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Ieienoa?noai Iauaai e I?ioanneiiaeueiiai Ia?aciaaiey ?O

Iiaai?iaeneee Ainoaea?noaaiiue Oieaa?neoao ei. ss?ineaaa Ioae?iai

Einoeooo Yeiiiieee e Oi?aaeaiey

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Eaoaae?a Oi?aaeaiey

?AOA?AO

ii aeenoeeieeia “Iaiaaeaeiaio”

ia oaio:

“Iie ethaeiue iaiaaeaea? – Eiiinoea Iaoeoceoa”

Iiaeaioiaee: nooaeaio a?. 9112

Aaaaeana?yi I.A.

I?eiye: i?aiiaeaaaoaeue

Aiae?aaaa A.ss.

AAEEEEE IIAAI?IAe

2001 a.

Niaea?aeaiea

Ia?aua
aiaeu………………………………………………………….
………………………..3

Nai naaa
oicyei…………………………………………………………
…………………….4

E?ecen e
oeeinioey………………………………………………………
…………………5

Iineaaiaiiia
aic?iaeaeaiea…………………………………………………..
………….6

Iyoeeaoeo a /aou?a
aiaea………………………………………………………….
………7

Ionoaaea e
aica?auaiea…………………………………………………….
……………8

Ia?aua aiaeu

Eiiinoey Iaoeoneoa ?iaeeeny a 1893 aiaeo a aea?aaia. Naiuey Iaoeoneoa
n/eoaeanue aeiaieueii caaeeoi/iie, iiea aca?oiue aeaaa naiaenoaa ia
iioa?iae e?oiioth iaoaea/o ia ianoiie ?eniaie ae?aea. Eiiinoey ia auei e
6 eao, eiaaea ana eo eiouanoai iioei n iieioea. Aai naiuey ia?aaoaea a
aeeaeaeoee ai?iae, aaea ioaoe ioe?ue iaaieueooth ianoa?neoth ii
ecaioiaeaieth aea?aayiiie yiiineie iaoae ayoa. Ianiio?y ia o?oaeiinoe,
Eiiinoey ana-oaee ioaeaee a ia/aeueioth oeieo, ii aeio/eoueny a iae aio
auei ia noaeaeaii. Eiaaea ii iioae a /aoaa?oue eeann, ioaoe iaoae aio
ianoi o/aieea a ianoa?neie a Inaea, ecaioiaeyaoae oeaaoe – aea?iaie aeey
iaia?aaaiey aeiiia. Oae ia/aeanue o?oaeiaay aeia?aoey aoaeouaai
iniiaaoaey eiiiaiee “Matsushita”.

Iinea o?ao ianyoeaa o/aie/anoaa ianoa?neay cae?ueanue, e Eiiinoey ii
?aeiiaiaeaoeee aa oicyeia, iiiae a aaeineiaaeioth eaaeo, aaea i?i?aaioae
iineaaeothuea oanoue eao. Eiaaea ia?ith eniieieeinue naiiaaeoeaoue, ii
ana /aua noae caaeoiuaaoueny i naiai aoaeouai. Oai a?aiaiai a Inaea
ia/aee i?ieeaaeuaaoue o?aiaaeiua iooe. Eiiinoey niaeioe, /oi n ioneii
o?aiaay iio?aaiinoue a aaeineiaaeao nie?aoeony, e ?aoee ono?ieoueny a
yeaeo?iinaaoeoaeueioth eiiiaieth. Ii n?aco aai ooaea ia i?eiyee,
i?eoeinue aeieai aeiaeeaeaoueny aaeainee. A yoio ia?eiae Eiiinoey, n
?iaeaeaiey eiaaoee noaoeeueiia oaeineiaeaiea e ia ioee/aaoeeny e?aieei
caei?iaueai, ca?aaaouaae ia aeeciue oai, /oi oeaeuie aeiyie aaaae n
oyaeaeie oa/eie ia oeaiaioiii caaiaea. /a?ac o?e ianyoea Iaoeoneoa
iieo/ee oaaaeiieaiea, /oi aai aa?oo ia ?aaioo a ea/anoaa, “iiiiuieea
yeaeo?eea ii aioo?aiiae i?iaiaeea”. A aua /a?ac o?e ianyoea aai ia?aaaee
ia aeieaeiinoue yeaeo?eea. Oioy yeaeo?iinaaoeoaeueiay eiiiaiey
?anoe?yeanue, noieue auno?ia i?iaeaeaeaiea ii neoaeaa auei ?aaeeei
eneeth/aieai. Iaoeoneoa iiiooii ?anoe?ye naie iiciaiey a iaeanoe iaoee
ia yeaeo?e/anoaa.

A yeaeo?iinaaoeoaeueiie eiiiaiee Eiiinoey aeiaieueii auno?i i?iaeaeaaeny
ii neoaeaaiie eanoieoea. A 24 aiaea ii iieo/ee aeieaeiinoue eiio?iea?a e
oaia?ue oaea i?iaa?ye ?aaioo ae?oaeo yeaeo?eeia. ?aaioa auea eaaeie, ii
Iaoeoneoa iia ia aeaaaea oaeiaeaoai?aiey. “O iaiy aicieeei iuouaiea, –
aniiieiae ii aiineaaenoaee, – neiaii ana a?aiy /aai-oi ia oaaoaao.” A
naiaiaeiia io eniieiaiey eiio?iea?neeo iaycaiiinoae a?aiy Iaoeoneoa
i?eaeoiae iiaue iao?ii aeey yeaeo?ieaii. Iaeiaei ?oeiaiaenoai i?ioeaaeii
ioianeinue e aai “?aoei?aaeeiaeaieth”. E oiaaea Iaoeoneoa, oii?noaa
eioi?iio auei ia caieiaoue, iiaeae i?ioaiea ia ionoaaea, aeaau
naiinoiyoaeueii inaieoue auione yeaeo?iiao?iia nianoaaiiie eiino?oeoeee.

Nai naaa oicyei

A 1918 aiaeo Iaoeoneoa nicaeae oe?io, iacaaa aa naiei eiaiai –
“Iaoeoneoa aeyiee”. E ?aaioa ii i?eaeae naiaai auaoaai nineoaeeaoea e
a?aoa aeaiu (aiineaaenoaee ii noae i?aceaeaioii eiiiaiee Sanyo), a
ia/aeueiue eaieoae ninoaaee 200 eai. Iiae ianoa?neoth Eiiinoey
i?eniiniaee naie e aac oiai e?ioioiue aeiiee. Ia?aay ia?oey iao?iiia
auea naeaeaia aeiaieueii auno?i, ii anoae aii?in – eae aa i?iaeaoue? A
iaaaceiao iao?iiu a?aoue ioeacuaaeenue ec iianaiey, /oi iiaay
i?iaeoeoeey ia iaeaeao nauoa. Iinea aeieaeo oiaeaeaiee oaeaeinue
i?iaeaoue anaai nioith iao?iiia, au?o/ea ca ieo 10 eai, – oi?aiaoeai iie
iieacaeenue e?aeia iaoaeiaiuie a iieueciaaiee. Oae ia?aia ia/eiaiea
Iaoeoneou ieacaeinue ia a?aie e?aoa: ec aeaea auoae nineoaeeaaoe, a
Eiiinoey n aeaiie i?eoeinue aeaaea caeiaeeoue a eiiaa?aea anth
iaeaaeaeo.

Ii iaiaeeaeaiii i?eoei nianaiea: io iaeiie oi?aiaie oe?iu iinooiee caeac
ia ecaioiaeaiea ouny/e iiaenoaaie aeey aaioeeyoi?ia. I?iaiua iiaenoaaee
caeac/eeo iii?aaeeenue, e Iaoeoneoa iieo/ee iiaua caeacu. Aeaea yaii
iioee a ai?o, e /a?ac ianeieueei ianyoeaa ii oaea niia niyoue a a?aiaeo
iiae i?iecaiaenoai yeaeo?ioiaa?ia oeaeue aeii.

Iaoeoneoa auioneae ooainaeueiua aeeee, ia?aaeaeaiiua ec oeieieae noa?uo
yeaeo?ieaii, eioi?ua i?iaeaaae ia 30% aeaoaaea ?uii/iie oeaiu. Caoai
i?eaeoiae aeaooaeei/ioth ?icaoeo e iieo/ee i?aaeeiaeaiea io iaeiiai
iioiaeea i?aaeinoaaeoue aio iiiiiieueiia i?aai ia oi?aiaeth eie.
I?aaei?eyoea ?anoe?yeinue, e a 1922 aiaeo Iaoeoneoa i?enooiee e
ecaioiaeaieth eaiii/ae aeey aaeineiaaeiuo oiia?ae. A oi a?aiy a oiia?yo
eniieueciaaeenue aei?iaea e iaoaeiaiua a ia?auaiee naa/aaua e
aoeaoeeaiiaua aaciaua eaiiu. Iieaiaea Iaoeoneoa iio?aoee ia oi, /oiau
nicaeaoue eaiii/ee oaeiaiie eiino?oeoeee (ei auea i?eaeaia oi?ia
nia?yaea) n aaoa?aeeaie, eioi?ua au nio?aiyee ca?yae aieueoa aeanyoe
/ania. Aaoa?aeee i?eoeinue ia?aaeaeuaaoue ec oao, /oi eiaeenue ia ?uiea.
Iaeaaei ieacaeinue iaeoe noaiiae?yae/eea ia ecaioiaeaiea aea?aayiiuo
oooey?ia – ana o?aaiaaee aeieaia?aiaiiiai caeaca. Ioaeii auei
?eneiaaoue.

Iaeiaei aii?aee ?aaeoaeiui iaeeaeaieyi Iaoeneoa e aai ia?oia?ia iioiaeee
e aeaaeaeueoeu aaeineiaaeiuo eaaie ioeacuaaeenue a?aoue eaiii/ee. E
oiaaea Eiiinoey i?eiye iai?inoia ?aoaiea: “Iaaei io?acaoue iooue e
ionooieaieth. *oiau ociaoue enoeiioth oeaio iaoei eaiii/eai, ?acaeaaeei
eo nia/aea oi?aiaoeai aanieaoii”. Noaeueaa oe?iu aiiaue auea iinoaaeaia
ia ea?oo. Ii Iaoeoneoa auea?ae – ia eaiii/ee iiyaeeny ni?in, e oi?aiaoeu
noaee aeaeaoue ana iiaua e iiaua caeacu.

A 1927 aiaeo ia i?aaei?eyoee ioe?ueny oeao ii auioneo yeaeo?ii?eai?ia. E
aaeineiaaeiui oiia?yi (oaea eaaae?aoiie oi?iu), eioi?ua i?iaeaaaeenue ii
ia?eie National, aeiaaaeeenue yeaeo?ioothae “Super”. ?ac?aceaoeeny
yeiiiie/aneee e?ecen oe?ia oaeaeinue ia?aaeeoue aeiaieueii niieieii. A
yoe o?oaeiua a?aiaia Iaoeoneoa ca?o/eeny iiaeaea?aeeie aaiea “Noieoiii”,
eioi?ue ia ioeacae aio a e?aaeeoao aeaaea a oneiaeyo oeiainiaie iaieee.

E?ecen e oeeinioey

O?oaeiinoe ana aea iaioee oe?io noi?iiie. A 1929 aiaeo yiiineia
i?aaeoaeuenoai onoaiiaeei ?aaeei no?iaeaeoae yeiiiiee, /oi i?eaaei e
aeoaieiio niaaeo a i?iiuoeaiiinoe. I?iaeaaee i?iaeoeoeee “Iaoeoneoa
aeyiee” nie?aoeeinue iaiieiaeio, a neeaaeu eiieeenue io iai?iaeaiiuo
oiaa?ia. Ciaeiiua aiai?eee Iaoeoneoa: “Eiiinoey, o oaay iao eiiai
auoiaea, e?iia eae oaieeoue iieiaeio ?aai/eo”. Iaoeoneoa i/aiue ia
oioaeinue yoiai aeaeaoue, e a ?acoeueoaoa io/eoaeueiuo ?acaeoiee o iaai
?iaeeeanue aanueia iaiau/iay eaeay – ieeiai ia oaieueiyoue , aaanoe ia
caaiaea iieiaeiiue ?aai/ee aeaiue, ii ca?ieaoo ieaoeoue eae ca iieiue.
?aai/ea aea, ni naiae noi?iiu, aoi?oth iieiaeio aeiy e aine?anaiuea
aeieaeiu iinayoeoue i?iaeaaea neiieaoaeny ia neeaaea i?iaeoeoeee.
?aai/ea iiaeaea?aeaee naiaai oaoa, e a oa/aiea aeaoo ianyoeaa ana, /oi
eiaeinue ia neeaaeao, auei ?ani?iaeaii. Iiaeeecaoeey anao nee ia nauoa
aeaea iio?ynathuea ?acoeueoaou – i?aaei?eyoea anei?a aa?ioeinue e
ii?iaeueiiio ?aaeeio ?aaiou.

A naioya?a 1931 aiaea iauaa /enei caaiaeia oe?iu Matsushita aeinoeaei
ainueie. Aeaea oee iaieioi, ii Iaoeoneoa /oanoaiaae iaeioi?ia
iaoaeiaeaoai?aiea. Ii noae caaeoiuaaoueny i i?aaeiacia/aiee
i?iecaiaeeoaey. E i?eoae e eaeayi nioeeaeenoe/aneiai oieea: ?ieue
i?iecaiaeeoaey, ?aoee Iaoeoneoa, a oii, /oiau i?aiaeieaoue aaaeiinoue,
iaania/ea ethaeae aeinoaoi/iui eiee/anoaii oiaa?ia. I?eaey e oaeiio
auaiaeo, Eiiinoey Iaoeoneoa ?aoee n/eoaoue 5 iay 1932 aiaea (nionoy 14
eao iinea aeaenoaeoaeueiiai nicaeaiey “Iaoeoneoa aeyiee” ) aeiai
iniiaaiey eiiiaiee. Ii ii?aaeaeee e n?ie auiieiaiey iinoaaeaiiie caaea/e
– aeinoeaeaiey anaiauaai eciaeeey – a 250 eao, ?acaeaeea aai ia
25-eaoiea ia?eiaeu. Oiaaea aea ioi?ieeanue oeeinioneay eiioeaioeey
Iaoeoneou ii aii?inai eiiia?oeee: “Iaeioi?ua n/eoatho, aoaeoi
eiiia?/aneee oniao aeinoeaaaony /a?ac oauoee e i?eaueue. Iie, oi ianaoue
oauoee, oi iieo/aaoue i?eaueue e oai naiui, a eiia/iii n/aoa,
aeiaeaaaoueny oniaoa. Ia iie acaeyae, oaeay oi/ea c?aiey ioeai/ia.
Eiiia?oeey – yoi ana ?aaii, /oi oaooiaaiea ia ia/ao: ou ia iiaeaoue
iiaaaeeoue, anee oaay caeieiee. Oniao aeinoeaaaony oii?iie ?aaioie. A
anee /oi-oi ia eaaeeony, oi noaeueaa a yoii ia aeiiaaoa, e yoi ia
icia/aao, /oi oaaa ia iiaacei. Enoeiiay i?e/eia – ecuyiu a iaoiaeao
oi?aaeaiey, a i?aaiecaoeee aeaea”.

Aio i?eia? oiai, eae oeeinioey Iaoeoneou ?aaeeciauaaeanue ia i?aeoeea. A
1934 aiaeo ii caiyeny ecaioiaeaieai yeaeo?iiioi?ia. Neaioeee aiai?eee:
“Aeaaea Iaoeoneoa yoi ia iiae neeo”. Ii Eiiinoey ?aoee auioneaoue
iaeiaaaa?eoiua iioi?u, ni?aaaaeeeai ?annoaeea: ?ac a yiiineeo naiueyo eo
iiea ia eniieuecotho, cia/eo ioe?uaaaony aaca?aie/iue ?uiie. E iinea
aieiu, eiaaea ia/aeny aoi a iaeanoe yeaeo?eoeeaoeee aeiiaoiaai
oicyenoaa, Iaoeoneoa niia n?aco aea i?enooieoue e auioneo 50 oun.
yeaeo?iiioi?ia a ianyoe. Aaaeue iniiaa eo ianniaiai i?iecaiaenoaa auea
caeiaeaia aua ai a?aiaia, eiaaea a oniao iaei eoi aa?ee.

Iineaaiaiiia aic?iaeaeaiea

Aieia, anoanoaaiii, auea ia eo/oei ia?eiaeii aeey eiiiaiee. Iuouaeanue
ino?ay iaoaaoea iaoa?eaeia e n?aaenoa, e oe?ia niiaea i?iaeieaeaoue
?aaioo eeoue aeaaiaea?y aiaiiui caeacai. A aiaiiia a?aiy ia caaiaeao
“Iaoeoneoa aeaiee” auioneaeenue aea?aayiiua noaea e oaia?iua naiieaou.
Nai Iaoeoneoa aniiieiae ia yoii a?aiaie oae: “Niaoii, eiia/ii, auei
ii?o/aoue no?ieoaeuenoai noaeia e naiieaoia i?iecaiaeeoaeth
yeaeo?ii?eai?ia. Ii aei eiioea aieiu iu nionoeee ia aiaeo 56 noaeia. Aea
e iaoe naiieaou, eae ie no?aiii, eaoaee.”

Ii iinea aiaiiiai ii?aaeaiey ssiiiee eiiiaiee i?eoeinue ?aniea/eaaoueny
ca yoe oniaoe.

Ieeoiaoeeiiiua aia?eeaineea aeanoe aaaee ?acee/iua ia?aie/aiey, a oii
/enea e ia aeayoaeueiinoue aecaeaaoeo – eiiiaiee, ?aaioaaoeo ia
yiiineoth a?ieth. “Iaoeoneoa aeaiee” eeoeeanue aiciiaeiinoe ia oieueei
caieiaoueny yeiiiie/aneie aeaeoaeueiinoueth, ii e niaa?oaoue ethaua
iia?aoeee n nianoaaiiui eiouanoaii. Eiiiaiee a?icee ?inione, a aii?in ia
ionoaaea naiiai Iaoeoneou ianoaeaeaeny aieioue aei 1949 aiaea. A eiioea
eiioeia iaaeiaiey a i?eiaaeeaaeiinoe e aecaeaaoeo auee niyou, ii
Eiiinoea iiiae a nienie “A”, a eioi?ii /eneeeenue ainneoaeauea,
iiaeeaaeauea oaieueiaieth a ia?aoth i/a?aaeue. Oaeeaeoaeueii, ii ia
caueoo i?aceaeaioa anoae i?ionithc oe?iu, nia?aaoee iiaeiene e
i?aaieciaaaoee aeaeaeaiea i?ioanoa.

Iaoeoneoa oaeaeinue nio?aieoue i?aceaeaioneee iino e anao naieo
aee?aeoi?ia, ii a iineaaeothuea iyoue eao aeaea eiiiaiee oee ec ?oe aii
ieioi. “Iu oieueei e aeaeaee, /oi caieiaee aeaiueae. Caaeieaeaiiinoue ii
caeiai aeinoeaea ieeeea?aea eai, e eiiiaiey iiiaea a nienie naiuo
ceinoiuo iaieaoaeueueeia iaeiaia”, aniiieiae i?aceaeaio. Eiiiaiee
i?eoeinue iieoe ia e?aeiea ia?u – oaieeoue 3,5 ouny/e ?aai/eo.

Ii eiaiii a yoi o?oaeiia a?aiy Iaoeoneoa caaeoiae i?aaieciaaoue
“Aeaeaeaiea ca Ie? e N/anouea /a?ac I?ioeaaoaiea” n iiiiuueth eioi?iai
iaia?aaaeny ea?aeeiaeueii eciaieoue oa?aeoa? oiaaeaoiae niooiie yiioe e
eneaoue iooue e niaianoiiio i?ioeaaoaieth.

E 1950 aiaeo ?acee/iua cai?aou e ia?aie/aiey auee niyou. *eneaiiinoue
?aai/eo ia Matsushita ia/aea iinoaiaiii ?anoe e /a?ac iyoue eao
aeinoeaea i?aaeiaai o?iaiy a 13 ouny/ /aeiaae. Iauai i?iaeaae
i?iaeoeoeee oaaee/eeny n 2,7 ie?ae. eai a 1950 aiaeo aei 22 ie?ae. eai a
1955 aiaeo. Ii yoi auei oieueei ia/aei, eeoue ?acoeueoao ia/aaoaainy
aoia a iaeanoe auoiaie yeaeo?iieee. Iiaeeeiiue aceao iaeeaeae eiiiaieth
aia?aaee.

Iyoeeaoeo a /aou?a aiaea

Oeiainiaay iiuue eiia?ee Iaoeoneou ?inea n eaaeaeui aeiai, e a aa ninoaa
noaee aeeaaoueny aieaa iaeeea eiiiaiee. E 1956 aiaeo , eiaaea
?ai?aaiecaoeey a “Iaoeoneoa aeyiee” iioea ii iaeaoaiiui ?aeuenai,
Iaoeoneoa auaeaeioe iyoeeaoiee ieai ?acaeoey eiiiaiee. Aeey oiai a?aiaie
ninoaaeaiea e iaeanea noieue aeieain?i/iuo ieaiia auei niauoeai
yeno?ai?aeeia?iui, e oiio aea Iaoeoneoa i?aaeeaaae ca iyoue eao
oaaee/eoue iauai i?iaeaae a 4 ?aca (aei 80 ie?ae. eai). Iaaeinoaoea a
neaioeeao ia auei, aeaaea a eiiiaiee iiiaea n/eoaee yoio ieai eeoue
ia/oie i?aceaeaioa. Ii Iaoeoneoa enoiaeee ec o?acaiai ?an/aoa e
“iaaeaeeiiai aeiaiai?a”, eioi?ue, eae ii iieaaae, i?aaei?eieiaoaeue
iaaeanii caeeth/aao n ia?iaeii. “Ia ia?aue acaeyae yoi iiaeao
iieacaoueny neiaeiui, – aiai?ee ii naiei nio?oaeieeai, – ii anee iu n
aaie a oa/aiea iyoe eao aoaeai oiioaoueny ia ianoa , eaeie aea yoi
i?ia?ann e iiaeii ee, ia i?iaeaeaaynue aia?aae, aeinoeaiooue
i?ioeaaoaiey?” Oiaiea aaeioiiaeyoue iiae/eiaiiuo Iaoeoneoa auei ia
caieiaoue, oae /oi i?eiyoue ieai eiiiaiey auiieieea aein?i/ii – a /aou?a
aiaea. A iineaaeiai aea aiaeo iyoeeaoee i?iaeaaee i?aauneee 100 ie?ae.
eai. E eiioeo 50-o aiaeia, eiaaea yiiineay yeiiiieea oaea a
cia/eoaeueiie ia?a iaania/eaaea aioo?aiiea iio?aaiinoe, Iaoeoneoa acyeny
ca i?aaiecaoeeth aiaoiae oi?aiaee. Niaoeeaeueiue ioaeae ii
aiaoiaoi?aiaui iia?aoeeyi ii nicaeae aua a 1932 aiaeo, ii oaiiu ?inoa
yenii?oa eacaeenue Iaoeoneoa neeoeii iaaeeaiiuie. Aioiaynue e
eeaa?aeecaoeee aiaoiae oi?aiaee e e naycaiiie n iae aeanoieie
eiieo?aioeeae ni noi?iiu e?oiiuo aia?eeaineeo e aa?iiaeneeo eiioea?iia,
Iaoeoneoa no?aieeny i?eaioe?iaaoue oe?io ia iaaeaeoia?iaeiue ?uiie
nauoa. A /oiau aeiaeoueny ia iai oniaoa, ii a 1960 aiaeo iinoaaee ia?aae
naiae eiiiaieae iiaoth caaea/o – a oa/aiea iyoe eao ia?aeoe ia
iyoeaeiaaioth ?aai/oth iaaeaeth. Eae a Aia?eea. Caaea/a auea aeey
ssiiiee noieue aea iaaa?iyoiie, eae e i?aaeuaeouee ieai ?inoa i?iaeaae a
4 ?aca. Aeaaea i?ionithc aunooiee i?ioea iyoeaeiaaee, caiiaeic?ea a iae
iaeee iiaeaio. Ii Iaoeoneoa ioee/aeny iaaa?iyoiui oii?noaii a
aeinoeaeaiee iaia/aiiuo oeaeae. A ai?aea 1965 aiaea, eiaaea yeiiiieea
ssiiiee auea ioaa/aia aeoaieie aeai?anneae, “Iaoeoneoa aeaiee” iaia?aei?
anai iaaeaaii?eyoiui oneiaeyi e ia?aie a no?aia – ia?aoea ia
iyoeaeiaaioth ?aai/oth iaaeaeth.

Oae aea oniaoii auea ?aoaia e aoi?ay caaea/a, eioi?oth Iaoeoneoa
iinoaaee ia?aae eiiiaieae a 1967 aiaeo: a oa/aiea iyoe eao i?aacieoe
Aa?iio e aieioioth i?eaeeceoueny e Aia?eea ii o?iaith ca?aaioiie ieaou.
Aeaeeii ia aeaaaea iieiy aeaaiyy iaeaea ca yiiineeo ?aai/eo, eioi?oth
Iaoeoneoa eniuoae, iiauaaa ia caaiaeao General Electric.

A 1961 aiaeo Eiiinoea Iaoeoneoa ?aoee, /oi ianooiee naiue iiaeoiaeyuee
iiiaio aeey ooiaea a ionoaaeo n iinoa i?aceaeaioa. Iauyaea ia yoii
?aoaiee, Iaoeoneoa neacae: “ss oaaaeaeai, /oi iie ooiae n iinoa
i?aceaeaioa iaa?iaony ia ieionii a aieueoei iethnii aeey eiiiaiee”. Ii
caiye aeieaeiinoue i?aaenaaeaoaey niaaoa aee?aeoi?ia e aeoiae, /oi
iieiinoueth ioioae io iia?aoeaiiai ?oeiaiaenoaa eiiiaieae. Ii aeeciue
?anii?yaeeeanue eia/a…

Ionoaaea e aica?auaiea

Ia?aia a?aiy iinea auoiaea a ionoaaeo Iaoeoneoa /eoae eaeoeee, ienae
naie aaoiaeia?aoee e noaouee, a eioi?uo i?ecuaae eieeaa ia aiaaeaoue a
yeoi?eth ii iiaiaeo auno?uo oaiiia yeiiiie/aneiai ?acaeoey. A 1962 aiaeo
aeo?iae Time ciaeiieo aanue ie? n Eiiinoey Iaoeoneoie, iiianoea
aieueooth noaoueth i iai e aai eiiiaiee. Iaoeoneoa ia?aui ec yiiioeaa
iiiae ia iaeiaeeo Time – yoi auei anaie?iia i?eciaiea aai caneoa. *a?ac
aeaa aiaea iaoe?iue i/a?e i Iaoeoneoa 8-ieeeeiiiiui oe?aaeii auoae a
aeo?iaea “Life”.

A e na?aaeeia 60-o aiaeia a ssiiiee ?ac?aceeny oyaeaeue yeiiiie/aneee
e?ecen: o i?iiuoeaiiuo eiiiaiee iiyaeeenue o?oaeiinoe n oeiaine?iaaieai,
ia/aeenue aaie?ionoaa. Aieiu aeai?anne einioeenue e i?iecaiaenoaa
yeaeo?ioiaa?ia aeey aeiia. Iiiaea oi?aiaua oe?iu e iaaaceiu, naycaiiua n
eiia?eae Matsishita, noaee ?aaioaoue a oauoie. Neooaoeey neiaeeeanue
ianoieueei iianiay, /oi o?aaiaaea iacaiaaeeeoaeueiiai aiaoaoaeuenoaa
naiiai Iaoeoneou. A ethea 1964 aiaea auei nia?aii niaauaiea aeeea?ia
“Iaoeoneoa aeyiee”, ia eioi?ii iie a iaeei aiein cayaeee , /oi ianoo
oauoee e /oi aeiiaaoi a yoii ?oeaiaeinoai eiiiaiee. Eae auynieeinue, ec
200 oe?i, i?enoonoaiaaaoeo ia ano?a/a, oieueei 30 iieo/aee i?eaueue.
Iaoeoneoo iniai ii?acee ?anneac iaeiiai ec oi?aiaoeaa, oe?ia eioi?iai
oioae?eeanue caaeieaeaoue 150 iei. eai i?e eaieoaea a 5 iei., ii
i?iaeieaeaea i?e yoii eni?aaii iieo/aoue oiaa?u io “Iaoeoneoa aeyiee”.
Iinea o?ao aeiae acaeiiiai iaiiieiaiey e oi?aeia Iaoeoneoa auoae ia
o?eaoio e acye anth aeio ia naay: “Ana aeaaiiieo/ea “Iaoeoneoa aeyiee”
anaaaea iaania/eaaeinue eiaiii aaie, oi?aiaoeaie. Iiyoiio y ia eiath
ieeaeiai ii?aeueiiai i?aaa i?aaeuyaeyoue aai eaeea-oi i?aoaicee. I?ioo
i?inoeoue iaiy ca oi, /oi iu ia iaoee auoiaea ec o?oaeiie neooaoeee e ia
iiaeneacaee aai aai”. Iinea yoeo neia ii caeo neiaii i?ioea
i/enoeoaeueiay aieia, e auei ?aoaii eni?aaeoue neiaeeaoaany iieiaeaiea
iaueie neeaie. Io a Iaoeoneoa i?eoeinue oaeoe/anee noaoue eiiia?/aneei
aee?aeoi?ii eiiiaiee e caiyoueny ?aoi?ie?iaaieai nauoiaie no?oeoo?u. Ii
i?iaiaeee oeaeua aeie o oi?aiaoeaa, ianoaeaeay n ieie eaeae ii
i?aiaeieaieth e?ecena.

Oiaaea aea – a ieoya?a 1964 aiaea – Iaoeoneoa i?eiye aua iaeii
i?eioeeieaeueiia ?aoaiea, aucaaaoaa iaiaei nii?ia. Ii iaiaeeaeaiii
iauyaee i i?ae?auaiee ?aaio ii auioneo aieueoeo eiiiuethoa?ia , oioy
“Iaoeoneoa aeyiee” aaea eo oaea iyoue eao e aeiaeeea a yoio i?iaeo aieaa
ieeeea?aea eai. Yoi ?aoaiea iaianei eiiiaiee ec?yaeiue iaoa?eaeueiue e
ii?aeueiue oua?a, ni?iaioee?iaaa ?acaiai?u ia ionoonoaee o Iaoeoneou
niaa?oaiiie oaoiieiaee. Ii Iaoeoneoa oaa?aei aue oaa?ai a oii, /oi
aeaeaoue eiiiuethoa?u a ssiiiee aeieaeiu 2-3 niaoeeaeece?iaaiiua oe?iu.
Yoi ?aoaiea ieacaeinue naiui nii?iui. *a?ac ianeieueei eao iinea aai
i?eiyoey iii – auaeyaeaei ioae?ui – ecaaaeaa ?aniueaiey nee, “Iaoeoneoa
aeyiee” niiaea iaeneiaeueii eniieueciaaoue aoi a iaeanoe yeaeo?ioiaa?ia
aeey aeiia, ii nae/an, a yiioo eiiaa?aaioeee eiiiuethoa?iie oaoieee e
auoiaie yeaeo?iieee, aai aiiaue iiaeii iiaeaa?aiooue niiiaieth. Ii /oi
ia aucuaaao ieeaeiai niiiaiey, oae yoi aaca?aie/iay aeooaaiay yia?aey
Iaoeoneou. Ii aeaenoaeoaeueii anaaaea /oanoaiaae naay iieiaeui, i /ai
naeaeaoaeuenoaoao iaienaiiia ei a 1963 aiaeo (Iaoeoneoa eniieieeinue 70
eao) iinayuaiea thiinoe. Iaaiciiaeii ia ii?aceoueny ?aaioiniiniaiinoe e
yniiio oio yoiai aaeeeiai i?aaei?eieiaoaey, ia/aaoaai naith ea?uea?o
iaeue/eeii ia iiaaaooeao. ?aaii eae e aai ne?iiiinoe. Noa?ee Iaoeoneoa
eaoae ec Inaee a Oieei ia ?aeniauo naiieaoao, oioy aac niiiaiey, iia
iicaieeoue naaa ee/iue naiieao. ss?eei i?iyaeaieai yoiai ea/anoaa
Iaoeoneou noae iyoeaeanyoeeaoiee thaeeae eiiiaiee “Iaoeoneou aeyiee”,
eioi?ue aue ioia/ai a 1968 aiaeo. Oaeeaeoaeueii, ii yoi aue ia?aue
oe?iei ioia/aaoeeny thaeeae. Iaoeoneoa aniiieiae, /oi niae?aeny
ioi?acaeiiaaoue iyoeeaoea oe?iu, ii iioii ia?aaeoiae, a aae?oa ia
aeioyiai aei aeanyoeeaoey. Ii oaeei aea niia?aaeaieyi auee i?iiouaiu 10-
e 20- eaoiea thaeeae. Caoai auea aieia e neiaeiue iineaaiaiiue ia?eiae,
eiaaea auei ia aei i?acaeieeia. Ne?iiii e n iiicaeaieai auei ioia/aii
35-eaoea eiiiaiee, iioiio /oi Iaoeoneoa iiauaae a Aa?iia e iiiye, /oi
?aaeiaaoueny aua ?aii. E oieueei iieoaaeiaie thaeeae aue ano?a/ai n
aeieaeiui ?aciaoii. E ana aea… “Aoaeai n/eoaoue, /oi yoe 50 eao iaoa
“Iaoeoneoa aeyiee” iaoiaeeeanue a noaaeee ai /?aaa iaoa?e, e eeoue
oaia?ue ?acaeaeny ia?aue e?ee iiai?iaeaeaiiiai. Neaaeiaaoaeueii, eeoue n
iuiaoiaai aeiy ia/eiaaony aa enoeiiay aeayoaeueiinoue”, – neacae
Iaoeoneoa naiei nio?oaeieeai.

A 1973 aiaeo, eiaaea Iaoeoneoa eniieieeinue 80 eao e caei?iauea noaei
nianai neaaui, ii iiaeae a ionoaaeo n iinoa i?aaenaaeaoaey niaaoa
aee?aeoi?ia. Ii ii oniae naeaeaoue aua iaiaei iieaciiai aeey eiiiaiee e
aeey anae ssiiiee. Ii n/eoae naay ioaaonoaaiiui ca ?acaeoea yeiiiieee e
iauanoaa naiae no?aiu e iieaaae, /oi ooiae io aeae aue au i?iyaeaieai
o?oninoe e iieiie aacioaaonoaaiiinoe. Eiaiii iiyoiio a 1975 aiaeo
Iaoeoneoa i?eiye aeey naay ?aoaiea: i?iaeeoue aua 26 eao – ia oieueei
aeey oiai, /oiau aeeoue ia i?ioyaeaiee o?ao aaeia, ii /oiau
i?iaeieaeeoue eniieiaiea naiaai aeieaa, eae ii aai iiieiae. E oieueei
yoo caaea/o Eiiinoey Iaoeoneoa ia niia auiieieoue aei eiioea –ii
neii/aeny 27 ai?aey 1989 aiaea. A iaiyoue i iai inoaeanue e?oiiaeoay a
ie?a eiia?ey ii i?iecaiaenoao yeaeo?ioiaa?ia e iaoea iaiaaeaeiaioa,
eioi?oth yoio “aia oi?aaeaiey”, ia eiaaoee ia?aciaaiey, aicaae a ?aia
eneonnoaa.

Enoi/iee: http://www.panasonic.ru

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