiaeeaeaoii,
iie n aieueoei aeaeaieai aoaeoo i?eneooeaaoueny e iaio. A anee iie
aieueoa e iaio i?eneooeaathony, oi nouanoaoao iiauoaiiay aa?iyoiinoue,
/oi ii iieo/eo iieiaeeoaeueioth i?anno.

Eaiaeeaeao e /eaiu aai eiiaiaeu ia aeieaeiu i?aaeoaaaeaeaiii ioiineoueny
e aeo?iaeenoai. AEo?iaeenou – ia a?aae. Eo/oa anaai caauoue i i?aaeieo
noieeiiaaieyo e iaaei?acoiaieyo. Anee eaiaeeaeao e /eaiu aai
ecae?aoaeueiiai eiieoaoa ioiinyony e i?anna n iiaeic?aieai, i?anna
ioieaoeo ei oie aea iiiaoie.

N?aaenoaa ianniaie eioi?iaoeee, eca?aiiua i?aaenoaaeoaee aeanoe,
eaiaeeaeaou, n?aaeathueany ca ianoa a i?aaenoaaeoaeueneeo i?aaiao,
eiatho iauoth aoaeeoi?eth – iauanoaaiiinoue. ?aaioieee n?aaenoa
eioi?iaoeee iauathony n iae iai?yioth. A oi aea a?aiy eaaeaeue
eaiaeeaeao eee eeoei, oaea iaoiaeyuaany i?e aeanoe, iaycaiu eiaoue aeaei
n i?annie, /oiau eioi?ie?iaaoue iauanoaaiiinoue.

E iniiaiiieaaathuei i?eioeeiai naycae ni NIE i?aaeaea anaai neaaeoao
ioianoe oaeea:

1. *oiau iieo/eoue aeinooi e i?anna, ioaeii auynieoue, eaeea eeoea aa
i?aaenoaaeytho e eae iie ?aaioatho.

2. *oiau eiaoue oi?iooth i?anno, eaiaeeaeao aeieaeai iiaeaaaoue naie
ia?auaiey e niiauaiey a oaeii aeaea, /oiau iie auee iiiyoiu ?aii?oa?ai e
eo eaaei iiaeii auei ia/aoaoue.

Ninoaaeaiea iieiuo nieneia n?aaenoa eioi?iaoeee. Aeey iaeaa/aiey iauaiey
ni NIE ninoaaeyaony ouaoaeueiue, aeaoaeueiue, iinoiyiii iaiiaeyaiue
nienie n?aaenoa eioi?iaoeee. Ii aeieaeai ioaaouaaoue ana aaeaaeiaaiua,
aaeaiaaeaeueiua e aaeaiany/iua ecaeaiey, a oaeaea oaea- e
?aaeeinoaioeee, ianeoaeeaathuea ianaeaiea ecae?aoaeueiiai ie?oaa.

Iiieii aeaiiuo i aeo?iaeenoao e ?aii?oa?ao, aeaeaoaeueii oaeaea eiaoue
eioi?iaoeeth i ?oeiaiaeeoaeyo n?aaenoa ianniaie eioi?iaoeee –
?aaeaeoi?ao e ecaeaoaeyo.

Aeiiieieoaeueiua eaiaeu eioi?iaoeee. Enoi/ieeaie eioi?iaoeee aeey iiiaeo
ia/aoiuo ecaeaiee, ?aaeei- e oaeanoaioeee neoaeao ca?oaaaeiua e
ioa/anoaaiiua oaeaa?aoiua aaaionoaa I?ann-nae?aoa?ue ecae?aoaeueiie
eaiiaiee aeieaeai eiaoue eo oaeaoiiu, eiaia ?oeiaiaeeoaeae oeaio?aeueiuo
e ianoiuo ioaeaeaiee, oaieeee ?aii?oa?ia, inaauathueo oio eee eiie e?oa
aii?inia, eiaoue i?aaenoaaeaiea i iieeoe/aneie iai?aaeaiiinoe oaeeo
aaaionoa.

Iaiaoiaeeii oaeaea ninoaaeoue nienie iacaaeneiuo aeo?iaeenoia,
i?enueathueo nianoaaiiua iaoa?eaeu a ?acee/iua n?aaenoaa eioi?iaoeee.

Ecaanoii, /oi, iiieii iieeoe/aneeo ia?oee, eiathueo nianoaaiiua
n?aaenoaa eioi?iaoeee, nouanoaoao aeiaieueii iiiai iauanoaaiiuo
i?aaiecaoeee, nithcia, ?aeeaeiciuo i?aaiecaoeee, annioeeaoeee, eioi?ua
oiaea ia/aoatho e ?ani?ino?aiytho aacaou e atheeaoaie. Yoa a?oiia
i?aaiecaoeee n aioiaiinoueth ioeeeeiaony ia i?inueao iaia/aoaoue
iaoa?eaeu, a eioi?uo cao?aaeaathony iniai eioa?anothuea eo i?iaeaiu.

Aeey oniaoiie eiiioieeaoeee ni NIE ioaeii eiaoue i?aaenoaaeaiea i oii,
eae niae?athony iiainoe. Eiaeono?ey iiainoae ?aaioaao a niaoea, ia
“acyoii a aeiea a?aiaie”. ?aii?oa?u – i/aiue caiyoua ethaee. Niiauaiea
ia ecae?aoaeueiie eaiiaiee anaai eeoue iaeii ec iiiaeo, eioi?ua ei
ioaeii ia?aaioaoue e ia?aaeaoue. Niiauay auno?ioaeouea iiainoe,
?aii?oa?u e ?aaeaeoi?u ia eiatho a?aiaie i?iaiaeece?iaaoue ana oaeou,
/oiau iiaeaioiaeoue noaoueth. Ia oaaoaao a?aiaie e aeey iieiiai io/aoa i
niauoee. O?eaeoeaoenaeoiaeiia niiauaiea i niauoee, iino?iaiiia ia
iiaeaiiii eaiaeeaeaoii iaoa?eaea, a iyoeieiooiie ia?aaea/a ianoiuo
iiainoae ii ?aaeei eee oaeaaeaeaieth, – yoi aeiaieueii oi?ioaa
inaauaiea.

Iinoiyiiue aeaoeoeeo a?aiaie o ?aaioieeia n?aaenoa eioi?iaoeee iiaeii
iaa?iooue naaa ia iieueco. Aeey yoiai ei i?aaeinoaaeytho oaeea
niiauaiey, aaea eaaei ?anni?oe?iaaoue eioi?iaoeeth e iaeoe oio
“noa?aeaiue”, ia eioi?ue iiaeii iaiecaoue iaoa?eae.

*oiau iieo/eoue oi?iooth i?anno, iaiaoiaeeii:

* Ieaie?iaaoue niiauaiey caaeaaia?aiaiii. Eaaeaeue iaoa?eae aeieaeai
aeoeaioe?iaaoue aieiaiea ia /ai-oi iaeiii. ?aaioieeia n?aaenoa
eioi?iaoeee oaaaeaeatho, /oi ia?aaeaiiua ei ?anneac eee niiauaiea
caneoaeeaatho auoue iiainoueth.

* Eniieueciaaoue eeth/aaua neiaa. Iniiaioth iuneue iiaeatho a aeaea
iieiaeaiey, eioi?ia iiaeii i?ioeeoe?iaaoue. Yoi eeth/aaia iieiaeaiea
iiaoi?ytho ai anao iaoa?eaeao, ia?aaeaaaaiuo i?anna. Iieiaeaiea aeieaeii
auoue ei?ioeei e i?inoui.

* Ia ia?aa?oaeaoue i?anno /?acia?iie eioi?iaoeeae. ?aaioieeai i?annu
i?aaeinoaaeytho aeinoaoi/ii oaeoia aeey oiai, /oiau naeaeaoue auaiae, ii
ia oae iiiai, /oiau caiooaoue aii?in. Ia noieo iaaeayoueny, /oi
?aii?oa?u noaioo /eoaoue iaoa?eaeu iauaiii a aeanyoue no?aieoe. Iiyoiio
auaeaeytho iniiaiua iunee e iieacuaatho, eaeei ia?acii iie ?acaeaatho
oaio.

* Aeoaee?iaaoue oneeey. Eniieuecotho ana eiathueany n?aaenoaa aeey
i?iaeaeaeaiey niiauaiey: i?ann-?aeecu, eioa?aueth ii oaeaoiio,
eioa?aueth iaeei ia iaeei, ?aaeei?aii?oaaee e ia?ii?eyoey,
caneoaeeaathuea auoue iiainoueth. Iniiaioth iuneue iiaoi?ytho ai anao
iaoa?eaeao.

* Auoue iineaaeiaaoaeueiui. Niiauaiey anaaaea aeieaeiu iiaeaea?aeeaaoue
e i?iaeaeaaoue oaio eaiiaiee, a oaeaea niaeaniauaaoueny n aa no?aoaaeae.
Eaaeaeay iuneue, niaea?aeauayny a eioa?aueth eee noaouea, aeieaeia
?aaioaoue ia aeaaiue oaie c?aiey, caeiaeaiiue a ieo.

* ?acaiaa?eaaoue n i?annie “/aeiaa/aneei” ycueii. Iiainoe niiauathony
aeey oiai, /oiau iieacaoue, eae i?iaeaiu aeeytho ia aeeciue /aeiaaea.
Eiaiii iiyoiio e iieoiatho aacaou. Iiiyoey e eeethno?aoeee,
eniieuecoaiua a iaoa?eaeao, ia?aaeaiiuo i?anna, aeieaeiu auoue eceiaeaiu
i?inoi e iiiyoii, ?ane?uaay i?e yoii, eaeia cia/aiea iiainoue eee
i?iaeaia aoaeoo eiaoue aeey aeecie ethaeae.

Nouanoaoao iniiaiie eino?oiaioa?ee, eioi?ui neaaeoao iieueciaaoueny,
/oiau niaeaenoaiaaoue “caneoaeaiiiio” inaauaieth ecae?aoaeueiie eaiiaiee
a i?anna.

Iaeao aeey n?aaenoa eioi?iaoeee eee iaeao aeey i?annu ?ann/eoai ia oi,
/oiau iaania/eoue ?aii?oa?ia iieiie enoiaeiie eioi?iaoeeae i eaiaeeaeaoa
e aai ecae?aoaeueiie eaiiaiee. ?aii?oa? iiaeao ainiieueciaaoueny ei eae
aioiaie ni?aaeie i?e iiaeaioiaea iaoa?eaeia i eaiaeeaeaoa e eaiiaiee.
Yoio iaeao eae i?aaenoaaeaiea eaiiaiee ioaeii ?acineaoue ai ana eaiaeu
?ani?ino?aiaiey iiainoae a niioaaonoaee ni nieneii n?aaenoa eioi?iaoeee;
ii iiaeao auoue oaeaea a?o/ai naiei eaiaeeaeaoii, iineieueeo yoi
ioe?uaaao aio aiciiaeiinoue ee/ii ano?aoeoueny n ?aii?oa?aie e
?aaeaeoi?aie.

I?ann-?aeecu – iaaeaaeiue niinia oaeaeaoue a i?anna iaoa?eae oaeei,
eaeei aai oi/ao oaeaeaoue eaiaeeaeao. Ii aioiaeony i?ann-nae?aoa?ai e
ia?aaeaaony i?anna. I?ann-?aeec ieoaony a aacaoiii noeea e aeieaeai
auoue nin?aaeioi/ai ia iaeiii aii?ina.

I?ann-?aeecu eniieuecothony aeey niiauaiey i ninoaaa ooaaa
ecae?aoaeueiie eaiiaiee, aai aeaeueiaeoeo ia?ii?eyoeyo, aeaenoaeyo eee
ieaiao; i?acaioaoeee io/aoa eee iaoa?eaea ii eaeiio-eeai aii?ino,
aeiaaaeaiey aei naaaeaiey iauanoaaiiinoe oi/ee c?aiey eaiaeeaeaoa ii
ioaeaeueiie i?iaeaia; iaaeiaiey iiiiiaioa; n oeaeueth iiaeaea?aeee
ii?aaeaeaiiuo aeaenoaee eee eeoe. Ana i?ann-?aeecu aeieaeiu ouaoaeueii
i?iaa?youeny eaiaeeaeaoii e ?oeiaiaeeoaeai ecae?aoaeueiie eaiiaiee eeai
eai-oi iaeiei ec ieo.

Iniiaiua i?aaeea iiaeaioiaee i?ann-?aeeca:

* I?ann-?aeec ia/aoaaony ia oe?iaiiii aeaiea ooaaa ecae?aoaeueiie
eaiiaiee eaiaeeaeaoa /aoeei, ?acai?/eaui o?eooii e niaea?aeeo aa
iacaaiea, aae?an ooaaa, eiioaeoiue oaeaoii.

* A i?aaii aa?oiai oaeo no?aieoeu ia/aoaaony eiy ioaaonoaaiiiai ca
eiioaeou (?oeiaiaeeoaey eaiiaiee eee i?ann-nae?aoa?y).

* Iaae caaieiaeii, a eaaii oaeo no?aieoeu, noaaeony a?eo “Aeey
iaiaaeeaiiiai ?ani?ino?aiaiey”, anee iao iaiaoiaeeiinoe ii eaeei-eeai
i?e/eiai i?eaea?aeaoue iaoa?eae. A iineaaeiai neo/aa ieooo, /oi ii
i?aaeiacia/ai aeey ?ani?ino?aiaiey ii?aaeaeaiiia a?aiy, ii aa?aioee, /oi
?aii?oa? ia eniieuecoao eioi?iaoeeth ?aiaa oeacaiiiai n?iea, iao.

* Eniieuecoaony i?eaeaeathuee aieiaiea caaieiaie, /oiau caeioa?aniaaoue
?aii?oa?a eee ?aaeaeoi?a.

* Oeacuaathony aeaoa e ianoi, ioeoaea i?eneai i?ann-?aeec.

* Aaaeiaeoea oaeou iiaeuoiaeeaathony a ia?aii aacaoea. Yoio eeth/aaie
aacaoe (eeae) aeieaeai aeaaaoue ioaaou ia aii?inu: eoi? /oi? eiaaea?
aaea? e ii/aio? A eiiaaea e ia aii?in: eaeei ia?acii?

* Aoi?ie aacaoe niaea?aeeo iaeio eee aeaa oeeoaou ec aunooieaiee
eaiaeeaeaoa.

* Eaaeaeue iineaaeothuee aacaoe ii ienoiaeyuae aeieaeai auoue iaiaa
aaniiui (ia?aaa?iooay ie?aieaea). Yoi aeaeaaony aeey oiai, /oiau
?aaeaeoi? a neo/aa iaoaaoee ianoa aeey ?aciauaiey anaai iaoa?eaea iia
io?acaoue aai ieii/aiea, ia eneaaeay iniiaiiai niaea?aeaiey.

* I?ann-?aeec ia/aoaaony /a?ac aeaa eioa?aaea ia iaeiie no?aieoea n
aieueoeie iieyie. Ia ?aeiiaiaeoaony ia/aoaoue ia iai?ioa no?aieoeu. Anee
oaeno ia aiauaaony ia iaeiie no?aieoea, aieco ieooo “ni. aeaeaa” e
i?iaeieaeatho ia neaaeothuae no?aieoea. A naiii eiioea oaenoa
i?ann-?aeeca aeaeatho ionooi e ii oeaio?o no?iee ia/aoatho ciae # # #.
Yoi oeacuaaao ia ieii/aiea iaoa?eaea (iaaeaeoia?iaeiue noaiaea?o).

* Eioi?iaoeey i?ann-?aeeca aeieaeia auoue oi/iie. Aaaeii ia
ia?aona?aenoaiaaoue n ?aaeaeoe?iaaieai. Anee i?ann-?aeec iiaeaioiaeai a
aacaoiii noeea, o iaai aieueoa oainia oaeaeaoue naao.

* Iaiaoiaeeii ecaaaaoue a?aiiaoe/aneeo ioeaie, aieiaoaeueii
?aaeaeoe?iaaoue oaeno. Ethaay ioeaea aoaeao iiae?uaaoue aeiaa?ea e
ecae?aoaeueiie eaiiaiee.

* I?ann-?aeec ia?aaeaaony nianoaaiii?o/ii. Ii ii/oa eee oaenii aai
ia?aaeatho eeoue a e?aeieo neo/ayo. Neaaeoao o/eouaaoue ?aaeei ?aaiou
n?aaenoa eioi?iaoeee. Naiaa?aiaiiinoue -aa?aioey oiai, /oi i?ann-?aeec
iaia/aoatho.

* Ioaeii aanoe ?aaeno?aoeeth anao i?ann-?aeecia, i?inoaaeyy oaiu e
aeaou.

Niiauaiey aeey i?annu. Niiauaiey aeey i?annu – niaoeeaeueiue oei
i?ann-?aeeca. A niiauaiee aei naaaeaiey i?annu aeiaiaeeony niaoeeoeea
i?aaenoiyuaai niauoey, eioi?ia aeieaeii iieo/eoue inaauaiea a n?aaenoaao
ianniaie eioi?iaoeee.

Niiauaiey aeey i?annu ia/aoathony e ?ani?ino?aiythony i?aeoe/anee oae
aea, eae e i?ann-?aeecu. Ii, iiieii caaieiaea, iii aeieaeii eiaoue
ioiaoeo “Niiauaiea aeey i?annu”, ia niaea?aeaoue oeeoao e ia i?aauoaoue
aeaoo-o?ao aacaoeaa. Niiauaiey aeey i?annu oiaea aeieaeiu ioaa/aoue ia
aii?inu: eoi? /oi? eiaaea? aaea?

Iii aeieaeii niaea?aeaoue ?iaii noieueei eioi?iaoeee, /oiau
eaeia-ieaoaeue ia?ii?eyoea caeioa?aniaaei i?anno, ii ia noieueei, /oiau
iiiaoaoue aai inaauaieth. Iinea ?ani?ino?aiaiey niiauaiey ioaeii ia
caauoue iicaiieoue ii oaeaoiio e aua ?ac iaiiiieoue i ia?ii?eyoee.

?aaeei ?aii?oaaee n ianoa niauoee. A aeaiiii neo/aa ?aii?oaae-yoi,
caienaiiue aiein eaiaeeaeaoa, eioi?ue ii oaeaoiio ia?aaeaaony
?aaeeinoaioeee n ianoa niauoey. Iineieueeo ?aaeeiiiainoe o?ainee?othony
anaai ianeieueei ieioo, oaeea ?aii?oaaee ia aeieaeiu aeeeoueny aieaa 30
naeoiae.

Ia ?aaeeinoaioeeth anaaaea ioaeii caiieoue ca?aiaa, /oiau auynieoue,
aoaeao ee i?eiyo iiaeiaiue ?aii?oaae. Eiiaaea noaioeee ia i?eieiatho io
eaiaeeaeaoa caienue aai cayaeaiey. Iie ioaeatho i?aaeii/oaiea
eioa?aueth, caienaiiiio ?aii?oa?ii. E yoi oiaea oi?ioi, iineieueeo
auiaaeaao oain, /oiau aiein eaiaeeaeaoa i?icao/ae a yoe?a. Anaaaea noieo
niaeaoaoueny aeaaaoue oaeea eioa?aueth iaeei ia iaeei.

?aii?oaaee n ianoa niauoee eae ioaeaeueiue aeai? ?aaeeiia?aaea/ iieaciu
aeey i?ann-nae?aoa?ae, no?aiyueony ca ei?ioeia a?aiy niiaueoue eae
iiaeii aieueoa eioi?iaoeee. E aeooaeueiui ?aii?oaaeai aeaeaoaeueii
ia?auaoueny iinea aaaeiiai cayaeaiey aeey i?annu, ai a?aiy eioi?iai ia
i?enoonoaiaae ?aaeei ?aii?oa?. Eie iiaeii ainiieueciaaoueny e oiaaea,
eiaaea iaiaoiaeeii naeaeaoue cayaeaiea, a eaiaeeaeao iaoiaeeony aaea-oi
aeaeaei.

Naaiaeiy nouanoaoao iiiaeanoai oaoie/aneeo n?aaenoa, iaeaa/athueo
?ani?ino?aiaiea aeooaeueiuo ?aii?oaaeae eae aeai?a ?aaeeiia?aaea/. Iie
ianeiaeiu e iaaei?iae, iiyoiio eie noieo ainiieueciaaoueny ai a?aiy
ecae?aoaeueiuo eaiiaiee.

?aaeei- e oaea eioa?aueth iiaeii aoaeao aeaaaoue eaaei e oaa?aiii. A
eoiaa oaeaaony eniieueciaaoue yoe iiuiua n?aaenoaa eiiioieeaoeee eae
ninoaaeythuoth ?acaa?iooie i?ia?aiiu naycae n iauanoaaiiinoueth e
n?aaenoaaie eioi?iaoeee.

E a neo/aa, eiaaea eaiaeeaeao ee/ii aeaao eioa?aueth, e a neo/aa, eiaaea
eoi-oi nii?iaiaeaeaao i?aaenoaaeoaey i?aaiecaoeee, o eioi?iai aoaeoo
a?aoue eioa?aueth, neooaoeeth, aucuaathuoth no?ao, iiaeii i?aa?aoeoue a
yooaeoeaiue iaoiae eiiioieeaoeee n iauanoaaiiinoueth e iiioey?ecaoeee
i?aaiecaoeee.

Nienie eeoa?aoo?u

1) Aeeaiouaa E.E. I?eaiu ?aeeaiu e Public Relations. *.?.-NIa., 1998.

2) Aei?ioe Aeioe E. Iaaeeneoe e iaaeee ?eeaeoic / Ia?aaiae n aiae.
Ecaeaiea 2-a.-I.: “Oeeeiue”, 1998.

3) Caa?eioeaa A.A. Eiiioieeaoeeiiiue iaiaaeaeiaio: ?aai/ay eieaa
iaiaaeaea?a PR: 2-a ecae. -NIa.: NITHC, 1997.

4) Ei?ieueei A.A. Oaiiiai iieeoe/aneie ?aeeaiu: iethnu e ieionu //
Yooaeoeaiay ?aeeaia. -1998. – Ieoya?ue.

5) Ei?ieueei A.A. Iieeoe/aneay ?aeeaia: o?iee auai?ia, i?iaeaiu. //
Nioeeieiaey: oai?ey, iaoiaeu, ia?eaoeia. -1998, ?6.

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