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Организация маркетинга на предприятии ОАО Аэрофлот – Российские Международные Линии

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IIO

Eaoaae?a iaiaaeaeiaioa e ia?eaoeiaa

Eo?niaay ?aaioa

I?aaiecaoeey ia?eaoeiaa ia i?aaei?eyoee:

IAI “Ay?ioeio — ?inneeneea

Iaaeaeoia?iaeiua Aaeaeeiee”

?aaioo auiieiee: nooaeaio 4-ai eo?na

yeiiiie/aneiai oaeoeueoaoa 43-a?oiiu

Oeeiiia I.A.

Iao/iua ?oeiaiaeeoaee:

Aaeaeaaiei
O.A.

Iieoi?ae
A.I.

Iineaa, 1996

Ieai.

1. Aaaaeaiea.

2. Iniaaiiinoe eniieueciaaiey i?eioeeiia

ia?eaoeiaa ia ?uiea aicaeooiuo ia?aaicie.

3. I?aaenoaaeaiea eiiiaiee: IAI “Ay?ioeio — ?in-

neeneea iaaeaeoia?iaeiua aaeaeeiee”.

4. I?aaiecaoeey ia?eaoeiaa a aaeaeiiia-

iee.

4.1. I?aaiecaoeeiiiay no?oeoo?a oi?aaeaiey

aaeaeiiiaieae.

4.2. I?aaiecaoeeiiiay no?oeoo?a oi?aaeaiey

iaaeaeoia?iaeiui iannaaee?neei ia?eaoeiaii.

5. Ieaie?iaaiea ia?eaoeiaa.

6. Nenoaia eiio?iey.

7. Ia?niaeoeau ?acaeoey, i?aaeeiaeaiey,

auaiaeu.

8. Eeoa?aoo?a

1. Aaaaeaiea.

A iineaaeiea aiaeu i?ienoiaeeo iinoaiaiiia auoaniaiea Ay?ioeioa
(ioeoeeaeueiia iacaaiea aaeaeiiiaiee — IAI “Ay?ioeio — ?inneeneea
Iaaeaeoia?iaeiua Aaeaeeiee”) n ?uiea iaaeaeoia?iaeiuo ia?aaicie. Anee a
1970 aiaeo oaeaeueiue aan ia?aaicie Ay?ioeioa a iauaie?iaii iauaia
iaaeaeoia?iaeiuo ia?aaicie ninoaaeye 2,5%, oi a ianoiyuaa a?aiy — eeoue
1,7%. Yoi naeaeaoaeuenoaoao, /oi n?aaeiaaiaeiaua oaiiu i?e?inoa
iaaeaeoia?iaeiuo aaeaia?aaicie o Ay?ioeioa ieaea n?aaeiaie?iauo
cia/aiee. A 1989 aiaeo Niaaoneee Nithc niia caiyoue oieueei 18 ianoi a
ie?a ii iauaio iauaio aaeao?ainii?oiie ?aaiou, auiieiaiiie ia
iaaeaeoia?iaeiuo eeieyo, e eeoue 26 ianoi — ii iaaeaeoia?iaeiui a?ociaui
ia?aaiceai. Aia?aaee ieacaeenue ia oieueei aaeaeiiiaiee aaaeoueo
eaieoaeenoe/aneeo, ii e ?yaea ae?oaeo no?ai, eioi?ua iu aua iaaeaaii
iacuaaee ?acaeaathueieny, oaeeo eae Aano?aeey, Neiaaio?, THaeiay Ei?ay.

Ana yoi naeaeaoaeuenoaoao i iaiaoiaeeiinoe ei?aiiie ia?ano?ieee
oi?aaeaiey anae aiaoiayeiiiie/aneie aeayoaeueiinoueth io?anee.

A oiaea ?acaeoey ?aaeeeaeueiie yeiiiie/aneie ?aoi?iu ii ia?a
aeaiiiiiieecaoeee e aeaoeaio?aeecaoeee i?ioeannia oi?aaeaiey, iiyoaiiiai
nie?auaiey e eeeaeaeaoeee eiiaiaeii-?anii?yaeeoaeueiie nenoaiu, ?inoa
o?iaiy eniieueciaaiey yeiiiie/aneeo ?u/aaia Ieienoa?noai A?aaeaeaineie
Aaeaoeee (IAA) aeieaeii ia?aeoe io oeaio?aeeciaaiiiai oi?aaeaiey
oicyenoaaiiie aeayoaeueiinoueth naieo no?oeoo?iuo iiae?acaeaeaiee e
iaoiaeai ?uii/iuo ioiioaiee iaaeaeo anaie o/anoieeaie eoiee — i?iaeaaee
aaeao?ainii?oiie i?iaeoeoeee e niioonoaothueo oneoa.

Iinoaiaiiay ia?ai?eaioaoeey yeiiiieee ?innee ia ?uiie iaoneiaeeaaao
iaiaoiaeeiinoue aaeaioe?iaaoue anth no?oeoo?o oi?aaeaiey
aaeao?ainii?oiui i?iecaiaenoaii e aiaoiayeiiiie/aneie aeayoaeueiinoueth
e iiaui oneiaeyi.

Nae/an iaaethaeaaony no?aieaiea ioaeaeueiuo aaeai?aaei?eyoee
eioaa?e?iaaoueny a nenoaio ie?ioicyenoaaiiuo naycae naiei nianoaaiiui,
naiiauoiui iooai, iiae/an aac iaeyaeee ia ae?oaeo ia?oia?ia. Eaaeaeia ec
ieo noa?aaony iaeneiaeueii auno?i ?aaeeciaaoue nianoaaiiua iaioeiaeiua
eioa?anu a iaeanoe aiaoiayeiiiie/aneie aeayoaeueiinoe, /oi ia?aaeei
eaeao a oua?a yeiiiie/aneie yooaeoeaiinoe. Euoony iiaua,
iao?aaeeoeeiiiua aeey Ay?ioeioa eaiaeu iinooieaiey aaethoiuo n?aaenoa.
Nicaeaaony iiaay nenoaia yeiiiie/aneiai noeioee?iaaiey
i?aaei?eieiaoaeueneie aeayoaeueiinoe. O?oaeii i?aaeneacaoue, ai /oi
iiaeao aueeoueny yoi no?aieaiea a aeieain?i/iie ia?niaeoeaa.

Neaaeoao, iaeiaei, enoiaeeoue ec oiai, /oi eioaa?aoeey ?inneeneeo
aaeai?aaei?eyoee a ie?iaoth aaeao?ainii?oioth nenoaio iiaeao
i?ienoiaeeoue eeoue ia iniiaa caeiiia ?uiea e n o/aoii eiathuaainy
?ano?niiai iaania/aiey, enoiaey ec ?aaeueiuo aiciiaeiinoae eo
i?aaei?eieiaoaeueneie aeayoaeueiinoe e eiieo?aioiiniiniaiinoe. ?uiie
iaaeaeoia?iaeiuo aaeaia?aaicie e oneoa, niioonoaoueo o?ainii?oiiio
i?ioeanno, — iauaeoeaiue yeiiiie/aneee iaoaieci, a iai ana
acaeiinaycaiii, oai aeaenoaotho naie “i?aaeea ea?u”, a caaeaenoaiaaiiua
o/anoieee oi?aiauo iia?aoeee eiatho aieueoie iiuo eiieo?aioiie ai?ueau
e auaeeaaiey a aiaeu ino?uo yeiiiie/aneeo e?ecenia. Ioaeii iino?ieoue
iaaeaaeiue iino e yoiio ?uieo, ia yoi o?aaoaony a?aiy e oiaiea, Yoi
?aaeueiinoue e io iaa ieeoaea ia oeoe. Aac ?aoaiey yoie caaea/e e
nouanoaaiiie ia?ano?ieee anae eiioeaioeee aiaoiayeiiiie/aneie
aeayoaeueiinoe Ay?ioeioa ?ann/eouaaoue ia oi, /oi ii niiaeao a
aeeaeaeoea aiaeu aueoe ec /enea aoonaeaea?ia ia ?uiea iaaeaeoia?iaeiuo
aaeaia?aaicie ia i?eoiaeeony.

Aeey auoiaea ec e?ecena ,oi?aaeaiea aiaoiayeiiiie/aneie
aeayoaeueiinoueth Ay?ioeioa aeieaeii inouanoaeyoueny ia iniiaa iao/ii
iainiiaaiiie no?aoaaee aeayoaeueiinoe Ay?ioeioa ia ?uiea
iaaeaeoia?iaeiuo aaeaia?aaicie, ?ac?aaioea eioi?ie iaaiciiaeia aac
aeoaieiai e ananoi?iiiaai eco/aiey i?ienoiaeyueo oai i?ioeannia e iiuoa
?aaiou aaaeoueo aaeaeiiiaiee ie?a. O?aaoaony niioaaonoaothuei ia?acii
noi?ioee?iaaoue iioeiaeueiua i?aaiecaoeeiiiua no?oeoo?u, eioi?ua a
oneiaeyo i?aaenoiyuaai ?ani?ino?aiaiey ?acee/iuo oi?i nianoaaiiinoe e
?uii/iuo ioiioaiee, ieacaeenue au iaeaieaa aeecianiiniaiuie. Iaiaoiaeeii
iiaeaioiaeoue eaae?u niaoeeaeenoia, niiniaiuo yooaeoeaii e ea/anoaaiii
caueuaoue eioa?anu Ay?ioeioa ia iaaeaeoia?iaeiie a?aia. Oniao a ?aaioa
Ay?ioeioa ia iaaeaeoia?iaeiii ?uiea, aei ioeaca caaeoii eiieo?aioaie, a
cia/eoaeueiie noaiaie caaeneo io ciaiey e oiaeiai i?eiaiaiey n?aaenoa
eiieo?aioiie ai?ueau, eioi?ua iaoiaeyony a a?naiaea aaaeoueo aaeaoe?i.
Aaaeiaeoei n?aaee yoeo n?aaenoa yaeyaony ia?eaoeia.

I?aaeinoaaeaiea i?aaa auoiaea i?aaei?eyoeyi A?aaeaeaineie Aaeaoeee (AA)
ia iaaeaeoia?iaeiue ?uiie ni anae ino?ioie noaaeo ia?aae ?aaioieeaie
aaeai?aaei?eyoee caaea/o iaeaaeaiey nia?aiaiiuie iaaueaie oi?aaeaiey,
oai?eae ia?eaoeiaa e i?aeoe/aneiai aai eniieueciaaiey ia o?iaia
iniiaiiai i?iecaiaenoaaiiiai caaia — i?aaei?eyoey. Ia?eaoeia icia/aao
ea/anoaaiii iiaue iiaeoiae e oi?aaeaieth aaeao?ainii?oiui
i?iecaiaenoaii. Ii o?aaoao ia?ao/eaaiey eiiaiaeii-?oeiaiaeyueo eaae?ia e
niaoeeaeenoia AA, ainieoaiiuo ?aiaa ia i?ei?eoaoa i?iecaiaenoaa iaae
nauoii e i?eaueoeo ai aeaao oaea anaaaea noaaeoue oaoie/aneea eee
oaoiieiae/aneea niia?aaeaiey, o.a. aii?inu i?iecaiaenoaa, a ia
oaeiaeaoai?aiey ?uii/iiai iio?aaeoaeueneiai ni?ina.

Ia?ai?eaioaoeey aeayoaeueiinoe aaeai?aaei?eyoee ia iaaeaeoia?iaeiue
?uiie iio?aaoao ia?aniio?a yoiai o?aaeeoeeiiiiai iiaeoiaea e
i?eia?aoaiey anaie ?aaioieeaie iiauo iaaueia e oiaiey a i?aeoe/aneie
aeayoaeueiinoe i?eieiaoue ea/anoaaiii eiua oi?aaeai/aneea ?aoaiey.

= \* MERGEFORMAT

2. Iniaaiiinoe eniieueciaaiey i?eioeeiia ia?-
eaoeiaa ia ?uiea aicaeooiuo ia?aaicie.

E?oiiaeoea aaeao?ainii?oiua eiiiaiee ia?aoee ia eiioeaioeeth oi?aaeaiey
n eniieueciaaieai i?eioeeiia ia?eaoeiaa n?aaieoaeueii iaaeaaii —
eeoue a eiioea

60 — o aiaeia, /oi i?eaaei eo e caiaoiiio ionoaaaieth a yoie iaeanoe io
oe?i — i?iaeooeaioia, naycaiiuo n i?iecaiaenoaii i?iaeoeoeee a
aauanoaaiiii aeaea. Yoi ionoaaaiea iauyniyaony i?aaeaea anaai oai, /oi a
iineaaiaiiua aiaeu ?acaeoea a?aaeaeaineie aaeaoeee oei a iniiaiii ii
iooe yenoaineoeeaoeee, a iai?aaeaiee ?aceiai ia?aueaaiey
i?iecaiaenoaaiii — oaoie/aneiai iioaioeeaea aicaeooiiai o?ainii?oa. A
oneiaeyo iiauoaiiiai ni?ina ia aaeaia?aaicee e aeanoeiai ?aaoee?iaaiey
aaeaeiiiaiee iiaee aunooiaoue ia ?uiea, ia caaioynue i i?eaea/aiee
eeeaioo?u.

A eiioea 50 — o aiaeia aiaae?aiea ?aaeoeaiuo naiieaoia i?eaaei e
oaaee/aieth i?iaiciie niiniaiinoe ie?iaiai ia?ea eaoaoaeueiuo aiia?aoia
aieaa /ai a 4 ?aca. Aua aieueoa au?inee aiciiaeiinoe a?aaeaeaineie
aaeaoeee a eiioea 60-o — ia/aea 70-o aiaeia a nayce n iiyaeaieai a
yenieoaoaoeee oe?ieiothcaeyaeiuo naiieaoia aieueoie
iannaaee?iaianoeiinoe. A yoeo oneiaeyo i?iaeaia oaoie/aneiai ?acaeoey
aicaeooiiai o?ainii?oa ioioea ia aoi?ie ieai, onooiea ianoi i?iaeaiai
iiauoaiey yeiiiie/aneie yooaeoeaiinoe yenieoaoaoeee aaeaeeiee,
noeioee?iaaieth ni?ina ia aaeao?ainii?oiua oneoae. E?oiiaeoeie
aaeaeiiiaieyie auea acyoa ia aii?oaeaiea ?uii/iay eiioeaioeey
oi?aaeaiey, i?aaeoniao?eaathuay i?aaeaea anaai i?eaioaoeeth anae eo
aeayoaeueiinoe ia eiiuthieoo?o ?uiea e aeeiaieeo iauanoaaiiiai ni?ina
i?e ?ac?aaioea oaoie/aneie e eiiia?/aneie iieeoeee, iaeneiaeueiia
i?eniiniaeaiea i?iecaiaenoaa e oeiaine?iaaiey e iio?aaiinoyi ?uiea,
eneonnoaaiiia nicaeaiea oaeeo oneiaee, eioi?ua noeioee?otho ni?in,
?ac?aaioeo niiniaia aicaeaenoaey ia iioaioeeaeueioth eeeaioo?o e o.i.

Iniaaiiinoe aaeao?ainii?oiiai ia?eaoeiaa a cia/eoaeueiie noaiaie
iaoneiaeaiu niaoeeoeeie ?uiea. Yoio ?uiie eiaao aeiaieueii neiaeioth
no?oeoo?o, aaea ia?aieaoathony ?aciiia?aciua aioo?aiiea e aiaoiea nayce.
Ii yaeyaony ioe?uoie nenoaiie, oi anoue oaeie nenoaiie, yeaiaiou eioi?ie
acaeiiaeaenoaotho n aiaoiae n?aaeie. Iaeiia?aiaiii ii aunooiaao eae
iaiouaieaiay /anoue aieaa iauae nenoaiu ie?iaiai oicyenoaa.

A ea/anoaa oiaa?a, i?aaeeaaaaiiai aaeaeiiiaieyie ia ?uiea, aunooiaao
i?iaeoeoeey, nicaeaaaaiay eie a i?ioeanna aicaeooiie ia?aaicee
iannaaee?ia e a?ocia. Eiaiii iia yaeyaony iniiaiui i?aaeiaoii
eoiee-i?iaeaaee. Ia?yaeo n yoei, aaeaeiiiaiee i?aaeeaaatho ia ?uiea
oe?ieoth aaiio oneoa, niioonoaothueo o?ainii?oiiio i?ioeanno. caeanue
?a/ue eaeao ia i naiii ia?aiauaiee eae oaeiaii, a ia oaeiaeaoai?aiee
aeiiieieoaeueiuo iauanoaaiiuo iio?aaiinoae, naycaiiuo n ia?aiauaieai,
eioi?ua, iaeiaei, iiaoo i?aaenoaaeyoue aieueoie eioa?an aeey
iio?aaeoaey. Iauai yoeo oneoa aeinoaoi/ii aaeee e aeieaeai i?eieiaoueny
a ?an/ao i?e ioeaiea iioaioeeaeueiiai ni?ina ia ?uiea.

Aaeaeiiiaiee i?aaeeaaatho ia ?uiea niaoeeoe/aneee oiaa? — ia?aiauaiea.
Iio?aaeaiea yoiai oiaa?a i?ienoiaeeo iaiin?aaenoaaiii a i?ioeanna aai
i?iecaiaenoaa, iiyoiio ioeaieoue ?acia? aai i?aaeeiaeaiey ia ?uiea
iiaeii eeoue einaaiiui iooai.

A neeo yoiai aaee/eia i?aaeeiaeaiey caeanue iiaeao auoue ioeaiaia a
aeaea i?iaiciie niiniaiinoe ia?ea aicaeooiuo noaeia, yenieoaoe?oaiuo
aaeaeiiiaieyie ia eiiia?/aneie iniiaa — a yoii caeeth/aaony aeaaiay
iniaaiiinoue aaeao?ainii?oa e, naycaiiuo n iei ?acee/iuo noa? yeiiiieee,
iai?eia? oaeeo, eaeei yaeyaony aaeao?ainii?iue ia?eaoeia.

3. I?aaenoaaeaiea eiiiaiee: IAI “Ay?ioeio — ?inneeneea iaaeaeoia?iaeiua
aaeaeeiee”.

Aia niiiaiey, “Ay?ioeio — ?inneeneea Iaaeaeoia?iaeiua Aaeaeeiee”
ia?aaeeaaao /?acau/aeii neiaeiue ia?eiae naiaai aieaa /ai
naieaeanyoeeaoiaai nouanoaiaaiey. Aaeaeiiiaiey euao nianoaaiiia “ss” a
o?oaeiii i?ioeanna i?aia?aciaaiey ia?iaeiiai oicyenoaa a oneiaeyo
?uii/iie yeiiiieee.

Ianiio?y ia iieeoe/aneea, yeiiiie/aneea e nioeeaeueiua no?oeoo?iua
eciaiaiey, o?aaiaaiey e aaciianiinoe ia aicaeooiii o?ainii?oa
ii-i?aaeiaio inoathony naiuie aunieeie. Ethaia i?ienoanoaea a yoie
iaeanoe aini?eieiaaony iniaaiii /oanoaeoaeueii e ioeaieaaaony
e?eoe/anee. ?inneeneea e eiino?aiiua n?aaenoaa ianniaie eioi?iaoeee
aeaaaee a iineaaeiaa a?aiy iiiai iaaaoeaiuo iaoa?eaeia. Yoi, eiia/ii,
oaeo, /oi a?aaeaeaineay aaeaoeey a ?innee ia?aaeeaaao oyaeaeue i?ioeann
iaiiaeaiey, ii iaiaoiaeeii ni anae ioaaonoaaiiinoueth e oaaaeeoaeueii
neacaoue, /oi Ay?ioeio eiaiii a yoii ia eaeao ie ia eaeea eiii?iiennu. A
ioiioaiee oaoie/aneiai ninoiyiey naiieaoia e eaaeeoeeaoeee ieeioia, eae
yoi ia iieaaeaony no?aiiui, ia aeieaeii auoue ieeaeeo niiiaiee!

Ni naiei iiiaiouny/iui eieeaeoeaii e 120 naiieaoaie Ay?ioeio
iiaeaea?aeeaaao aicaeooiua niiauaiey n aieaa /ai 100 ai?iaeaie ca
a?aieoeae. Aaeaeiiiaiey yaeyaony iaeiei ec iaiiiaeo ?inneeneeo
i?aaei?eyoee, eioi?ia iai?yioth i?ioeainoieo iaaeaeoia?iaeiie
eiieo?aioeee. Anai ecaanoii, /oi i?iaeoeoeey aieueoeinoaa ?inneeneeo
i?aaei?eyoee iaoiaeeo nauo oieueei a naiae nianoaaiiie no?aia, Ay?ioeio
aea i?iaeaao ieiei iieiaeiu iannaaee?neeo ia?aaicie ca ?oaaae. Naii
niaie ?acoiaaony, ea/anoai i?aaeinoaaeyaiuo oneoa aeieaeii auoue
ianoieueei aunieei, /oiau niioaaonoaiaaoue o?iaith iaaeaeoia?iaeiie
eiieo?aioeee. N o/aoii ?anoouaai i?aaeeiaeaiey ia aaeaia?aaicee e
iaino?ythuaeny a yoie nayce ai?ueaie ca eaaeaeiai iannaaee?a,
iaiaoiaeeii aua aieaa aeoeaii niia?ie/aoue n oeaeui iaai?ii oneoa
ae?oaeo eiieo?aioia. Aicueiai, iai?eia?, aicaeooiia niiauaiea iaaeaeo
?inneae e Aa?iaieae — e?oiiaeoaa ii iauaio ec anao niiauaiee iaaeaeo
?inneae e ae?oaeie ainoaea?noaaie. Oieueei a eaoiai ?anienaiee 1994
aiaea Ay?ioeio ia naieo 60 ?aenao a iaaeaeth i?aaeinoaaee 600 000 e?anae
a iaieo iai?aaeaieyo. I?eia?ii oaeea aea aieinoe i?aaeinoaaeytho
iaiaoeeea e aia?eeaineea aaeaia?aaic/eee. Oniao i?e yoii iiaeao eiaoue
oieueei oi aaeai?aaei?eyoea, eioi?ia i?aaeinoaaeo eeeaioai i?iaeoeo
niioaaonoaothuaai ea/anoaa e noieiinoe.

Aaeaeiiiaiey ”Ay?ioeio — ?inneeneea Iaaeaeoia?iaeiua Aaeaeeiee”
naaiaeiy ?aniieaaaao 159 i?aaenoaaeoaeuenoaaie ca ?oaaaeii, a oii /enea
oanoueth ?aaeiiaeueiuie. Ia aeieth anao caa?aii?aaenoaaeoaeuenoa
i?eoiaeeony 57% aaethoiie au?o/ee Ay?ioeioa. Ia yooaeoeaiinoe ?aaiou
i?aaenoaaeoaeuenoa aiai?yo, iai?eia?, oaeea oeeo?u: ii eoiaai 1993 aiaea
iie i?eianee a eiieeeo Ay?ioeioa 555 ieeeeiiia aeieea?ia NOA, /oi ia 64
ieeeeiia aieueoa, /ai ca i?aaeuaeouee aiae. Iaeaieueoea iinooieaiey
aeaee neaaeothuea ?aaeiiu: 47% — Aa?iia, 15% — Aia?eea, 15% —
THai-Ainoi/iay Acey. Ii 5% — Ao?eea, Aeeaeiee e N?aaeiee Ainoie. Io anao
aeaeia aeayoaeueiinoe aaeaeiiiaiee iieo/aii 833 iei. aeieea?ia, /oi ia
22% (150iei.) aieueoa, /ai a 1992 aiaeo. Ec yoie noiiu 82 ieeeeiia
aeieea?ia iieo/aii ca n/ao oaaee/aiey iauaiia i?iaeaae ia?aaicie
caa?aii?aaenoaaeoaeuenoaaie. Ii/oe 30 iei. aeieea?ia i?eoiaeeony ia
aeieth Aa?iaiee, 21 iei. — NOA, 11 iei. — ssiiiey, 11 iei. — THaeiay
Ei?ay, 5 iei. — Eeoae, 4,6 iei. — Aano?aeey.

Aua ianeieueei aanueia iieacaoaeueiuo oeeo?: ca 1993 aiae naiieaou
Ay?ioeioa ia?aaacee — 1 182 400 /aeiaae (Aa?iia), 387 300
(THai-Ainoi/iay Acey), 275 800 (Aeeaeiee e N?aaeiee Ainoie), 226 300
(Aia?eea), 98 300 (Ao?eea), 86 400 (ssiiiey). ?ino ninoaaee 16%.

Oaaee/eeenue ii n?aaiaieth n i?aaeuaeouei aiaeii ia 30% e a?ociaua
ia?aaicee. Oniaoii auee ?aaeeciaaiu /a?oa?iua a?ociaua ia?aaicee,
eioi?ua inouanoaeyeenue ia oieueei ia nianoaaiiuo naiieaoao Ay?ioeioa,
ii e ia a?aiaeiaaiiuo iaoeiao aiaiiuo aaaeiinoa, i?aaeaea anaai EE — 76,
AI — !24, AI — 12.

Ianiio?y ia oi, /oi /anoue ?aaoey?iuo aaeaeeiee yaeyaony oauoi/iie,
Ay?ioeio ia niaoeo eo cae?uaaoue, iiieiay, /oi yoa ia?a ia?ooeea au
neiaeeaoeeny aaeain ?annoaiiaee nee a iaeioi?uo ?aaeiiao, i?eaaea au e
ia?aaea/a Ay?ioeioii ia ?aenu ae?oaeo aaeaeiiiaiee naieo iannaaee?ia; e
oiio aea iiiaea iaauaiaeiua ?aenu noueothony n i?eaueueiuie.

4 aiaea iacaae ?yae i?aaenoaaeoaeuenoa — a Aa?iaiee, Aaeeeia?eoaiee,
no?aiao Aaieethena, Neaiaeeiaaee, Eoaeee, O?aioeee, *eee, ssiiiee, a n
1993 aiaea e Ei?ae iieo/eee aiciiaeiinoue naiinoiyoaeueii ieaie?iaaoue e
?aaoee?iaaoue yeiiiie/aneea iieacaoaee. Oaeay oeiainiaay
naiinoiyoaeueiinoue naay ii?aaaeuaaao.

Anee aua nianai iaaeaaii Ay?ioeio aue iiiiiieenoii a iaaeaeoia?iaeiuo
aaeaia?aaiceao, oi naaiaeiy ii i?aa?aoeeny a iaeio ec iiiaeo ?inneeneeo
aaeaeiiiaiee, i?aaaea, naioth e?oiioth e ioeoeeaeueii iacia/aiioth
iaoeeiiaeueiui aaeaia?aaic/eeii ?innee. Ia nae?ao oi, /oi Ay?ioeioo
i?eoiaeeony ionoaeaaoue naie noaa?aieoao e i?anoeae oeaa- ia?aaic/eea ia
oieueei e ia noieueei ia iaaeaeoia?iaeiii ?uiea, ii e — /oi ie/ooue ia
eaa/a — aeieacuaaoue ia o?iaia i?aaeoaeuenoaa ?innee naia i?aai ia
nouanoaiaaiea eae aaeeiiai aaeai?aaei?eyoey. Oioy e iieacuaaao ie?iaay
i?aeoeea, /oi a iuiaoieo oneiaeyo oniaoii eiieo?e?iaaoue ia
iaaeaeoia?iaeiie a?aia aaeaia?aaicie iiaeao eeoue e?oiiay, iiuiay
aaeaeiiiaiey.

Ia iineaaeiai niaauaiee caa?aii?aaenoaaeoaeae auei ioia/aii, /oi
ianiio?y ia iaaaoeaiua yeiiiie/aneea oneiaey e caoyioaoeeny i?ioeann
aeoeeiie?iaaiey Ay?ioeioa, caa?aii?aaenoaaeoaeuenoaa naiae ?aaioie a
cia/eoaeueiie noaiaie iaania/eaatho aeeciaaeayoaeueiinoue iaeiie ec ii
i?aaeiaio aaaeoueo aaeaeiiiaiee ?innee e ie?a — “Ay?ioeio — ?inneeneea
Iaaeaeoia?iaeiua Aaeaeeiee”.

4. I?aaiecaoeey ia?eaoeiaa a aaeaeiiia-

iee.

4.1. I?aaiecaoeeiiiay no?oeoo?a oi?aaeaiey

aaeaeiiiaieae.

I?aaeaea, /ai iciaeiieoueny n i?aaiecaoeeae ia?eaoeiaa, neaaeoao e?aoei
iciaeiieoueny ni no?oeoo?ie oi?aaeaiey aaeaeiiiaieae.

I?aaiecaoeeiiiay no?oeoo?a eiiiaiee ninoieo ec neaaeothueo ioaeaeia:

1. ?aai/ee eiieoao (aaeieieno?aoeey); 2. Paaeceiiiue ioaeae; 3.
Nae?aoa?eao i?iaeoia; 4. Eniieieoaeueiue aaeieieno?aoeaiue Niaao; 5.
Aaeieieno?aoeaiue eiieoao;

6. Oi?aaeaiea aaciianiinoe iieaoia; 7. Eiieoao aaciianiinoe iieaoia; 8.
Nae?aoa?eao eiieoaoa aaciianiinoe iieaoia; 9. Ioaeae eioi?iaoeee; 10.
Ioaeae ii iauei aii?inai, ay?iii?o Oa?aiaoueaai; 11. Ioaeae
yenieoaoaoeee caeaiee e nii?oaeaiee; 12. Ioaeae iaania/aiey ai?th/a-
niaci/iuie iaoa?eaeaie; 13. Ioaeae niaaaeaiey; 14. Ioaeae aooaaeoa?ee;
15. Oeiainiaue ioaeae; 16. ?an/aoiue ioaeae; 17. Ioaeae iaaeeoeeineiai
ianeoaeeaaiey; 18. I?iecaiaenoaaiiue ioaeae; 19. Ioaeae ?acaeoey
ethaeneeo ?ano?nia; 20. Ioaeae eaae?ia; 21. Ioaeae iaaeaeoia?iaeiuo
naycae; 22. Iauee ioaeae; 23. TH?eaee/aneee ioaeae; 24. Ioaeae ioiioaiee
n iauanoaaiiinoueth; 25. Ioaeae eioi?iaoeee; 26. Oi?aaeaiea ieaie?iaaiey
aaeaeiiiaiee; 27. Oi?aaeaiea ii nayce n eeeaioo?ie; 28.
Aaeieieno?aoeaiia oi?aaeaiea (eniieieoaeueiue iooen); 29.
Iao/ii-oaoie/aneia oi?aaeaiea; 30. Oi?aaeaiea aicaeooiui aeaeaeaieai
(OAAe); 31. Ioaeae iao/iuo enneaaeiaaiee e ?acaeoey; 32.
Iao/ii-oaoie/aneee ioaeae; 33. Oi?aaeaiea aaciianiinoe; 34.
Eiio?ieueiay a?oiia; 35. Ioaeae ?acaeoey e oi?aaeaiey eiiia?/aneie
aeayoaeueiinoueth; 36. Ioaeae a?ociauo e ii/oiauo ia?aaicie;

37. ?aaeiiaeueiua a?oiiu: Aa?iia, Aia?eea, THai-Ainoi/iay Acey, Ao?eea,
Aeeaeiee Ainoie, N?aaeiee Ainoie.; 38. Ioaeae aioo?aiieo iannaaee?neeo
ia?aaicie;

39. Neoaeaa ai?oi?iaiaeieeia; 40. A?oiia yenieoaoaoeee ay?iii?oia; 41.
A?oiia aioo?aiiaai ia?eaoeiaa; 42. Ioaeaeaiey iaaeaeoia?iaeiuo
iannaaee?neeo ia?aaicie; 43. ?aaeiiaeueiua oi?aaeaiey: Aa?iia, Aia?eea,
THai-Ainoi/iay Acey, Ao?eea, Aeeaeiee Ainoie, N?aaeiee Ainoie; 44.
Neoaeaa ai?oi?iaiaeieeia; 45. Ioaeae ii ianeoaeeaaieth ay?iii?oia;

46. Iiae?acaeaeaiea iaaeaeoia?iaeiiai iannaaee?neiai ia?eaoeiaa; 47.
Aaeieieno?aoeaiia oi?aaeaiea; 48. Oi?aaeaiea ii ianeoaeeaaieth
iannaaee?ia;. 49. Oi?aaeaiea (ioaeae) ?aeeaiu; 50. Oi?aaeaiea ii
iao/aieth ianeoaeeaaiey iannaaee?ia.

*oiau iaaeyaeiaa iieacaoue acaeiiiiae/eiaiiinoue e ?aniieiaeaiea
ioaeaeia e iiae?acaeaeaiee aeaeaa i?eaiaeeony i?aaiecaoeeiiiay no?oeoo?a
oi?aaeaiey aaeaeiiiaieae:

?en. 1 Noaia i?ano?oeoo?u oi?aaeaiey aaeaeiiiaieae Ay?ioeio.

4.2. I?aaiecaoeeiiiay no?oeoo?a oi?aaeaiey
iaaeaeoia?iaeiui iannaaee?neei ia?eaoeiaii.

I?aaiecaoeeiiiay no?oeoo?a oi?aaeaiey iaaeaeoia?iaeiui iannaaee?neei
ia?eaoeiaii a aaeaeiiiaiee “Ay?ioeio — ?inneeneea Iaaeaeoia?iaeiua
Aaeaeeiee” ninoieo ec neaaeothueo ioaeaeia e iiae?acaeaeaiee:

1. A?oiia ieaie?iaaiey;

2. A?oiia ianeoaeeaaiey aaoiiaoe/aneeo nenoai a?iie?iaaiey (ANA);

3. A?oiia ii eco/aieth ?acaeoey ?uiea;

4. A?oiia ii eco/aieth oa?eoia;

5. A?oiia ii ianeoaeeaaieth iannaaee?ia ia ai?oo;

6. A?oiia ia?o?ooia a Aa?iio;

7. A?oiia ia?o?ooia a Aia?eeo;

8. A?oiia ia?o?ooia a THai-Ainoi/ioth Aceth;

9. A?oiia ia?o?ooia a Ao?eeo;

10. A?oiia ia?o?ooia ia Aeeaeiee Ainoie;

11. A?oiia ia?o?ooia ia N?aaeiee Ainoie;

12. A?oiia o?ainii?oiiai ianeoaeeaaiey;

13. A?oiia no?aoiaaiey e caeeth/aiey aeiaiai?ia;

14. A?oiia ?acaeoey nenoaiu;

15. A?oiia eioi?iaoeeiiiuo oneoa;

16. Caa?aii?aaenoaaeoaeuenoaa e aaaionoaa;

17. Aaeieieno?aoeaiay a?oiia;

18. A?oiia ieaie?iaaiey;

19. A?oiiu ?aca?ae?iaaiey ii iai?aaeaieyi a?iie?iaaiey.

?aniieiaeaiea anao yoeo a?oii e ioaeaeia iiaeii i?aaenoaaeoue a aeaea
neaaeothuae noaiu:

?en. 2 Noaia i?aaiecaoeeiiiie no?oeoo?u oi?aaeaiey iaaeaeoia?iaeiui
iannaaee?neei ia?eaoeiaii a aaeaeiiiaiee Ay?ioeio.

Ia?aoiae aaeaeiiiaiee ?innee e ?uii/iie eiioeaioeee oi?aaeaiey —
ia?eaoeiao aucaae iaiaoiaeeiinoue ei?aiiiai eciaiaiey eee
niaa?oainoaiaaiey i?aaiecaoeeiiiuo no?oeoo? oi?aaeaiey aeayoaeueiinoueth
eiiiaiee. Ioaeaeaiey ia?eaoeiaa i?aa?aoeeenue a iicaiaua oeaio?u
aaeao?ainii?oiuo iiiiiieee, eioi?ua ioaa/aee ca au?aaioeo no?aoaaee e
oaeoeee aunooieaiey ia ?uiea, i?iaaaeaiea aaeeiie eiiia?/aneie iieeoeee,
inouanoaeyee eii?aeeiaoeeth anao neoaea eiiiaiee. Aicieeea ianouiay
iaiaoiaeeiinoue a ia?a?ani?aaeaeaiee ?yaea ooieoeee a oi?aaeythuae
nenoaia, nie?auaiee iaeieo e nicaeaiee ae?oaeo iiauo neoaea e
iiae?acaeaeaiee. Noaei i?iyaeyoueny no?aieaiea e nicaeaieth aeaeeo
i?aaiecaoeeiiiuo no?oeoo?, eaaei i?eniinaaeeaathueony e niaoeeoeea
no?aoaae/aneeo i?ia?aii e niiniaiuo niaa?oainoaiaaoueny.

A Ay?ioeioa oi?aaeaiea ia?eaoeiaa aicaeaaeyao aeoea-i?aceaeaio ii
ia?eaoeiao. Ii yaeyaony /eaiii Niaaoa aee?aeoi?ia e i?eieiaao o/anoea a
au?aaioea oeaeaaie i?eaioaoeee aeayoaeueiinoe aaeaeiiiaiee, ?ac?aaioea
aeieain?i/iie no?aoaaee aa ?aaeecaoeee, ninoaaeaiee ieaiia ?acaeoey
aaeao?ainii?oiiai i?iecaiaenoaa. I?aaiecaoeeiiii ii iiae/eiyaony
i?aceaeaioo e eii?aeeie?oao ?aaioo ii ia?eaoeiao a ianooaaa anae
eiiiaiee. Iaycaiiinoueth aeoea-i?aceaeaioa ii ia?eaoeiao yaeyaony
eioaa?aoeey aeayoaeueiinoe ?acee/iuo ooieoeeiiaeueiuo iiae?acaeaeaiee
iacaaeneii io eiie?aoiie i?aaiecaoeeiiiie noaiu i?eiyoie a aaeaeiiiaiee.

Iniiaiie caaea/ae oi?aaeaiey ia?eaoeiaa yaeyaony ?ac?aaioea no?aoaaee e
oaeoeee iiaaaeaiey eiiiaiee ia ?uiea aicaeooiuo ia?aaicie n o/aoii aa
oeaeae, oeiainiauo e oaoie/aneeo aiciiaeiinoae.

A ianoiyuaa a?aiy aeey Ay?ioeioa oa?aeoa?ia i?aaiecaoeey ia?eaoeiaa ii
aeaeai aaeaia?aaicie e aeaeai ooieoeee.

Ia ?en. 2 i?aaenoaaeaia no?oeoo?a iiae?acaeaeaiey ia?eaoeiaa
iaaeaeoia?iaeiuo iannaaee?neeo ia?aaicie. Ai aeaaa iiae?acaeaeaiey noieo
aeoea-i?aceaeaio ii ia?eaoeiao. Ianeieueei iiae?acaeaeaiee, auiieiythueo
ooieoeee ia?eaoeiaa, iiae/eiythony iaiin?aaenoaaiii oi?aaeythuaio a?oiiu
iaaeaeoia?iaeiuo iannaaee?neeo ia?aaicie (ioaeaeu ianeoaeeaaiey
iio?aaeoaeae, iao/aiey ianeoaeeaaieth iannaaee?ia, ?aeeaiu e
aaeieieno?aoeaiue).

Ioaeae oi?aaeaiey ia?eaoeiaa yaeyaony iniiaiui ioaeaeii,
ii?aaeaeythuei ia?eaoeiaiaoth aeayoaeueiinoue aaeaeiiiaiee. Ii ninoieo
ec iyoe a?oii.

A?oiia ieaie?iaaiey ioaa/aao ca ninoaaeaiea ieaiia ia?eaoeiaa ia iniiaa
eioi?iaoeee i?aaeeiaeaiee, iinooiathueo ec ae?oaeo a?oii. A ieaia
ia?eaoeiaa io?aaeaaony oa?aeoa?enoeea iniiaiuo no?aoaae/aneeo oeaeae
aaeaeiiiaiee, aeaiiua ii i?iaiice?iaaieth ?acaeoey ?aaeiiaeueiuo ?uieia,
ia?eaoeiaiaua no?aoaaee ii eaaeaeiio ?aaeiio, oa?eoiay iieeoeea e ieaiu
i?iaeaae ii ?aaeiiai e aaeaeeieyi, ieaiu ia?ii?eyoee ii oeo/oaieth
ea/anoaa na?aena, ieai oaeoe/aneeo ia?ii?eyoee, ?aeiiaiaeaoeee ii
noeioee?iaaieth nauoa e ?aeeaiiie ?aaioa (iai?aaeythony a ioaeae
?aeeaiu), iienaiea i?ioeaaeo? eiio?iey yooaeoeaiinoe ia?eaoeiaiauo
ia?ii?eyoee.

Ieai oaeoe/aneeo ia?ii?eyoee (ia aeeaeaeoee aiae) eiaao ianeieueei
aa?eaioia, /oi iicaieyao aeaei ?aaae?iaaoue ia eciaiaiea ?uii/iie
neooaoeee.

A?oiia ANA ?ac?aaaouaaao iniiaiua iai?aaeaiey ?acaeoey nenoaiu.
Aeaaiaea?y yoei nenoai a?aiy a?iie?iaaiey aeeaoa ii ethaiio ia?o?ooo
nie?auaaony a ianeieueei ?ac. Nenoaia a?iie?iaaiey aeeaoia naycaia n
nenoaiie a?iie?iaaiey ioaeae, /oi oaeaea i/aiue oaeiaii aeey
iannaaee?ia.

A?oiia ?acaeoey ?uiea — yoi iiae?acaeaeaiea. a eioi?ia iinooiaao
eioi?iaoeey i ?aaeiiaeueiuo ?uieao ca ?oaaaeii e i eiiuthieoo?a ?uiea
aaeaia?aaicie. I?iaaaeaieth ?uii/iuo enneaaeiaaiee oaeaeyaony ia?iiiia
aieiaiea. a Ay?ioeioa aeoeaii i?eiaiyaony aieaoe?iaaiea iannaaee?ia ia
ai?oo naiieaoa ia auai?iuo ?aenao, ii oaeaoiio, a aaaionoaao. ia oeeoea
e o.ae.

Iaiauaiiua ?acoeueoaou ?uii/iuo enneaaeiaaiee yaeythony iniiaie aeey
i?iaiice?iaaiey ni?ina ia aaeaia?aaicee e au?aaioee no?aoaaee e oaeoeee
ia?eaoeiaa.

Oa?eoiay a?oiia ioaa/aao ca nai? anae eioi?iaoeee ii aaeaoeeiiiui
iaaeaeoia?iaeiui oa?eoai e oneiaeyi eo i?eiaiaiey, caieiaaony ?an/aoii
oa?eoia ii ?acee/iui iai?aaeaieyi, au?aaioeie oa?eoiie iieeoeee
aaeaeiiiaiee e o.ae.

A?oiia ianeoaeeaaiey ia ai?oo naiieaoa caieiaaony au?aaioeie
?aeiiaiaeaoeee ii niaa?oainoaiaaieth na?aena ia ai?oo naiieaoa.

Ia oae aeaaii Ay?ioeio aaae iiaue aeae iaiin?aaenoaaiiiai iauaiey n
eeeaioaie, eioi?ue oi?ioi ca?aeiiaiaeiaae naay a ca?oaaaeiuo
aaeaeiiiaieyo, — yoi oaeaoii, ii iaio eeeaiou iiaoo auneacaoue
iiaeaeaiey ii niaa?oainoaiaaieth o?iaiy ianeoaeeaaiey. Ia iniiaa yoeo
caiieia auei aaaaeaii ianeieueei iiaiaaaaeaiee: oeo/oaiu iocueaeueiua
(niaianoii n oaeie ecaanoiie ?aaeeinoaioeeae eae “Aa?iia iethn”) e
aeaeaii?ia?aiiu ia ai?oo, aaaaeaii ?aciiia?acea aethae a iaith e o.ae.

A ioaeae ia?o?ooiiai ia?eaoeiaa aoiaeyo oanoue a?oii ii ia?o?ooai.
Iniiaiie caaea/ae yoiai ioaeaea yaeyaony au?aaioea no?aoaaee ?acaeoey
eaaeaeie aaeaeeiee, caeanue ?ac?aaaouaathony i?aaeeiaeaiey ii
ninoaaeaieth ?anienaiey, onoaiiaeaieth oa?eoia, ianeoaeeaaieth e o.ae.
Eioi?iaoeey ec yoiai ioaeaea ia?aaeaaony a ioaeae oi?aaeaiey ia?eaoeiaii
(yaeyaony ia?ae/iie aeey ninoaaeaiey ieaiia ia?eaoeiaa).

Ioaeae ianeoaeeaaiey iannaaee?ia ninoieo ec aeaoo a?oii: th?eaee/aneay
a?oiia caieiaaony au?aaioeie i?aaee no?aoiaaiey iannaaee?ia, oneiaee
i?eiaiaiey aaeaaeeaoia e ae?oaeie th?eaee/aneeie aii?inaie, a a?oiia
o?ainii?oiiai ianeoaeeaaiey ioaa/aao ca ?ac?aaioeo iiauo i?aaee
ianeoaeeaaiey (ianoaiaea?oiuo) ia ai?oo naiieaoa, eioi?ua caoai
ia?aaeathony a a?oiio iao/aiey ianeoaeeaaieth iannaaee?ia.

Ioaeae ianeoaeeaaiey ANA caieiaaony ?ac?aaioeie anaai eiiieaena oneoa,
i?aaeinoaaeyaiiai yoie nenoaiie ie iiaeaioiaeie oneiaee a?iie?iaaiey
(eaeia eiee/anoai iano inoaaeoue a aaeaeiiiaiee, neieueei ia?aaeaoue
aaaioai ae?oaeo eiiiaiee e o. ae.).

A?oiia caa?aii?aaenoaaeoaeuenoa e aaaionoa i?i?aaaouaaao eioi?iaoeeth
aeey oo?oe?i e i?aaenoaaeoaeuenoa ca a?aieoeae, ?ani?aaeaeyao onoaiiaeo
aeenieaaa ia ianoao e o. ae.

A?oiia ?acaeoey nenoaiu ioaa/aao ca iinoaiiaeo caaea/ ia?aae
i?ia?aiienoaie.

A?oiia eioi?iaoeee caieiaaony nai?ii e auaea/ae iannaaee?ai eioi?iaoeee
ii ?acee/iui no?aiai e ai?iaeai, eoaea inouanoaeythony iieaou: yoi
eiioea?oiay i?ia?aiia, ?aia?ooa? oaao?ia, oanoeaaee, iaoeeiiaeueiua
i?acaeieee e o.ae.

E, iaeiiaoe, ioaeae eiio?iey ?aca?ae?iaaiey caieiaaony ?ani?aaeaeaieai
iano ii aaeaeeieyi, oi?iaoe?iaaieai ?aenia, aeiee?iaeie (eaeia
eiee/anoai iano e ia eaeeo ?aenao a?iie?oaony ca aiae, ianyoe, eiaaea
nieiaaony a?iiue e o.ae.).

5. Ieaie?iaaiea ia?eaoeiaa.

?anneac ia i?aaiecaoeee ia?eaoeiaa a aaeaeiiiaiee aoaeao aeaeaei ia
iieiui, anee ia oiiiyiooue i ieaie?iaaiee ia?eaoeiaa — iaeiii ec naiuo
aaaeiuo eiiiiiaioia ia?eaoeiaa.

Eae i?aaeei, aaciaay aeieain?i/iay no?aoaaey noaiiaeony iniiaie aeey
?ac?aaioee aeieain?i/iiai ieaia aaeaeiiiaiee. Yoio ieai a neeo
iaii?aaeaeaiiinoe aicaeaenoaey iiiaeo ?uii/iuo oaeoi?ia iau/ii
aeaoaeueii ia ?anienuaaaony. Ieaie?iaaiea inouanoaeyaony eoa?aoeaii ia
iniiaa acaeiiaeaenoaey ?oeiaiaeeoaeae aa?oiaai e ieaeiaai o?iaiae
oi?aaeaiey, i?aaeeiaeaiey eioi?uo ei??aeoe?othony ii ?acoeueoaoai
i?i?aaioie ioaeaeueiuo aii?inia, iaoiaeyueony a noa?a eo eiiiaoaioiinoe.
Yoi aeaeaaony aeey oiai, /oiau o/anoue, ii aiciiaeiinoe, eae iiaeii
aieueoa ?acee/iuo oaeoi?ia, iineieueeo ieaie?iaaiea oieueei ”naa?oo
aiec” iiaeao i?eaanoe e iaaeio/aoo ?yaea eiie?aoiuo i?iecaiaenoaaiiuo
oaeoi?ia, a ieaie?iaaiea ”nieco aaa?o” /anoi ia o/eouaaao ia?niaeoeau
?acaeoey i?aaei?eyoey a oeaeii e caaea/e, noiyuea ia?aae aaeaeiiiaieae
ia ?uiea.

Ieaie?iaaiea aeayoaeueiinoe aaeaeiiiaiee inouanoaeyaony ia iniiaa
i?iaiica ?acaeoey ?uiea, eioi?ue aaaeaony a aeieain?i/iii,
n?aaeian?i/iii e e?aoein?i/iii ?ac?acao. Aeieain?i/iia i?iaiice?iaaiea
iicaieyao ec auyaeaiiiai iaai?a aa?eaioia aiciiaeiiai ?acaeoey ?uii/iie
neooaoeee aua?aoue iioeiaeueiue aeey aaeaeiiiaiee n o/aoii aa
i?iecaiaenoaaiii-oaoie/aneeo aiciiaeiinoae e iaee/ey ?ano?nia.

Iaeiia?aiaiii i?aaeoniao?eaaaony aiciiaeiinoue a neo/aa iaaeaaii?eyoiie
neooaoeee ia?ai?eaioe?iaaoue aeayoaeueiinoue aaeaeiiiaiee n iniiaiiai
no?aoaae/aneiai ieaia ia ?aca?aiue.

Iaoeaeaiiinoue ia iieo/aiea eiia/iuo ?acoeueoaoia yaeyaony aaaeiaeoei
o?aaiaaieai e ieaie?iaaieth, ii e naie ieaiu aaeaeiiiaiee iinoiyiii
ei??aeoe?othony, enoiaey ec aiaeeca ?acoeueoaoia aa aeayoaeueiinoe.
Oi?aaeaiea n eniieueciaaieai i?eioeeiia ia?aoiie nayce yaeyaony
oeeeee/aneei. Ia iniiaa iieo/aaiie eioi?iaoeee i ninoiyiee
i?iecaiaenoaaiii-eiiia?/aneie aeayoaeueiinoe, eiiuthieoo?a ?uiea,
ninoiyiee aiaoiae N?aaeu i?ienoiaeeo iaiiaeaiea aeieain?i/iiai ieaia,
ei??aeoe?iaea oeaeae aaeaeiiiaiee, i?eieiathony iiiaea oaeoe/aneea
?aoaiey, naycaiiua n oi?i/aieai iieiaeaiey ia ?uiea, ?ac?aaaouaathony
e?aoein?i/iua ieaiu aeey aeinoeaeaiey eiia/iuo i?aeoe/aneeo
?acoeueoaoia.

Ieaie?iaaiea ia?eaoeiaa yaeyaony iaeiie ec ninoaaeythueo i?ioeanna
ieaie?iaaiey aeayoaeueiinoe aaeaeiiiaiee. Iii inouanoaeyaony ii /aou?ai
iniiaiui iai?aaeaieyi: ieaie?iaaiea oa?eoiie iieeoeee, ieaie?iaaiea
nauoa (i?iaeaae), na?aena e ia?ii?eyoee ii noeioee?iaaieth nauoa.
Iniiaiie caaea/ae ia?eaoeiaiaiai ieaie?iaaiey yaeyaony au?aaioea
no?aoaaee e oaeoeee aunooieaiey aaeaeiiiaiee ii eaaeaeiio ?aaeiio, aaea
iia inouanoaeyao naith aeayoaeueiinoue. Ieai ia?eaoeiaa Ay?ioeioa eiaao
ianeieueei aa?eaioia, /oi iicaieyao aaeaeiiiaiee aaeaioe?iaaoueny e
eciaiythueiny oneiaeyi ?uiea e iaania/eoue onoie/eaia aeaeaeaiea e
iaia/aiiui oeaeyi. Ieaiu ia?eaoeiaa Ay?ioeioa — aeieain?i/iua,
n?aaeian?i/iua e e?aoein?i/iua (iia?aoeaiua). Iia?aoeaiua ieaiu
(oaeoeea) i?aaenoaaeytho niaie iao?eoeo, a eioi?ie oeacuaathony n?iee
eiie?aoiuo ia?ii?eyoee, iaeeaeaaiua ?acoeueoaou, ioaaonoaaiiua ca eo
i?iaaaeaiea e nenoaia eiio?iey.

Ieai ia?eaoeiaa aeeth/aao a naay ianeieueei ?acaeaeia: ?acoeueoaou
i?iaaaeaiiuo ?uii/iuo enneaaeiaaiee, nenoaio oeaeae e no?aoaaeth
aeayoaeueiinoe aaeaeiiiaiee, ia?eaoeiaiaua oeaee e no?aoaaee ii
eaaeaeiio ?aaeiio, ieaiu i?iaeaae (nauoa), ?aeeaiiuo ia?ii?eyoee,
?ac?aaioeo oa?eoiie iieeoeee e nenoaiu ianeoaeeaaiey.

A ia?aii ?acaeaea ieaia oeacaiu o?e iniiaiuo iiiaioa: aiaeec
ie?oaeathuae n?aaeu (aeeiaieea eiiuthieoo?iia?acothueo oaeoi?ia,
aeayoaeueiinoue i?aaeoaeuenoaaiiuo i?aaiecaoeee, aaeaeiiiaiee —
eiieo?aioia e aaaioia naiie eiiiaiee, aiaeec iio?aaiinoae iniiaiuo a?oii
iio?aaeoaeae), aiaeec aeayoaeueiinoe naiie oe?iu (i?aaiecaoeey
ia?eaoeiaa a no?oeoo?a oi?aaeaiey oe?iie, iaee/ea yooaeoeaiie
eioi?iaoeeiiiie nenoaiu e o.ae.) e aiaeec ia?eaoeiaiauo no?aoaaee
(ianeieueei iia niinianoaiaaea aeinoeaeaieth oeaeae oe?iu, eaeea aeey
yoiai auee auaeaeaiu ?ano?nu, eaeiau auee ?anoiaeu aaeaeiiiaiee. eaeia
?acoeueoao aa aeayoaeueiinoe e o.ae.).

Aeaeaa a ieaia io?aaeaaony nenoaia oeaeae e aaia?aeueiay no?aoaaey
aeayoaeueiinoe aaeaeiiiaiee, au?aaioaiiua ia aunoai o?iaia ?oeiaiaenoaa.
A caaeneiinoe io eiathueony ?ano?nia ii eaaeaeiio ?aaeiio oi?ie?othony
nenoaiu ia?eaoeiaiauo oeaeae e no?aoaaee (i?iaeaaee, ?aeeaiiie
aeayoaeueiinoe eiiiaiee e o.ae.).

A ieaia nauoa oeacuaaaony, eaeei ia?acii aoaeao i?aaieciaaia i?iaeaaea
aaeaia?aaicie: /a?ac aaaioia, a iooena aaeaeiiiaiee, a nianoaaiiuo
ioieoao i?iaeaaee, eaeea auaeaeeoue eaiou iano eaaeaeie nauoiaie
oi/ea

e o.ae.

Oa?eoiay iieeoeea io?aaeaao iniiaiua iiiaiou eniieueciaaiey ?acee/iuo
aeaeia oa?eoia, i?aaeinoaaeaiey neeaeie e eueaio oai eee eiui eaoaai?eyi
iannaaee?ai a caaeneiinoe io naciia, aeaea ia?aaicee.

Ieai ia?ii?eyoee ii oeo/oaieth na?aena aeeth/aao a naay aaaaeaiea iiauo
aeaeia ianeoaeeaaiey a ay?iii?oo e ia ai?oo naiieaoa aeey iannaaee?ia
?acee/iuo eeannia, i?aaiecaoeeth aeiiieieoaeueiuo oneoa (i?ieao
aaoiiiaeeae, i?iaeaaea noaaie?ia, a?iie?iaaiea ioaeae e o.ae.).

A ieaia ia?ii?eyoee ii noeioee?iaaieth nauoa oeacuaathony oi?iu e
iaoiaeu i?iaaaeaiey ?aeeaiiie eiiiaiee, iaoiaeu iioeaaoeee
aeayoaeueiinoe aaaioia eiiiaiee, o/anoea a ?acee/iuo aeaeiauo ano?a/ao
(“public relations”), niiini?neay aeayoaeueiinoue eiiiaiee e o. ae.

Ia?eaoeiaiaue ieai oaeaea niaea?aeeo ?aeiiaiaeaoeee ii ninoaaeaieth
yooaeoeaiiai ?anienaiey (naoue aaeaeeiee, eiee/anoai ?aenia, eo /anoioa,
?ani?aaeaeaiea naiieaoia ii aaeaeeieyie o. ae.).

6. Nenoaia eiio?iey.

Caeeth/eoaeueiui yoaiii ia?eaoeiaiaiai ieaie?iaaiey yaeyaony ?ac?aaioea
nenoaiu eiio?iey — nthaea aeeth/aaony eiio?ieue i?iaeaae e
i?eaueueiinoe aaeaeiiiaiee, a oaeaea aiaeec yooaeoeaiinoe ia?eaoeiaiauo
ia?ii?eyoee ii iniiaiui iai?aaeaieyi. nenoaia ia?eaoeiaiaiai eiio?iey
Ay?ioeioa niaea?aeeo eioi?iaoeeth i oii, ianeieueei ?acoeueoaou
aeayoaeueiinoe eiiiaiee niioaaonoaotho iaia/aiiui oeaeyi e ieaiai, e a
yoie nayce ioeaieaaao aa iieiaeaiea ia ?uiea aicaeooiuo ia?aaicie a
?anniao?eaaaiue iiiaio a?aiaie.

7. Ia?niaeoeau ?acaeoey, i?aaeeiaeaiey,

auaiaeu.

A ea/anoaa i?eia?a oiai, eae Ay?ioeio ieaie?oao ?acaeaaoueny a
aeaeueiaeoai, oianoii i?eaanoe neiaa aaia?aeueiiai aee?aeoi?a IAI
“Ay?ioeio — ?inneeneea Iaaeaeoia?iaeiua Aaeaeeiee” Aeaaeeie?a Oeoiiiaa:
“A /enea no?aoaae/aneeo caaea/ Ay?ioeioa — aaconeiaiia niaa?oainoaiaaiea
aaciianiinoe iieaoia e eo ?aaoey?iinoe, ianeoaeeaaiey iannaaee?ia, e,
neaaeiaaoaeueii, eiieo?aioiniiniaiinoue, aica?auaiea ?aeoeiaiauo
iiceoeee a ?yaeo ie?iauo aaeaia?aaic/eeia; ?anoe?aiea oi?i
aeayoaeueiinoe aeey ecaea/aiey aeiiieieoaeueiuo iinooieaiee; iiauoaiea
oeiainiaie naiinoiyoaeueiinoe.

Naiieaoiue ia?e Ay?ioeioa aeinoaoi/ii neeueiue, iaeiaei, iiea ia?e
onooiaao ie?iaui noaiaea?oai; iaiiaeaiea aai — iaoa neaaeothuay
caaea/a”.

Iiea /oi, ia?e naiieaoia iaiiaeyaony a iniiaiii ca n/ao eaeia?ia
eiino?aiiiai i?iecaiaenoaa. E yoi iieiaeeei ia/aei eiioeeeoo iaaeaeo
Ay?ioeioii e ?inneeneeie i?iecaiaeeoaeyie. Ia yoio eiioeeeo iaeeaaeuaaao
ioia/aoie e oi, /oi Ay?ioeio iacia/ai ioeoeeaeueiui aaeaia?aaic/eeii.
Caeanue e?iaony iaeia ec aeaaiuo caaea/ ia?eaoeiaa — iiii/ue,
niinianoaiaaoue ?ac?aoaieth aicieeoae i?iaeaiu.

Iia aeaeaiea yoie i?iaeaiu caeeth/aaony a oii, /oi iiea iaoe iiaua
naiieaou ia iiaoo eiieo?e?iaaoue n ca?oaaaeiuie ia?acoeaie, a iniiaiii
ec-ca i?iecaiaenoaaiiuo aeaoaeoia, iu aeieaeiu eniieueciaaoue
eiino?aiiua eaeia?u, /oiau ieii/aoaeueii ia iioa?youe naie iiceoeee ia
?uiea aaeaia?aaicie. Iinea oiai, eae aeaoaeou ecaioiaeaiey naiieaoia
aoaeoo ono?aiaiu, ianooieo iiiaio caeoiee ioa/anoaaiiuo naiieaoia, oae
eae iiiaea iiuoiua ia?acoeu iaoeo a?aaeaeaineeo eaeia?ia i?aainoiaeyo
caiaaeiua aiaeiae, e eeoue aa/iua iaaeiaeaeee e a?ae ia iicaieytho iaoei
naiieaoai eiieo?e?iaaoue n caiaaeiuie oaea nae/an.

Aiiaua, nae/an i/aiue o?oaeii i?aaeeiaeeoue aeey Ay?ioeioa a oeaeii
/oi-ieaoaeue eiie?aoiia, aaaeue Ay?ioeio — yoi ia?iiiay eiiiaiey, n
ia?iiiui eiee/anoaii ioaeaeaiee, oeeeaeia, iiae?acaeaeaiee. Ii
ianiiiaiii, auaeaeyaony iaeii iai?aaeaiea, eioi?ia iiaeao iineoaeeoue
ioi?aaiie oi/eie aeey auoiaea Ay?ioeioa ec e?ecena , y aeoiath iii
i/aaeaeii e iiiaei ?oeiaiaeeoaeyi aaeaeiiiaiee, — yoi ioiineoaeueii
ieceay naaanoieiinoue ia?aaicie, inouanoaeyaiuo Ay?ioeioii, eae a?ociauo
oae e iannaaee?neeo. Enoiaey ec yoiai e noieo au?aaaouaaoue
aeaeueiaeooth no?aoaaeth, oai aieaa, /oi a iineaaeiea aiaeu Ay?ioeio
aeoeaii ia?aieiaao ca?oaaaeiue iiuo eae a iaeanoe na?aena ia ai?oo
naiieaoa (a /anoiinoe, ianeoaeeaathuee ia?niiae i?ioiaeeo noaaee?iaeo ia
i?aaei?eyoeyo aia?eeaineie aaeaeiiiaiee “Delta”), oae e a /anoe
ianeoaeeaaiey iannaaee?ia a oeaeii — iinea e aei i?eeaoa. Ia iniiaaiee
anaai auoaneacaiiiai e aiciiaeai auoiae Ay?ioeioa ec e?ecena e
iinoaiaiiia cae?aieaiea aai n?aaee iauai?eciaiiuo aaeaeiiiaiee —
eeaea?ia.

8. Eeoa?aoo?a.

1. O. Eioea? ”Iniiau ia?eaoeiaa”,

ia?. n aiae. A. A. Aia?iaa, Ecae – ai Ieie-

noa?noaa ia/aoe e eioi?iaoeee ?O,

Naieo-Iaoa?ao?a, 1994 a.

2. “Aeroflot Inflight Magazine” ? 2/93.

3. “Aeroflot Inflight Magazine” ? 2/94.

4. “Aeroflot Inflight Magazine” ? 3/94.

5. “Aeroflot Inflight Magazine” ? 8/96.

6. “Passport To The Newworld” spesial issue’94

7. “Passport To The Newworld” ? Jan-Feb’96

PAGE

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