Triumph of Britney Spears (реферат)

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Who is Britney Spears? A year ago, long before her promo interviews
became considered worthy of national TV coverage, that would have been
an entirely reasonable question. Back then, Spears was just another
conveyor-belt pop kid, a Jive Records recording artist singing and
dancing in front of sugar-crazed kids in American malls. Yet, in
February 1998 Britney Spears had become the youngest solo performer even
to have a simultaneous No 1 US album and single. Over here first UK
single “One More Time” sold half a million copies within the first week
of release making it the biggest chart debut in British history.

The starting point for all this is the Britney sound. Teen-pop is
driving the entire American music business at the moment. In the wake of
the Spice Girls phenomenon, American record companies realised that they
had no bands that teenagers wanted, and, more significantly, that
teenagers’ parents would allow them to listen to. Unlike rap, swingbeat
or Marilyn Manson’s goth metal, the Britney sound is the perfect anodyne
panacea for all — innocent, non-judgemental teen pop with boundless
energy, neat dance move and just a little bit of sex.

The Baptist daughter of a building contractor and a second grade teacher
from Kentwood, Llouisiana, Spears spent her pre-teen years mimicking
Mariah Carey on route to gymnastic lesson, and singing in local talent
show and national commercials. After auditioning for the Mickey Mouse
Club in Orlando, she became a mouseketeer at the age of 11. She has the
fresh, clean, corn-fed good looks of Middle America and, importantly,
she’s a believer. This portrait of a naive religious innocent sits
awkwardly with the image that Britney’s lawyer Larry Rudolph is
marketing. Rudolph sees Brithey as a solo Spice, a Backstreet Girl. Her
look, described in America magazines as “adult teen” and “baby babe” is
best evidenced in the video for One More Time, where a pony-tailed
school-uniformed Britney dances like Paula Abdul down high school
corridors. “She’s the girl next door”, says head of Jive Records Barry
Weiss, “Every girl wants to be like her and every guy wants to be with
her and get to know her. There’s kid appeal”.

This “kid appeal” already appears to be getting out of hand. For her
Rolling Stone cover feature, notorious photographer David La Chappelle
discovered Brithey’s glamorous inner cliche by dressing her in bra and
pants and sticking her in a bedroom full of fluffy kids’ toys. This
flirting with grown-up sexuality pushes the Britney appeal into darker
territory. An uninvited young male fan recently showed up at the Spears
family house demanding to meet with Brithey, and her concerts are
attracting a high proportion of single middle-aged men. However, the
school look is all part of expanding her appeal and, with it, the
Britney industry. Recently a Philadelphia producer named William Kahn
filed a complaint against Spears, her parents and Jive Records, claiming
it was he who’d launched Britney’s career. The case was settled out of
court but it won’t be the last attempt to cash in on Britney mania. The
money is certainly out there, especially with the teen audience buying
power of over $100.

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