OAAeA?AEUeIIA AAAIONOAI II IA?ACIAAIETH
Ainoaea?noaaiiia ia?aciaaoaeueiia o/?aaeaeaiea aunoaai
i?ioanneiiaeueiiai ia?aciaaiey
«AINOAeA?NOAAIIUE OIEAA?NEOAO OI?AAEAIEss»
EINOEOOO CAI*IIAI IAO*AIEss
Einoeooo «___________________________»
Eaoaae?a «____________________________»
EIIO?IEUeIIA CAAeAIEA
ii aeenoeeieeia «Oai?ey e i?aeoeea naycae n iauanoaaiiinoueth»
aa?eaio (oaia) « Ioiioaiey iaaeee ?eeaeoic ni n?aaenoaaie ianniaie
eioi?iaoeee.»
Auiieiee(a) nooaeaio(ea)
cai/iie oi?iu iao/aiey
niaoeeaeueiinoe
eo?naa?oiiu
? nooaeai/aneiai aeeaoa
(ca/aoiie eieaeee) ____
(iiaeienue) (eieoeeaeu, oaieeey)
I?iaa?ee i?aiiaeaaaoaeue
(o/?iay noaiaiue, caaiea) (iiaeienue)
(eieoeeaeu, oaieeey)
Iineaa-2007
Niaea?aeaiea
1. Aaaaeaiea
2. PR
· Oeaeue e ninoaaeythuea PR
· Iniiaiua iai?aaeaiey PR
3. Iauay oa?aeoa?enoeea NIE
· ?aaeei e oaeaaeaeaiea
4. Nayce n i?annie
· Yoeea ioiioaiee n i?annie
· Aeaonoi?iiiyy naycue
· Ioaaonoaaiiue ca naycue n i?annie
· Iniiau oi?ioeo ioiioaiee n i?annie
· Ano?a/e n i?annie
5. Caeeth/aiea
I .Aaaaeaiea
Oaiie naiaai ?aoa?aoa y aua?aea «Ioiioaiey PR ci n?aaenoaaie ianniaie
eioi?iaoeee». Yoa oaia iieacaeanue iia iaeaieaa eioa?aniie e
aeooaeueiie, aaaeue acaeiiioiioaiey ni NIE auoiaeyo ia aaaeouea iiceoeee
a no?oeoo?a naycae n iauanoaaiiinoueth e neoaeao ia i?inoi naycothuei
caaiii, a «…yaeythony aaaeiaeoei einoeoooii a?aaeaeaineiai iauanoaa, ia
oeeiiyynue i?e yoii io ?iee naiaai ?iaea ia?aaeaoi/iiai iaoaiecia
eiioeuenia, eaeoueo io ainoaea?noaa e iauanoao e ia?aoii». . Naaiaeiy,
eiaaea ea/anoai eioi?iaoeeiiiuo oaoiieiaee e eo eniieueciaaiey ana a
aieueoae noaiaie ii?aaeaeytho oa?aeoa? aeecie iauanoaa, aii?in i
acaeiiioiioaiee iauanoaa e NIE, i noaiaie naiaiaeu NIE io iauanoaa,
aeanoe e ainoaea?noaa i?eia?aoaao iniaia cia/aiea. Aeayoaeueiinoue NIE
ieacuaaao eneeth/eoaeueii aieueoia aeeyiea ia aeeciue iauanoaa a oeaeii,
ia nioeeaeueii-ineoieiae/aneee e i?aanoaaiiue iaeee eaaeaeiai ec /eaiia
yoiai iauanoaa, iioiio /oi anyeay iiaay eioi?iaoeey, iinooiathuay ii
eaiaeai NIE, niioaaonoaothuei ia?acii ianao a naaa iiiaie?aoii
iiaoi?yaiua iieeoe/aneea i?eaioaoeee e oeaiiinoiua onoaiiaee, eioi?ua
cae?aieythony a niciaiee ethaeae.
II. PR
Oae eae a ?aaioa i?aaenoieo auynieoue, a /ai aea caeeth/athony ioiioaiey
PR c i?annie, ?acaa?ainy aeey ia/aea, /oi aea oaeia Nayce n
iauanoaaiiinoueth e a /ai iie ninoiyo.
Aaeeiiai ii?aaeaeaiey, /ai aea eiaiii yaeyaony aeayoaeueiinoue,
eiaioaiay “public relations”(I?), ia nouanoaoao, iineieueeo ca
iineaaeiea 60 eao i?aaeeaaaeinue iiiaeanoai naiuo ?aciuo oieeiaaiee
yoiai iiiyoey. Eo/oaa ec iuia nouanoaothueo ii?aaeaeaiee niaea?aeeo
Iaeneeaineia cayaeaiea, n eioi?ui i?aaenoaaeoaee aieaa /ai 30
iaoeeiiaeueiuo e ?aaeiiaeueiuo annioeeaoeee I? aunooieee a Iaoeei II
aaaonoa 1978 aiaea. A iai aiai?eony: “I? — yoi eneonnoai e iaoea aiaeeca
oaiaeaioeee, i?aaeneacaiey eo iineaaenoaee, auaea/e ?aeiiaiaeaoeee
?oeiaiaenoao i?aaiecaoeee e inouanoaeaiey i?ia?aii aeaenoaee a eioa?anao
e i?aaiecaoeee, e iauanoaaiiinoe.”
Ae-? ?aea Oa?eio, noa?aeoee niaoeeaeeno ii I? ec Nai-O?aioeenei, eco/ee
472 ?acee/iua ii?aaeaeaiey I? e ia eo iniiaa ?ac?aaioae nianoaaiiia:
“I? — yoi iaeia ec ooieoeee oi?aaeaiey, niinianoaothuay onoaiiaeaieth e
iiaeaea?aeaieth iauaiey, acaeiiiiieiaiey, ?aniieiaeaiey e
nio?oaeie/anoaa iaaeaeo i?aaiecaoeeae e aa iauanoaaiiinoueth. Iie
aeeth/atho a naay ?aoaiea ?acee/iuo i?iaeai: iaania/eaatho ?oeiaiaenoai
i?aaiecaoeee eioi?iaoeeae ia iauanoaaiiii iiaiee e ieacuaatho aio
iiiiuue a au?aaioea ioaaoiuo ia?: iaania/eaatho aeayoaeueiinoue
?oeiaiaenoaa a eioa?anao iauanoaaiiinoe; iiaeaea?aeeaatho aai a
ninoiyiee aioiaiinoe e ?acee/iui ia?aiaiai iooai caaeaaia?aiaiiiai
i?aaeaeaeaiey oaiaeaioeee; eniieuecotho enneaaeiaaiea e ioe?uoia iauaiea
a ea/anoaa iniiaiuo n?aaenoa aeayoaeueiinoe.”
Nyi Aeye a naiae eieaa, iinayuaiiie I? i?aaeii/eoaao e?aoeia e
anaiauaiethuaa ii?aaeaeaiea:
„Public Relations” — yoi eneonnoai e iaoea aeinoeaeaiey aa?iiiee
iin?aaenoaii acaeiiiiieiaiey, iniiaaiiiai ia i?aaaea e iieiie
eioi?ie?iaaiiinoe.”
A oeeinioee I? aieueoia cia/aiea i?eaeaaony iaiaoiaeeiinoe aeaonoi?iiieo
ioiioaiee. Nae/an yoa iaiaoiaeeiinoue i?eciaaony aeinoaoi/ii oe?iei, ii
eae aa aeinoe/ue? Iaaeinoaoie iauaiey ii?iaeaeaao iiiaeanoai neo/aaa
iaiiieiaiey, e iiyoiio oeo/oaiea eaiaeia iauaiey, ?ac?aaioea iiauo
niiniaia nicaeaiey aeaonoi?iiiaai iioiea eioi?iaoeee e iiieiaiey
yaeyaony aeaaiie caaea/ae ethaie i?ia?aiiu I?. Yoi aanueia iai?inoi
aneaaenoaea e?aeiae neiaeiinoe iaoaiecia iauaiey aeaaea i?e iaee/ee
neeueiiai no?aieaiey iaeaaeeoue aai.
Oeaeue e ninoaaeythuea I?
Oeaeue I? — onoaiiaeaiea aeaonoi?iiiaai iauaiey aeey auyaeaiey iaueo
i?aaenoaaeaiee eee iaueo eioa?ania e aeinoeaeaiea acaeiiiiieiaiey,
iniiaaiiiai ia i?aaaea, ciaiee e iieiie eioi?ie?iaaiiinoe.
Ianooaau oaeiai acaeiiaeaenoaey, iai?aaeaiiiai ia ?acaeoea i?i/iuo
naycae n iauanoaaiiinoueth, iiaoo auoue naiuie ?aciuie a caaeneiinoe io
aaee/eiu e oa?aeoa?a noi?ii, ii oeeinioey, no?aoaaey e iaoiaeu inoathony
i/aiue iioiaeeie, eaeay au oeaeue ie noaaeeanue — aoaeue oi, iai?eia?,
aicaeaenoaea ia iaaeaeoia?iaeiia acaeiiiiieiaiea eee oeo/oaiea ioiioaiee
iaaeaeo eiiiaieae e iio?aaeoaeyie aa i?iaeoeoeee, aaaioaie e
nio?oaeieeaie.
A naiuea eee a iaaieueoie, oaniie iaueia iao na?ueaciuo i?aiyonoaee aeey
iauaiey e naiaiaeiiai iaiaia iiaieyie, ii aeaaea caeanue aiieia
aiciiaeii iaaeiiiieiaiea. A iauanoaaiiie eee eiiia?/aneie aeecie „/eaiu
naiuee” ioaeaeaiu ae?oa io ae?oaa, e ionoonoaea ee/iiai eiioaeoa neeueii
cao?oaeiyao iaeaaeeaaiea nio?oaeie/anoaa e aeinoeaeaiea acaeiiiiieiaiey.
Niaoeeaeenou I? eniieuecotho nia?aiaiiua iaoiaeu iauaiey e oaaaeaeaiey
aeey iaaaaeaiey “iinoia” e onoaiiaeaiey acaeiiiiieiaiey.
Iiieiaieth niinianoaotho ?aiooaoeey, eiathueeny iiuo e eoeueoo?iua
oaeoi?u. Aaaeiua ninoaaeythuea /anoe aieueoeinoaa i?ia?aii I? ii
caaiaaaieth iaaeaaeiie ?aiooaoeee — nicaeaiea aoiinoa?u aeiaa?ey e
inouanoaeaiea aaeeiie no?aoaaee.
Iniiaiua iai?aaeaiey
A iaoe aeie oa?iei „public relations” aeeth/aao a naay neaaeothuea
iniiaiua iai?aaeaiey:
1. Iauanoaaiiia iiaiea.
2. Iauanoaaiiua ioiioaiey.
3. I?aaeoaeuenoaaiiua ioiioaiey.
4. AEeciue iaueiu.
5. I?iiuoeaiiua ioiioaiey.
6. Oeiainiaua ioiioaiey.
7. Iaaeaeoia?iaeiua ioiioaiey.
8. Iio?aaeoaeueneea ioiioaiey.
9. Enneaaeiaaiey e noaoenoeea.
10. N?aaenoaa ianniaie eioi?iaoeee (NIE).
A ieo I? ea?atho aaaeioth ?ieue, e oioy oai?ey e oeeinioey I? a ?aaiie
ia?a i?eeiaeeiu e eaaeaeiio ec ieo, iaeioi?ua aeaoaee e i?ei?eoaou
eciaiythony a caaeneiinoe io iai?aaeaiey.
I? iiaoo aianoe cia/eoaeueiue aeeaae a i?aeoeeo oi?aaeaiey a naiii
oe?ieii niunea yoiai neiaa.
Eoae iu auynieee, /oi NIE yaeythony iaeiei ec iai?aaeaiee I? ,
nouanoaothuaa e?iia oiai oaea aeaaii, eae naiinoiyoaeueiue aeae
aeayoaeueiinoe.
III. Iauay oa?aeoa?enoeea n?aaenoa ianniaie eioi?iaoeee.
Ni n?aaenoaaie ianniaie eioi?iaoeee iauanoai noaeeeaaaony
aaeaaeiaaii ( aacaou, aeo?iaeu, ?aaeei OA ), eaaeaeia ec ieo
oi?ie?oao oi eee eiia iiaiea .
N?aaenoaa ianniaie eioi?iaoeee iiae?acaeaeythony ia aecoaeueiua
(ia?eiaee/aneay ia/aoue), aoaeeaeueiua (?aaeei), aoaeeiaecoaeueiua
(oaeaaeaeaiea, aeieoiaioaeueiia eeii). Ianiio?y ia ana ?acee/ey
iaaeaeo ieie , NIE iauaaeeiythony a aaeeioth nenoaio ianniaie
eiiioieeaoeee aeaaiaea?y iauiinoe ooieoeee e iniaie no?oeoo?a
eiiioieeaoeaiiai i?ioeanna . N?aaee ooieoeee NIE auaeaeytho
neaaeothuea :
– eioi?iaoeeiiioth ( niiauaiea i iieiaeaiea aeae, ?aciiai ?iaea
oaeoao e niauoeyo ) ;
– eiiiaioa?eeii – ioeaii/ioth ( /anoi eceiaeaiea oaeoia
nii?iaiaeaeaaony eiiiaioa?eai e iei, eo aiaeecii e ioeaieie ) ;
– iiciaaaoaeueii – i?inaaoeoaeueioth ( ia?aaeiaay iiiaiia?acioth
eoeueoo?ioth, enoi?e/aneoth, iao/ioth eioi?iaoeeth, NIE niinianoaotho
iiiieiaieth oiiaea ciaiee naieo /eoaoaeae, neooaoaeae, c?eoaeae ) ;
– ooieoeeth aicaeaenoaey (NIE ia neo/aeii iacuaatho /aoaa?oie
aeanoueth; eo aeeyiea ia acaeyaeu e iiaaaeaiey ethaeae
aeinoaoi/ii i/aaeaeii, iniaaiii a ia?eiaeu oae iacuaaaiuo eiaa?neiiiuo
eciaiaiee iauanoaa eee ai a?aiy i?iaaaeaiey ianniauo nioeeaeueii
– iieeoe/aneeo aeoeee, iai?eia? a oiaea anaiaueo auai?ia aeaau
ainoaea?noaa);
– aaaeiienoe/aneoth (?a/ue caeanue eaeao ia i?inoi i
?acaeaeaoaeueiie eioi?iaoeee, ii e i oii, /oi ethaay eioi?iaoeey
aini?eieiaaony n aieueoei iieiaeeoaeueiui yooaeoii, eiaaea nai
niinia aa ia?aaea/e aucuaaao /oanoai oaeiaieuenoaey, ioaa/aao
yoe/aneei iio?aaiinoyi aae?anaoa).
Iniiaiua caaea/e NIE ia?aaea/a eioi?iaoeee iio?aaeoaeyi eioi?ay
i?ienoiaeeo ?acee/iuie iooyie (aacaoa, ?aaeei, OA).
?aaeei e oaeaaeaeaiea
A iaoa a?aiy ao?iuie oaiiaie ?acaeaathony ?acee/iua yeaeo?iiiua
n?aaenoaa. Yoi iaoneiaeaii iineaaeieie aeinoeaeaieyie a iaeanoe
oioia?aoee, eiiiuethoa?iie e yeaeo?iiiie oaoieee e niooieeiaie nayce.
A ?acoeueoaoa iiyaeeenue anaie?iua nenoaiu i?yiiai aauaiey, eioi?iaoeey
noaea aeinooiiie a ethaie oi/ea caiiiai oa?a, i?iecioea oaoie/aneay
?aaiethoeey a iaeanoe i?eieiathueo ono?ienoa. Ana yoi i?eaiaeeo e
eciaiaieyi a niiniaao iieo/aiey eioi?iaoeee.,
Auno?i iaiythuayny oaoieea ieacuaaao ia?iiiia aicaeaenoaea ia
eioi?iaoeeiiiua n?aaenoaa. Aio iaeioi?ua i?eia?u yoiai aicaeaenoaey:
1. Oneeaiea niaoeeaeecaoeee anao n?aaenoa ianniaie eioi?iaoeee.
AEo?iaeu, aacaou, ?aaeeinoaioeee e oaeaaeceiiiua nooaeee ia/eiatho
iiieiaoue, /oi aeey oiai, /oiau i?iaeieaeaoue nouanoaiaaoue, iie
aeieaeiu i?eaioe?iaaoueny ia ia oe?ieoth ioaeeeo, a ia ioaeaeueiua
a?oiiu ethaeae, iauaaeeiaiiuo iaueie eioa?anaie.
Iiiaea noaioeee noceee naith iai?aaeaiiinoue, /oiau iaania/eoue naaa
iaaeaaeioth iiaeaea?aeeo ni noi?iiu ii?aaeaeaiiie a?oiiu ianaeaiey.
2. Iaecaaaeiia nii?ioeaeaiea, n eioi?ui noaeeeaathony ia?aiaiu.
Eciaiaiey a oaoieea ieacuaatho ia?iiiia yeiiiie/aneia aicaeaenoaea ia
ia/aoiua e yeaeo?iiiua n?aaenoaa ianniaie eioi?iaoeee. Iaaeaeaiiua
aeinaea aiciiaeiinoe auai?a i?aaeeaaaao oaeac?eoaeyi eaaaeueiia
oaeaaeaeaiea. Ia?aaea/e ii eaiaeai niooieeiaie nayce ?anoe?ytho
aiciiaeiinoe oaeaaeaeaiey e oaeaaeceiiiue ?uiie, iineieueeo oaeanooaeee
e eiiiaiee eaaaeueiiai oaeaaeaeaiey oaia?ue ia ia?aie/aiu a auai?a
aoaeeoi?ee.
3. Iaiaoiaeeiinoue niaoeeaeecaoeee e niaoeeaeueiie iiaeaioiaee.
A iaeanoe eioi?iaoeee /aeiaae oaea ia iiaeao auoue oieaa?naeueiui
niaoeeaeenoii. Niaoeeaeeno ii I? iniaaiii /aoei aeieaeai iniciaaaoue
iio?aaiinoue a niaoeeaeueiie iiaeaioiaea nio?oaeieeia, ?aaioathueo n
?acee/iuie n?aaenoaaie ianniaie eioi?iaoeee .
A /ai aea ninoiyo ioiioaiey I? ni NIE? N yoei iai i?aaenoieo
?acia?aoueny aeaeaa.
IV. Nayce n i?annie – Media relations
Nayce n i?annie – iai?aaeaiea aeayoaeueiinoe neoaeau ioiioaiee n
iauanoaaiiinoueth, caeeth/athuaany:
– a i?iecaiaenoaa e ?aciauaiee a NIE ioaeeeaoeee
iiciaaaoaeueii-niauoeeiiai oa?aeoa?a;
– a i?ann-iiaeaea?aeea ?acee/iuo aeoeee e eaiiaiee;
– a i?aaiecaoeee i?ann-oo?ia; e
– a nicaeaiee eioi?iaoeeiiiuo iiaiaeia n oeaeueth i?eaea/aiey aieiaiey
n?aaenoa eioi?iaoeee.
I?aaeiacia/aiea press relations – iaania/eoue iaeneiaeueiue iauai
ioaeeeaoeee eee ?aaeei- e oaeaia?aaea/, niaea?aeaueo eioi?iaoeeth
PR-oa?aeoa?a, aeey oiai /oiau aeiaeoueny iiieiaiey yaeaiee e i?ioeannia
e i?aaeinoaaeoue iaiaoiaeeiua ciaiey.
Oeaeue nayce n i?annie – «aeiaeoueny iiieiaiey yaeaiee e i?ioeannia e
i?aaeinoaaeoue iaiaoiaeeiua ciaiey», a ia ia/aoaoue oi, /oi eeeaio eee
?aaioiaeaoaeue oioyo aeaeaoue iaia/aoaiiui eee iieo/eoue «aeaaii?eyoiua
oiiieiaiey». Ieeoi ia aeieaeai aeoiaoue, /oi NIE ia/aoatho eee
ia?aaeatho a yoe? ana /oi oaiaeii, ii e?aeiae ia?a a aeaiie?aoe/aneii
ainoaea?noaa oaeiai ia aeieaeii auoue.
Neaaeiaaoaeueii Media relations- yoi iiaeaeae aeayoaeueiinoe Naycae n
iauanoaaiiinoueth, n iiiiuueth eioi?iai aeinoeaaaony acaeiiiiieiaiea
anao e eaaeaeiai n aeo?iaeenoeeie eae naiinoiyoaeueiie no?oeoo?ie
iauanoaa.
Yoeea ioiioaiee n i?annie
Iaeei ec ia?auo iienaiiuo e?ecenia a ioiioaieyo n iauanoaaiiinoueth
i?iecioae a 1906 aiaeo. Aeae Eaaeaaooa?o Ee auei ii?o/aii iiii/ue
eiiiaiee „Aio?aoeeo Eioe ?ioaec yiae Iaee” i?aaeioa?aoeoue iac?aaaaooth
caaanoiaeo.
Iieiaeie Aeae Ee ?acineae ?aaeaeoi?ai ai?iaeneeo aacao naith
enoi?e/aneoth „Aeaeea?aoeeth i i?eioeeiao” e naeaeae ia?aia cayaeaiea
aeey ia/aoe. Aio /oi ii ienae:
„Yoi ia nae?aoiia i?ann-ath?i. Any iaoa ?aaioa aeaeaaony a ioe?uooth.
Iaoa oeaeue — aeaaaoue iiainoe. Ii yoi e ia ?aeeaiiia aaaionoai. Anee au
n/eoaaoa, /oi eaeie-ieaoaeue ec iaoeo iaoa?eaeia aieueoa iiaeioae au
aeey aaoaai ?aeeaiiiai ioaeaea, ia iieuecoeoanue ei. Iaoe iaoa?eaeu
oi/iu. Ii ethaiio ec inaauaaiuo aii?inia iiaeii iieo/eoue
aeiiieieoaeueioth eioi?iaoeeth, iu n ?aaeinoueth iiiiaeai ethaiio
?aaeaeoi?o ee/ii i?iaa?eoue aeinoiaa?iinoue ethaiai ec oiiiyioouo
oaeoia. Ii ia?aiio o?aaiaaieth ethaie ?aaeaeoi? niiaeao iieo/eoue
en/a?iuaathuea naaaeaiey i oao, io /ueaai eiaie ?ani?ino?aiyaony
noaouey. Neiaii, iaoa oeaeue caeeth/aaony a oii, /oiau ioe?iaaiii e
ioe?uoi, io eiaie aeaeiauo e?oaia e iauanoaaiiuo .einoeoooia
i?aaeinoaaeyoue i?anna e iauanoaaiiinoe NOA naiaa?aiaiioth e oi/ioth
eioi?iaoeeth ii aii?inai, i?aaenoaaeythuei aeey iauanoaaiiinoe
oeaiiinoue e eioa?an. Ei?ii?aoeee e iauanoaaiiua einoeooou
?ani?ino?aiytho aieueoia eiee/anoai iaoa?eaeia, a eioi?uo oa?yaony
yeaiaio iiaeciu. Ii ianiio?y ia yoi aeey iauanoaaiiinoe oae aea aaaeii
iieo/eoue yoo eioi?iaoeeth, eae e aeey naieo o/?aaeaeaiee
?ani?ino?aieoue aa. ss ?ani?ino?aiyth oieueei oa iaoa?eaeu,
aeinoiaa?iinoue eioi?uo y nai au n ?aaeinoueth iiiia i?iaa?eoue
ethaiio.”
Yoi cayaeaiea iciaiaiiaaei ?aaiethoeeth a ioiioaieyo iaaeaeo aeaeiauie
e?oaaie e iauanoaaiiinoueth. I?aiaa?aaeeoaeueiia ioiioaiea e
iauanoaaiiinoe, eioi?ia ?aiaa auoiaaei iianaianoii, noaei auoaniyoueny
aeaeaieai eioi?ie?iaaoue iauanoaaiiinoue.
Ioiioaiey ni n?aaenoaaie ianniaie eioi?iaoeee eee i?annie, iiaeaeoe,
yaeythony aaaeiaeoae ninoaaiie /anoueth ioiioaiee n iauanoaaiiinoueth,
ii oieueei /anoueth, e i/aiue aaaeii yoi eiaoue a aeaeo. E niaeaeaieth,
ioiioaiey n iauanoaaiiinoueth (public relations) e ioiioaiey n i?annie
(press relations) /anoi iaicia/athony iaeiie e oie aea aaa?aaeaoo?ie PR,
eiiaaea .yoi aiineo iooaieoeo. A NOA oaeie i?iaeaiu ia nouanoaoao,
iineieueeo oai /aua eniieuecoaony oa?iei “ioiioaiey ni n?aaenoaaie
ianniaie eioi?iaoeee“ (mass media reiations).
Aeaonoi?iiiyy naycue
Ioiioaiey ni n?aaenoaaie ianniaie eioi?iaoeee ii nooe naiae yaeythony
aeaonoi?iiieie. Iie yaeythony naycothuei caaiii iaaeaeo i?aaiecaoeeae e
i?annie, ?aaeei e oaeaaeaeaieai. N iaeiie noi?iiu, i?aaiecaoeey
i?aaeinoaaeyao eioi?iaoeeth e ii i?inueaa n?aaenoa ianniaie eioi?iaoeee
iaoa?eaeueioth aaco, n ae?oaie noi?iiu, iia oaeaea i?aaei?eieiaao oaae
aeey auionea eiiiaioa?eaa e eioi?iaoeeiiiuo niiauaiee. Acaeiiia aeiaa?ea
e oaaaeaiea iaaeaeo i?aaiecaoeeae e n?aaenoaaie ianniaie eioi?iaoeee
yaeythony iaiaoiaeeiui caeiaii oi?ioeo ioiioaiee.
Aeaaea a aae ?aaeei e oaeaaeaeaiey iauanoaaiiia iiaiea a iniiaiii
oi?ie?oaony iiae aicaeaenoaeai oiai, /oi ethaee /eoatho a oeaio?aeueiie,
ianoiie e io?aneaaie ia/aoe. Iaiaoiaeeii n oaaaeaieai ioiineoueny e
/anoiiio eiaie e o?aaeeoeeiiiie naiaiaea ia/aoe, naiaiaea, eioi?ay a
cia/eoaeueiie noaiaie ii?aaeaeyao cia/eiinoue i?annu. Ii ana yoi ia
iaoaao i?eaaaaoue e nio?oaeie/anoao n i?annie a ?aieao ?aoaiey caaea/
nayce n iauanoaaiiinoueth.
Naie ioiioaiey ni n?aaenoaaie ianniaie eioi?iaoeee eo/oa anaai iinoiyiii
no?ieoue ia aeiaa?eoaeueiuo ia/aeao. Neaaeoao niiauaoue i?anna eae
iiaeii aieueoa, aeaaea naaaeaiey eiioeaeaioeeaeueiiai oa?aeoa?a, a caoai
iaiaa?eaaoue, eaeea iiiaiou iaeuecy ioaeeeiaaoue e ii/aio.
Oeaeaniia?acii eoeueoeae?iaaoue acaaoaiiia ioiioaiea e eiiiaioa?eyi a
i?anna. Iiioey?iua ecaeaiey iau/ii i?aaeii/eoatho nainaoeeiiiua
niiauaiey niiauaieyi i caieaie?iaaiiuo niauoeyo, eaeia au cia/aiea
iineaaeiea ie eiaee aeey i?ioeaaoaiey no?aiu, iaeanoe eee ?aeiia.
Iaeiaei iiaeii iaeoe iiiai niiniaia ia?aoeoue ia naay aieiaiea ia/aoe,
anee ?acia?aoueny a iio?aaiinoyo aacao e ae?oaeo ia?eiaee/aneeo
ecaeaiee.
Ana aacaou aioiau iiiauaoue /enoi eioi?iaoeeiiiua iaoa?eaeu, aeaaea anee
iie ii-?aciiio e iei ioiinyony ec-ca ?acee/ee a ?aaeaeoeeiiiie iieeoeea
e /eoaoaeueneeo i?eaycaiiinoyo. I?anna anaaaea i?eaaonoaoao ethaoth
noaoueth eee caiaoeo, niaea?aeauoth yeaiaio iiainoe, eeoue au yoio
iaoa?eae aue aeinoiaa?iui e naiaa?aiaiiui.
Naaiaeiy, iaeiaei, ia/aoue a iniiaiii ioaeeeoao noaouee e i/a?ee,
eioi?ua aeatho oiiiaoth eioi?iaoeeth e iiainoyi, eee aea noaouee e
i/a?ee ia ceiao aeiy eee iauaai oa?aeoa?a. Caeanue e ioe?uaathony
oe?ieea aiciiaeiinoe nio?oaeie/anoaa n aeo?iaeenoaie a auaeaeaeaiee ia
ia?aaeiee ieai eaeiai-ieaoaeue eiie?aoiiai eioa?ana. Ei ioaeai
iinoiyiiue i?eoie eaeae e oai, ia eioi?uo iie iiaee au iino?ieoue naie
aeo?iaeenoneea i?iecaaaeaiey, e, eae i?aaeei, iie auaatho oieueei ?aaeu
iieo/eoue eaeia-ieaoaeue eiino?oeoeaiia i?aaeeiaeaiea. Iiaeao
iieacaoueny, /oi oaeay neooaoeey ioe?uaaao aiciiaeiinoue aeey ieacaiey
aeaaeaiey ia ia/aoue, aeaaea aeey iiaeeoia, ii ia naiii aeaea neo/ae
oaeou ei??oioeee ?aaeee, aaaeue iaiaaeoiaiiue iiaeoiae ca/anooth iiaeao
iiaoaeoue ana aeaei.
Iinoaiaiii iaaeaeo i?aaenoaaeoaeyie i?annu e niaoeeaeenoaie ii I?
neeaaeuaathony ioiioaiey, iniiaaiiua ia i?ioanneiiaeueiie yoeea. I?anna
ia/eiaao iniciaaaoue cia/aiea eiioaeoia n i?aaiecaoeeyie: eniieuecoy yoe
eiioaeou, iiaeii auno?i iieo/eoue aeinoiaa?ioth eioi?iaoeeth.
Eiiiaoaioiua niaoeeaeenou a iaeanoe I?, a naith i/a?aaeue, auniei
ioeaieaatho ?ieue i?aaenoaaeoaeae i?annu a i?aaeinoaaeaiee
iauanoaaiiinoe acaaoaiiie eioi?iaoeee e iiieiatho i?iaeaiu, naycaiiua n
oeaeaniia?aciinoueth oao eee eiuo ioaeeeaoeee e ia?aie/aiiinoueth ianoa
ia no?aieoeao ia/aoe. Aua iaeia aaaeiay aeaoaeue caeeth/aaony a oii, /oi
i?anna i?eciaao ?ieue niaoeeaeenoia ii I? a ?acuyniaiee ?oeiaiaeeoaeyi
eiiiaiee e i?aaei?eyoee, ianeieueei aaaeii auoue /anoiui e ioe?uoui.
Ioaaonoaaiiue ca naycue n i?annie
N/eoaaony, /oi ioaaonoaaiiua ca naycue n i?annie /anoi cao?oaeiytho
iaienaiea noaoae e eioi?iaoeee e /oi i?aeoeea cayaeaiee aeey ia/aoe
io?eoeaoaeueii neacuaaaony ia aeo?iaeenoneii ianoa?noaa. Iaycaiiinoue
ioaaonoaaiiiai ca naycue n i?annie ninoieo a oii, /oiau ieacuaaoue
i?anna niaeaenoaea, e anee ii nicaeaao i?anna i?aa?aaeu, cia/eo, ii ia
ni?aaeyaony ni naiae ?aaioie. Ia eaaeaeiai ioaaonoaaiiiai ca naycue n
i?annie, eioi?ue iaoaao i?anna ?aaioaoue, i?eoiaeyony nioie oaeeo,
eioi?ua aioiau aeiai e ii/ueth ieacaoue i?anna iaioeaieiua oneoae.
Cayaeaiey aeey ia/aoe — iieaciay oi?ia i?aaeinoaaeaiey eioi?iaoeee
i?anna. Iaeiaei aeo?iaeenou ia aeieaeiu eniieueciaaoue eo oaeno
aeineiaii; anee iie oae iinooiatho, iie naie aeiiaaou.
I?ann-oeaio? — yoi ia ?oeiaiaeyuee i?aai, ii nouanoaoao aeey ieacaiey
niaeaenoaey i?anna. ?acia?u e no?oeoo?a aai aeieaeiu caaenaoue io iauaia
aiciiaeiuo iio?aaiinoae a aai oneoaao, ii ii aeieaeai auoue aeinoaoi/ii
aieueoei, /oiau eaaei ni?aaeyoueny n iau/iie oaeo/eie e auoue a
ninoiyiee ni?aaeoueny n e?eoe/aneeie neooaoeeyie, eioi?ua a?aiy io
a?aiaie iiaoo aicieeaoue. Iaiaoiaeeii i?aaeoniio?aoue aiciiaeiinoue
ioaaoa ia cai?inu oeaio?aeueiuo aacao, iinooiathuea a ii/iia a?aiy.
Iaaei o/eouaaoue aeaa iaiaoiaeeiuo oneiaeyo a ioiioaieyo n i?annie:
nei?inoue e oi/iinoue. Anee ?aii?oa? caaeaao aii?in ii oaeaoiio, cia/eo,
ii oi/ao iieo/eoue ioaao ia iaai eae iiaeii nei?aa. Anee oaeie
aiciiaeiinoe iao, iaaei aio oae e neacaoue, e aeaeaoaeueii oeacaoue
ae?oaie enoi/iee eioi?iaoeee. Anee ?aaeaeoi? i?ineo oioia?aoee, iaaei
niiaueoue, eiathony ee iie a iaee/ee, eee eiaaea ii eo niiaeao
iieo/eoue. Eaeiau au ie auee i?aaeea i?aaeinoaaeaiey eioi?iaoeee eee
oioia?aoee, niaethaeaoueny iie aeieaeiu ioieooaeueii. Anee
i?aaenoaaeoaeyi ia/aoe i?eoiaeeony ii ianeieueeo ?ac caiieoue e
ni?aoeaaoue ia iaauaiiie eioi?iaoeee, yoi aeaenoaoao ei ia ia?au.
Naii niaie ?acoiaaony, eioi?iaoeey aeieaeia auoue oi/iie, oai ia iaiaa
aeaeaoaeueii caaeaaia?aiaiii i?aaeoniio?aoue aiciiaeiua i?e/eiu
iaoi/iinoae, /oiau ecaaaeaoue ioeaie. I?iaeeeoiaaiiua ii oaeaoiio eiaia
e oeeo?u iiaoo auoue iai?aaeeueii ?anneuoaiu, e iaaei ia?aoeoue ia yoi
iniaia aieiaiea, /oiau iaania/eoue /aoeinoue eo ia?aaea/e. Iaeioi?ua
?aii?oa?u ana ?aaii iiaoo iai?aaeeueii iiiyoue oeeo?u, ianiio?y ia ana
oneeey, ii iaaei naeaeaoue ana aiciiaeiia, /oiau naanoe yoo aa?iyoiinoue
e ieieioio.
Aeaa i/aiue aaaeiuo oaeoi?a a ioiioaieyo n i?annie — yoi auai?
iiaeoiaeyuaai iiiaioa e ioaeiie aoaeeoi?ee: iiaeia?aoue oaea/iue
ineoieiae/aneee iiiaio aeey iioaeeeiaaiey niiauaiey e iinoa?aoueny,
/oiau iii aeioei aei ioaeiiai /eoaoaey. Naycue n i?annie — aeaei
ioaaonoaaiiia. A aieueoeo i?aaiecaoeeyo iaaeaeaoaeueii, /oiau
ioaaonoaaiiue ca naycue n i?annie niaiauae naie iaycaiiinoe n
eaeie-ieaoaeue ae?oaie ?aaioie.
N nouanoaothuae i?aeoeeie iiaeai?a ioaaonoaaiiuo ca naycue n i?annie ec
/enea aeo?iaeenoia niaeaniu aeaeaei ia ana. Eae ieieioi, iaeei ?aaeaeoi?
oeaio?aeueiie aacaou ioaee/ii au?acee naia iaaeaeaiea aeaeaoue auaoeo
eieeaa ia yoii iinoo. N aai oi/ee c?aiey, iaycaiiinoue ioaaonoaaiiiai ca
naycue n i?annie — iinoaaeyoue iiainoe, a aeo?iaeenoa — ienaoue
iaoa?eaeu. Ii ioaa?a i?aeoeeo ia?aaea/e oaea aioiauo e ioaeeeaoeee
noaoae, iineieueeo, ii aai iiaieth, yoi yaeyaony aiaoaoaeuenoaii a
aeayoaeueiinoue niaoeeaeenoa, eioi?ue aeieaeai nia?aoue eae iiaeii
aieueoa oaeoia e nai i?ieiiiaioe?iaaoue eo.
Ioaaonoaaiiue ca naycue n i?annie ioaeai i?aaeaea anaai aeey oiai, /oiau
naiaa?aiaiii oaeaeyoue aieiaiea ioaeaeai i?annu. Anee aea ii ianoieueei
caiyo, /oi aei iaai o?oaeii auaaao aeicaiieoueny, oi ca/ai ii aiiaua
ioaeai? Neeoeii /anoi auaaao eaa/a ia?aaiai?eoue n aee?aeoi?ii, /ai
aeicaiieoueny aei ioaaonoaaiiiai ca naycue n i?annie! Oaeea neooaoeee
aicieeatho, eae i?aaeei, eiaaea ca naycue n i?annie ioaa/aao nai
ia/aeueiee ioaeaea I?.
Iaeioi?ua ioaaonoaaiiua ca naycue n i?annie i?ae?anii naay /oanoaotho,
aoaeo/e a iieiie oaa?aiiinoe, /oi iie ieacuaatho i?anna i?aainoiaeiua
oneoae. Iiaeao auoue, iie e i?aau, ii /aua anaai iie ioeaathony. Eo/oa
anaai ni?ineoue naieo i?aaenoaaeoaeae i?annu, aeiaieueiu ee iie
oneoaaie, eioi?ua ei ieacuaathony, eee o ieo anoue eaeea-ieaoaeue
i?aaeeiaeaiey. Ioaaou ia oaeie cai?in iiaee au iiiaia i?iynieoue.
Aeey oiai, /oiau iaeaaeeoue oaeiaeaoai?eoaeueiia nio?oaeie/anoai n
aeo?iaeenoaie, iaiaoiaeeii iiiyoue, eae iie ?aaioatho, eaeia eo ia?ac
iuneae. Ioaaonoaaiiiio ca naycue n i?annie ia iaycaoaeueii naiiio eiaoue
ee/iue iiuo aeo?iaeenoneie ?aaiou, iaeiaei anee o iaai aai iao, aio
neaaeoao iinaoeoue iaeio-aeaa aacaoiuo ?aaeaeoeee e iciaeiieoueny n
oneiaeyie ?aaiou oai. Iaiaoiaeeii aaeaaeiaaii /eoaoue eae iiaeii aieueoa
?acee/iuo aacao, iieacii oaeaea i?iaiaaoue ienaoue noaouee e i/a?ee aeey
i?eia?aoaiey ii?aaeaeaiiiai iiuoa. aaaeii iiaeaea?aeeaaoue ?aaoey?iua
eiioaeou n aeo?iaeenoaie, aunueay ei ayea?aoiaeu, a ia oieueei
ia?auaoueny, eiaaea aicieeiao eaeay-ieaoaeue nainaoeey. Iaeeoiei aoaeao
iaiiiieoue, /oi iinoiyiiia iiaeaea?aeaiea ae?oaeanoaaiiuo ioiioaiee ni
n?aaenoaaie ianniaie eioi?iaoeee i?eianao oi?ioea aeeaeaeaiaeu.
Iaiaoiaeeii oaeaea, /oiau ioaaonoaaiiue ca naycue n i?annie iieiinoueth
iiieiae caaea/e e oeaee ei?ii?aoeee eee i?aaiecaoeee, eioi?oth ii
i?aaenoaaeyao, /oiau ii iia ninoaaeoue e auiieiyoue ieai auionea
cayaeaiee aeey ia/aoe e i/a?eia, a yoi, a naith i/a?aaeue, aoaeao
niinianoaiaaoue oniaoiiio auiieiaieth aeaiiui o/?aaeaeaieai anae
i?ia?aiiu I?.
Anee a neeo naiae niaoeeoeee i?aaiecaoeey iiaeao auoue eaeei-oi ia?acii
i?e/anoia e ianoiyoaeuenoaai eaoano?io eee /?acau/aeiuo neooaoeee, oi
iaiaoiaeeii ?ac?aaioaoue i?ioeaaeo?o aeaenoaee a oaeeo ianoiyoaeuenoaao.
I?anna aeieaeia ciaoue eiy /aeiaaea, eioi?ue i?e yoii aoaeao
ioeoeeaeueii i?aaenoaaeyoue i?aaiecaoeeth, eaiaeu nayce n iei. A neo/aa
/?acau/aeiiai i?ienoanoaey eioi?iaoeey a e?ao/aeoea n?iee e a iaeaieaa
iieiii aeaea aeieaeia auoue i?aaeinoaaeaia aeo?iaeenoai, iineieueeo iie
yaeythony iaiin?aaenoaaiiui naycothuei caaiii n iauanoaaiiinoueth.
Iniiau oi?ioeo ioiioaiee n i?annie
Iaciaai ianeieueei iniiaiuo i?eioeeieaeueiuo niiniaia aeinoeaeaiey
oi?ioeo ioiioaiee n i?annie.
(a).I?aaeinoaaeaiea oneoa iaaeea. O/eouaay eioi?iaoeeth, i?eaaaeaiioth
auoa, PR-niaoeeaeeno aeieaeai oanii acaeiiaeaenoaiaaoue n iaaeea.
Nicaeaiiua ioiioaiey aeieaeiu auoue aeaoonoi?iiieie.
(b).Oi?ie?iaaiea naiae ?aiooaoeee eae aeinoiaa?iiai enoi/ieea.
I?enueaaiue iaoa?eae aeieaeia auoue oi/iui, iai?aaeyoueny ooaea e
oiaaea, eiaaea ii ioaeai. A yoii neo/aa aeo?iaeenou aoaeoo n/eoaoue yoio
enoi/iee iaaeaaeiui, a ioiioaiey aoaeoo aeaonoi?iiieie e i?i/iuie.
(c).Iaania/aiea ea/anoaaiiuie ia?acoeaie. Iai?eia?, oi?ioeie,
eioa?aniuie, aini?iecaiaeeiuie oioia?aoeyie, eiathueie niioaaonoaothuee
nii?iaiaeeoaeueiue iaoa?eae. E?iia oiai, n iiyaeaieai eiiiuethoa?iiai
i?yiiai aaiaea iiainoiua ?aeecu iiaoo auoue iaa?aiu ioi?aaeoaeai, a
?acoeueoaoa /aai iniaie iaiaoiaeeiinoe aeey ia?aia/aouaaiey i?eneaiiiai
iaoa?eaea eee aai eni?aaeaiee iao.
(d).Acaeiiaeaenoaea a iaania/aiee iaoa?eaeii. Iai?eia?, i?aaiecaoeey
eioa?aueth aeey i?aaenoaaeoaeae i?annu n ecaanoiuie ee/iinoyie, eiaaea
yoi o?aaoaony.
(e).Iaania/aiea aiciiaeiinoe aeey i?iaa?ee iaoa?eaea. Iai?eia?,
i?aaeinoaaeaiea aeo?iaeenoai aiciiaeiinoe oaeaeaoue iienuaaaiua
i?ioeannu naieie aeacaie.
(f).Oi?ie?iaaiea e oi?i/aiea ee/iuo acaeiiioiioaiee n i?aaenoaaeoaeyie
iaaeea. Ioiioaiey aeieaeiu iniiauaaoueny ia aeiaa?ee e acaeiiii
i?ioanneiiaeueiii oaaaeaiee.
Ano?a/e n i?annie
Nouanoaoao o?e iniiaiuo aeaea ano?a/ n i?aaenoaaeoaeyie NIE
(a).I?ann-eiioa?aioeey. Yoi ano?a/a n aeo?iaeenoaie, eioi?ua i?eoee,
/oiau iieo/eoue eioi?iaoeeth a oiaea aa ianoaeaeaiey. Oaeay
i?ann-eiioa?aioeey iiaeao i?aaieciauaaoueny i/aiue iia?aoeaii e
i?iaiaeeoueny eae a iiiauaiee eiiiaiee, oae e a a?aiaeiaaiiii iiiauaiee.
A yoii neo/aa oaiuaiea ainoae auaaao ieieiaeueiui. I?ann-eiioa?aioeee
/anoi i?iaiaeyony a ay?iii?oao i?e i?eauoee ec-ca a?aieoeu eioa?aniie
aaaeiie ia?niiu. Iau/ii aeey yoeo oeaeae eniieuecothony iiiauaiey
i?ann-oeaio?a ay?iii?oa, eiia/ii, aeey yoiai iaiaoiaeeiu eiioaeou n
PR-nio?oaeieeii ay?iii?oa.
(b).I?eai i?aaenoaaeoaeae i?annu. I?aaenoaaeoaee i?annu niae?athony
nei?aa ia ia?ii?eyoey nioeeaeueiiai oa?aeoa?a, n i?aaiecaoeeae aa?a,
aooaoa eee eai/a, a oaeaea i?ia?aiiu iauaiey, aeaiiino?aoeee (aiciiaeii,
e aoaeeiaecoaeueiiai oa?aeoa?a). Aeey i?aaiecaoeee iiaeiaiiai
ia?ii?eyoey iiaoo iio?aaiaaoueny iaaeaee, a oi e ianyoeu.
(c).Iinauaiea i?aaei?eyoee eee eiuo no?oeoo? i?aaiecaoeee. AEo?iaeeno
eee a?oiia i?aaenoaaeoaeae i?annu i?eaeaoaaony, iai?eia?, iinaoeoue
oaa?eeo, ia ioeoeeaeueiia ioe?uoea eee aeaiiino?aoeeth ?aaiou
iai?oaeiaaiey. Oaeia ia?ii?eyoea iiaeao iio?aaiaaoue i?aaiecaoeeth
aeinoaaee o/anoieeia, eo oaiuaiey e, aiciiaeii, ii/eaaa. Iiaeiaiua
ia?ii?eyoey iiaoo i?iaiaeeoueny e ca a?aieoeae, iai?eia?, ia
aeiiaeaeue/aneeo i?aaei?eyoeyo eee n iinauaieai iano ioaeuoa,
ianeoaeeaaaiuo oo?enoe/aneie eiiiaieae.
Oioy i?ann-eiioa?aioeey – aieaa i?inoia ia?ii?eyoea, /ai aeaa
i?aaeuaeoueo, ii ana iie aeieaeiu eiaoue oeaiiinoe n oi/ee c?aiey
iiainoae, e a yoii ioiioaiee aaaeia oi?ioay i?aaiecaoeey.
I?aaiecaoeey ano?a/ n i?annie.
Ieioay i?aaiecaoeey i?eaia i?aaenoaaeoaeae i?annu iaaeiionoeia,
iineieueeo oi?ioea ioiioaiey n i?annie aoaeoo ia?ooaiu. PR-niaoeeaeeno
ia iiaeao yoiai aeiionoeoue. *oiau ieeaeeo eaconia ia i?iecioei, i?e
iiaeaioiaea iaiaoiaeeii (e iau/ii yoiai aeinoaoi/ii) niaethaeaoue
ii?aaeaeaiioth iineaaeiaaoaeueiinoue aeaenoaee.
(a).Ieaie?iaaoue i?eai ca?aiaa, aua?aa aeaoo e a?aiy, eioi?ua iaeeo/oei
ia?acii iiaeoiaeyo aeey ioaeeeaoeee iaoa?eaea I?enoonoaothueie ia i?eaia
aeo?iaeenoaie. Oi?ioei i?aaeeii aeey a?aiaie e aeaou inaauaiey a
aaeaaeiaaiuo aacaoao, aaeaiaaeaeueiuo e aaeaiany/iuo aeo?iaeao yaeyaony
«ia/aei aeiy, ia/aei iaaeaee, ia/aei ianyoea». Iaeiaei yoi oa?aeoa?ii
aeey oaeeo oeaio?ia i?annu, eae Eiiaeii, a aeey ?aaeiiia eee aeey
ae?oaeo ainoaea?noa aieaa iiaeoiaeyuei iiaeao auoue ae?oaia a?aiy nooie,
/anoi aieaa iicaeiaa.
(b).Aua?aoue iiaeoiaeyuaa iiiauaiea, o/eouaay i?e yoii iaee/ea
iauanoaaiiiai o?ainii?oa, aiciiaeiinoe ia?eiaee aaoiiiaeeae.
(c).Oeacaoue ia i?eaeaneoaeueiii aeeaoa a?aiy i?iaaaeaiey ia?ii?eyoey.
(d).?acineaoue i?eaeaoaiea aua?aiiui ainoyi ca?aiaa, ii e?aeiae ia?a, ca
aeaa iaaeaee, e oeacaoue, eaeei ia?acii iie iiaoo iiaeoaa?aeeoue naia
niaeanea. Yoi iiaoo auoue ea?oi/ee aica?aoa, iiia?a oaena eee
yeaeo?iiiiai aae?ana; ana yoi iicaieeo i?aaiecaoi?ai ciaoue, neieueei,
aa?iyoii, ainoae aoaeao o/anoaiaaoue a ia?ii?eyoee. Oaeaea neaaeoao
i?aaeoniio?aoue aa?eaiou ioeaca io o/anoey eee neo/ae, eiaaea io
i?eaeaoaiiuo ia aoaeao iieo/aii ieeaeeo ioaaoia.
I?aaenoaaeoaee ?aaeei eee oaeaaeaeaiey iau/ii i?eaeaoathony ia ae?oaie
aeaiue eee a ae?oaia a?aiy.
(e).Oaeinoiaa?eoueny, /oi oaiuaiea aeey ainoae ea/anoaaiiia. I?e/ai aaea
aieaa aaaeia, /ai iaieoee.
(f).Iiaeaioiaeoue ca?aiaa ana iaiaoiaeeiia aeey aunooiathueo
(aeaeaiiaaieoioiiu, oaeaaeci?u, aeaeaioeeueiu, i?iaeoi?u, ye?aiu,
yeniiiaou, ia?acoeu, oioia?aoee e o.ae.).
(g).Iaania/eoue iaiaoiaeeiie eioi?iaoeeae, iaeiaei ia neaaeoao
ia?aa?oaeaoue i?eaeaoaiiuo neeoeii aieueoeie aa iauaiaie, niaea?aeaueie
e oiio aea iiiai aaniieaciuo aeey ieo iaoa?eaeia.
*anoi i?aaiecaoi?u niaa?oatho ioeaeo, aeeaaeuaay a oae iacuaaaiue
?acaeaoi/iue iaoa?eae ii?o?aou i?aaenaaeaoaeae niaaoa aee?aeoi?ia,
aioo?eoe?iaiiua ecaeaiey, i?aen-eenou e ?aeeaiiua aoeaou. AEo?iaeenou
iau/ii neaioe/anee ioiinyony e oaeei iaoa?eaeai, iacuaay eo «ioni?ii»,
/anoi «caauaay» a caea eee a oaene, aica?auaynue a ioen, a aua /aua
aua?anuaatho a ioni?iua ei?ceiu. Oi, /oi ei ioaeii – oae yoi iaoa?eae,
eioi?ue iie iiaoo iieiaeeoue naaa a ea?iai. Oioia?aoee iiaeii
?acianoeoue ia noaiaea, caeioa?aniaaaoeany naie iii?inyo eo.
(h).Eaeaioeoeoee?iaaoue ainoae iiaeii, eniieuecoy eiaiiua cia/ee e
ea?oi/ee, /oi cia/eoaeueii iaeaa/aao ei iauaiea ae?oa n ae?oaii. Ii
neaaeoao eiaoue a aeaeo, /oi iaiaoiaeeii ioee/aoue ia?niiae io ainoae.
(i).No?iai niaethaeaoue oeacaiiia a i?ia?aiia ?anienaiea ia?ii?eyoey,
oae eae aeo?iaeenou – ethaee caiyoua. A oaeeo e?oiiuo ai?iaeao, eae
Eiiaeii, iaeiia?aiaiii iiaoo i?iaiaeeoueny ianeieueei i?eaiia aeey
i?annu; e aeo?iaeenou no?aiyony iinaoeoue eaaeaeue ec ieo. A ae?oaeo
neo/ayo iie iiaoo aua?aoue oa ia?ii?eyoey, ia eioi?uo iie ?ann/eouaatho
iieo/eoue iaeaieaa iiaeoiaeyuee aeey naay iaoa?eae. ?aaeaeoi?u
iaoeeiiaeueiuo aaeaaeiaaiuo aacao, eae i?aaeei, i?eieiatho ana
i?eaeaoaiey ia iiaeiaiua ia?ii?eyoey, ii ?aoatho, eaeia ec ieo
aeaenoaeoaeueii iinaoeoue, iau/ii a iineaaeiee iiiaio.
(j).Eiaoue aeinoaoi/iia /enei nio?oaeieeia aeey iauaiey n ainoyie, ii
/enei oaeeo nio?oaeieeia ia aeieaeii i?aauoaoue /enei i?eaeaoaiiuo.
(k).He neaaeoao i?eaeaoaoue ia iaeii ia?ii?eyoea n aeo?iaeenoaie ae?oaeo
ainoae, iai?eia? eeeaioia. Eiia/ii, aiciiaeii, yoi eneooaiea i?eaeaneoue
ae?ocae ii aeciano ia ano?a/o n i?annie, ii a yoii neo/aa au ia niiaeaoa
eiio?iee?iaaoue eo ioaaou ia aii?inu i?aaenoaaeoaeae i?annu.
V. Caeeth/aiea
?acaeoea Naycae n iauanoaaiiinoueth n iaeiie noi?iiu, e aeo?iaeenoeee- n
ae?oaie, yaeythony iniiaiuie i?aaeiinueeaie aicieeiiaaiey Media
Relations . Eiaiii yoa noa?a aeayoaeueiinoe ieacaeanue naiaia?aciui
iinoeeii iaaeaeo yoeie nioeeaeueiuie einoeoooaie iauanoaa. Iauai?eciaii,
/oi naaiaeiy aac Media Relations eae ninoaaeythuae PR iaaiciiaeii
caieiaoueny iieeoeeie, ainoaea?noaaiiui oi?aaeaieai, aanoe ethaie
aecian. ?aaeecaoeey i?iaeoa, anyeie eaeae ia/eiaaony n eioi?ie?iaaiey
iauanoaaiiinoe.
?anniao?eaay aeo?iaeenoeeo a oe?ieii enoi?e/aneii,
iauanoaaiii-iieeoe/aneii, eoeueoo?iii eiioaenoa, iu aeaeei aa ia?iiiua
aiciiaeiinoe aeeyoue ia aieueoea iauiinoe ethaeae e oi?ie?iaaoue
ianniaia niciaiea.
Nienie eeoa?aoo?u:
1. Iaaeee ?eeaeoic. ia?aaiae n aiae. Iiae ?aae. A?aieia A.E.
2. Iaaeea?eeaeoic. *oi yoi oaeia? Eioaiiaa E.A. «?ei Oieaeeia» I- 2006
3. Oai?ey e i?aeoeea naycae n iauanoaaiiinoueth. Ei/aoeiaa A.A.,
Oeeeiiia A.I. Ieoa? 2007
4. “Iaaeee ?eeaeoin — /oi yoi oaeia?” N. Aeye
5. Internet
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