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Мягкие составляющие конкурентоспособности (Доклад)

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Caieei Ae.A.

2 eo?n 1 iioie 2 a?oiia

?aoa?ao

“Iyaeea” ninoaaeythuea eiieo?aioiniiniaiinoe”

?uii/iia ninoycaiea i?aaei?eyoee e eiieo?aioeey no?ai, a eioi?uo iie
?aniieiaeaiu, ieacuaatho acaeiiia aeeyiea. Eioa?aaioeeiienoneay iieeoeea
naia ii naaa iiaeao iaianoe aieueoie oua?a i?aaei?eyoeth e a oi aea
a?aiy eiieo?aioiniiniaiinoue oaeie no?aiu, eae Oaaeoea?ey, ia iiaeao
auoue aeaeii oieueei eeoue iieeoeee, naie aeeaae a iaa aeieaeiu aianoe e
naie i?aaei?eyoey. A iniiaa yoeo aeaaiuo aniaeoia eiieo?aioiniiniaiinoe
eaaeeo ia/oi, /oi iiaeii iacaaoue “iyaeeie” ninoaaeythueie eiieo?aioiie
ai?ueau, eioi?ua ia iiaoo auoue ioeaiaiu a aeaiaaeiii au?aaeaiee e
aiiaua o?oaeii iiaeaeathony eiee/anoaaiiiio ii?aaeaeaieth.

A i?iiuoeaiii ?acaeouo no?aiao yoe ninoaaeythuea ea?atho, eae i?aaeei,
aieueooth ?ieue, /ai a ?acaeaathueony. A oi aea a?aiy “iyaeea”
ninoaaeythuea ia iiaeaeathony iieeoe/aneiio iaieioee?iaaieth, a eo
eciaiaiea o?aaoao aieueoa a?aiaie, /ai, iai?eia?, oaeea
o?oaeiiinouanoaeiua ia?ii?eyoey, eae iiauoaiea i?iecaiaeeoaeueiinoe
o?oaea eee iino?iaiea eio?ano?oeoo?u. Ianiio?y ia ionoonoaea
?ac?aaioaiiuo iaoiaeee eco/aiey, eaii?e?iaaoue yoo a?oiio oaeoi?ia
eiieo?aioiie ai?ueau iaeuecy. N?aaee ieo iiaeii auaeaeeoue neaaeothuea:

O?oaeiaay yoeea. Eiieo?aioiniiniaiinoue ai iiiaii caaeneo io aeaeaiey e
oiaiey o?oaeeoueny. Ai iiiaeo ?acaeouo no?aiao iaaeinoaao /oanoaa oiai,
/oi ?aaioa i?aaenoaaeyao niaie ia/oi naiioeaiiia. Anee ?a/ue eaeao i
niiinoaaeaiee eiieo?aioiniiniaiinoe, oi oieueei aunieiai o?iaiy
i?iecaiaeeoaeueiinoe o?oaea iaaeinoaoi/ii. Iai?eia?, Oaaeoea?neia
iauanoai a oeaeii i?anuuaii: i?ioanneiiaeueiay ?aaioa ia noieo neeoeii
auniei a ea?a?oee oeaiiinoae n?aaee o?oaeiniiniaiiai ianaeaiey, a
oeiainiaua noeioeu ia yaeythony aeinoaoi/ii aeaenoaaiiui n?aaenoaii
iioeaaoeee i?iecaiaeeoaeueiinoe o?oaea.

Aeaeinoue e aioiaiinoue e naiiniaa?oainoaiaaieth. Aaconeiaii,
i?eaa?aeaiiinoue o?aaeeoeeyi, auaa?aiiui aa?eaioai ?aoaiee e o.i. eiatho
naie i?aeiouanoaa. Iaeiaei a ai?ueaa n eiieo?aioaie, iaeaaeathueie
niaa?oaiii eiie iaioaeueiinoueth, aioiauo auno?i io?aaae?iaaoue ia
ethaia aeaeaiea eeeaioa e iiaua oaiaeaioeee, yoe i?aeiouanoaa noiaeyo ia
iao.

Aioiaiinoue ?aaioaoue a noa?a ianeoaeeaaiey. Iaaeaeaiea yoiai iiaeao
ieacaoueny oaoaeueiui aeey ?acaeoey iauanoaa, iniaaiii a neo/aa, anee
yoi – iaeia ec aaaeiaeoeo io?aneae yeiiiieee. Iauanoai aeieaeii iiiyoue,
/oi ?aaioa a noa?a ianeoaeeaaiey ia icia/aao oieaeaiey /aeiaa/aneiai
aeinoieinoaa. Yoi iau/iay ?aaioa, iaiaoiaeeiay aeey
eiieo?aioiniiniaiinoe yeiiiieee, a eioi?ie eeeaio oi/ao e aeieaeai auoue
aeaaiui aeaenoaothuei eeoeii.

O?iaaiue i?aoaicee. Ianaeaiea ?acaeouo no?ai i?eaueei ?anniao?eaaoue
naie aunieee aeeciaiiue o?iaaiue eae ia/oi naii niaie ?acoiathuaany.
Oaeay iiceoeey eeoaao iauanoai anyeie aeaeinoe, nieaeaao a eiia/iii
n/aoa eiieo?aioiniiniaiinoue yeiiiieee. Yoi aeaeaao iaoi?aaeyaiuie
ainoaea?noaaiiue athaeaeao, nenoaio nioeeaeueiuo aa?aioee, o?iaaiue
ecaea?aeae ia ?aai/oth neeo.

Ioe?uoinoue aiaoiaio ie?o. I?aiyonoaey aeinooio eiino?aiiuo oiaa?ia ia
aioo?aiiee ?uiie, aiciiaeiinoe eiino?aiiui a?aaeaeaiai iieo/eoue
eiio?ieueiue iaeao aeoeee a i?aaei?eyoee, neeiiiinoue e ia?aioeaiea
nianoaaiiuo aiciiaeiinoae e aeinoieinoa, iaaeaeaiea eco/aoue ie?iaie
iiuo e o.i. iaaaoeaii aeeytho ia yeiiiieeo.

Iiaeeueiinoue ?aai/ae neeu. Aunieee o?iaaiue aeecie, ?acaeoay nenoaia
nioeeaeueiuo aa?aioee aucuaatho iaaeaeaiea ?aai/ae neeu o/eoueny,
?aaioaoue ca a?aieoeae, iinoeaaoue iiuo ae?oaeo no?ai. Ionoaaaieth
no?aiu a yoii ioiioaiee niinianoaoao cae?uoinoue aioo?aiieo ?uieia
?aai/ae neeu io aiaoiaai aicaeaenoaey e aiaoaoaeuenoaa.

Aeoo eiieo?aioeee. Eiieo?aioiniiniaiinoue oi?ie?oaony oai, aaea
i?enoonoaoao aeoo ni?aaiiaaiey. Iaioaeeoao, iai?eia?, oaaeoea?oeaa
iieiinoueth eeoai oaeiai ea/anoaa. Iie i?aaeii/eoatho ea?oaeueiua
niaeaoaiey, a ia nii?u e noieeiiaaiey. Ei?ii?aoeaiinoue yaeeanue iniiaie
oae iacuaaaiuo iauanoaaiiuo aeiaiai?ia, aeaaiaea?y eioi?ui a
cia/eoaeueiie ia?a auee aeinoeaioou oniaoe a i?ioeii. Iaeiaei a
ianoiyuaa a?aiy e ia ia?niaeoeao neeaaeuaaaony eiay ianoaiiaea.

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