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Niaea?aeaiea

Aaaaeaiea

I. Oaeaaeaeaiea, eae eaiae NIE.

1.1 Enoi?ey oaeaaeaeaiey.

1.2 Eaiae NON e aai iniiaiua aauaoaeueiua eiioeaioeee.

1.3 NON- oaeaaeaeaiea caao?aoiaai aeiy.

II. Aiaeec aeayoaeueiinoe oaeaeaiaea NON.

2.1 Niaoeeoeea eioi?iaoeeiiii-?acaeaeaoaeueiiai aeiea eaiaea NON.

2.2Niaoeeoeea ooaeiaeanoaaiiiai aeiea eaiaea NON.

2.3 Ia?niaeoeau ?acaeoey oaeaaeaeaiey.

2.4 Eaiae NON noieo 1 ie?ae. $.

III. Caeeth/aiea, auaiaeu i i?iaeaeaiiie ?aaioa.

Aaaaeaiea

A ianoiyuaa a?aiy iaei eoi caaeoiuaaaony i oii, /oi oaeia oaeaaeaeaiea.
Aeey iaeieo yoi i?iniio? aa/a?ii iinea ?aaiou ethaeiiai na?eaea, oaeiai
eae “Iaieiu aei/ee”, “I?ae?aniay iyiy” e o.i. Ae?oaea ioaa?aatho na?eae
“Iaieiu aei/ee”, ii n iaoa?iaieai aeaeoo ia/aea oaeaia?aaea/e “Aeii-2”,
“Eaaeieeiaue ia?eiae” eee “Eaiaaee Eeaa” (Comedy Club). Eoi-oi ioaa?aaao
e oi e ae?oaia. Ii ?aaeei eoi ioaa?aaao naii oaeaaeaeaiea. Aeaaea naiua
iaoa?ua ynoaou e eioaeeaeooaeu, eioi?uo io iaeiie iunea i na?eaea
“Iaieiu aei/ee” eee “Eoi a aeiia oicyei” a?inaao a ae?iaeue. Oae
ana-oaee, /oi oaeia oaeaaeaeaiea a iaoa a?aiy?

I. Oaeaaeaeaiea, eae eaiae NIE

1.1 Enoi?ey oaeaaeaeaiey

Oaeaaeaeaiea (io oaea… e neiaa “aeaeaiea”), iaeanoue iaoee, oaoieee e
eoeueoo?u, naycaiiay n ia?aaea/ae ia ?annoiyiea ecia?aaeaiee iiaeaeaeiuo
iauaeoia i?e iiiiue ?aaeeiyeaeo?iiiuo ono?ienoa. A oaeaaeaeaiee i?eiyo
i?eioeei iineaaeiaaoaeueiie ia?aaea/e yeaiaioia ecia?aaeaiey (auaeaeioo
a eii. 19 a. ii?ooaaeueneei o/aiui A. aee Iaeaa, A. de Paiva, e
iacaaeneii io iaai ?inneeneei o/aiui I. E. Aaoiaoueaaui), niaeanii
eioi?iio a ioieoa ia?aaea/e i?iecaiaeyo i?aia?aciaaiea yeaiaioia
ecia?aaeaiey a iineaaeiaaoaeueiinoue yeaeo?e/aneeo neaiaeia (aiaeec
ecia?aaeaiey) n iineaaeothuae ia?aaea/ae yoeo neaiaeia ii eaiaeai nayce
a ioieo i?eaia, aaea inouanoaeytho eo ia?aoiia i?aia?aciaaiea (neioac
ecia?aaeaiey). Oaoiieiaee oaeaaeaeaiey ia auee ecia?aoaiu iaeiei
/aeiaaeii e ca iaeei ?ac. A iniiaa oaeaaeaeaiey eaaeeo ioe?uoea
oioiyooaeoa a naeaia, naeaeaiiia Oeeeioae Nieoii (aiae. Willoughby
Smith) a 1873 aiaeo. Ecia?aoaiea neaie?othuaai aeenea Iaoeai Ieieiaui a
1884 aiaeo iineoaeeei oie/eii a ?acaeoee iaoaie/aneiai oaeaaeaeaiey,
eioi?ia iieueciaaeinue iiioey?iinoueth aieioue aei 1930-o aiaeia.
Iniiaaiiua ia aeenea Ieieiaa nenoaiu i?aeoe/anee auee ?aaeeciaaiu eeoue
a 1925 a. Aeae. Ay?aeii a Aaeeeia?eoaiee, *. Aeaeaieeinii a NOA, E. A.
Aaeaiyiii e iacaaeneii E. N. Oa?iaiii a NNN?.Ia?aue iaoaio ia
eniieuecoaiia nae/an yeaeo?iiiia oaeaaeaeaiea iieo/ee i?ioanni?
Iaoa?ao?aneiai oaoiieiae/aneiai einoeoooa Ai?en ?iceia, eioi?ue iiaeae
cayaeo ia iaoaioiaaiea «Niiniaa yeaeo?e/aneie ia?aaea/e ecia?aaeaiey» 25
ethey 1907 aiaea. Iaeiaei aio oaeaeinue aeiaeoueny oieueei ia?aaea/e ia
?annoiyiea iaiiaeaeaeiiai ecia?aaeaiey — a iiuoa io 9 iay 1911 aiaea. A
aeaeaeouaany ecia?aaeaiea aia?aua a enoi?ee auei ia?aaeaii ia ?annoiyiea
26 ethey 1928 aiaea a Oaoeaioa ecia?aoaoaeyie Ai?enii A?aaianeei e E. O.
Aaeyineei. Oioy aeo Oaoeaioneiai o?aiaaeiiai o?anoa, ia aaca eioi?iai
i?iaiaeeeenue iiuou, naeaeaoaeuenoaoao, /oi iieo/aiiua ecia?aaeaiey auee
a?oaua e iayniua, eiaiii oaoeaioneee iiuo iiaeii n/eoaoue ?iaeaeaieai
nia?aiaiiiai oaeaaeaeaiey.Ia?aue a enoi?ee oaeaaeceiiiue i?eaiiee, ia
eioi?ii aue i?iecaaaeai oaoeaioneee iiuo, iacuaaeny «oaeaoioii». Cayaea
ia iaoaioiaaiea oaeaoioa ii ianoiyieth i?io. ?iceiaa auea iiaeaia A.
A?aaianeei, I. Ieneoiiaui e A. Iiiiaui 9 iiya?y 1925 aiaea. Niaeanii
ainiiieiaieyi A. Iaeiaaaaa, ii ii?o/aieth Ieinayce NNN? ana
nio?aieaoeany aeieoiaiou i oaeaoioa auee eco/aiu ia i?aaeiao
onoaiiaeaiey aiciiaeiiai i?ei?eoaoa niaaoneie iaoee eaoaae?aie
oaeaaeaeaiey Iineianeiai e Eaieia?aaeneiai einoeoooia nayce. A eoiaiaii
aeieoiaioa eiinoaoe?iaaeinue, /oi ?aaioiniiniaiinoue «?aaeeioaeaoioa» ia
aeieacaia ie aeieoiaioaie, ie iieacaieyie iaiin?aaenoaaiiuo naeaeaoaeae.

Eiiai iiaiey ioiineoaeueii ia?niaeoea ecia?aoaiey A?aaianeiai
i?eaea?aeeaaeenue a NOA, e a ?iiaia Ieo/aea Oeeniia «A?ao iie, a?aa
iie», eceaaathuai aia?eeaineoth aa?neth enoi?ee nicaeaiey oaeaaeaeaiey,
eiaiii oaeaoio iienai eae i?aaeoa/a nia?aiaiiiai oaeaaeaeaiey.

Iaoaeeaeoaeueii iiyoiio, /oi ia?aainoai a ?acaeoee yeaeo?iiiiai
oaeaaeaeaiey ia?aoei e NOA. Ianoiyuei i?i?uaii a /?oeinoe ecia?aaeaiey
yeaeo?iiiiai oaeaaeaeaiey, /oi ?aoeei, a eiioea eiioeia, a aai iieueco
nii? n iaoaie/aneei oaeaaeaeaieai, noae «eeiiineii». Aai ecia?aoaiea
auei caiaoaioiaaii oaeaea niaaoneei o/?iui Nai?iii Eaoaaaui a 1931
aiaeo, iaeiaei aia?eeaineee ecia?aoaoaeue-yiea?aio Aeaaeeie? Cai?ueei,
o/aiee an? oiai aea ?iceiaa, niia nicaeaoue ?aaioathuoth iiaeaeue ia
aiae ?aiueoa niaaoneeo o/?iuo — a 1933 aiaeo.Eiaeenue e ae?oaea iiaeaee
yeaeo?iiiiai oaeaaeaeaiey: ecia?ao?iiua oaeaea a 1931 aiaeo «aeennaeoi?»
Oeei Oa?inai?oa e «aaaouee eo/» Iaio?aaea oii A?aeaiia, iaeiaei iie ia
auaea?aeaee eiieo?aioeee n eeiiineiiii.Ai aoi?ie iieiaeia XX aaea
oaeaaeaeaiea iieo/eei oe?ieia ?ani?ino?aiaiea. Aai ?ieue a ie?a
iiae/a?eioea III, onoaiiaea iaiyoiue aeaiue — Anaie?iue aeaiue
oaeaaeaeaiey.Ia?aua oaeaia?aaea/e ia/aeenue a Iineaa a 1935 aiaeo. A
1941—1945 aiaeao oaeaaeaeaiea ia ?aaioaei. Iniiaiua oaeaia?aaea/e oao
eao auee iinayuaiu aeecie Niaaoneiai nithca, eoeueoo?iui ia?ii?eyoeyi,
nii?oo.

N 1960 aiaea, e?iia 1-e i?ia?aiiu ia/eiaao ?aaioaoue 2-y i?ia?aiia.
?acaeoea oaeaaeaeaiey naycaii ia oieueei n Iineaie, ii e Eaieia?aaeii,
O?aeii, Neae?ueth, Oe?aeiie. Eaaeaeay ?anioaeeea, iaeanoue, e?ae eiaee
naie oaeaia?aaea/e. A 1980-o aiaeao iiyaeeenue 3-y i?ia?aiia
(iineianeay), 4-y i?ia?aiia (ia?aciaaoaeueiay) e 5-y i?ia?aiia
(eaieia?aaeneay).A ianoiyuaa a?aiy a ?innee anoue neaaeothuea
oaeaeaiaeu: Ia?aue eaiae, ?inney, IOA, OIO, ?AI OA, NON, Eoeueoo?a,
Aeiiaoiee, Iyoue eaiae, OA Oeaio?, Nii?o, AeOA, Ioc-OA, MTV, OA3, A-ONE,
7OA, 2×2, ?AE, Caacaea, Aeaeaii, Bridge TV, Aa?iiiainoe, VH1, Ie?, Nian,
Nithc, Aeaaiaano, Iinoaeueaey, OAeE e iiiaeanoai ae?oaeo niooieeiauo,
eaaaeueiuo, ?aaeiiaeueiuo oaeaeaiaeia. ?aiaa auee OA-6, OAN, Oaeayenii,
IOE e ?inneeneea oieaa?neoaou.?acaeoea nia?aiaiiuo nenoai oaeaaeaeaiey
naycaii n iiauoaieai /aoeinoe ecia?aaeaiey (oaeaaeaeaiea iiauoaiiie e
aunieie /aoeinoe), oaaee/aieai iiiaoionoie/eainoe (eaaaeueiia
oaeaaeaeaiea) e aeaeueiinoe aeaenoaee (niooieeiaia oaeaaeaeaiea). N na?.
80-o aa. aaaeaony ?ac?aaioea nenoai oeeo?iaiai oaeaaeaeaiey.
Oaeaaeaeaiea – iaeii ec iaeaieaa ianniauo n?aaenoa ?ani?ino?aiaiey
eioi?iaoeee (iieeoe/aneie, eoeueoo?iie, iiciaaaoaeueiie, o/aaiie,
?aeeaiiie); iii i?eiaiyaony oaeaea a iao/iuo, i?aaiecaoeeiiiuo,
oaoie/aneeo e ae?. i?eeeaaeiuo oeaeyo, iai?., a i?iiuoeaiiinoe e ia
o?ainii?oa (aeeniao/a?ecaoeey, eiio?ieue), i?e einie/aneeo e yaea?iuo
enneaaeiaaieyo, a iaaeeoeeia.

1.2 Eaiae NON e aai iniiaiua aauaoaeueiua eiioeaioeee

Eiiiaiey NON — yoi Naoue Oaeaaeceiiiuo Noaioeee, iino?iaiiay ii
i?eioeeio ia?oia?noaa n ?aaeiiaeueiuie oaeaeiiiaieyie. Naaiaeiy
ia?oia?aie NON yaeythony 150 oaeaaeceiiiuo noaioeee, aauathueo a 290
ai?iaeao ?innee aeey iioaioeeaeueiie aoaeeoi?ee 75 iei. /aeiaae. NON
?ani?ino?aiyao aaeeiue aeey anae Naoe iaeao i?ia?aii, eioi?ue iiaeao
auoue aeiiieiai ia?aaea/aie ?aaeiiaeueiiai i?iecaiaenoaa.

CAI «Naoue Oaeaaeceiiiuo Noaioeee» — ?inneeneee oaeaeaiae,
iiceoeeiie?othuee naay eae «Ia?aue ?acaeaeaoaeueiue». I?eiaaeeaaeeo
oieaeeiao «NON Iaaeea», i?eiaaeeaaeauaio oaaaeneie iaaeea-eiiiaiee
«Modern Times Group» (MTG). Aaia?aeueiue aee?aeoi? n 24 ethiy 2008 aiaea
Aioii Eoae?yoia, auaoee aaiaee?aeoi? IOA+. Aee?aeoi? — Ay/aneaa Io?oaia.
?aiaa aaia?aeueiuie aee?aeoi?aie eaiaea auee Aeaenaiae? ?iaeiyineee,
Eai?ue Oienooiia e ?iiai Iao?aiei.

1 aeaeaa?y 1996 aiaea iineianeee aeaoeeiao?iaue eaiae AMTV, ieoa?neee
«Oanoie eaiae» e ianeieueei ?aaeiiaeueiuo iacaaeneiuo oaeaeiiiaiee auee
iauaaeeiaiu iiae ia?eie NON (nia/aea ?anoeo?iauaaeny eae «Niae?oaeanoai
Oaeaaeceiiiuo Noaioeee», a iicaea eae «Naoue Oaeaaeceiiiuo noaioeee»). A
Iineaa eaiae auoiaeee eaeia-oi a?aiy n eiaioeiii NON & AMTV, ii nionoy
o?e ianyoea i?iecioae ieii/aoaeueiue ?aa?aiaeeia e eaiae aauae ia Iineao
e Iiaeiineiauea n eiaioeiii NON-8. A 1996-98 aiaeao ia?aue e aoi?ie
eiaioeiu eaiaea NON iaoiaeeeenue ia ieaeia-eaaii oaeo ye?aia, n 1998
aiaea ii ianoiyuaa a?aiy iaoiaeeony ia aa?oia-eaaii oaeo ye?aia; aei
2002 aiaea a iiaiaiaeiaa a?aiy iiae eiaioeiii ioia?aaeaeanue neiyy
ca?caei/ea.

Eiaaea oaeaeaiae NON aicaeaaee iiaue aaia?aeueiue aee?aeoi?, Aeaenaiae?
?iaeiyineee, aianoa n ieiia eaiaea iiiaiyeny iaiaaeaeiaio, auea
?ac?aaioaia iiaay eiioeaioeey. A ?acoeueoaoa ca aiae NON aeiaeeny naiiai
nouanoaaiiiai i?e?inoa aoaeeoi?ee n?aaee anao ?inneeneeo oaeaeaiaeia.
*enei c?eoaeae noa?oa 4 eao au?inei ia 3,2% ioieoia aeiee. A i?ioeaioiii
niioiioaiee ?ino aeiee ninoaaee 54%. Yoi icia/aao, /oi ana aieueoa
c?eoaeae ioaeatho i?aaeii/oaiea iaiieeoe/aneiio oaeaaeaeaieth, eioi?ia
i?aaeeaaaao “ia?aue ?acaeaeaoaeueiue eaiae”. E niaeaeaieth, neiai
“?acaeaeaoaeueiue” ia ianao a ?inneeneie o?aaeeoeee oiai iiceoeaiiai
oa?aeoa?a, eae neiai entertainment a aiaeeeneii ycuea. Iii aeeth/aao
ai?acaei aieueoee niune, iaaeaee ?onneia “?acaea/aiea”, eioi?ia i?eiyoi
n/eoaoue /ai-oi n?iaeie aacaeaeueth. Ii eoi-oi ethaeo ea?aoue a oaoiaou,
eoi-oi niio?aoue eeii, eoi-oi – /eoaoue eieae. Ana yoi entertainment.
I?e/ai iaeie aeey ?acaea/aiey /eoatho enoi?e/aneea iaioa?u, ae?oaea –
oeeinioneea ynna, a o?aouee – Aea?ueth Aeiioeiao. Ii ana aea NON
i?aoaiaeoao ia ii?aaeaeaiioth na?ueacioth iiceoeeth ia ?uiea, oceay ieoa
eiiaaeeeiiai eaiaea, e oiio aea iino?iaiiiai ia ea/anoaaiiii caiaaeiii
i?iaeoeoa, eaeiaui NON aue aeieaia a?aiy, ia aeano aiciiaeiinoe
?aaeeciaaoueny

N i?eoiaeii ?iaeiyineiai o NON ia/aeny iiaue yoai ?acaeoey – eaiae
eciaieeny e iaiiaeeny. Aeoeeiia?u i/aiue aeiaieueiu e n/eoatho, /oi o
NON ia/aeanue iiaay y?a. C?eoaee aea aeieaeiu naie aeey naay i?eeoe e
oaeiio oaaaeaeaieth – yoi i?ioeann ia ei?ioeee. Ana eciaiaiey ioaeii
i?iecaiaeeoue iaiau/aeii inoi?iaeii – a yoii niaoeeoeea oaeaaeaeaiey.

Ethaay iainoi?iaeiinoue i?eaiaeeo e oiio, /oi c?eoaee iaeaeathony e
ooiaeyo. Iinaio iaiyoueny NON aoaeao ia iaiueoa aeaoo eao. Eaaeaeue yoai
ia?aiai eiaao ii?aaeaeaiiua caaea/e. Ia ia?aii yoaia NON ec eaiaea
aeinoaoi/ii yooaeoeaii ne?iaiiiai, ii ia aieaa oiai, noae eaiaeii,
eioi?ue i?aaeeaaaao aeinoaoi/ii ea/anoaaiiue i?iaeoeo: eeii, na?eaeu,
i?ia?aiiu. C?eoaeue aeieaeai e yoiio i?eaueiooue. Caoai yoio i?iaeoeo
aeieaeai caiiiieony c?eoaeth. Iioii aeieaeii iiyaeoueny iuouaiea, /oi
yoi ia i?inoi ?acaea/aiea, ii ia/oi aieaa oe?ieia – iiyaeythony
i?ia?aiiu, a eioi?uo anoue iaeioi?ue niaea?aeaoaeueiue yeaiaio. Iaeiaei
yoio yeaiaio ia aeieaeai iaiiieiaoue oi, /oi i?eaueee aeaeaoue c?eoaee
ia oieaa?naeueiuo oaeaeaiaeao n eioi?iaoeeae eee, neaaeai, ia eoeueoo?ii
ianuuaiiuo.

?aeoeiae iieacuaatho, /oi eaiaeo NON oaeaeinue oaaee/eoue aoaeeoi?eth.
Iiyaeythony iiaua nioeeaeueiua a?oiiu, eioi?ua iacaaoue n?aaeiei eeannii
iaeuecy, ii yoi aannii?ii ethaee, aaeaioe?iaaaoeany e iiaui enoi?e/aneei
oneiaeyi. Yoe ethaee i?iaeoe?otho naith aeeciue – ioaeuo, ea?uea?o,
eieaeae – naiinoiyoaeueii, aac iiiiue oaeaaeaeaiey. Aeey ieo NON –
i/aiue iieaciue eaiae. O NON aeiieie?oao iieiaeay aoaeeoi?ey. Anee
aiai?eoue i ?oaaaea 10% aoaeeoi?ee, eioi?ua oaeaeaiae oioae iieo/eoue a
oa/aiea o?ao eao n iiiaioa i?eoiaea ?iaeiyineiai, i/aaeaeii, /oi NON
aeieaeai aue i?aa?aoeoueny a oieaa?naeueiue. Aaaeue 10% c?eoaeae – yoi
aeiey eaiaea-iaeaeaei?a, ea?iea aunoae eeae. Nae/an a ?innee aeiey
eaiaea, eioi?ue noieo ia o?aoueai ianoa ii iiioey?iinoe, ninoaaeyao 14%.
NON aeieaeai naeaeiooueny a aieaa oe?ieee naaiaio aoaeeoi?ee, ii
nio?aieoue iai?aaeaiiinoue ia naiaai c?eoaey – aeaoae e iieiaeaaeue.
Aiaeiae anoue. A Aia?eea yoi Fox, n i?ia?aiiiie eiioeaioeee eioi?iai
ianeieueei eao iacaae aue n?eniaai NON, ii oai iiyaeeenue i/aiue
neeueiua iiainoe, eee Pro 7 a Aa?iaiee.

NON iiaeao ieacaoueny anee ia aaeeinoaaiiui, oi ai anyeii neo/aa iaeiei
ec i/aiue iaiiiaeo oaeaeaiaeia, niiniaiuo anee ia eiinoeooe?iaaoue, oi
eiinoaoe?iaaoue e caoeene?iaaoue ii?aaeaeaiiua enoi?e/aneea e
ineoieiae/aneea eciaiaiey, i?iecioaaeoea a ?innee. A iineaaeiea aiaeu
iiyaeeenue niaa?oaiii ae?oaea ethaee, eioi?ua ii-ae?oaiio, ia oae, eae
i?e Niaaoneii Nithca, no?iyo ioiioaiey e n aeeciueth, e ae?oa n ae?oaii:
ii-ae?oaiio ciaeiiyony, aethaeythony, aeeaoo aianoa, iauathony, oiaeyo a
ainoe.

NON i?aaeeaaaao i/aiue ynioth nenoaio eii?aeeiao. Aei?iaa ?acaeoey NON
ia aaeeinoaaiii aiciiaeiay, ii a iai anoue yniia iineaiea c?eoaeth: “Iu
aio oaeea. Iu i?aaeeaaaai oaeia aio eeii n aeanoeei ioai?ii. Aio
oaeea-oi na?eaeu… Nieiaai i?ia?aiiu, eioi?ua aaaeoo ii?aaeaeaiiua
ethaee”. Ana aianoa yoi ia?acoao iaeia i?ino?ainoai, eioi?ia, y
iaaeathnue, oeaeueiia. Anee yoa oeaeueiinoue iaeeea e, niioaaonoaaiii,
oiai, /oi iacuaaaony naaiaeiy a?aiaeii, nio?aiyony, aoaeeoi?ey aoaeao
?anoe anaaaea.

Anoue c?eoaee, eiyeueiua Ia?aiio eaiaeo eee “?innee”, e oaeiio eaiaeo
eae NON eo ia ioi?aaoue – ?acaa /oi ia ioaeaeueiua i?ia?aiiu.

Onoaee iiiaea e io eioi?iaoeeiiiuo aiei, e io eniieueciaaiey
oaeaaeaeaiey a iieeoe/aneeo oeaeyo. Aeey oaeiai ?iaea c?eoaey NON,
eioi?ue ia eiaao ie ciaea “iethn”, ie ciaea “ieion” a iieeoe/aneii,
eaeaieiae/aneii e i?iiaaaiaeenoneii aeaea, i?aaenoaaeyao niaie
ae?ooaeueiia i?ino?ainoai, niiniaiia oaanoe /aeiaaea a neaceo, a ie? ia
a?aie, a e??aaeueiia ninoiyiea. Aaaeue nae/an /enei ethaeoaeae
iiaeiaiiai ?iaea aeai?ia e ninoiyiee iaiau/aeii aaeeei. Iiniio?eoa ia
eeaea?ia eeiii?ieaoa – yoi “Aa??e Iioa?”, “Aeanoaeei Eieaoe”,
“Iao?eoea”, “Oa?ieiaoi?”. NON aeieaeai noaoue aieueoie neaceie ia
oieueei aeey aeaoae, ii e aeey ac?ineuo.

Noieo ia?aoeoue aieiaiea, /oi NON ooaea aini?eieiaaony, eiaaea aiai?yo i
?aaeueiinoe “?aaeueii”. A eiaaea iaoiaeeony iooe ?anneacaoue i ie?a,
i?aeiieyy acaeyae /a?ac ii?aaeaeaiiua oeeueo?u, eiaaea nicaeaaony o
c?eoaey iuouaiea aiciiaeiinoe nouanoaiaaiey ia?aeeaeueiuo ie?ia, NON
niio?yo n ?aaeinoueth. Eia/a ia ?aaioae au oae caei?iai a i?aei-oaeia
caiaaeiue na?eae “Ca/a?iaaiiua” i o?ao e?anaaeoeao-aaaeueiao – ia
niio?aee au aai noieueei ethaeae, n?aaee eioi?uo e noa?, e ieaae. NON
iiaeoiaeeo e?iie/iue acaeyae ia ie?, iana?ueaciue eee, eae aiai?yo
naaiaeiy, noaaiue. Oaeaeaiae ia iiaeao iieacuaaoue ea/anoaaiiua
iao?eioe/aneea na?eaeu aac oeuaee – aoaeeoi?ey yoiai ia iiieiaao.
C?eoaeue oi/ao aeaeaoue aieueooth ?aciioeaaoioth i?acaeie/ioth neaceo.

Iai?eia?, a i?ia?aiia Na?aay Iaei?iaa e A?oo?a Aaeaaaa “Enoi?ee a
aeaoaeyo” i/aiue iioiaeaa iano?iaiea. Yoi ?aaeueiua neaci/iua enoi?ee n
i/aiue oi/iie iniaie iiaanoaiaaoaeueiie eioiiaoeeae aaaeoueo, eioi?ui
aacoiii eioa?anii oi, /oi iie ?anneacuaatho.

Ana iiiuoee aeaeaoue “Aeaoaee” noaeeeaaeenue n i?eau/eie e aaeeiie
ia?aaeeaia aini?eyoey eioi?iaoeeiiiuo i?ia?aii, a eioi?uo oaea ciaaoue,
eae /aeiaaeo iaaei niyoue nthaeao, acyoue ?aciua oi/ee c?aiey e
?anneacaoue ia yoii ae?aiaoe/ii. Ii oaeiio oaeaeaiaeo, eae NON yoiai
iaei, aua ioaeia neaci/iinoue, ioaeia A?aen Eaeee, auoiaeyuay caioae ca
i?eioea. Ioaeiu ethaee, i?eacaeathuea ec ai?iiaeoaeneeo aea?aaooae e
noaiiayueany caacaeaie a Iineaa. Ioaeiu ?aayoa, a oeieueiua aiaeu
?aoeaoea noaoue aaeeeeie nii?oniaiaie e noaaoea eie. Ioaeii iuouaiea
aiciiaeiinoe naiiai iaaa?iyoiiai a aeecie /aeiaaea. Yoe “?aaeueiua”
neacee aeey ac?ineuo aeieaeiu auoue oaaaeeoaeueiuie e iioeienoe/iuie.
NON oieaa?naeece?oaony, ii ii ieeiaaea ia aoaeao iioiaeei ia Ia?aue eee
“?inneth”.

NON – yoi oaeaaeaeaiea naaiaeiyoiaai e aeaaea caao?aoiaai aeiy, eioi?ia
iaiyaony, ii ia oae no?aieoaeueii, eae aeaa eaiaea-eeaea?a, iioiio /oi
aoaeeoi?ey yoiai eaiaea ia oae auno?i ?aaae?oao ia ia?aiaiu.

1.3 NON – OAEAAEAeAIEA CAAO?AOIAAI AeIss

1 aeaeaa?y 1996 aiaea iiaeii ii i?aao n/eoaoue aeiai ?iaeaeaiey ia
oieueei oaeaeaiaea NON, ii e iiaiai ?acaeaeaoaeueiiai oaeaaeaeaiey a
?innee. Eiaiii n iiiaioa iiyaeaiey eaiaea NON neiai «?acaeaeaoaeueiue»
noaei annioeee?iaaoueny ia oaeaaeaeaiee n iieiaeinoueth, aeeiaieciii e
iieiaeeoaeueiuie yiioeeyie. NON naaiaeiy aea?eo c?eoaeyi iuouaiea iiaie
?aaeueiinoe, i?acaeieea e iieiiou aeecie, iiiiaaao iaeoe naay a
i?ino?ainoaa /anoiie aeecie. A iioeienoe/iii, e?iie/iii e i/aiue
nia?aiaiiii ie?a NON, i?eioeeieaeueii iauyaeaoei aieio aeai?annee,
naaiaeiy iuouatho naay eiioi?oii aieaa 100 ieeeeiiia c?eoaeae anae
no?aiu. NON noae ia?aui ?inneeneei eaiaeii, aeieacaaoei, /oi naoaaie
iaainoaea?noaaiiue aauaoaeue iiaeao ninoaaeoue ?aaeueioth eiieo?aioeeth
oaaea?aeueiiio oaeaaeaeaieth. Naeaeaa noaaeo ia iaiieeoe/aneia,
?acaeaeaoaeueiia OA, ?ann/eoaiiia ia iieiaeaaeioth e naiaeioth
aoaeeoi?eth – 6-54, NON aaniethoii /aoei oeiaee iano?iaiey iauanoaa e
i?aaeeiaeee iiaua i?aaeea ea?u ia ioa/anoaaiiii iaaeeeiii ?uiea. NON –
eiiia?/anee oniaoiue, oeiainiai i?ic?a/iue, yooaeoeaii oi?aaeyaiue
iaaeeai?iaeo, naiue aeeiaie/ii ?acaeaathueeny n?aaee anao ?inneeneeo
oaeaeaiaeia, eioi?ue ieeoeaoai?yao niaie oaeaaeaeaiea caao?aoiaai aeiy.
A?aiae NON – iaeei ec naiuo ecaanoiuo a ?innee. Aeaaec oaeaeaiaea NON –
«Ia?aue ?acaeaeaoaeueiue». Oeaeaaay aoaeeoi?ey NON – nioeeaeueii
aeoeaiua ethaee a aic?anoa io 6 aei 54 eao.

Aeaenaiae? ?iaeiyineee, i?aceaeaio «NON Iaaeea»:

«Ieoa, a eioi?ie ?aaioaao NON, – iaeaieaa ia?niaeoeaia naaiaeiy, eae n
oi/ee c?aiey aeciana, oae e n oi/ee c?aiey iioaioeeaeueiiai ?acaeoey.
Yoi ?acaeaeaoaeueiia, iieiaeaaeiia, iaiieeoe/aneia oaeaaeaeaiea.
Oaeaaeaeaiea, eioi?ia iai?aaeaii, i?aaeaea anaai, ia iieiaeaaeioth e
naiaeioth aoaeeoi?eth e i?ecaaii oi?ie?iaaoue o c?eoaeae iiceoeaiue
iano?ie e iioeienoe/ioth aeeciaiioth iiceoeeth. A nia?aiaiiii iauanoaa
aeey ethaeae – i?aaeaea anaai iieiaeuo ethaeae – aaaeiaa iieeoe/aneeo
ieacaeenue oeaiiinoe naiaeiua. A yoi – iniaue ie? /aeiaa/aneeo yiioeee,
acaeyaeia e ninoiyiee, i?aaenoaaeythuee i?ino?ainoai aeey ia/ou. Aeey
i?iaeoeee nianoaaiiiai aoaeouaai ninoiyiey. Aeey iiaiai i?aaenoaaeaiey i
n/anouea. E ana yoi – a iiauo aeey oaeaaeaeaiey ooaeiaeanoaaiiuo oi?iao.
Aieiaiea aoaeeoi?ee ia?aeeth/aaony ia i?ei?eoaou /anoiie aeecie.
C?eoaeueneea i?aaeii/oaiey oaia?ue naycaiu n oaeaaeaeaieai ia eae
eino?oiaioii iieeoe/aneie ai?ueau e niiniaii ?aaeecaoeee i?ioanoiuo
iano?iaiee, a eae n anoanoaaiiui i?ino?ainoaii aeinoaa e ia?aciaaiey.
Eioi?iaoeeiiiia oaeaaeaeaiea noaiiaeony ana iaiaa aino?aaiaaiiui.
Oaeac?eoaeth naaiaeiy ioaeia ia noieueei eioi?iaoeey, neieueei aeaio? e
neacee. Iu aeaai ei yoo neaceo aeey ac?ineuo». Aaeaaeiaaii c?eoaee
Ia?aiai ?acaeaeaoaeueiiai iieo/atho ca?yae aiae?inoe e iieiaeeoaeueiie
yia?aee, eioi?ua ianoo i?ia?aiiu, oio e oeeueiu NON, e /oanoaotho naay
aiieia eiioi?oii e aa?iiie/ii a ie?a iiaie ?aaeueiinoe, nicaeaiiie
eaiaeii. E yoio auai? aoaeeoi?ee – ia neo/aeiue, a aiieia iniciaiiue.
Ethaee euoo «ae?oaoth» ?aaeueiinoue. Iie iieo/atho aa ia NON, iineieueeo
eaiae iieacuaaao, eae naaiaeiy, nae/an iiaeii eciaieoue aeeciue e
eo/oaio. NON oi?ie?oao iniaue ie? /aeiaa/aneeo yiioeee, acaeyaeia e
ninoiyiee, aaea anoue ianoi ia/oa e iiaui i?aaenoaaeaieyi i n/anouea.
Oaeaeaiae NON – naiue e?oiiue e oniaoiue aeoea oieaeeiaa «NON Iaaeea».
Yoi Naoue Oaeaaeceiiiuo Noaioeee, eioi?ay iauaaeeieea aieaa 300
noaioeee, aauathueo a aieaa /ai 1100 ai?iaeao e ianaeaiiuo ioieoao
?innee. *oiau Ia?aue ?acaeaeaoaeueiue aue aino?aaiaai c?eoaeyie –
ethaeueie, no?aiyueieny iieo/aoue oaeiaieuenoaey io aeecie,
i?eaioe?iaaiiuie ia naiueth, iiciathueie ie?, – NON iinoiyiii
i?aaeeaaaao ei iiaua aeai?u e ?aoaiey. A?aiae «Ia?aiai
?acaeaeaoaeueiiai» noae iaeiei ec naiuo ecaanoiuo a no?aia, a 10%
c?eoaeae NON iaeaieaa i?eaeaeaoaeueiu aeey ?aeeaiiaeaoaeae.

II. Aiaeec aeayoaeueiinoe eaiaea NON

NON iiceoeeiie?oaony eae ia?aue ?acaeaeaoaeueiue eaiae – y?eia,
noeeueiia, nia?aiaiiia, aeeiaie/iia oaeaaeaeaiea, eioi?ia iaeneiaeueii
ioaa/aao eioa?anai oeaeaaie aoaeeoi?ee.. Oaeaeaiae NON i?iaeieaeaao
i/aiue aeanoei eiieo?e?iaaoue n oaeaeaiaeaie Ia?aue, ?inney, IOA a naiae
oeaeaaie aoaeeoi?ee «Ana 18-45». Oeaeaaay aoaeeoi?ey – aeoeaiia
ianaeaiea n o?iaiai aeioiaeia auoa n?aaeiaai. Iiaeii n oaa?aiiinoueth
aiai?eoue, /oi NON iaeaaeaao «naiei oaeac?eoaeai». Oaeaaeceiiiay ?aeeaia
iai?aaeaia ia eiie?aoioth aoaeeoi?eth e aeieaeia iieiinoueth
oaeiaeaoai?youe aa aeonai e o?aaiaaieyi, a noieiinoue ?aeeaiu iai?yioth
caaeneo io aoaeeoi?ee e ?aeoeiaia ia NON.

A yoe?a eaiaea aieueoia eiee/anoai oeeueiia, oaeana?eaeia,
ioeueooeeueiia e ?acaeaeaoaeueiuo oio. Eaiae NON aauaao e?oaeinooi/ii.

Eiaiii NON ioe?ue aeey ?inneeneeo c?eoaeae oaeea nia?aiaiiua
oaeaaeceiiiua aeai?u, eae einothiiue oaea?iiai, neoeii (neooaoeeiiiay
eiiaaeey) e ae?aiaaee (ni/aoaiea ae?aiu e eiiaaeee). I?iaeou NON
«Aaaeiay Ianoy», «Iiy i?ae?aniay iyiy», «Ia ?iaeenue e?aneaie» e
«Eaaeaonoai» i?eia?aee iaoeeiiaeueiue ianooaa, iauaaeeiea c?eoaeae
?aciuo nioeeaeueiuo neiaa e ?aciiai aic?anoa. NON aeoeaii ?acaeaaao
aeai?u ?acaeaeaoaeueiie aeo?iaeenoeee. «Eeii a aeaoaeyo», i?ia?aiia
«Enoi?ee a aeaoaeyo», aeaaaeaeu eao?aao i?aiee OYOE, – yoe i?eaeiaeueiua
oi?iaou naaiaeiy i?eciaiu oaeaaeceiiiui niiauanoaii e c?eoaeyie. Iiiai
aieiaiey ?oeiaiaenoai eaiaea oaeaeyao aeaoneiio aauaieth – eao?aao
«OYOE» i?ia?aiia «Naiue oiiue», «Oeeoea Nacai», ?aciiia?aciua
oaeaeaoaeueiua ioeueooeeueiu aeey naiuo iaeaiueeeo c?eoaeae e na?eaeu
aeey oeiaeaeaea?ia oe?aoatho yoe? NON. ?acaeaeaoaeueiua oio «AEeciue
i?ae?ania», «Nieieoa yoi iaiaaeeaiii!», «Naaaeaaiue ia?aiieio»,
eii?iaecaoeeiiiua oio «Oi?ioea oooee» e «Neaaa Aiao, ou i?eoae!»
aeaeatho eaiae aacioeai/ii ociaaaaiui. NON – yoi ia oieueei na?eaeu,
i?ia?aiiu, oio. Iiioey?iua aaaeouea Oeia Eaiaeaeaee, Oaaei? Aiiaea?/oe,
Oaoueyia Eaca?aaa e Ieoaee Oaoe, Eaia Ia?iaa e Ieoaee Oauaeeie, Naoa
Aa?oeineay e Oaoa No?iaay, nicaeaoaeue e aaaeouee i?ia?aiiu «Enoi?ee a
aeaoaeyo» Na?aae Iaei?ia; aeoa?u, noaaoea iaaaiiioey?iuie aeaaiaea?y
o/anoeth a i?iaeoao NON – Aeaia Ei?eeiaa («Aaaeiay Ianoy»), Aianoaney
Caai?ioithe e Na?aae AEeaoiia («Iiy i?ae?aniay iyiy»), Aiia Iaaneay e
Aiae?ae Iineia («Eoi a aeiia oicyei?»), Iaeee Oaa?iaa e A?eai?ee
Aioeiaiei («Ia ?iaeenue e?aneaie»), thiua aa?ie na?eaea «Eaaeaonoai» –
Aeaenaiae? Aieiaei, Ai?en Ei?/aaieeia, Iaaae Aanniiia, A?enoa?o Aaian,
A?oo? Niiaeueiee, Ee?eee Aiaeueyiia, A?oai Oa?aoia – aiinyo naith eaioo
a nicaeaiea iiceoeaiiai ie?a NON.

Oaeaeaiae NON nieiaao ia oieueei na?eaeu e neoeiiu, i?iecaiaeeo
?acaeaeaoaeueiua oio, ii e i?eieiaao aeoeaiia o/anoea a iiaeaea?aeea e
?acaeoee ioa/anoaaiiiai eeiaiaoia?aoa. I?e aeoeaiii o/anoee NON auoee
ooaeiaeanoaaiiua oeeueiu, noaaoea y?eei niauoeai ?inneeneiai
eeiaiaoia?aoa – «9 ?ioa», «Ieoa? FM», «Nieaeaoneee aeaeaia?ii»,
«Iieoiaea», «AEa?a». Aaniie 2007 aiaea ia/aeenue nuaiee ianooaaiiai
i?iaeoa – ea?oeiu «Iaeoaaiue ino?ia», eaeay eioi?ie i?eiaaeeaaeeo
Aeaenaiae?o ?iaeiyineiio, a aiieioeoue ia ye?aia yoio a?aiaeeiciue
caiunae i?aaenoieo ?aaeenna?o e aaaeouaio NON Oaaei?o Aiiaea?/oeo.
Ia?aue ?acaeaeaoaeueiue aiiaue ieacaeny ia?aui: ea?oeiu, nicaeaaaaiua
i?e o/anoee NON, niae?atho iiiai iaa?aae e iiieiaoeee, caaiaauaatho
c?eoaeueneoth ethaiaue e aeatho iooaaeo a aeeciue eiai?oa iieiaeuo
aeoa?ia e ?aaeenna?ia.

Na?eaeu

“Iiy i?ae?aniay iyiy”

“Eaaeaonoai”

“Naaoa”

“Caia – ei?ieaaa aieiia”

“Eiienna? ?aen”

“Ia ?iaeenue e?aneaie”

“Naa?eia – iaeaiueeay aaaeueia”

“Aiaoiiey no?anoe”

“Io/ayiiua aeiiioicyeee”

“Oaniay eiiiaiey”

I?ia?aiiu

6 eaae?ia

Aaeeeai

Aeaoneea oaeinoe

Enoi?ee a aeaoaeyo

Eeii a aeaoaeyo

Naiue oiiue

Neaaa aiao, ou i?eo?e!

Nieieoa yoi iaiaaeeaiii!

Oi?ioea oooee

Aea?oue iieiae?aeue!

Ianiy Aeiy

Ana ii ac?ineiio

Auaoea

*an niau

Iaeiaaeaeu aa/a?ii

INI-Nooaeey

I/aiue ?onneia OA

Eoi oiiaa iyoeeeannieea?

Ne?uoay eaia?a

Inoi?iaeii, Iiaea?i!

Ia?aoaao

Aa?ai

E?anei

*??ii-aaeia

Nienie ca?oaaaeiuo na?eaeia ia NON

Aa?ie

Aeueo (aiae. ALF), noa 1986-90. 1997-98

Aae ?iaeaea?n a 25-i aaea

Aaaa?ee Oeeec, 90210

Aa?ie

Aeaeei aeiia

Aeieoi? Eoi

Ae?ocuey

Ca/a?iaaiiua

Cae?iua i?inoi?u

Caia — ei?ieaaa aieiia

Eaaioiaue nea/ie

Eiiaiaea A

Eecce Iaaoaea?

Iae?ioc Ieaen

Iai?yae ecaeeeiu

Iaeeiieea na?aeoea

Ionooiiee

Io/ayiiua aeiiioicyeee

Iooaoanoaey a ia?aeeaeueiua ie?u

?uoea?e i?aainoaeey

?uoea?ue aei?ia

Naa?eia-iaeaiueeay aaaeueia

Neaci/iee

Neaaeu ai a?aiaie

Oaeiu Niieaeey

Oaioeu iiae caacaeaie

O?eaeoeaoeeaoiea

Oaeeaeoaeueiua no?ainoaey Aa?aeea

Oaiia Iiioaia

*a?euec a ioaaoa

*anoe oaea

*oaeana iaoee

Ioa/anoaaiiua

33 eaaae?aoiuo iao?a

Aaaeiay Ianoy

Aeaaeooea iiae ia/ou

Eaaeaonoai

Ei?iee ea?u

Eoi a aeiia oicyei?

Ethaa, aeaoe e caaiae

Iiy i?ae?aniay iyiy

Ia ?iaeenue e?aneaie

Inoi?iaeii, Caaeia!

Inoi?iaeii, iiaea?i! 2

Iaieiu aei/ee

?aiaoee

?uaeay (oaeana?eae)

Na?aeoeaaaeee

Oaeeniai Ethaae

*aiieii

ss ea/o

E?aie?aneea eo?naiou

Aei/ee-iaoa?e (oaeana?eae)

Oeiea ?1

Ethaiaue – ia oi, /oi eaaeaony…

Ooaeiaeanoaaiiua oeeueiu

AEa?a

Ieoa? FM

Aaaeouea

Aeaenaiae? Iooiie

Ieoaee Oaoe

Iaoaoa Eiiiaa (Aethe’ica)

Na?aae Iaei?ia

Oaoueyia Eaca?aaa

Oeia Eaiaeaeaee

Ioeueona?eaeu

101 aeaeiaoeiaoe

UmaNetto

W.I.T.C.H.

Aeoeaeaethn

Ayoiai

Aan?eua iaeiaeee

Ana inu iiiaaeatho a ?ae

Aa?aoeuee

AEeciue n Eoe

Eania? (ioeueona?eae, 1996)

Einie/aneea ioioieee ia aei?eia

E?ioea Oueth

Eaieo — iaeaiueeee aaoia/iee. 2002

Eecoi e ianoiyuea ioioieee ca i?eaeaeaieyie

Ethaee a /??iii

Ioiey

Ianoiyuea ioioieee ca i?eaeaeaieyie

Icce e Ae?een

Ioioieee ca i?eaeaeaieyie

I?eeeth/aiey Aoaee e aai ae?ocae

I?eeeth/aiey ea?iaiiuo ae?aeii/eeia

I?eeeth/aiey ioeueoyoae

I?iaeo Caoa

Ieiee e A?aei

Ieiee, Yeiae?a e A?aei

I?iaeo Caoa

I?inoi Ii?iai

Neoae Aeo

Neoae e Ne?yiie

Niaoa?eee. 2003—i.a. 6:55 ii aoaeiyi, 8:20 ii auoiaeiui

Neeueaano? e Oaeooe

Noia?iai

Oaaaeoaa (iai. Tabaluga), Aa?iaiey 1997. 2002

Oii e Aeaea??e

O?ainoi?ia?u

Ooeiua enoi?ee

Oeeiia? e Eiiaea (aiae. Flipper & Lopaka)

O?eeacieae

*a?iaeaeee

*aeiaae-Iaoe

*??iue Ieau

*ei e Aeaee niaoao ia iiiiuue

*ieiooue

*oaeana ia ae?aaeao

Oeiea aieoaaieoe (Winx Club

Ia oaeaeaiaea NON, a ooaeiaeanoaaiiii aeiea, ia?iiiie iiioey?iinoueth
iieuecoaony na?eae «Iaieiu aei/ee».

31 aaaonoa 2008 aiaea aaia?aeueiue i?iaethna? oieaeeiaa NON Iaaeea
Ay/aneaa Io?oaia a yoe?a ?aaeei Yoi Iineau cayaee: «Iu aioiaei
iieiiiao?aaeiue oeeuei „Iaieiu aei/ee“» [2].

Aeaaiue aa?ie na?eaea — Na?aae Aeaenaaae/ Aaniaoeia, i?aeoeeothuee
naiaeiue ineoioa?aiaao. Aai a?inaao aeaia, acaaeea ia iaai a?oc
ainieoaiey iyoe aei/a?ae, ?aciuo ii aic?anoo, oa?aeoa?o e oaea/aieyi.
Naiay noa?oay — Iaoa — aeaio?iay e?anaaeoea, aoi?ay — Aeaoa — aioea,
o?aouey — AEaiy — nii?oniaiea-iaoeaiea, /aoa??oay — Aaeeia Na?aaaaia —
aoiaea?eeiae e ieaaeoay — Ioaiaea (Iieeia) — iaeaiueeay ici?ieoea e
neaaeeiaaeea. Ianiio?y ia ana aicieeathuea i?iaeaiu, Aaniaoeiau ia
oiuaatho. Oaea/a i?eoiaeeo a naiueth Aaniaoeiauo a eeoea aiaaoie
eeeaioee Ienaiu — aeaiu ieeaa?oa Aaneeey Oaaeioiaa. ?aoay a? naiaeiua
i?iaeaiu, Na?aae iaiaeeaeaiii aethaeyaony, ii ieeae ia iiaeao
i?eciaoueny a ethaae… Iicaea auynieony, /oi ii ethaeo Ienaio eeoue a
«ieaoiie/aneii niunea». A Ienaia an? aea aa?aiaiaao io Aaneeey e ?iaeaao
io iaai aei/ue. A anei?a, ii/oe /a?ac iieoi?a aiaea aica?auaaony aeaia
Na?aay Aeaenaaae/a e iaia aeaai/ae Ethaeieea Na?aaaaia. Ii naiuea ia
noaeaeaii nei?i ainnoaiiaeony. Ia i?inoea eciaio aeaiu, Na?aae Aaniaoeia
oacaeaao ec Iineau e ?iaeeoaeyi a E?aniiy?ne, inoaaea aei/ae ia
iiia/aiuea iaiu.

A aeaaiuo ?ieyo

Ia?niiaaee oaeana?eaea «Iaieiu aei/ee»

· Aiae?ae Eaiiia — Na?aae Aeaenaaae/ Aaniaoeia (iaia)

· Iiiia A?eoaaaa — Ethaeieea Na?aaaaia Aaniaoeiaa (iaia)

· Ie?ineaaa Ea?iiae/ — Iaoa (aei/ue-iiaeieoea)

· Aianoaney Neaaaaa — Aeaoa (aei/ue-aio)

· Aea?uey Iaeueieeiaa — AEaiy (aei/ue-nii?oniaiea)

· Aeecaaaoa A?caianiaa — Aaeeia Na?aaaaia (aei/ue-aoiaea?eeiae)

· Aeaoa?eia Noa?oiaa — Ioaiaea (Iieeia) (ieaaeoay aei/ue)

· Ieueaa Aieeiaa — Aioiieia Nai?iiaia Ai?aeeaiei (aaaooea)

· Aeaenaiae? Naiieeaiei — Aiae?ae Ieoaeeiae/ Aioiiia (ae?oa naiuee
Aaniaoeiauo)

· Oaoueyia I?eiaa — Oaia?a Eueaiaia Eiaeaiyoueei (nae?aoa?oa Ethaeieeu
Na?aaaaiu e Na?aay Aeaenaaae/a)

·  Ia?ey N?ieeia — Ienaia Aeeoi?iaia Oaaeioiaa (aeaia ieeaa?oa Aaneeey,
iiae?oaa naiuee Aaniaoeiauo)

· Aeaenaiae? Ieaoei — Aaneeee Aeaenaiae?iae/ Oaaeioia (ieeaa?o, ioae
Ienaiu, «niiini?» naiuee Aaniaoeiauo)

· Ieoaee Eacaeia — Eeuey Aaneeueaae/ Iieaaeaeeei (iaeiieeanniee Aeaoe e
Aaeeiu Na?aaaaiu)

· Aiia Aeeiiaa — Ethaeieea Ieoaeeiaia (o/eoaeueieoea  ?onneiai ycuea e
eeoa?aoo?u, eeanniay ?oeiaiaeeoaeueieoea Aeaoe e Aaeeiu Na?aaaaiu)

· Ieia Ia?neyieiiaa — Oaeney Ee?eeeiaia (aee?aeo?ena oeieu)

?aaeenn??u

· Na?aae Aeaeiiei

· Aeaenaiae? AEeaaeeei

· E?eia Aaneeueaaa

· Aaeaioei Eiceianeee

·  Yaeoa?ae ?aaectheaae/

· A?oo? Aiaaoia

· Aaeay Eo?iinaiei

Noeaia?enou

· Ay/aneaa Aeoniooaiaoia

· Aeaenae O?ioethe

· Aeoaeee Oeyiii

· Eeuey Iieaaeaeeei

· Aiae?ae Aea?ueeia

· Aeaenaiae? Aaa?eeue/ee

· Aeaenaiae? O?ioeiia

· Iaoaeuey O?ioeiiaa

· Aioii Einueiei

· Eaai Caaaaaaa

· Aeieo?ee Aaeaaei

· Aaneeee Caictheei

· Aiae?ae Eaiieei

· Aeieo?ee Ia?iyeia

· Aeaien Oi?iooi

· Aioii Ii?icaiei

· Aaaaiee Niaieaa

· Iaenei Oooaiei ·  ?oneai Ni?ieei

· Aioii Eieaania

· Iaenei Aaoeoia

· Anea? Aenaiaei

· Ia?ao Aeoeaoia

· ?iiai Ai?iaeaaeei

· Eiinoaioei Ai?aocia

· Aeieo?ee Eoaiaoeaa

· Noaieneaa Noa?iaa?ia

· A?o?i Eaiia?o

· Ee?eee Ea?cie

· Iaaae Ieaoei

· Eeueoai ?unaaa

· Aeieo?ee Aeaieeia

· Eeuey Iao?ooei

· ssi Aeeieo?ee

· Eai?ue Ooaeaanaa

· Ieaa O?ioeiia Naoiaeo?ae

Nicaeaoaeyie e a?aiaee?iaueeaie caaeaaiie ianie «Iaieiu aei/ee»
yaeythony a?aouey E?enoianeea (a?oiia Uma2rmaH).

Eioa?aniua oaeou

· Nu?iea iaeiie na?ee na?eaea noieo 75 ouny/ aeieea?ia [1].

· A na?eaea i?enoonoaoao ne?uoay ?aeeaia. Ia ye?aiao iiyaeythony
aeoaieiu «Ieeiaeo», «II-OIA», i?iaeoeoeey «Iaeoa», oaiioiue «Schauma»,
eoeeu «Bratz», iPhone

· A na?eaea oaeaea i?iiaaaiaee?oaony oooaieueiue eeoa «Iineaa», ca
eioi?ue aieaao iaeia ec aei/a?ae — AEaiy.

· Eiy ia?niiaaea na?eaea — Eeuee Iieaaeaeeeia — caeinoaiaaii o iaeiiai
ec noeaia?enoia, eioi?ue oaeaea nieiaaony a na?eaea a ?iee a?aoa Eeuee
Oeeeiia.

· A na?eaea niaea?aeaony eaiai. Oae, iai?eia?, iaeei ec ?aaeenn??ia —
Na?aae Aeaeiiei — niyeny a na?eaea a ?iee ?aaeenn??a na?eaea
«N/anouey-iieiua ooaiu», aaea nieiaeanue Ioaiaea; ooaeiaeiee Eai?ue
O?ieia niyeny a ?iee ieeeoeeiia?a. Oaeaea a ?iee naieo naay nieiaeenue
ecaanoiua ee/iinoe: Oeia Eaiaeaeaee, Na?aae Aaeiaieiaoeaa, Na?aae Iaiia,
Aeaaeeie? Ia?iyeia, Eai?ue Aa?iee, Oeiaoe, Na?aae Naiae, Oaiy Aoeaiiaa,
 Aeaaeeneaa ?aaeeiia, Aiae?ae Iaeaoia e ae?oaea.

· A 124 na?ee oiiieiaaony Aeeeiaaeey. I?aaaea a ia nianai ioaeiie
neooaoeee. Iaeei nooaeaio ni?aoeaao: «-Eoi ciaao, eae ciaeiieoueny n
oaeeie aeaaooeaie?.. A aiiaua n aeaaooeaie?» Ae?oaie ioaa/aao: «-ss
ciath, iaaei iiniio?aoue a Aeeeiaaeee»

· A na?eaea ianeieueei ?ac oiiieiathony a?oiiu Akado, Oiaee, HIM,
Eaoaeueiue enoiae, Noaaioiee eaiieaaeia e Rammstein, a oaeaea iaaaoe
Iy?eeei Iyinii, eioi?uo neooaao Aeaoa. Oaeaea a a? eiiiaoa aenyo ieaeaou
n Iy?eeeiii Iyiniiii, Ieeeoie Oaoaiaaui, Oiaeyie, Murderdolls, Slipknot
e Evanescence.

· A na?eaea oiiieiathony iaeioi?ua ia?aaea/e oaeaeaiaea NON: «Naiue
oiiue», «NON caaeeaaao noia?caacaeo».

· A na?eaea oiiieiathony iaeioi?ua iiaeiee ioa/anoaaiiiai eeiaiaoia?aoa:
«Iaeoaaiue ino?ia», «Naiue eo/oee oeeuei 2».

· A 37 e 107 na?eyo Aaniaoeiau iitho caaeaaioth ianith na?eaea.

· A na?eaea eiiaaea nieiathony aeo??u, eioi?ua a aeecie eiatho
?iaenoaaiiua nayce iaaeaeo niaie: Aeaenaiae? e Noaiai Naiieeaiei, Eeuey
e Oaoueyia Iieaaeaeeeiu, Oeeeii e Aiaoieee Aeaaeiua. Oaeaea a ?iee
iaeiieeannieoeu Ioaiaee Aeeaiu niyeanue Aianoaney AEeaaeeeia — aei/ue
iaeiiai ec ?aaeenn??ia Aeaenaiae?a AEeaaeeeia.

· Nu?iee ia/aeenue 13 ethey 2007 aiaea.

Iaaei?aaioee

· Iaia aeaai/ae Ethaeieea Na?aaaaia, ionoonoaiaaa ii/oe iieoi?a aiaea,
i?eaoaea a eaioi 2009 aiaea — iieo/aaony iia oeaoaea a Eaiaaeo aaea-oi a
aaaonoa-naioya?a 2007 aiaea. Ii eiaaea iia, iinea oaea?a oaeaie,
aniiieiaea naith naiaeioth aeeciue, aiae a? ioe?oa aue 2006.

· N iao/iui caaieai aaaooee aeaai/ae Aioiieiu Nai?iiaiu a na?eaea
iooaieoea — oi a? iacuaatho eaiaeeaeaoii, oi oaea aeieoi?ii
aeieiae/aneeo iaoe.

· N io/anoaii ae?oaie aaaooee aeaai/ae Ieiu Aaniaoeiaie a na?eaea oiaea
iooaieoea — a 21 na?ee Aioiieia Nai?iiaia iacaaea a? nia/aea Ieiie
Iao?iaiie, iioii Ieiie Ieeieaaaiie; a 149 na?ee iiyoue aeaea ae io/anoai
«Iao?iaia».

· A na?ee, aaea i?iaiaeeony ano?a/a iaeiieeannieeia eeanna Ethaeieeu
Na?aaaaiu, Aioiiia iaia?ieii a ?anoi?aia iacuaaao aa ia Ethaeie, a
Iiiii/eie.

· Ia i?ioyaeaiee ii/oe anaai na?eaea Aioiieia Nai?iiaia aiai?eea, /oi
auea i?ioea a?aea naiae aei/a?e n Na?aaai Aeaenaaae/ai. A a 169 na?ee
ieacaeinue, /oi 20 eao iacaae iia ee/ii ioaeaea cayaeaiea a CAAN aianoi
ieo.

A noa?a eioi?iaoeeiiii-?acaeaeaoaeueiiai aeiea, iieuecoaony oniaoii
oaeaaeo?iae «Aaeeeai».

N 13 ai?aey iiioey?iue n?aaee c?eoaeae NON oaeaaeo?iae «Aaeeeai»
auoiaeeo a iaiiaeaiiii oi?iaoa. Eciaieeanue nooaeey, iiyaeeenue iiaua
?oa?eee, oaaee/eeinue eiee/anoai nthaeaoia e eo o?iiiiao?aae – ii
aoaeiyi «Aaeeeai» oaia?ue auoiaeeo a /aniaii oi?iaoa. C?eoaee n
ainoi?aii aini?eiyee ana iiaoanoaa, i /ai naeaeaoaeuenoaotho aic?inoea
iieacaoaee i?ia?aiiu. N aeieae 14,5% ii ?innee e ?aeoeiaii 1,9% NON
caieiaao aoi?ia ianoi n?aaee anao oaeaeaiaeia ii aoaeiyi n 16:00 aei
17:00.

Eaoii c?eoaee NON niiaoo niio?aoue ethaeioth i?ia?aiio aua /aua. N 1
ethiy ii aoaeiyi a 17:30 noa?ootho i?aiuea?iua auionee «Aaeeeai».

Eo/oea nthaeaou oaia?ue iiaeii aoaeao iiniio?aoue ia oieueei a
aine?anaiuea, ii e a noaaioo – a 11:00. I?aiuea?iua auionee: n 1 ethiy,
ii aoaeiyi a 17:30, iiaoi? – a 12:00 «Aaeeeai» (eca?aiiia): n 30 iay, ii
noaaioai e aine?anaiueyi a 11:00, ii iiiaaeaeueieeai a 10:00

2.1 Eaiae NON noieo $1 ie?ae.

OA e ?aaeei Delta Private Equity Partners iauyaeea i i?iaeaaea iaeaoa
aeoeee “NON Media”, i?eiaaeeaaeauaai ae n 1996 a. Iieoiaoaey a eiiiaiee
ia iacuaatho, ioia/ay eeoue, /oi ei aunooieea “e?oiiay caiaaeiay
oeiainiaay eiiiaiey”. Ii neiaai oi?aaeythuaai aee?aeoi?a Delta Private
Equity Ee?eeea Aeieo?eaaa, aai eiiiaiee i?eiaaeeaaeaei “/ooue iaiaa 5%
aeoeee “NON Media”. Oi/ioth noiio naeaeee Aeieo?eaa ia niiauee, ii, ii
aai neiaai, n 1996 a. Delta aeiaeeea a “CTC Media” ieiei $10 iei.
(aeeth/ay n?aaenoaa, iio?a/aiiua ia iieoieo aeoeee) e oaia?ue iieo/eea
i?eia?ii a/aoaa?i aieueoa. Noiia naeaeee a $40 iei. auaeyaeeo
i?aaaeeaie, aiai?eo “Aaaeiiinoyi” caiaee?aeoi?a eiaanoaaiea Altium
Capital CIS Ieaa Auno?aiia.

N i?aceaeaioii “NON Media” Aeaenaiae?ii ?iaeiyineei a/a?a naycaoueny ia
oaeaeinue. Aeoeeiia?u “NON Media” ioeacaeenue niiaueoue “Aaaeiiinoyi”
eiy iieoiaoaey, ii iaeei ec ieo ia oneiaeyo aiiieiiinoe ooaa?aeaeaao,
/oi aeoeee i?iaeaiu iaaeaeoia?iaeiie oeiainiaie a?oiia Fidelity
Investments. Yoi iiaeoaa?aeee e enoi/iee, ciaeiiue n neooaoeeae a naiie
“NON Media”. A Fidelity Investments ia iiiaio naea/e iiia?a a ia/aoue ia
oniaee iiaeaioiaeoue ioaaou ia aii?inu “Aaaeiiinoae”. I?ann-nae?aoa?ue
Aeueoa-aaiea Iaoaeuey Aeieo/aaaa iiaeoaa?aeeea “Aaaeiiinoyi”, /oi
naeaeea auea niaeaniaaia n Aeueoa-aaieii, ii io aeaeueiaeoeo
eiiiaioa?eaa ioeacaeanue.

Anee 5% aeoeee “NON Media” i?iaeaiu ca $40 iei., oi any eiiiaiey n
o/aoii i?aiee ca eiio?ieue noieo eae ieieioi $1 ie?ae., n/eoaao
aaiaee?aeoi? TNS Gallup ?oneai Oaaeaa. Aeaenae sscueia, noa?oee aiaeeoee
eiaanoeiiiaiee “Aoii”, niaeanai n yoie ioeaieie.

Aeioiae oaeaeaiaeia io i?iaeaaee ?aeeaiu i?iii?oeeiiaeai eo n?aaeiei
aeieyi c?eoaeueneie aoaeeoi?ee, aiai?eo ia?oia? eiiiaiee Deloitte
Aaiiaaeee Eaiuoieeia. Ii aeaiiui TNS Gallup Media, 17-23 yiaa?y n?aaeiyy
aeiey oaeac?eoaeae, niio?aaoeo “Ia?aue eaiae”, ninoaaeyea 26,1%,
“?inneth” — 22,2%, IOA — 10,4%, NON — 9% (?inney, aoaeeoi?ey noa?oa 4-o
eao).

Ii aieueoeinoai ii?ioaiiuo “Aaaeiiinoyie” yenia?oia ooaa?aeaeatho, /oi
ioeaieoue noieiinoue oaeaeaiaea ii aai aeiea ia ?aeeaiiii ?uiea
iaaiciiaeii ec-ca iai?ic?a/iinoe aeioiaeia e ?anoiaeia a io?anee.
No?oeoo?a cao?ao e?oiiaeoeo eaiaeia aeaoi?ie?iaaia ca n/ao ainaeioaoeee,
iai?ic?a/iinoe cao?ao ia iieoieo e i?iecaiaenoai i?ia?aii e
eeiioeeueiia, iieacaoaee iai?ioa eiiiaiee ia?uii/iua, aiai?eo auaoee
ia?aue cai. Aai. aee?aeoi?a IOA ?aoayeue Aeiiia. Ii iiaen/aoai
oii-iaiaaeaea?a iaeiiai ec ?inneeneeo iaaeeeiuo oieaeeiaia, anee
aeiionoeoue, /oi oaaea?aeueiua eaiaeu “ii-?uii/iiio aaaeoo eiiia?/aneoth
aeayoaeueiinoue”, oeaia IOA iiaea au aeioiaeeoue aei $1 ie?ae., “Ia?aiai
eaiaea” — $1,5-2,5 ie?ae., a eaiae “?inney”, anee au ia aoiaeee a AAO?E,
noiee au $1,2-1,5 ie?ae.

Yenia?ou ?uiea iaoiaeyo naeaeeo auaiaeiie eae aeey Fidelity, oae e aeey
“CTC Media”. Fidelity iieoiaao aeoeee /anoiie eiiiaiee, ii a aeeaeaeoaa
a?aiy “CTC Media” i?iaaaeao IPO e aa eaieoaeecaoeey au?anoao,
ooaa?aeaeaao Auno?aiia ec Altium Capital CIS. Eiy iiaiai aeoeeiia?a
iieiaeeoaeueii neaaeaony ia ?aciauaiee aeoeee “CTC Media”, aeiaaaeyao
aiaeeoee ae?oaiai caiaaeiiai aaiea, ?aaioathuaai ia iaaeeeiii ?uiea. A
enoi/iee, ciaeiiue n ieaiaie Fidelity, ooaa?aeaeaao, /oi yoo eiiiaieth
i?eaeaeaao ?aaioa ia auno?i ?acaeaathuainy iaaeeeiii ?uiea ?innee. Ii
aeaiiui Annioeeaoeee eiiioieeaoeeiiiuo aaaionoa ?innee (AEA?), a 2004 a.
iai?io ?aeeaiiiai ?uiea iaoae no?aiu au?in ia 37% e aeinoea $1,7 ie?ae.

I oii, /oi “CTC Media” aioiaeony e ia?ae/iiio ?aciauaieth naieo aeoeee
ia NASDAQ, “Aaaeiiinoyi” inaiueth niiaueee ianeieueei enoi/ieeia,
aeeceeo e aeoeeiia?ai eiiiaiee. A/a?a iaeei ec yoeo enoi/ieeia
ooaa?aeaeae, /oi IPO ninoieony aei eiioea aiaea.

“NON Media” i?eiaaeeaaeeo 75% ieion 1 aeoeey oaeaeaiaea NON,
eiio?ieueiue iaeao eiiiaiee “NON-?aaeii” e oaeaeaiae “Aeiiaoiee”,
nicaeaiiue ia aaca eaiaea I1. Iniiaiua aeoeeiia?u “NON Media” – Modern
Times Group (40% aeoeee) e Aeueoa-aaie (30%). Ieii?eoa?ee – oiiae Baring
Vostok Capital Partners, /anoiua eiaanoi?u e ?aiaa eiaanoeiiiaiey Delta
Private Equity. Oeiainiaua iieacaoaee “NON Media” ia ?ane?uaathony, ii
ioeaieai ?uiea, a 2004 a. EBITDA eiiiaiee aeinoeaea $100 iei. Fidelity
Investments – e?oiiaeoee a ie?a oi?aaeythuee iaaauie oiiaeaie, oi?aaeyao
340 oiiaeaie iauei iauaiii ieiei $1 o?ei. A ?innee Fidelity
i?eiaaeeaaeao 2% aeoeee ION, 2,48% “AuiiaeEiia” e 5% Golden Telecom. Aa
oiiaeu – ieii?eoa?ee ianeieueeeo ?inneeneeo iaooyiuo eiiiaiee.

2.2 Ia?niaeoeau ?acaeoey oaeaaeaeaiey

Eaeao i?ioeann oaaee/aiey /enea oaeaeaiaeia. Aoaeeoi?ey i?aaeii/eoaao
niio?aoue naia, eaeao o?aaiaioaoeey eaiaeia, aieueoea oa?ytho, iaeua
iaae?atho. A 2000 aiaeo auei 11 eaiaeia, a 2004-i eo oaea 17. Nei?i iu
aoaeai eiaoue nioie eaiaeia e ia aoaeai /oanoaiaaoue ?acieoeu iaaeaeo
oai, eaeei ia?acii yoe eaiaeu e iai i?eoiaeyo – /a?ac yoe?, niooiee,
Eioa?iao, iiaeeueioth naycue. Eaiaeu oaea ?acioeenue ia oieaa?naeueiua e
niaoeeaeece?iaaiiua. Aoaeeoi?ey o?aaiaioe?oaony, ?anoiaeeony ii aeonai e
eioa?anai. E a yoeo oneiaeyo iu ia iiaeai eciaieoue iaoae aoaeeoi?ee,
eioi?ay aiyoii aeaea iai iiiyoue, eaeea i?ia?aiiu iia oi/ao aeaeaoue.

I?eia? NON aeieacae, /oi naoaaie iaainoaea?noaaiiue aauaoaeue iiaeao
eiieo?e?iaaoue n oaaea?aeueiui oaeaaeaeaieai, e aeaeaoue yoi oniaoii.
Nae?ao oniaoa eaiaea, ii iiaieth i?aceaeaioa «NON Iaaeea» Aeaenaiae?a
?iaeiyineiai , e?iaony a oii, /oi «oaeac?eoaeth naaiaeiy ioaeia ia
noieueei eioi?iaoeey, neieueei aeaio? e neacee , a c?eoaeueneea
i?aaeii/oaiey oaia?ue naycaiu n oaeaaeaeaieai ia eae n yeaiaioii
iieeoe/aneie ai?ueau, a eae n i?ino?ainoaii aeinoaa e ia?aciaaiey». N
Aeaenaiae?ii Aoeiiae/ai Lenizdat.ru iiaiai?ee i i?iaeoao
«aeaio?ii-neaci/iiai» oaeaeaiaea, i ia?niiaaeao NON e iniaaiiinoyo
ai?ueau ca aoaeeoi?eth.

NON iaoiaeeony ia iiaii aeoea ?acaeoey. E yoi i?aaaea. A ethia 2006 iu
i?aa?aoeeenue ec oaeaaeceiiiiai eaiaea, ionoue i/aiue ecaanoiiai e
oniaoiiai, a e?oiiaeooth iaaeeeioth eiiiaieth Ainoi/iie Aa?iiu. Nae/an o
ian anoue aeaa oaeaaeceiiiuo eaiaea, n eioi?uie naycaii iiiaeanoai
ieaiia. Niioaaonoaaiii, yoi ia?iiiay ioaaonoaaiiinoue, iaa?ocea,
ei?aiiui ia?acii eciaiaiiia i?aaenoaaeaiea i aeecie.

Oaeaeaiae NON ieaie?oai noaoue ia?auie a oii, /oi iu iacuaaai
?acaeaeaoaeueiui oaeaaeaeaieai. ?acaeaeaoaeueiia oaeaaeaeaiea — yoi
iauaiiay, ianuuaiiay /aeiaa/aneeie i?iyaeaieyie oeaiue iaoaai
nouanoaiaaiey. Aai c?eoaee aeaeatho naie auai?, e oa, eoi eo niio?eo,
aeaeatho aai niciaoaeueii.

Aeey ?iaeiyineiai iniaaiii aaaeii auei iauynieoue, /oi oniaoe eaiaea
aeinoeaioou ia i?inoi oi?ioae ?aaioie e oaea/iuie i?ia?aiiaie, a
yaeythony ?acoeueoaoii oeaeaiai?aaeaiiie eaeaieiae/aneie ?aaiou.
«Naaiaeiy, — aiai?ee ii, — eiieo?aioiay ai?ueaa iaaeaeo eaiaeaie, y
oaa?ai, aaaeaony ia ca aoaeeoi?eth aiiaua, iu eiieo?e?oai i/aiue
aae?anii. Aoaeeoi?eae eaiaea NON yaeythony ethaee aei iyoeaeanyoe iyoe
eao – e iu oaa?aiii ai anao ?aaeiiao a yoii naaiaioa caieiaai o?aouea
ianoi». O?aouea ianoi eeethno?e?iaaeinue ia aeeaa?aiia e?aieei
noieaeeii, /ooue aieaa aunieei, /ai ninaaeiee, neiaieece?othuee eaiae
IOA, ii caiaoii ieaea, /ai o eeaee?othueo – Ia?aiai e «?innee».

I?eaioe?oynue ia ii?aaeaeaiiue, eae ii au?aaeaaony, naaiaio aoaeeoi?ee,
?iaeiyineee eniieuecoao i?eioeei ?acaeaeaiey ioaeeee, ii/a?iiooue ec
nioeeieiae/aneeo enneaaeiaaiee, eae ca?oaaaeiuo, oae e ?inneeneeo.
Ae?aooea yoi aeaeaiea auaeyaeeo oae: a ia?aoth a?oiio aoiaeyo oae
iacuaaaiua eioaeeaeooaeu, oi anoue oa, eoi «aini?eieiaao OA eae
eino?oiaio ecaea/aiey eioi?iaoeee, eae enoi/iee iieeoe/aneie
eioi?iaoeee» (iiiyoii, /oi yoe ethaee NON ia eioa?anotho e NON ia
eioa?anothony). Aoi?ay a?oiia, i?aaenoaaeoaee eioi?ie aeeaoo a iniiaiii
a Iineaa e cia/eoaeueii ?aaea ano?a/athony a i?iaeioeee, «aini?eieiaao
OA eae niinia nioeeaeueiiai iiceoeeiie?iaaiey, eae niinia ia?aoaiey
noaoona, eioi?iaoeey, eioi?oth iie ecaeaeatho ec ia?aaea/ e i?ia?aii,
iicaieyao ei auno?aeaaoue naie ioiioaiey n ie?ii». O?aouey a?oiia — oa,
eoi ?anniao?eaaao «oaeaaeaeaiea eae niinia iauaaeeiaiey naiuee, aaea n
iei naycaiu naiaeiua ?eooaeu». *aoaa?oua – ethaeoaee ?acaea/aiee, iie
niio?yo ia OA eae ia niinia i?iaaaeaiey aeinoaa. E iaeiiaoe, iyoua (eo a
?innee naaiaeiy i/aiue iiiai) – «aeaeioaa?e?iaaiiay aoaeeoi?ey, ethaee,
?acoaa?eaoeany a aeecie, iioa?yaoea naycue n ?aaeueiinoueth e ia
oi?aaeythuea naiae aeeciueth, eioi?ua niio?yo ia OA eae ia i/a?aaeiia
iiaeoaa?aeaeaiea oiai, /oi ie? iani?aaaaeeea e aa?anneaai ii ioiioaieth
e iei». E iei NON ia ia?auaaony. Eaiae oaea n/eoaaony eeaea?ii n?aaee
o?aoueae e /aoaa?oie a?oii e aeoeaii caaiaauaaao aoi?oth, aeey /aai
noa?aaony auoue ia oieueei y?eei, iiceoeaiui, iaiieeoe/aneei, ii e
noaooniui, noeeueiui, iiaeiui.

Noaey ii anaio, i?ioi?ea naith aei?iao, NON iiea ia niae?aaony n iaa
nai?a/eaaoue. Ca aeaoaeoeaaie Aea?uee Aeiioeiaie, ?aciiia?aciua Cieooee
eioi?ie iieo/eee iiaee?aieaiea a aeaea i?ae?aniiai i?eioea Aeieo?ey
Oa?aoueyia (ii nua?aao nuueea Eaaia Iiaeooeeia), neaaeotho aeaoaeoeau
Oaoueyiu Onoeiiaie. Aneaae ca aeaaooeie Aianoaneae Caai?ioithe noaaea
naeaeaia ia aeaaeooeo Aaea?ey I?ioi?iaa, i/aiue oi?ioaai oaao?aeueiiai e
eeiiaeoa?a, aei neo ii? ia caaeaenoaiaaiiiai oaeaaeaeaieai, e ia oaoooeo
Oaoueyio Aeiaeeaao, /uey i?aaeaea y?/aeoay caacaea iineaaeiaa a?aiy
iiooneiaea. A iineieueeo neeaaeu, aeaaea anee iie ooaea i?eaeiaea,
c?eoaeae caaaaeiii niae?atho aieueoa, a aoaeouai, thaeeaeiii, aeanyoii
naciia eaiaeo NON aoaeao /ai ai?aeeoueny.

III Caeeth/aiea

NON aeey iaiy iaeei ec iaiiiaeo oaeaeaiaeia, aiaeiaia eioi?iio iao a
niaaoneie o?aaeeoeee – ii ?iaeaeai iiaui a?aiaiai. E yoi iiaia a?aiy
icia/aao aaniethoii aeaiie?aoe/aneoth neooaoeeth, a eioi?ie /aeiaae,
ai-ia?auo, eiaao aiciiaeiinoue e i?ino?ainoai auai?a. Ai-aoi?uo,
aini?eieiaao oaeaaeaeaiea ia eae o/eoaey, iaioi?a eee noa?oaai a?aoa, a
eae iaeio ec aiciiaeiinoae naiaai ee/iiai a?aiyi?ai?iaiaeaeaiey e
naii?aaeecaoeee: oi/o – o/onue e iiciath ie?, oi/o – niio?th ?aaee
eioa?ana, ioaeuoath, ?anneaaeythnue. Auai? c?eoaeue aeaeaao nai, iiyoiio
NON aeieaeai auoue ?aciui.

NON – yoi iuouaiea auoiaeiiai aeiy e i?acaeieea, eiaaea au ia eaeaoa ia
?aaioo, aeeth/aaoa oaeaaeci? ia n oeaeueth niia?aaeeaaoue aeeneonnee ia
aeooaeueioth iieeoe/aneoth oaio eee ociaoue, /oi neo/eeinue a
ia?eaiaioa, a eiaaea aeey aan oaeaaeci? – iaeei ec aiciiaeiuo enoi/ieeia
iiceoeaiiai, oi?ioaai iano?iaiey. Oae aio oaeia oaeaaeaeaiea auoiaeiiai
aeiy a aieueoae noaiaie niioaaonoaoao neiao “?acaeaeaoaeueiue”. *ai
aeaeueoa, oai a aieueoa noaiaie aoaeoo ?aciuaaoueny ?aiee, iioiio /oi
eae ia NON aiciiaeii iiyaeaiea aeieoiaioaeueiuo aeai?ia aeo?iaeenoeee,
oae e aeey eaiaeia i?eau/ii eioi?iaoeeiiiuo anoanoaaiii iiyaeaiea
aieueoeo e oaeaioeeai naeaeaiiuo oi?iaoia

Ii/aio eaiae NON oae oniaoai? Iioiio /oi oaeaaaeinue e oaeaaony nae/an
i?eaea/ue aieiaiea oie aoaeeoi?ee, eioi?ay, eae i?aaeei, ia niio?eo
oaeaaeaeaiea aiiaua. E i?eia?o, a iauae no?oeoo?a aoaeeoi?ee na?eaea «Ia
?iaeenue e?aneaie» auei iyoueaeanyo i?ioeaioia ethaeae, eioi?ua,
niaeanii enneaaeiaaieth, ia niio?yo oaeaaeci?. Iie aeeth/aee aai oieueei
aeey oiai, /oiau iiniio?aoue na?eae. Yoi c?eoaee 18—35 eao — eae ?ac oa
aoaeeoi?ey, eioi?ay iaeaieaa eioa?ania ?aeeaiiaeaoaeth. Oaeea ethaee
iieiaeu, aeoeaiu, yaeythony iieueciaaoaeyie eioa?iaoa. Eiaiii aeaaiaea?y
oiio, /oi o iaoaai eaiaea oaeay aoaeeoi?ey, NON yaeyaony naiui aei?iaei
oaeaaeceiiiui eaiaeii a ieaia ?aeeaiiiai ?ano?na a ?innee.

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