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Комплекс маркетинговых коммуникаций

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IEAI.

Aaaaeaiea.

I?iaeaiu, no?aoaaee e iaoiaeu ia?eaoeiaiaie eiiioieeaoeee.

Eiiieaen ia?eaoeiaiauo eiiioieeaoeee.

Iiaeaeue i?ioeanna eiiioieeaoeee.

Auyaeaiea oeaeaaie aoaeeoi?ee.

Ii?aaeaeaiea aeaeaaiie ioaaoiie ?aaeoeee.

Auai? ia?auaiey.

Auai? n?aaenoa ?ani?ino?aiaiey eioi?iaoeee.

Auai? naienoa, oa?aeoa?ecothueo enoi/iee ia?auaiey.

O/ao iioiea ia?aoiie nayce.

Eiiieaen noeioee?iaaiey.

*aou?a iaoiaea ?ac?aaioee athaeaeaoa ia?eaoeiaiauo eiiioieeaoeee.

Oi?ie?iaaiea eiiieaena noeioee?iaaiey.

n?aaenoaa noeioee?iaaiey

oaeoi?u, ii?aaeaeythuea no?oeoo?o eiiieaena noeioee?iaaiey

4. Nienie eeoa?aoo?u.

IA?EAOEIAIAAss EIIIOIEEAOeEss.

I?aaei?eyoey aeieaeiu inouanoaeyoue eiiioieeaoeeth ni naiei
ie?oaeaieai. Aeey aeaenoaaiiie eiiioieeaoeee oe?iu iaieiatho ?aeeaiiua
aaaionoaa, eioi?ua nicaeatho yooaeoeaiua iauyaeaiey, e niaoeeaeenoia ii
i?aaiecaoeee iauanoaaiiiai iiaiey aeey oi?ie?iaaiey ia?aca i?aaiecaoeee.

I?IAEAIU, NO?AOAAEE E IAOIAeU

IA?EAOEIAIAIE EIIIOIEEAOeEE

Nia?aiaiiay oe?ia oi?aaeyao neiaeiie nenoaiie ia?eaoeiaiauo
eiiioieeaoeee. Iia iiaeaea?aeeaaao eiiioieeaoeee ni naieie
iin?aaeieeaie, iio?aaeoaeyie e ?acee/iuie eiioaeoiuie aoaeeoi?eyie,
Iio?aaeoaee eniieuecotho onoioth eiiioieeaoeeth a aeaea iieau e neooia a
naiae n?aaea. E iaeiia?aiaiii eaaeaeay a?oiia iiaeaea?aeeaaao
eiiioieeaoeeiiioth ia?aoioth naycue ni anaie inoaeueiuie.

Eiiieaen ia?eaoeiaiauo eiiioieeaoeee, iacuaaaiue oaeaea eiiieaenii
noeioee?iaaiey, ninoieo ec /aou?ao iniiaiuo n?aaenoa aicaeaenoaey:
?aeeaia, noeioee?iaaiea nauoa, i?iiaaaiaea e ee/iay i?iaeaaea.

?aeeaia – ethaay ieaoiay oi?ia iaee/iiai i?aaenoaaeaiey e i?iaeaeaeaiey
eaeae, oiaa?ia eee oneoa io ecaanoiiai eiaie.

Noeioee?iaaiea nauoa – e?aoeia?aiaiiua iiaoaeeoaeueiua ia?u iiiu?aiey
iieoiee eee i?iaeaaee oiaa?a eee oneoae.

I?iiaaaiaea («iaaeeneoe») – iaee/iia e ia iiea/eaaaiia noeioee?iaaiea
ni?ina ia oiaa?, oneoao eee i?aaiecaoeeth iooai ?ani?ino?aiaiey i ieo
eiiia?/anee aaaeiuo naaaeaiee eee aeaaiaeaeaoaeueiiai i?aaenoaaeaiey a
n?aaenoaao eioi?iaoeee.

Ee/iay i?iaeaaea – onoiia i?aaenoaaeaiea oiaa?a a oiaea aanaaeu n
iaeiei eee ianeieueeeie iioaioeeaeueiuie iieoiaoaeyie a oeaeyo
niaa?oaiey i?iaeaaee.

Eaaeaeiio i?aaei?eyoeth i?enoue nianoaaiiua niaoeeoe/aneea i?eaiu
eiiioieeaoeee. Eaeei ia?acii neaaeoao oi?ie?iaaoue eiiieaen
noeioee?iaaiey?

Ia?eaoieiao ioaeii ?acae?aoueny a aeaenoaee eiiioieeaoeee. Yoio
i?ioeann iiaeao auoue i?aaenoaaeai iiaeaeueth, eioi?ay aeeth/aao
aeaayoue ninoaaeythueo yeaiaioia.

Ioi?aaeoaeue – noi?iia, iinueathuay ia?auaiea ae?oaie noi?iia.

Eiaee?iaaiea – i?ioeann i?aaenoaaeaiey iunee a neiaiee/aneie oi?ia.

Ia?auaiea – iaai? neiaieia, ia?aaeaaaaiuo ioi?aaeoaeai.

N?aaenoaa ?ani?ino?aiaiey eioi?iaoeee – eaiaeu eiiioieeaoeee , ii
eioi?ui ia?auaiea ia?aaeaaony io ioi?aaeoaey e iieo/aoaeth.

?anoeo?iaea – i?ioeann, a oiaea eioi?iai iieo/aoaeue i?eaeaao cia/aiea
neiaieai, ia?aaeaiiui ioi?aaeoaeai.

Iieo/aoaeue – noi?iia, iieo/athuay ia?auaiea, ia?aaeaiiia ae?oaie
noi?iiie.

Ioaaoiay ?aaeoeey – iaai? ioeeeeia iieo/aoaey, aicieeoeo a ?acoeueoaoa
iciaeiieaiey n ia?auaieai.

Ia?aoiay naycue – /anoue ioaaoiie ?aaeoeee, eioi?oth iieo/aoaeue
aeiaiaeeo aei naaaeaiey ioi?aaeoaey.

Iiiaoe – iiyaeaiea a i?ioeanna eiiioieeaoeee eneaaeaiee, ec-ca /aai e
iieo/aoaeth iinooiaao ia?auaiea, ioee/iia io iineaiiiai ioi?aaeoaeai.

Ioi?aaeoaee aeieaeiu ciaoue, eaeoth aoaeeoi?eth iie oioyo
caeioa?aniaaoue e eaeea ioaaoiua ?aaeoeee oioyo iieo/eoue. Iie aeieaeiu
oiaoue eiaee?iaaoue ia?auaiea n o/aoii niaoeeoeee i?ioeanna ?anoeo?iaee,
eioi?ui iau/ii iieuecoaony aoaeeoi?ey. Iie aeieaeiu ia?aaeaaaoue
ia?auaiey n o/aoii niaoeeoeee i?ioeanna ?anoeo?iaee, eioi?ui iau/ii
iieuecoaony aoaeeoi?ey. Iie aeieaeiu ia?aaeaaaoue ia?auaiey, eniieuecoy
yooaeoeaiua n?aaenoaa ?ani?ino?aiaiey eioi?iaoeee, aeinoeaathuea
oeaeaaie aoaeeoi?ee, aeieaeiu nicaeaoue eaiaeu ia?aoiie nayce e ciaoue
ioaaoiua ?aaeoeee ia naia ia?auaiea.

?anniio?ei ninoaaeythuea yeaiaiou eiiioieeaoeeiiiie iiaeaee n oi/ee
c?aiey oeaii/ee ieaie?iaaiey, aeaeaaynue ii iae a ia?aoiii iai?aaeaiee –
io oeaeaaie aoaeeoi?ee e i?aaei?eyoeth. Eaeiau caaea/e ia?eaoieiaia?
Ia?eaoieiae i?aaei?eyoey aeieaeiu auyaeoue naith aoaeeoi?eth,
ii?aaeaeeoue aeaeaaioth ioaaoioth ?aaeoeeth, aua?aoue ia?auaiea e
n?aaenoaa ?ani?ino?aiaiey eioi?iaoeee. Iaiaoiaeeii ii?aaeaeeoue
naienoaa, oa?aeoa?ecothuea enoi/iee ia?auaiey, e nia?aoue eioi?iaoeeth,
iinooiathuoth ii eaiaeai ia?aoiie nayce.

Auyaeaiea oeaeaaie aoaeeoi?ee. Oe?ia aeieaeia i?enooieoue e ?aaioa,
eiay /aoeia i?aaenoaaeaiea i naiae oeaeaaie aoaeeoi?ee. Aa iiaoo
ninoaaeyoue iioaioeeaeueiua iieueciaaoaee oiaa?ia oe?iu, eeoea,
i?eieiathuea ?aoaiey eee aeeythuea ia eo i?eiyoea. Aoaeeoi?ey iiaeao
ninoiyoue ec ioaeaeueiuo eeoe, a?oii eeoe, eiie?aoiuo eiioaeoiuo
aoaeeoi?ee eee oe?ieie ioaeeee. Oeaeaaay aoaeeoi?ey ieacuaaao
ii?aaeaeythuaa aeeyiea ia ?aoaiey i oii, /oi neacaoue, eae neacaoue,
eiaaea neacaoue, aaea neacaoue e io /ueaai eiaie neacaoue.

Ii?aaeaeaiea aeaeaaiie ioaaoiie ?aaeoeee. Auyaea oeaeaaoth aoaeeoi?eth,
ia?eaoieia aeieaeai ii?aaeaeeoue, eaeoth eiaiii ioaaoioth ?aaeoeeth ii
aeaeaao iieo/eoue. Iaeneiaeueii aeaaii?eyoiay ?aaeoeey au?aaeaaony,
anoanoaaiii, a niaa?oaiee iieoiee. Iaeiaei iieoiea — ?acoeueoao
aeeeoaeueiiai i?ioeanna i?eiyoey ?aoaiee i iae. Ia?eaoieiao ioaeii
ciaoue, a eaeii ninoiyiee iaoiaeeony a aeaiiue iiiaio aai aoaeeoi?ey e a
eaeia ninoiyiea aa iaiaoiaeeii i?eaanoe.

Oeaeaaay aoaeeoi?ey iiaeao iaoiaeeoueny a ethaii ec oanoe ninoiyiee
iieoiaoaeueneie aioiaiinoe: inaaaeiieaiiinoue, ciaiea,
aeaai?aniieiaeaiea, i?aaeii/oaiea, oaaaeaeaiiinoue, niaa?oaiea iieoiee.

Inaaaeiieaiiinoue. I?aaeaea anaai iaiaoiaeeii onoaiiaeoue noaiaiue
inaaaeiieaiiinoe oeaeaaie aoaeeoi?ee i oiaa?a eee i?aaiecaoeee.
Aoaeeoi?ey iiaeao auoue iieiinoueth iainaaaeiieaiiie eee ciaoue iaeii
eeoue iacaaiea, a iiaeao ciaoue /oi-oi aua. Anee aieueoay /anoue
oeaeaaie aoaeeoi?ee ia inaaaeiieaia, oi noaaeony caaea/a — nicaeaoue
iaiaoiaeeioth inaaaeiieaiiinoue, oioy au ociaaaaiinoue iacaaiey. Yoiai
iiaeii aeiaeoueny n iiiiuueth i?inouo ia?auaiee, iinoiyiii iiaoi?yy
iacaaiea a oa/aiea iaeioi?iai a?aiaie.

Ciaiea. Aoaeeoi?ey iiaeao ciaoue iacaaiea oe?iu eaee iacaaiea e oei aa
oiaa?a, ii ia iaeaaeaoue ieeaeeie ae?oaeie ciaieyie. Iaiaoiaeeii
auynieoue, eaeay /anoue aoaeeoi?ee eiaao iacia/eoaeueiua, a eaeay /anoue
aeinoaoi/ii iieiua ciaiey i oe?ia. A ea/anoaa ia?aii/a?aaeiie oeaee a
noa?a eiiioieeaoeee iiaeii i?eiyoue ?aoaiea i oi?ie?iaaiee aeinoaoi/ii
iieiuo ciaiee o ii?aaeaeaiiie /anoe oeaeaaie aoaeeoi?ee.

Aeaai?aniieiaeaiea. Anee aoaeeoi?ey ciaao oiaa?, eaeea /oanoaa ii
ioiioaieth e iaio iia eniuouaaao? Iiaeii ninoaaeoue ioeaii/ioth oeaeo ni
neaaeothueie ?ac?yaeaie: i/aiue ieioia ioiioaiea, ieioia ioiioaiea,
aac?acee/iia ioiioaiea, oi?ioaa e i/aiue oi?ioaa ioiioaiea. Anee
aoaeeoi?ey ioiineony e oiaa?o iaaeaaiaeaeaoaeueii, oe?ia ioaeii
auynieoue, ii/aio yoi i?ienoiaeeo, a caoai ?ac?aaioaoue
eiiioieeaoeeiiioth eaiiaieth aeey oi?ie?iaaiey aeaaiaeaeaoaeueiiai
ioiioaiey. Anee iniiaa iaaeaaiaeaeaoaeueiiai ioiioaiey —
aeaenoaeoaeueiua iaaeinoaoee oiaa?a, oi iaiaoiaeeii nia/aea ono?aieoue
eo. Eeoue iioii iiaeii ?anneacuaaoue i aai aeinoieinoaao.

I?aaeii/oaiea. Oeaeaaay aoaeeoi?ey iiaeao eniuouaaoue aeaai?aniieiaeaiea
e oiaa?o, ii ia ioaeaaaoue aio i?aaeii/oaiey ia?aae ae?oaeie. A yoii
neo/aa iaiaoiaeeii noi?ie?iaaoue iio?aaeoaeueneia i?aaeii/oaiea. Ioaeii
?anoaaeeaaoue ea/anoai oiaa?a, aai oeaiiinoioth cia/eiinoue, ?aai/ea
oa?aeoa?enoeee e i?i/ea naienoaa. Ia oniaoa naieo ia?ii?eyoee oe?ia
iiaeao noaeeoue ii ?acoeueoaoai iiaoi?iiai eco/aiey iio?aaeoaeueneeo
i?aaeii/oaiee.

Oaaaeaeaiiinoue. Aoaeeoi?ey iiaeao eniuouaaoue i?aaeii/oaiea e
eiie?aoiiio oiaa?o, ii_ ia iaeaaeaoue oaaaeaeaiiinoueth a iaiaoiaeeiinoe
aai iieoiee. Iai?eia?, iaeioi?ua ethaee iiaoo i?aaeii/eoaoue
yeiiiie/aneoth aeaaeaieth, ii ia eiaoue oaa?aiiinoe a iaiaoiaeeiinoe
iieo/aiey aunoaai ia?aciaaiey aiiaua. A yoii neo/aa caaea/a aoca —
noi?ie?iaaoue oaaaeaeaiiinoue a oii, /oi iinooieaiea a aeaaeaieth —
naiue oeaeaniia?aciue ia?ac aeaenoaee.

Niaa?oaiea iieoiee. Iaeioi?ua /eaiu oeaeaaie aoaeeoi?ee iiaoo iaeaaeaoue
iaiaoiaeeiie oaaaeaeaiiinoueth, ii oae e ia nia?aoueny niaa?oeoue
iieoieo. Aiciiaeii, ei ioaeia aeiiieieoaeueiay eioi?iaoeey eee iie
ieaie?otho niaa?oeoue iieoieo iicaeiaa. Iaiaoiaeeii iiaeaanoe yoeo
iio?aaeoaeae e niaa?oaieth o?aaoaiiai io ieo caeeth/eoaeueiiai oaaa.
Iiaeoaeeeaatho e niaa?oaieth iieoiee i?aaeeiaeaiea oiaa?a ia ieceie
oeaia, aiciaa?aaeaeaiea ca iieoieo. Aeaenoaaiii i?aaeeiaeaiea
ii?iaiaaoue oiaa? eee iaiae ia oi, /oi oiaa? yoio nei?i noaiao
iaaeinooiiui.

Ia?a/eneaiiua auoa oanoue ninoiyiee naiaeyony e o?ai yoaiai. Yoi yoai
iiciaiey — inaaaeiieaiiinoue, ciaiea. Yoai yiioeee — aeaai?aniieiaeaiea,
i?aaeii/oaiea, oaaaeaeaiiinoue. Iaeiiaoe, yoai iiaaaeai/aneeo i?iyaeaiee
— niaa?oaiea iieoiee. Iieoiaoaee, eae i?aaeei, i?ioiaeyo /a?ac ana yoe
o?e yoaia.

Caaea/a oe?iu — auyaeoue, ia eaeii yoaia iaoiaeyony iio?aaeoaee, e
?ac?aaioaoue eiiioieeaoeeiiiua ia?ii?eyoey, eioi?ua i?eaaaeoo eo e
neaaeothuaio yoaio.

Auai? ia?auaiey. Ii?aaeaeea aeaeaaioth ioaaoioth ?aaeoeeth, iiaeii
i?enooieoue e ?ac?aaioea yooaeoeaiiai ia?auaiey. Ia?auaiea aeieaeii
i?eaea/ue aieiaiea, oaea?aeaoue eioa?an, aicaoaeeoue aeaeaiea e
iiaoaeeoue e niaa?oaieth aeaenoaey — iiaeaeue
«eioa?an—aeaeaiea—aeaenoaea». Iauyaeaiey ?aaeei canoaaeytho iio?aaeoaey
i?iaeaeaoue aanue yoio iooue, ii iiaeaeue iiaeneacuaaao, eaeeie
ea/anoaaie aeieaeia iaeaaeaoue ?aeeaia.

Nicaeaiea ia?auaiey i?aaeiieaaaao ?aoaiea o?ao i?iaeai: /oi neacaoue —
niaea?aeaiea ia?auaiey, eae yoi neacaoue eiae/ii — no?oeoo?a ia?auaiey e
eae au?aceoue niaea?aeaiea a aeaea neiaieia — oi?ia ia?auaiey.

Niaea?aeaiea ia?auaiey. Iaiaoiaeeii i?iaeoiaoue iioea eee oaio, eioi?ua
auciaoo aeaeaaioth ioaaoioth ?aaeoeeth. Nouanoaoao o?e oeia iioeaia:
?aoeeiiaeueiua, yiioeeiiaeueiua e i?aanoaaiiua.

?aoeeiiaeueiua iioeau niioiinyony n ee/iie auaiaeie aoaeeoi?ee.
Eniieuecoy eo, iieacuaatho, /oi oiaa? iaania/eo iaauaiiua auaiaeu.
I?eia?aie iiaoo neoaeeoue ia?auaiey, aeaiiino?e?othuea yeiiiie/iinoue,
oeaiiinoue eee oaeianoai yenieoaoaoeee oiaa?a.

Yiioeeiiaeueiua iioeau no?aiyony i?iaoaeeoue eaeia-oi iaaaoeaiia eee
iiceoeaiia /oanoai, eioi?ia iineoaeeo iainiiaaieai aeey niaa?oaiey
iieoiee. Iau/ii iieuecothony iioeaaie no?aoa, aeiu e nouaea n oeaeueth
canoaaeoue ethaeae aeaeaoue /oi-oi iaiaoiaeeiia, iai?eia? /enoeoue coau.
Eee n oeaeueth i?ae?aoeoue aeaeaoue /oi-oi iaaeaeaoaeueiia, iai?eia?
a?ineoue eo?eoue. Iioeau no?aoa yooaeoeaii n?aaaouaatho oieueei aei
ii?aaeaeaiiiai i?aaeaea. Anee ia?auaiea iaaiaoaao neeoeii iiiai no?aoa,
aoaeeoi?ey ioai?a/eaaaony io ?aeeaiu. Eniieuecotho e iiceoeaiua
yiioeeiiaeueiua iioeau, oaeea, eae ethaiaue, ai?aeinoue e ?aaeinoue.

I?aanoaaiiua iioeau acuaatho e /oanoao ni?aaaaeeeainoe e ii?yaei/iinoe
aoaeeoi?ee. I?aanoaaiiuie iioeaaie /anoi iieuecothony, /oiau iiaoaeeoue
ethaeae iiaeaea?aeaoue iauanoaaiiua aeaeaeaiey, oaeea, eae icaei?iaeaiea
ie?oaeathuae n?aaeu, oeo/oaiea iaaeiaoeeiiaeueiuo ioiioaiee iaania/aiea
?aaiii?aaey aeaiuei eee ieacaiea iiiiue iaacaeieaiiui ethaeyi.
I?eiaieoaeueii e iauaeaiiui oiaa?ai i?aanoaaiiie a?aoiaioaoeeae
iieuecothony ?aaeei.

No?oeoo?a ia?auaiey. Yooaeoeaiinoue ia?auaiey caaeneo e io aai
no?oeoo?u. Oi?ie?oy ia?auaiea, iaiaoiaeeii i?eiyoue o?e ?aoaiey.
Ai-ia?auo, naeaeaoue ee a ia?auaiee /aoeee auaiae eee i?aaeinoaaeoue yoi
aoaeeoi?ee. Noi?ioee?iaaiiue auaiae, eae i?aaeei, aieaa yooaeoeaai.
Ai-aoi?uo, eceiaeeoue ee oieueei a?aoiaioaoeeth «ca» eee i?eaanoe e
i?ioeaiiieiaeiua aeiaiaeu. Iaeiinoi?iiiyy a?aoiaioaoeey
i?aaeii/oeoaeueiaa i?e i?iaaaeaiee i?acaioaoeee. A-o?aoueeo, eiaaea
i?eaiaeeoue naiua aeaenoaaiiua a?aoiaiou — a ia/aea eee a eiioea
ia?auaiey. Eceiaeaiea eo a ia/aea n?aco caoaaouaaao aieiaiea, caoai
aieiaiea cia/eoaeueii ineaaaaaao. Iaeiaei eiiaoe ia?auaiey eo/oa
caiiieiaaony.

Oi?ia ia?auaiey. Ia?auaiea aeieaeii auoue aeaenoaaiiui, iiyoiio a
iauyaeaieyo ia/aoiie ?aeeaiu aaaeiu oaeno caaieiaea, eeethno?aoeee e
oeaaoiaia ioi?ieaiea. Aeey i?eaea/aiey aieiaiey ?aeeaiiaeaoaee
iaua?uaatho iiaecio e eiio?ano, eniieuecotho caoaaouaathuea
eeethno?aoeee e caaieiaee, iai?eau/iua eiioeao?aoeee, ?acia?u e
?aniieiaeaiea ia?auaiee. I?iaeoiuaatho oeaao, oi?io e aeaeaeaiea. Oeaao
— iaeii ec naiuo aaaeiuo i?oaeee eiiioieeaoeee. Anee ia?auaiea
ia?aaeaaony ii ?aaeei, ioaeii ouaoaeueii auae?aoue oi?ioee?iaee,
aieiniaua aeaiiua eniieieoaeae — oaii ?a/e, aa ?eoi, oii e
/eaii?acaeaeueiinoue. Aaaeiu n?aaenoaa ?a/aaie au?aceoaeueiinoe — iaocu,
acaeioe eioiiaoeey. «Cao/aiea» aieina a ?aeeaia eieeaaeaea aeieaeii
ioee/aoueny io iaia?u aeeeoi?a, ?aeeaie?othuaai ieai.

Anee ia?auaiea aeieaeii o?ainee?iaaoueny ii oaeaaeaeaieth eee
eceaaaoueny ee/ii, e?iia anao iiiaioia, i eioi?uo oea ?a/ue auoa,
iaiaoiaeeii ouaoaeueii i?iaeoiaoue oaeaea iaaa?aaeueiue ycue —
aanneiaaniua eiaeeeaoi?u. Aaaeouee aeieaeai neaaeeoue ca au?aaeaieai
naiaai eeoea, aeanoaie, iaeaaeaeie, iicie, i?e/aneie.

Auai? n?aaenoa ?ani?ino?aiaiey eioi?iaoeee. Iaiaoiaeeii aua?aoue
aeaenoaaiiua eaiaeu eiiioieeaoeee. ?acee/atho eaiaeu aeaoo aeaeia:
eaiaeu ee/iie eiiioieeaoeee e eaiaeu iaee/iie eiiioieeaoeee.

Eaiaeu ee/iie eiiioieeaoeee. A eaiaea ee/iie eiiioieeaoeee o/anoaotho
aeaia eee aieaa eeoe, iaiin?aaenoaaiii iauathueony ae?oa n ae?oaii. Yoi
iiaeao auoue iauaiea eeoeii e eeoeo, iauaiea iaeiiai eeoea n
aoaeeoi?eae, iauaiea ii oaeaoiio, n iiiiuueth oaeaaeaeaiey e aeaaea
iin?aaenoaii ee/iie ia?aienee ii ii/oa. Eaiaeu ee/iie eiiioieeaoeee
yooaeoeaiu aeaaiaea?y aeaeinoe ee/iiai ia?auaiey e onoaiiaeaieth
ia?aoiie nayce.

Eaiaeu ee/iie eiiioieeaoeee iiaeii ?acaeaeeoue ia
?acuynieoaeueii-i?iiaaaiaeenoneea, yenii?oii-ioeaii/iua e
iauanoaaiii-auoiaua. ?acuynieoaeueii-i?iiaaaiaeenoneee eaiae
oi?ie?oaony, eiaaea i?aaenoaaeoaee oi?aiaiai ia?niiaea oe?iu anooiatho a
eiioaeo n iieoiaoaeyie. Yenii?oii-ioeaii/iua eaiaeu ninoaaeytho
iacaaeneiua eeoea, iaeaaeathuea iaiaoiaeeiuie ciaieyie e aeaeathuea
cayaeaiey ia?aae oeaeaauie iieoiaoaeyie. O/anoieee iauanoaaiii-auoiaiai
eaiaea — ninaaee, ae?ocuey, /eaiu naiuee eee eieeaae, aanaaeothuea n
iieoiaoaeyie. Aeey aieueoeinoaa ethaeae yoi iaeaieaa aaaeiue e
aeaenoaaiiue eaiae ai anao oiaa?iuo noa?ao.

Iiiaea niaoeeaeenou a iaeanoe ia?eaoeiaa n/eoatho, /oi ee/iia aeeyiea
ea?aao aieueooth ?ieue i?eiaieoaeueii e oiaa?ai aunieie noieiinoe e
iiauoaiiiai ?enea. Eiia/ii, iieoiaoaee eaa?oe?, aaoiiiaeeae,
eiiiuethoa?ia ia ia?aie/eaathony ciaeiinoaii n i?aaeeiaeaieyie a
n?aaenoaao ianniaie eioi?iaoeee, iie no?aiyony ociaoue iiaiea naaaeoueo
ethaeae. Ii enneaaeiaaiey ineoieiaia e nioeeieiaia iieacuaatho, /oi
nauoa 90% ethaeae niaa?oatho ianoa?aioeiiua iinooiee iiae aeeyieai
eeaea?ia ec eo ee/iiai ie?oaeaiey. Ee/iia aeeyiea ea?aao aieueooth ?ieue
a ioiioaiee anao oiaa?ia.

Aeey noeioee?iaaiey ?aaiou eaiaeia ee/iiai aeeyiey a naith iieueco
iiaeii iiiuoaoueny auyaeoue aeeyoaeueiuo eeoe e nin?aaeioi/eoue
aeiiieieoaeueiua oneeey ia eo ia?aaioea. Iiaeii naiei nicaeaoue oaeeo
eeaea?ia, niaaaeay ii?aaeaeaiiuo eeoe oiaa?ii ia eueaioiuo oneiaey, eee
ii?aaioaoue n aeeyoaeueiuie ianoiuie oeao?aie, oaeeie, eae aeene-aeieae,
?oeiaiaeeoaee ?aciiai ?iaea iauanoaaiiuo i?aaiecaoeee. Iiaeii
ca?o/eoueny iiaeaea?aeeie aeeyoaeueiuo eeoe a ?aeeaia eee nicaeaoue
?aeeaio, ii?iaeaeathuoth ianoaeaeaiea i?iaeaiu e neooe.

Eaiaeu iaee/iie eiiioieeaoeee. Eaiaeu iaee/iie eiiioieeaoeee _ yoi
n?aaenoaa ?ani?ino?aiaiey eioi?iaoeee, ia?aaeathuea ia?auaiea a oneiaeyo
ionoonoaey ee/iiai eiioaeoa e ia?aoiie nayce. E iei ioiinyony n?aaenoaa
ianniaiai e ecae?aoaeueiiai aicaeaenoaey, niaoeeoe/aneay aoiinoa?a,
ia?ii?eyoey niauoeeiiai oa?aeoa?a.

N?aaenoaa ianniaiai e ecae?aoaeueiiai aicaeaenoaey aeeth/atho n?aaenoaa
ia/aoiie ?aeeaiu — aacaou, aeo?iaeu, ioi?aaeaiey i?yiie ii/oiaie
?aeeaiu. Yoi yeaeo?iiiua n?aaenoaa ?aeeaiu — ?aaeei, oaeaaeaeaiea, a
oaeaea eeethno?aoeaii-ecia?aceoaeueiua n?aaenoaa — ueou, auaanee,
ieaeaou.

Niaoeeoe/aneay aoiinoa?a — yoi niaoeeaeueii nicaeaiiay n?aaea,
niinianoaothuay aicieeiiaaieth eee oe?aieaieth i?aae?aniieiaeaiiinoe
iieoiaoaey e i?eia?aoaieth eee eniieueciaaieth oiaa?a. Oae,
th?eaee/aneea eiioi?u e aaiee ?ann/eoaiu ia aiooaiea /oanoaa oaa?aiiinoe
e i?i/eo i?aaenoaaeaiee, eioi?ua iiaoo auoue oeaiiuie n oi/ee c?aiey
eeeaioia.

Ia?ii?eyoey niauoeeiiai oa?aeoa?a — yoi ia?ii?eyoey, ?ann/eoaiiua ia
aeiaaaeaiea aei oeaeaauo aoaeeoi?ee eiie?aoiuo ia?auaiee n oeaeueth
i?iecaanoe oio eee eiie eiiioieeaoeeiiiue yooaeo. Ioaeaeu ii ?aaioa n
iauanoaaiiinoueth ono?aeaatho i?ann-eiioa?aioeee e i?acaioaoeee.

Oioy ee/iay eiiioieeaoeey /anoi yooaeoeaiaa, eniieueciaaiea n?aaenoa
ianniaie eioi?iaoeee iiaeao auoue iniiaiui i?eaiii noeioee?iaaiey.
Ianniaay eiiioieeaoeey aeeyao iaee/iua ioiioaiey. Iioie eaeae,
niiauaaiuo ii ?aaeei eee a ia/aoe, ono?aieyaony e oae iacuaaaiui
eeaea?ai iiaiee — ethaeyi, n iiaieai eioi?uo n/eoathony ana inoaeueiua,
a io ieo — e iaiaa aeoeaiui /anoyi ianaeaiey.

Aeeyiea n?aaenoa ianniaie eioi?iaoeee ia iauanoaaiiia iiaiea ia i?yiia e
ia noieue iiuiia, eae i?eiyoi aeoiaoue. Iie ianoo ia?auaiea ii nouanoao
e ia?ae/iie aoaeeoi?ee eeaea?ia iiaiee. Eeaea?u iiaiee, a naith
i/a?aaeue, iiaoo eae oaiaeii o?ainoi?ie?iaaoue ia?auaiea.
Aeayoaeueiinoue niaoeeaeenoa ii ianniaie eiiioieeaoeee aoaeao aieaa
yooaeoeaiie, anee ii ia/iao iaoeaeeaaoue naie ia?auaiey eiie?aoii ia
eeaea?ia iiaiee.

Auai? naienoa, oa?aeoa?ecothueo enoi/iee ia?auaiey. Aicaeaenoaea
ia?auaiey ia aoaeeoi?eth caaeneo io oiai, eae yoa aoaeeoi?ey
aini?eieiaao ioi?aaeoaey. Ia?auaiey, ia?aaeaaaaiua enoi/ieeaie, eioi?ua
caneoaeeaatho aunieiai aeiaa?ey, ieacuaathony iaeaieaa oaaaeeoaeueiuie.

Enneaaeiaaiey iieacuaatho, /oi iaeia ec aaaeiaeoeo iniaaiiinoae
?inneeneie aoaeeoi?ee — iaaeiaa?/eainoue. E oaeoi?ai aeiaa?ey /aua anaai
ioiinyo i?ioanneiiaeeci, aeia?iniaanoiinoue e i?eaeaeaoaeueiinoue. A
iaoai neo/aa i?ioanneiiaeeci — yoi aini?eieiaaiay ni noi?iiu noaiaiue
eiiiaoaioiinoe. N/eoaaony, /oi aunieie noaiaiueth i?ioanneiiaeecia a
naieo noa?ao aeayoaeueiinoe ioee/athony a?a/e, o/aiua e i?aiiaeaaaoaee.
Aeia?iniaanoiinoue — yoi iieacaoaeue oiai, ianeieueei iauaeoeaiui e
/anoiui aini?eieiaaony enoi/iee. Ae?ocueyi aeiaa?ytho aieueoa, /ai
iaciaeiiui ethaeyi eee i?iaeaaoeai. Iiae i?eaeaeaoaeueiinoueth eiatho a
aeaeo aeaaii?eyoiia aia/aoeaiea, i?iecaiaeeiia ia aoaeeoi?eth.
I?eaeaeaoaeueiinoue enoi/ieea iiauoatho ioe?iaaiiinoue, /oanoai thii?a e
anoanoaaiiinoue.

O/ao iioiea ia?aoiie nayce. Iinea ?ani?ino?aiaiey ia?auaiey eiiioieeaoi?
aeieaeai i?iaanoe enneaaeiaaiea e auyaeoue ?acoeueoao aai aicaeaenoaey
ia aoaeeoi?eth. Iaiaoiaeeii auynieoue, aeioei ee ia?auaiea aei
aae?anaoia, neieueei ?ac aai aeaeaee, eaeea iiiaiou ec iaai caiiiieee,
eaeea /oanoaa aicieeee a nayce n ia?auaieai e eae eciaieeinue ioiioaiea
e oe?ia e oiaa?o. Neaaeoao eiee/anoaaiii ioeaieoue ioaaoioth ?aaeoeeth,
auyniea, neieueei ethaeae i?eia?aee oiaa?, neieueeei ii iii?aaeeny,
neieueei aanaaeiaaee i iai n ae?oaeie ethaeueie. Iai?eia?, i oiaa?a
inaaaeiieaiu 80% iioaioeeaeueiuo iieoiaoaeae, ec ieo 60% ii?iaiaaee aai.
I?e/ai oieueei 20% ec ieo inoaeenue aeiaieueiu. Yoi naeaeaoaeuenoaoao,
/oi ia?u eiiioieeaoeee yooaeoeaiu, ii nai oiaa? ia i?aaeony
iio?aaeoaeyi.

EIIIEAEN NOEIOEE?IAAIEss

Athaeaeao noeioee?iaaiey. Eaeiau aeieaeiu auoue cao?aou ia
noeioee?iaaiea? A i?iecaiaenoaa einiaoeee iie ninoaaeytho io 30 aei 50%,
a oyaeaeii iaoeiino?iaiee — anaai 10—20%. Eaeei aea ia?acii oe?iu
ii?aaeaeytho ?acia?u naieo athaeaeaoiuo anneaiiaaiee ia noeioee?iaaiea?

Iaoiae en/eneaiey «io iaee/iuo n?aaenoa». Iiiaea oe?iu auaeaeytho ia
noeioee?iaaiea noiio, eioi?oth iie, ii nianoaaiiiio iiaieth, iiaoo
iicaieeoue naaa eno?aoeoue. Iiaeiaiue iaoiae iieiinoueth eaii?e?oao
aeeyiea noeioee?iaaiey ia iauai nauoa. A ?acoeueoaoa athaeaeao ec aiaea
a aiae inoaaony iaii?aaeaeaiiui, /oi cao?oaeiyao ia?niaeoeaiia
ieaie?iaaiea ?uii/iie aeayoaeueiinoe.

Iaoiae en/eneaiey «a i?ioeaioao e noiia i?iaeaae». Iiiaea oe?iu
en/eneytho naie athaeaeaou noeioee?iaaiey a caaeneiinoe eeai io noiiu
i?iaeaae, eeai io oeaiu oiaa?a. Aaoiiiaeeueiua eiiiaiee iau/ii
auaeaeytho ia noeioee?iaaiea ii?aaeaeaiioth aeieth ieaie?oaiie oeaiu
aaoiiiaeey.

N/eoaaony, /oi yoio iaoiae iaeaaeaao ?yaeii i?aeiouanoa. ?an/ao a
i?ioeaioao e iauaio i?iaeaae icia/aao, /oi ?acia? anneaiiaaiee aoaeao
i?eaieai aeey oe?iu. Yoi ono?aeaaao oeiainiauo ?oeiaiaeeoaeae oae aea,
eae e oi./aai yoio iaoiae canoaaeyao o/eouaaoue acaeiinaycue iaaeaeo
ecaea?aeeaie ii noeioee?iaaieth, oeaiie oiaa?a e noiiie i?eauee a
?an/aoa ia oiaa?ioth aaeeieoeo. I?e yoii nicaeaaony eeethcey
iiaeaea?aeaiey eiieo?aioiniiniaiinoe, oae eae iiiaea eiieo?aiou o?aoyo
ia noeioee?iaaiea i?eia?ii iaeei e oio aea i?ioeaio noiiu naieo
i?iaeaae.

Iaoiae eiieo?aioiiai ia?eoaoa. Iaeioi?ua oe?iu onoaiaaeeaatho ?acia?
naiaai athaeaeaoa noeioee?iaaiey ia o?iaia niioaaonoaothueo cao?ao
eiieo?aioia, oai naiui iie caaaaeiii ia?aeatho naay ia ?ieue eieoaoi?ia,
aoonaeaea?ia io?anee.

Iaoiae en/eneaiey «enoiaey ec oeaeae e caaea/». Iaoiae niioaaonoaoao
nia?aiaiiie eiioeaioeee no?aoaae/aneiai oi?aaeaiey e i?aaeiieaaaao, /oi
i?aaei?eyoey oi?ie?otho naie athaeaeaou noeioee?iaaiey ia iniiaa
au?aaioee eiie?aoiuo oeaeae, ii?aaeaeaiey caaea/ ii eo aeinoeaeaieth e
ioeaiee cao?ao ia ?aoaiea yoeo caaea/.

Eae ninoaaeoue ?aeeaiiue athaeaeao iaoiaeii en/eneaiey «enoiaey ec
oeaeae e caaea/»? Iai?eia?, iinoaauee neaa?ao a Aa?iio iiaeao ioeaieoue
naie ?aeeaiiue athaeaeao neaaeothuei ia?acii.

1. Onoaiiaeoue eiio?ieueiue iieacaoaeue aeie e ?uiea. Oeaeue —
caaiaaaoue 8% ?uiea. Iineieueeo ?uiie ninoieo ec 150 iei. eo?eeueueeia,
oe?ia oi/ao, /oiau ia eo?aiea aa neaa?ao ia?aeeth/eeenue 12 iei. ec ieo.

2. Ii?aaeaeeoue aeieth ?uiea, eioi?oth neaaeoao ioaaoeoue ?aeeaiie
neaa?ao. Oe?ia ?ann/eouaaao ioaaoeoue ?aeeaiie 80% ?uiea (120 iei.
eo?eeueueeia).

3. Ii?aaeaeeoue aeieth inaaaeiieaiiuo eo?eeueueeia, eioi?uo iaiaoiaeeii
oaaaeeoue iii?iaiaaoue neaa?aou. ?aeeaiiaeaoaeue aue au aeiaieai, anee
au aai neaa?aou iii?iaiaaee 25% anao inaaaeiieaiiuo eo?eeueueeia, o.a.
30 iei. /aeiaae. Aeaei a oii, /oi, ii aai ?an/aoai, 40% iauaai /enea
iii?iaiaaaoeo iiaeieo (12 iei. /aeiaae) noaioo aa i?eaa?aeaioeaie.

4. Ii?aaeaeeoue /enei ?aeeaiiuo aia/aoeaiee (eiioaeoia) a ?an/aoa ia 1%
?inoa eioaineaiinoe ii?iaiaaiey. Ii ioeaieai ?aeeaiiaeaoaey, 30
?aeeaiiuo aia/aoeaiee ia eaaeaeue i?ioeaio aoaeeoi?ee iaania/ao
eioaineaiinoue ii?iaiaaiey iiaeiee ia o?iaia 25%.

5. Ii?aaeaeeoue iauaa /enei ?aeeaiiuo eiioaeoia. Aaeeieoea ioeaiee — yoi
iaeei ?aeeaiiue eiioaeo n 1% oeaeaaie aoaeeoi?ee. Iineieueeo oe?ia oi/ao
aeiaeoueny 30 ?aeeaiiuo eiioaeoia n 80% oeaeaaie aoaeeoi?ee, iaiaoiaeeii
iaania/eoue 2400 aaeeieoe eiioaeoia (30 • 80).

6. Ii?aaeaeeoue ?acia?u iaiaoiaeeiiai ?aeeaiiiai athaeaeaoa enoiaey ec
?an/aoa n?aaeiae noieiinoe aaeeieoeu eiioaeoa. I?e ioaaoa 1% oeaeaaie
aoaeeoi?ee ecaea?aeee ia iaania/aiea aaeeieoeu ?aeeaiiiai eiioaeoa
ninoaaeytho a n?aaeiai 2000 aeie. Neaaeiaaoaeueii, aeinoeaeaiea
ieaie?oaiuo 2400 aaeeieoe eiioaeoia iaieaeaony oe?ia a aiae auaaaeaiey
oiaa?a ia ?uiie a 4 800 000 aeie. (2000 • 2400).

Oi?ie?iaaiea eiiieaena noeioee?iaaiey. Oe?iu ?acei ioee/athony ae?oa io
ae?oaa ii oa?aeoa?o ?ani?aaeaeaiey n?aaenoa aioo?e naieo athaeaeaoia
noeioee?iaaiey. Iaeia oe?ia auaeaeyao aieueooth /anoue n?aaenoa ia
ee/iua i?iaeaaee, anneaioy ia ?aeeaio anaai 1% noiiu i?iaeaae, oiaaea
eae ae?oaay iiiai o?aoeo ia ?aeeaio, iai?eia? 10—15% noiiu i?iaeaae.

Oe?iu iinoiyiii euoo iooe e niiniau iiauoaiey yooaeoeaiinoe naiae
aeayoaeueiinoe, caiaiyy iaeii n?aaenoai noeioee?iaaiey ae?oaei, eae
oieueei auyniyaony, /oi iii iaania/eaaao aieaa aunieea ?acoeueoaou.
Oi?ie?iaaiea eiiieaena noeioee?iaaiey iniaaiii neiaeii, eiaaea iaeii
n?aaenoai iiaeii eniieueciaaoue aeey i?iiaaaiaee?iaaiey ae?oaiai. Oae,
i?eiya ?aoaiea i ?icua?uoa i?ecia ia ?inneeneii ?uiea, eiiiaiey
«Eiea-eiea» auioaeaeaia auea aeaoue ?aeeaio ia oaeaaeaeaiee, /oiau
eioi?ie?iaaoue ioaeeeo ia yoii.

N?aaenoaa noeioee?iaaiey. Eaaeaeiio n?aaenoao noeioee?iaaiey — ?aeeaia,
ee/iie i?iaeaaea, noeioee?iaaieth nauoa e i?iiaaaiaea — i?enoue naie
oieeaeueiua oa?aeoa?enoeee, naie aeaeu ecaea?aeae. Auae?ay n?aaenoaa
noeioee?iaaiey, ioaeii o/eouaaoue eo oa?aeoa?enoeee e iniaaiiinoe.

?aeeaia. Oi?iu e iaoiaeu eniieueciaaiey ?aeeaiu noieue iiiaiia?aciu, /oi
iiaeii aeaoue eeoue naioth iauoth ioeaieo aa niaoeeoe/aneeo ea/anoa:

I) iauanoaaiiay i?e?iaea ?aeeaiu. Yoi noaoai iauanoaaiiay oi?ia
eiiioieeaoeee, aaea i?aaeiieaaaaony, /oi oiaa? yaeyaony caeiiiui e
iauai?eiyoui. Iineieueeo iaeii e oi aea ia?auaiea iieo/aao iiiaeanoai
eeoe, iieoiaoaeue ciaao, /oi iioea, eioi?ui ii ?oeiaiaenoaoaony i?e
iieoiea, ano?aoeo iauanoaaiiia iiieiaiea;

2) niiniaiinoue e oaauaaaieth. ?aeeaia — yoi n?aaenoai oaauaaaiey,
iicaieythuaa i?iaeaaoeo iiiaie?aoii iiaoi?youe naia ia?auaiea. Iia aeaao
aiciiaeiinoue iieoiaoaeth n?aaieaaoue ia?auaiey ?aciuo eiieo?aioia.
E?oiiiianooaaiay ?aeeaia yaeyaony naiaai ?iaea naeaeaoaeuenoaii
nieeaeiinoe, iiioey?iinoe e oniaoa i?iaeaaoea;

3) yeni?anneaiinoue. Aeaaiaea?y eneoniiio eniieueciaaieth o?eooa, caoea
e oeaaoa ?aeeaia aeaao aiciiaeiinoe aeey a?ineiai yooaeoiiai
i?aaenoaaeaiey oe?iu e aa oiaa?ia. Iaeiaei a?ineinoue ?aeeaiu iiaeao
ioaea/ue aieiaiea io aa nooe;

4) iaacee/aiiinoue. ?aeeaia ia iiaeao auoue aeoii noieue aea ee/iinoiui,
eae iauaiea n i?iaeaaoeii oe?iu. Aoaeeoi?ey ia eniuouaaao /oanoaa
iaiaoiaeeiinoe oaeaeeoue aieiaiea eee ioaaoeoue. ?aeeaia niiniaia
oieueei ia iiiieia.

N iaeiie noi?iiu, ?aeeaio iiaeii eniieueciaaoue aeey nicaeaiey
aeieaia?aiaiiiai noieeiai ia?aca oiaa?a, eae yoi aeaeaao, iai?eia?,
?aeeaia eiea-eieu, a n ae?oaie noi?iiu — aeey noeioee?iaaiey auno?iai
nauoa, eae yoi aeaeaao ?aeeaia i aeaoaauo ?ani?iaeaaeao. ?aeeaia —
yooaeoeaiue e auaiaeiue niinia ioaaoa iiiaeanoaa aaia?aoe/anee
?aca?inaiiuo iieoiaoaeae, oae eae ecaea?aeee ? ?an/aoa ia iaeei
?aeeaiiue eiioaeo iacia/eoaeueiu. Iaeioi?ua oi?iu ?aeeaiu, oaeea, eae
oaeaaeceiiiay, iiaoo iio?aaiaaoue e?oiiuo anneaiiaaiee, ae?oaeie,
neaaeai, aacaoiie ?aeeaiie, iiaeii caieiaoueny n iaaieueoeie cao?aoaie.

Ee/iay i?iaeaaea. Ia iaeioi?uo yoaiao i?ioeanna iieoiee, iniaaiii ia
noaaeeyo oi?ie?iaaiey iieoiaoaeueneeo i?aaeii/oaiee e oaaaeaeaiee, a
oaeaea iaiin?aaenoaaiii i?e eoiea-i?iaeaaea iaeaieaa yooaeoeaia ee/iay
i?iaeaaea. I?e/eia e?iaony a oii, /oi oaoieea ee/iie i?iaeaaee i?enoue:

1) ee/iinoiue oa?aeoa?. Ee/iay i?iaeaaea i?aaeiieaaaao aeeaia
iaiin?aaenoaaiiia e acaeiiia iauaiea iaaeaeo aeaoiy eee aieaa eeoeaie.
Eaaeaeue o/anoiee iiaeao iaiin?aaenoaaiii eco/aoue ioaeaeu e
oa?aeoa?enoeee ae?oaeo o/anoieeia e iaiaaeeaiii aiineoue a iauaiea
niioaaonoaothuea ei??aeoeau;

2) noaiiaeaiea ioiioaiee. Ee/iay i?iaeaaea niinianoaoao onoaiiaeaieth
naiuo ?aciiia?aciuo ioiioaiee — io oi?iaeueiuo ioiioaiee
i?iaeaaaoe-iieoiaoaeue aei e?aieie ae?oaeau. Ianoiyuee i?iaeaaaoe
no?aieony onoaiiaeoue n eeeaioii aeieaia?aiaiiua ioiioaiey, iiyoiio
iau/ii i?eieiaao aai eioa?anu aeecei e na?aeoeo;

3) iiaoaeaeaiea e ioaaoiie ?aaeoeee. Ee/iay i?iaeaaea canoaaeyao
iieoiaoaey /oanoaiaaoue naay a eaeie-oi noaiaie iaycaiiui ca
i?iaaaeaiioth n iei eiiia?/aneoth aanaaeo. Ii eniuouaaao aieaa neeueioth
iaiaoiaeeiinoue i?eneooaoueny e io?aaae?iaaoue, aeaaea anee any aai
?aaeoeey aoaeao caeeth/aoueny eeoue a. auneacuaaiee aaaeeeaie
aeaaiaea?iinoe.

Ee/iay i?iaeaaea — naiia aei?iaia n?aaenoai aicaeaenoaey, i?eiaiyaiia
oe?iie. A 1977 aiaeo aia?eeaineea oe?iu cao?aoeee ia i?aaiecaoeeth
ee/iie i?iaeaaee nauoa 100 ie?ae. aeie., a ia ?aeeaio — anaai 38 ie?ae.
aeie. Yoe aeaiueae noaee enoi/ieeii nouanoaiaaiey aeey 5,4 iei.
aia?eeaioeaa, caiyouo a oi a?aiy a noa?a ee/iie i?iaeaaee.

Noeioee?iaaiea nauoa. Ianiio?y ia oi /oi noeioee?iaaiea nauoa — yoi
aeayoaeueiinoue, a oiaea eioi?ie eniieuecotho oeaeue iaai? n?aaenoa
aicaeaenoaey — eoiiiu, eiieo?nu, i?aiee, — ana yoe e iiaeiaiua ei
n?aaenoaa iaeaaeatho o?aiy oa?aeoa?iuie ea/anoaaie:

1) i?eaeaeaoaeueiinoue e eioi?iaoeaiinoue. Iie i?eaeaeatho aieiaiea e
iau/ii niaea?aeao eioi?iaoeeth, eioi?ay iiaeao aucaaoue o iio?aaeoaey
eioa?an e oiaa?o;

2) iiaoaeaeaiea e niaa?oaieth iieoiee. Iie i?aaeiieaaatho eaeoth-oi
onooieo, eueaioo eee niaeaenoaea, i?aaenoaaeythuea oeaiiinoue aeey
iio?aaeoaey;

3) i?eaeaoaiea e niaa?oaieth iieoiee. Iie niaea?aeao /aoeia
i?aaeeiaeaiea iacaiaaeeeoaeueii niaa?oeoue naeaeeo.

Oe?ia eniieuecoao n?aaenoaa noeioee?iaaiey nauoa aeey aeinoeaeaiey aieaa
neeueiie e iia?aoeaiie ioaaoiie ?aaeoeee, aeey yooaeoeaiiai
i?aaenoaaeaiey, oiaa?iuo i?aaeeiaeaiee e «iaeeaeaiey» iaaeathuaai nauoa.
Iaeiaei noeioee?iaaiea nauoa aeaao iau/ii e?aoeia?aiaiiue yooaeo, aeey
oi?ie?iaaiey onoie/eaiai i?aaeii/oaiey aeaiiie ia?ee yoe i?eaiu ia
aiaeyony.

I?iiaaaiaea («iaaeeneoe»). I?eoyaaoaeueiay neea i?iiaaaiaeu i?ienoaeaao
ec o?ao aa oa?aeoa?iuo ea/anoa:

1) aeinoiaa?iinoue. Eioi?iaoeeiiiue iaoa?eae, noaouey eee i/a?e eaaeoony
/eoaoaeyi aieaa i?aaaeiiiaeiaiuie e aeinoiaa?iuie ii n?aaiaieth n
?aeeaiiuie iauyaeaieyie;

2) oe?ieee ioaao iieoiaoaeae. I?iiaaaiaea iiaeao aeinoe/ue iiiaeanoaa
iioaioeeaeueiuo iieoiaoaeae, aeaaea oao, eoi ecaaaaao eiioaeoia n
i?iaeaaoeaie e ?aeeaiie. Ia?auaiea i?eoiaeeo e iieoiaoaeyi a aeaea
iiainoe, a ia a aeaea eiiioieeaoeee oi?aiaiai oa?aeoa?a;

3) a?ineinoue. Iiaeiaii ?aeeaia, i?iiaaaiaea iaeaaeaao aiciiaeiinoyie
aeey yooaeoiiai, a?ineiai i?aaenoaaeaiey oe?iu eee oiaa?a.

I?aaei?eyoey neeiiiu eeai iaaeiioeaieaaoue eniieueciaaiea oiaa?iie
i?iiaaaiaeu, eeai aniiieiaoue i iae a iineaaeithth i/a?aaeue. A aaaeue
ouaoaeueii i?iaeoiaiiay i?iiaaaiaeenoneay eaiiaiey, oaycaiiay n i?i/eie
yeaiaioaie eiiieaena noeioee?iaaiey, iiaeao ieacaoueny eneeth/eoaeueii
yooaeoeaiie.

Oaeoi?u, ii?aaeaeythuea no?oeoo?o eiiieaena noeioee?iaaiey. I?e
?ac?aaioea eiiieaena noeioee?iaaiey oe?ia o/eouaaao ianeieueei oaeoi?ia:
oei oiaa?a eee ?uiea, no?aoaaeth i?ioaeeeaaiey oiaa?a e i?eaea/aiey
iio?aaeoaey e oiaa?o, noaiaiue aioiaiinoe iieoiaoaey e yoai aeeciaiiiai
oeeeea oiaa?a.

Oei oiaa?a eee ?uiea. Yooaeoeaiinoue ?acee/iuo n?aaenoa noeioee?iaaiey
ia iio?aaeoaeueneeo ?uieao e ia ?uieao oiaa?ia i?iiuoeaiiiai iacia/aiey
?acee/ia. Oe?iu, eioi?ua niaoeeaeece?othony ia oiaa?ao oe?ieiai
iio?aaeaiey, eae i?aaeei, o?aoyo n?aaenoaa a iniiaiii ia ?aeeaio e
oieueei iioii ia noeioee?iaaiea nauoa, i?aaiecaoeeth ee/iie i?iaeaaee e
a iineaaeithth i/a?aaeue — ia i?iiaaaiaeo. oe?iu oiaa?ia i?iiuoeaiiiai
iacia/aiey auaeaeytho iniiaioth /anoue n?aaenoa ia i?aaiecaoeeth ee/iie
i?iaeaaee e oieueei iioii anneaiotho inoaaoeany aeaiueae ia
noeioee?iaaiea nauoa, ?aeeaio e i?iiaaaiaeo. A oeaeii ee/iay i?iaeaaea
ai?acaei aeoeaiaa i?eiaiyaony a oi?aiaea aei?iaeie oiaa?aie e oiaa?aie
iiauoaiiiai ?enea, a oaeaea ia ?uieao n iaaieueoei eiee/anoaii e?oiiuo
i?iaeaaoeia e ?uieao oiaa?ia i?iiuoeaiiiai iacia/aiey.

Oioy ?aeeaia ia ?uieao oiaa?ia i?iiuoeaiiiai iacia/aiey onooiaao ii
cia/eiinoe aeceoai eiiieaiyaea?ia, iia ana aea ea?aao nouanoaaiioth
?ieue. ?aeeaia iiaeao eioi?ie?iaaoue i oiaa?a, iiii/ue iiiyoue aai
iniaaiiinoe, aeaoue oeaeaoeacaiey ia iioaioeeaeueiuo iio?aaeoaeae,
ocaeiieoue oiaa? e i?eaeaoue oaa?aiiinoue iieoiaoaeyi. Ni/aoaiea ee/iie
i?iaeaaee n ?aeeaiie niinianoaoao ?inoo nauoa.

I?eia?ii oaeie aea aieueoie aeeaae iiaeao aianoe ee/iay i?iaeaaea e a
ia?eaoeia oiaa?ia oe?ieiai iio?aaeaiey. Yoi oaea ia oio neo/ae, eiaaea
«i?iaeaaoeu eeaaeoo oiaa? ia iieeo, a ?aeeaia nieiaao aai ioooaea».
Oi?ioi iao/aiiua eiiieaiyaea?u, i?aaeeaaathuea oiaa?u oe?ieiai
iio?aaeaiey, iiaoo i?eaea/ue e ?aaioa ai?acaei aieueoa aeeea?ia,
oaaaeeoue eo auaeaeeoue aieueoea ieiuaaee aeey aueeaaeee oiaa?a e
iiaoaeeoue e nio?oaeie/anoao i?e i?iaaaeaiee niaoeeaeueiuo ia?ii?eyoee
ii noeioee?iaaieth.

No?aoaaee i?ioaeeeaaiey oiaa?a e i?eaea/aiey iio?aaeoaey e oiaa?o.
Ninoaa eiiieaena noeioee?iaaiey ai iiiaii caaeneo iooiai, eaeie
no?aoaaeae iaania/aiey i?iaeaae iieuecoaony oe?ia — no?aoaaeae
i?ioaeeeaaiey oiaa?a eee no?aoaaeae i?eaea/aiey iio?aaeoaeae e oiaa?o.

No?aoaaey i?ioaeeeaaiey oiaa?a i?aaeiieaaaao eniieueciaaiea oi?aiaiai
ia?niiaea e noeioee?iaaiea noa?u oi?aiaee aeey i?iaeaeaeaiey oiaa?a ii
eaiaeai ?ani?ino?aiaiey. I?iecaiaeeoaeue aa?anneaii iaaycuaaao oiaa?
iioiaeeai, iioiaeee aa?anneaii iaaycuaatho oiaa? ?icie/iui oi?aiaoeai, a
?icie/iua oi?aiaoeu aa?anneaii iaaycuaatho aai iieoiaoaeyi.

No?aoaaey i?eaea/aiey iio?aaeoaeae e oiaa?o i?aaeiieaaaao aieueoea
cao?aou ia ?aeeaio e noeioee?iaaiea iio?aaeoaeae a oeaeyo oi?ie?iaaiey
ni?ina n eo noi?iiu. A neo/aa oniaoa oaeiai iiaeoiaea iio?aaeoaee ia/ioo
ni?aoeaaoue oiaa? o naieo ?icie/iuo oi?aiaoeaa, ?icie/iua oi?aiaoeu — o
iioiaeeia, a iioiaeee — o i?iecaiaeeoaeae.

Oe?iu i?eaea?aeeaathony ?aciuo oi/ae c?aiey ia eniieueciaaiea no?aoaaee
i?ioaeeeaaiey eee i?eaea/aiey. Iai?eia?, ei?ii?aoeey «I?ieoa? yiae
Ayiae» i?aaeii/eoaao iaoiaeu i?eaea/aiey.

Noaiaiue aioiaiinoe iieoiaoaey. ?aioaaaeueiinoue n?aaenoa noeioee?iaaiey
auaaao ?aciie e a caaeneiinoe io noaiaie aioiaiinoe iieoiaoaey. Ia yoaia
inaaaeiieaiiinoe iniiaioth ?ieue ea?atho ?aeeaia e i?iiaaaiaea, a ee/iie
i?iaeaaea ioaiaeeony aniiiiaaoaeueiay ?ieue. Ia iio?aaeoaeueneoth
oaaaeaeaiiinoue a ia?aoth i/a?aaeue ieacuaatho aeeyiea oaoieea ee/iie
i?iaeaaee e /ooue-/ooue iaiueoa — ?aeeaia. E, iaeiiaoe caaa?oaiea
naeaeee yaeyaony aeaaiui ia?acii ooieoeeae ee/iie i?iaeaaee. I/aaeaeii,
/oi ee/iay i?iaeaaea n i?enouae ae aunieie noieiinoueth aeieaeia
nin?aaeioi/eaaoue naie oneeey ia caeeth/eoaeueiuo yoaiao i?ioeanna
iieoiee, /a?ac eioi?ua i?ioiaeeo iio?aaeoaeue.

Yoai aeeciaiiiai oeeeea oiaa?a. -Yooaeoeaiinoue n?aaenoa noeioee?iaaiey
auaaao ?aciie a caaeneiinoe io yoaia aeeciaiiiai oeeeea oiaa?a. Ia yoaia
auaaaeaiey oiaa?a ia ?uiie iaeaieaa yooaeoeaiua n?aaenoaa oi?ie?iaaiey
inaaaeiieaiiinoe — ?aeeaia e i?iiaaaiaea. Noeioee?iaaiea nauoa iieacii
aeey iiaeoaeeeaaiey iio?aaeoaeae e ii?iaiaaieth oiaa?a. Ee/iay i?iaeaaea
iaoiaeeony n?aaieoaeueii aei?iai, ii ath ana ?aaii i?eoiaeeony
iieueciaaoueny aeey iiaoaeaeaiey ?icie/iuo oi?aiaoeaa caiyoueny
i?iaeaaeae oiaa?a.

Ia yoaia ?inoa ?aeeaia e i?iiaaaiaea nio?aiytho naith cia/eiinoue a aio
aeayoaeueiinoue ii noeioee?iaaieth nauoa iiaeii nie?aoeoue, eai ia yoii
yoaia o?aaoaony iaiueoa iiaoaeaeaiee.

Ia yoaia c?aeinoe cia/eiinoue noeioee?iaaiey nauoa ii n?aaiaieth n
?aeeaiie aic?anoaao. Ia?ee iieoiaoaeyi oaea ecaanoiu, ioaeii eeoue
iaiiiieoue i ieo n iiiiuueth ?aeeaiu.

Ia noaaeee oiaaeea e ?aeeaia i?eaaaatho oieueei aeey iaiiieiaiey,
i?iiaaaiaeo naiaeyo ia iao, eiiieaiyaea?u oaeaeytho oiaa?o ieieioi
aieiaiey. Iaeiaei noeioee?iaaiea nauoa i?iaeieaeaao inoaaaoueny
aeoeaiui.

NIENIE EEOA?AOO?U.

Aanianeee E.A. Ia?eaoeia. I.: EIO?A-I, 1999.

Aieoaeia A.I. Ia?eaoeia: no?aoaaee, ieaiu, no?oeoo?u. I.: Aeaei, 1995.

Aeaei A. E ae?. Ia?eaoeia. I.: Yeiiiieea, 1993.

Oaeai A. Ia?eaoeia aeey «/aeieeia». Eeaa: Aeeaeaeoeea, 1998.

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