.

Методи управління підприємством на основі маркетингу: Автореф. дис… канд. екон. наук / В.П. Брагін, Донец. держ. ун-т. — Донецьк, 1998. — 18 с. — ук

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I?I?NOA?NOAI INA?OE OE?A?IE

AeIIAOeUeEEE AeA?AEAAIEE OI?AA?NEOAO

Ia i?aaao ?oeiieno

OAeE 338. 242(477)

A?AA?I Ay/aneaa Iaaeiae/

IAOIAeE OI?AAE?IIss I?AeI?E?INOAII IA

INIIA? IA?EAOEIAO

Niaoe?aeuei?noue 08.06.02 – I?aei?e?iieoeoai, iaiaaeaeiaio oa ia?eaoeia

Aaoi?aoa?ao aeena?oaoe?? ia caeiaoooy iaoeiaiai nooiaiy eaiaeeaeaoa
aeiiii?/ieo iaoe

Aeiiaoeuee – 1998

Aeena?oaoe??th ? ?oeiien.

?iaioa aeeiiaia a ?inoeooo? aeiiii?ee i?iieneiaino? IAI Oe?a?ie
(i. Aeiiaoeuee).

Iaoeiaee ea??aiee – eaiaeeaeao aeiiii?/ieo iaoe, noa?oee iaoeiaee
ni?a?ia?oiee Eaia Ieeiea Ieeieaeiae/, Ia/enethaaeueiee oeaio? ?inoeoooo
aeiiii?ee i?iieneiaino? IAI Oe?a?ie, canooiiee aee?aeoi?a

Io?oe?ei? iiiiaioe: aeieoi? aeiiii?/ieo iaoeOea/aiei Aieiaeeie?
Aiae??eiae/,Aeaaeai?y oi?aae?iiy, a?ciano oa i?aaa (i.
Aei?i?iiao?ianuee),i?i?aeoi? c iaoeiai? ?iaioeeaiaeeaeao aeiiii?/ieo
iaoe, aeioeaioE?aoo Ieaa Aaeieueoiae/,Aeiiaoeueeee aea?aeaaiee
oi?aa?neoao,I?i?noa?noai ina?oe Oe?a?ie,aeioeaio eaoaae?e ia?eaoeiao

I?ia?aeia i?aai?caoe?y – Oa?e?anueeee aea?aeaaiee iie?oaoi?/iee
oi?aa?neoao,I?i?noa?noai ina?oe Oe?a?ie,eaoaae?a aeiiii?/ii? e?aa?iaoeee
oa ia?eaoeiaiaiai iaiaaeaeiaioo (i. Oa?e?a)

Caoeno aeena?oaoe?? a?aeaoaeaoueny “ 27 ” n?/iy 1999 ?ieo a 16-00 aiaeei
ia can?aeaii? niaoe?ae?ciaaii? a/aii? ?aaee E 11.051.01 Aeiiaoeueeiai
aea?aeaaiiai oi?aa?neoaoo ca aae?anith: 340002, i. Aeiiaoeuee, aoe.
*aethne?ioe?a, 198-a (8 o/. ei?ion), aoae. 214.

C aeena?oaoe??th iiaeia iciaeiieoueny a a?ae?ioaoe? Aeiiaoeueeiai
aea?aeaaiiai oi?aa?neoaoo ca aae?anith: 340055, i. Aeiiaoeuee, aoe.
Oi?aa?neoaonueea, 24.

Aaoi?aoa?ao ?ic?neaiee ” 26 ” a?oaeiy 1998 ?.

A/aiee nae?aoa?

niaoe?ae?ciaaii? a/aii? ?aaee A.N. Iaa/ei

CAAAEUeIA OA?AEOA?ENOEEA ?IAIOE

Aeooaeuei?noue aeine?aeaeaiiy. Aeieeiaiiy ? ?icaeoie ?eieiaeo a?aeiinei,
ia?aoai?aiiy ui a?aeaoaathoueny a aeiiii?oe? e?a?ie iio?aaothoue
ae??oaiiy aaaeeeaeo i?iaeai o noa?? oi?aae?iiy ae?yeuei?noth
i?aei?e?inoaa. ?eieia? a?aeiineie aeeeeeathoue iineeaiiy ?ie?
aeiiii?/ieo iaoiae?a ainiiaea?nueeiai oi?aae?iiy, iio?aaothoue
ia?aaeyaeo eiioeaioe?e oi?aae?iiy, ui noi?ioaaeeny, canoinoaaiiy iiaeo
iaoiae?a aiae?co ? iiaoaeiae nenoaie oi?aae?iiy i?aei?e?inoaii.
Iaea?eueo nooo?a? ci?ie iaiao?aeii c?iaeoe a no?oeoo?? ? iaoiaeao
ieaioaaiiy ae?iaieoeoaa oa caooo i?iaeoeoe??, ye? iaoiiaeththoue
aeei?enoaiiy i?eioeei?a ia?eaoeiao, iniaeeai a ieaioaaii? aeioneo
i?iaeoeoe??.

Aeei?enoaiiy iaoiaeieia?? ia?eaoeiao a oi?aae?ii? aeeeeeaii
iaiao?aei?noth iiooeo iiaeo, ui a?aeiia?aeathoue no/aniiio ??aith
aeiiii?/ieo a?aeiioaiue, oi?i ? iaoiae?a oi?aae?iiy ae?iaieoeoaii ?
?aae?caoe??th oiaa??a. Iniaeeaa cia/aiiy caeiaoaa? eiiieaeniee nenoaiiee
i?aeo?ae, ui i???ioo? nenoaio oi?aae?iiy ia a?eueo iiaia caaeiaieaiiy
iio?aa ? ni?ey? oni?oii? ae?yeueiino? ia ?eieo. A?i ioiieth? an? noaae??
i?yioaaiiy i?iaeoeoo a?ae aea/aiiy iio?aa ? iiieoo aei ae?iaieoeoaa
oiaa??a o a?aeiia?aeiiio ianyc?, i?aai?caoe?? caooo e ianeoaiaoaaiiy.

A oiiaao ia?aoiaeo aei ?eieiai? aeiiii?ee ia i?iieneiaeo i?aei?e?inoaao
iaiao?aeii aeeiiaoe ?iaioe, ui caaacia/othoue aeine?aeaeaiiy ?eieo ia
i?aaeiao ioe?iee iiaeeeainoae caooo o??? aai ?ioi? i?iaeoeoe??, yea
aeionea?oueny i?aei?e?inoaii, i?iaiicoaaiiy aeeiai?ee ?? niiaeeaaiiy,
aeyaeaiiy e ioe?iee eiieo?aio?a ii aeai?e i?iaeoeoe?? ? ia oe?e iniia?
i?eeiyoe i?aaeeueia ??oaiiy i?i aeioe?euei?noue ?? aeioneo. Aieiaiei
iai?yieii o aea/aii? eoi?aaeueii? ni?iiiaeiino? oiaa?o c’yaey?oueny
aecia/aiiy eiieo?aioini?iiiaeiino? oiaa?o.

Aiae?c iieaco?, ui oai?aoe/ieo ?ic?iaie ? i?aeoe/ieo ?aeiiaiaeaoe?e ii
oaoi?ei-aeiiii?/iiio ieaioaaiith ae?iaieoeoaa i?iaeoeoe?? a oiiaao
?eieiaeo a?aeiinei, iaoiae?a i?aeaioiaee ? i?eeiyooy oi?aae?inueeeo
??oaiue ii aeiiii?/iiio iaa?oiooaaiith aeioe?eueiino? aeioneo
eiieo?aioini?iiiaeii? i?iaeoeoe?? a iao?e e?a?i? iaaeinoaoiuei. Ana oea
iaoiiaeth? aeooaeuei?noue oaie aeena?oaoe??.

Ca’ycie ?iaioe c iaoeiaeie ieaiaie, oaiaie. Aeena?oaoe?eia ?iaioa
aeeiiaia a?aeiia?aeii aei oaiaoeee iaoeiai-aeine?aeieo ?ia?o ?inoeoooo
aeiiii?ee i?iieneiaino? IAI Oe?a?ie 151897 (iiia? aea?aeaaii?
?a?no?aoe?? 0197V009481) – “?ic?iaea aaoiiaoeciaaieo eiiieaen?a
i?eeiyooy oi?aae?inueeeo ??oaiue ia ??ai? i?aei?e?inoaa”.

Iaoa ? caaea/? aeine?aeaeaiiy. Iaoith aeena?oaoe?eii? ?iaioe ?
oai?aoe/ia aeine?aeaeaiiy ? ?ic?iaea iaoiaee/ieo ?aeiiaiaeaoe?e ii
oaeineiiaethaaiith iaoai?cio oaoi?ei-aeiiii?/iiai ieaioaaiiy
ae?iaieoeoaa i?iaeoeoe?? ia iniia? ia?eaoeiao.

A?aeiia?aeii aei iinoaaeaii? iaoe aoee iinoaaeai? ? ae??oai? ianooii?
caaea/?:

aeine?aeaeaii nooi?noue ? iniaeeaino? oi?aae?iiy i?aei?e?inoaii a oiiaao
ia?aoiaeo aei ?eieiaeo a?aeiinei oa iaa?oioiaaia iaiao?aei?noue
canoinoaaiiy ia?eaoeiao;

iaa?oioiaaii iaiao?aei?noue i?iaaaeaiiy ia?eaoeiaiaeo aeine?aeaeaiue ia
i?aei?e?inoa?, ui iaoiiaeththoue no?aoaa?th ?icaeoeo i?aei?e?inoaa a
oiiaao ?eieo;

?ic?iaeaii iaoiaee oaoi?ei-aeiiii?/iiai iaa?oiooaaiiy ae?iaieoeoaa
i?iaeoeoe??, ui a?aeiia?aea? iio?aaai ?eieo;

cai?iiiiiaaii iaoiaee iioeiaeueiiai ieaioaaiiy ae?iaieoeoaa c
o?aooaaiiyi caaeainiaaiino? on?o aeae?a ?ano?n?a i?aei?e?inoaa;

noi?ioeueiaaii aieiai? i?eioeeie iiaoaeiae ?ioi?iaoe?eii? nenoaie
oi?aae?iiy i?aei?e?inoaii;

?ic?iaeaii iaoiaee i?aeaioiaee ? i?eeiyooy oi?aae?inueeeo ??oaiue ia
iniia? ?ioi?iaoe?? ia?eaoeiaiaeo aeine?aeaeaiue.

I?aaeiao oa ia’?eo aeine?aeaeaiiy. I?aaeiaoii aeine?aeaeaiiy
aeena?oaoe?eii? ?iaioe c’yaey?oueny i?ioean oaeineiiaethaaiiy iaoiae?a
oi?aae?iiy i?aei?e?inoaii ia iniia? ia?eaoeiao. O yeino? ia’?eoa
aeine?aeaeaiiy ia?ai? iaoeiiaoae?ai? i?aei?e?inoaa Oe?a?ie.

Oai?aoe/ia oa iaoiaeieia?/ia iniiaa aeine?aeaeaiiy. Oai?aoe/io ?
iaoiaeieia?/io iniiao aeine?aeaeaiiy neeaee Caeiie Oe?a?ie, iinoaiiae
Aa?oiaii? ?aaee, ?iaioe aieiaieo oe?a?inueeeo ? caei?aeiiieo a/aieo c
ieoaiue oaeineiiaeaiiy ainiiaea?nueeiai iaoai?cio, iaoiae?a oi?aae?iiy
ae?iaieoeoaii ? ia?eaoeiaii, i?iaeooaaii? ?ioi?iaoe?eieo nenoai
oi?aae?iiy i?aei?e?inoaii. I?e aeeiiaii? ?iaioe aoee canoiniaai? iaoiaee
oaoi?ei-aeiiii?/iiai aiae?co, iaoaiaoe/iiai iiaeaethaaiiy aeiiii?/ieo
i?ioean?a ? oai??? i?eeiyooy oi?aae?inueeeo ??oaiue. O yeino? aeaea?aea
?ioi?iaoe?? aoee aeei?enoai? aeai? aeiiii?/ii? e?oa?aoo?e a?o/eciyieo ?
caei?aeiiieo aaoi??a, iaoa??aee eiioa?aioe?e ? ca?oe i?iieneiaeo
i?aei?e?inoa, a oaeiae ?acoeueoaoe aaoi?nueeeo aeine?aeaeaiue a AAO
“Iiaiai?e?anueeee iaoeiiaoae?aiee caaiae”, AAO “Iaoaeo?aiiaeoeue”, AAO
“Aeiiaoeueea??iao” oa ?i.

Iaoeiaa iiaecia ?acoeueoao?a aeine?aeaeaiiy. Iaea?eueoa nooo?a? io?eiai?
aaoi?ii iaoeia? ?acoeueoaoe ianooii?:

iaa?oioiaaii iaiao?aei?noue oaeineiiaethaaiiy oi?aae?iiy i?aei?e?inoaii
ia iniia? ia?eaoeiao, ui caaacia/o? i?aeaeuaiiy aoaeoeaiino?
ae?iaieoeoaa ? caooo i?iaeoeoe?? a oiiaao ia?aoiaeo aei ?eieiaeo
a?aeiinei. Aieiaiei e?eoa???i aoaeoeaiino? ae?iaieoeoaa noa?
ae?iaieoeoai eiieo?aioini?iiiaeii? i?iaeoeoe?? i?e i?i?iaeueiiio
aeei?enoaii? ?ano?n?a;

noi?ioeueiaaii aieiai? iai?yiee ia?eaoeiaiai? no?aoaa?? noaiiaeaiiy ?
?icaeoeo i?aei?e?inoaa, ye? iaoiiaeththoue ia?aaoaeiao
i?aai?caoe?eii-ainiiaea?nueeiai iaoai?cio oi?aae?iiy aeey ae?iaieoeoaa
eiieo?aioini?iiiaeii? i?iaeoeoe??;

?ic?iaeaii iaoiaeeeo oaoi?ei-aeiiii?/iiai iaa?oiooaaiiy aeeth/aiiy a
ieai ae?iaieoeoaa i?iaeoeoe??, yea caniiaaia ia ioe?ioe? ??aiy
eiieo?aioini?iiiaeiino? e aeiiii?/ii? aoaeoeaiino? aeioneo ?? aeey
i?aei?e?inoaa;

?ic?iaeaii iaoiaee oi?ioaaiiy ieai?a ae?iaieoeoaa ia i?iieneiaiio
i?aei?e?inoa?, caniiaai? ia ?acoeueoaoao ia?eaoeiaiaeo aeine?aeaeaiue,
ui caaacia/othoue caaeainiaai?noue on?o aeae?a ?ano?n?a. Noi?iiaai? ia
?oi?e iniia? ieaie aeicaieythoue caaeiaieueiyoe aeiiae aeiaiai??a ia
iinoaaeo i?iaeoeoe?? ? a?aeiia?aeathoue oiiaai ae?iaieoeoaa c
o?aooaaiiyi i?i?iaeueieo aeo?ao ia aeaioiaeaiiy i?iaeoeoe?? i?e
iaiao?aei?e yeino? ;

cai?iiiiiaaii iaoiaee i?aeaioiaee ? i?eeiyooy oi?aae?inueeeo ??oaiue ii
ae?iaieoeoao ? caooo i?iaeoeoe?? a oiiaao ooieoe?iioaaiiy ?ioi?iaoe?eii?
nenoaie oi?aae?iiy, ye? iaoiiaeththoue oi?ioaaiiy caoiae?a uiaei
i?aeaeuaiiy ??aiy eiieo?aioini?iiiaeiino? i?iaeoeoe?? e aoaeoeaiino?
ae?iaieoeoaa a oe?eiio.

I?aeoe/ia cia/aiiy io?eiaieo ?acoeueoao?a. I?aeoe/ia oe?ii?noue ?
cia/ei?noue ?iaioe neeaaea?oueny a oiio, ui i?iaaaeai? aeine?aeaeaiiy ?
?ic?iaee aeathoue iiaeeea?noue aeei?enoiaoaaoe ia?eaoeiaiaee
?ino?oiaioa??e o ae??oaii? eiiieaeno ieoaiue i?aeaeuaiiy ?aioaaaeueiino?
ooieoe?iioaaiiy i?aei?e?inoaa a ?eieiaeo oiiaao ia iniia? cai?iiiiiaaieo
iaoiae?a oaoi?ei-aeiiii?/iiai ieaioaaiiy ae?iaieoeoaa.

?ic?iaeai? iaoiaee i?aeaioiaee ? i?eeiyooy oi?aae?inueeeo ??oaiue ii
iaa?oiooaaiith aeioe?eueiino? ae?iaieoeoaa eiieo?aioini?iiiaeii?
i?iaeoeoe?? iaoiiaeththoue ?oi? canoinoaaiiy ia i?aei?e?inoaao
??ciiiai?oieo aaeocae i?iieneiaino?.

Aeeeaaeai? a aeena?oaoe?? ?ic?iaee i?ieoee i?aeoe/io ai?iaaoe?th,
ai?iaaaeaeai? ? i?iaeiaaeothoue ai?iaaaeaeoaaoeny ia ?yae? i?iieneiaeo
i?aei?e?inoa Oe?a?ie. Iaoiaee oaoi?ei-aeiiii?/iiai iaa?oiooaaiiy ?
ieaioaaiiy aeioneo i?iaeoeoe?? ai?iaaaeaeai? ? aeei?enoiaothoueny a
?aieao ?ioi?iaoe?eii? nenoaie oi?aae?iiy i?aei?e?inoaii ia AAO
“Iiaiai?e?anueeee iaoeiiaoae?aiee caaiae” ? AAO “Iaoaeo?aiiaeoeue”.
Aeiiii?/iee aoaeo a?ae ai?iaaaeaeaiiy ?ic?iaie aaoi?a neeaaea? 104,8
oen. a?i., ui i?aeoaa?aeaeaii aeoaie ai?iaaaeaeaiiy.

Ai?iaaoe?y ?acoeueoao?a aeine?aeaeaiiy. Aieiai? iieiaeaiiy ? ?acoeueoaoe
aeine?aeaeaiue aeena?oaoe?eii? ?iaioe, aeniiaee ? ?aeiiaiaeaoe??
aeiiia?aeaeenue ? iaea?aeaee iiceoeaio ioe?ieo ia iaoeiaeo ?
iaoeiai-i?aeoe/ieo eiioa?aioe?yo ?inoeoooo aeiiii?ee i?iieneiaino? IAI
Oe?a?ie oa Aeiiaoeueeiai aea?aeaaiiai oi?aa?neoaoo. I?aeoe/i?
?acoeueoaoe aeena?oaoe?? ?icaeyaeaeeny ia can?aeaiiyo iaoeiai-oaoi?/ieo
?aae AAO “Iiaiai?e?anueeee iaoeiiaoae?aiee caaiae”, AAO
“Iaoaeo?aiiaeoeue” oa AAO “Aeiiaoeueea??iao”.

Ioae?eaoe??. Ca ?acoeueoaoaie aeeiiaiiai aeine?aeaeaiiy iioae?eiaaii 4
?iaioe caaaeueiei ianyaii 20,85 ae.a., ?c ieo iniaenoi aaoi?o iaeaaeeoue
3,05 ae.a. O ?oiueiio /ene? ?icae?e eieaeoeaii? iiiia?ao??, noaoo?.

No?oeoo?a ? ianya ?iaioe. Aeena?oaoe?eia ?iaioa neeaaea?oueny c anooio,
o?ueio ?icae?e?a ? aeniiae?a, aeeeaaeaieo ia 166 noi??ieao iaoeiiieniiai
oaenoo, i?noeoue 22 iaethiea, 9 oaaeeoeue, nienie aeei?enoaieo aeaea?ae
?c 109 iaeiaioaaiue ? aeiaeaoee.

iniiaiee CI?NO ?IAIOE

?icae?e 1. “Oai?aoe/i? iniiae oi?aae?iiy i?aei?e?inoaii a oiiaao
ia?aoiaeo aei ?eieo”. Aeieeiaiiy ? ?icaeoie ?eieiaeo a?aeiinei,
ia?aoai?aiiy ui a?aeaoaathoueny a aeiiii?oe? e?a?ie iinoaaeee na?eici?
i?iaeaie a noa?? oi?aae?iiy ae?yeuei?noth i?aei?e?inoaa. ?eieia?
a?aeiineie aeeeeeathoue iineeaiiy ?ie? aeiiii?/ieo iaoiae?a
ainiiaea?nueeiai ea??aieoeoaa, iio?aaothoue ia?aaeyaeo noi?iiaaieo
eiioeaioe?e oaeineiiaethaaiiy oi?aae?iiy, canoinoaaiiy iiaeo iaoiae?a
aiae?co ? iiaoaeiae nenoai oi?aae?iiy i?aei?e?inoaii. Iaea?eueo ?noioi?
ci?ie iaiao?aeii c?iaeoe a no?oeoo?? oi?aae?iiy ae?iaieoeoaii ? caooii
i?iaeoeoe??, ui iaoiiaeththoue aeei?enoaiiy ia?eaoeiao.

A iniiao ia?eaoeiao iieeaaeaia ?aeay caaeiaieaiiy iio?aa oa caieo?a
iioaioe?eieo niiaeeaa/?a. O ?iaio? a?aecia/aii, ui i?eoiaey/e iiaith
eiioeaioe??th ae?iaieoeoaa ? caooo i?iaeoeoe??, iaa?ae’?iiei ao?eaooii
aeiiii?/iiai aeeooy, aac eio?iai iaiiaeeeai aoaeoeaia ooieoe?iioaaiiy
?eieiai? aeiiii?ee, ia?eaoeia i?noeoue o nia? aeine?aeio, ae?iaie/o ?
caooiao ooieoe?? ? iaoe?eaiee ia iaea?aeaiiy aeinoia??ii? oa iia?aoeaii?
?ioi?iaoe?? i?i ?eiie, no?oeoo?o oa aeeiai?eo iiieoo, caieoe
niiaeeaa/?a, iiya? iiai? i?iaeoeoe?? ? i?i i?iaeoeoe?th eiieo?aio?a. I?e
oeueiio ia i?ioean ae?iaieoeoaa cia/ii aieeaa? ??aaiue iiieoo ia aeaio
i?iaeoeoe?th. Ia i?aeoeoe? ia?eaoeia ni?yiiaaiee ia ae??oaiiy oaeeo
aieiaieo caaea/ (?en. 1): iaa?oiooaaiiy aeioe?eueiino? aeioneo o??? aai
?ioi? i?iaeoeoe??, yea a?aeiia?aea? caieoai niiaeeaa/?a; i?aai?caoe?y
ae?iaieoeoaa iaiao?aeii? i?iaeoeoe??; i?aai?caoe?y ?aae?caoe??
i?iaeoeoe??.

?en. 1 Noaia aieiaieo caaea/ oi?aae?iiy ia?eaoeiaii ia i?aei?e?inoa?

Ia?ao?ae aei ?eieo i?eionea? a?aeiiao a?ae iiaiiai oeaio?ae?ciaaiiai
aeiiii?/iiai ieaioaaiiy e ocyooy ia ica?i?iiy ?iaeeeaoeaieo i?aeoiae?a,
na?aae yeeo aieiaiei ? iii?oi?eia aeiiii?/ieo neooaoe?e (niinoa?aaeaiiy
nenoaie noaio ?eie?a), ?? aiae?c, i?iaiicoaaiiy. Oeth caaea/o aaaeei
cae?enieoe aac a?aeiia?aeieo aeiiii?ei-iaoaiaoe/ieo iiaeaeae ? iaoiae?a,
no/anieo ia/enethaaeueieo ? oaeaeiioi?eaoe?eieo eiiieaen?a, aeooaeueii?
e iia?aoeaii? ?ioi?iaoe??. Iiyaa iiaiai iieie?iiy iiaeaeae ? iaiao?aeiei
i?ioeanii aeey ae??oaiiy no/anieo caaea/ oi?aae?iiy. A ieo
niieo/athoueny iaoaiaoe/iee oa ?i?oaoe?eiee i?aeoiaee c?
no?oeoo?ii-eia?/iei i?aeoiaeii, o yeiio ca’ycee i?ae ao?aeieie ?
aeo?aeieie cia/aiiyie iiaeae? aecia/athoueny ca aeiiiiiaith caeeaaeaieo
o eiii’thoa?ieo i?ia?aiao i?aaee. ?ioeie neiaaie, on? aai /anoeia
ca’yce?a, cae?enithaaieo a ?i?oaoe?eiiio i?aeoiae? ca aeiiiiiaith
aenia?oa, ooo ?aae?cothoueny iaoaiaoe/ieie niiniaaie, caniiaaieie, o
oiio /ene?, ia iaoiaeao ooo/iiai ?ioaeaeoo.

O aeena?oaoe?? iieacaii, ui naia oaeee i?aeo?ae iaiao?aeiee aei
iiaoaeiae nenoaie iaa?oiooaaiiy iiaeeeainoae caaeiaieaiiy ?eieo
i?iaeoeoe??, yea aeionea?oueny, iiaea aooe iaea?eueoa aoaeoeaiei. Aeey
i?eeiyooy oi?aae?inueeeo ??oaiue ii oeeaaeaiith aeiaiai??a ia iinoa/aiiy
o??? aai ?ioi? i?iaeoeoe?? neoaeaa ia?eaoeiao iiaeiia aeeiiaoe
?ic?aooiee ii ioe?ioe? iiaeeeainoae aeioneo iaiao?aeii? i?iaeoeoe??. Ia
i?aei?e?inoaao noi?iiaaia oaea neooaoe?y, eiee a iayaiino? aeyaeeiny
iacaaaioaaeaiei ae?iaie/a onoaoeoaaiiy, eiee ca?eueoeeany iieaoa ca
oaieiaia?aaoe/i? ?ano?ne a aeae?eueea ?ac?a, yea iaoiiaeth? i?e
oi?ioaaii? ieai?a ?aoe?iiaeueiiai niieo/aiiy aeiia ?eieo ?
caaeainiaaiino? ae?iaie/eo iiaeeeainoae i?e iaea?aeaii? iaaieo, iaa?oue
i?i?iaeueieo, o?iainiaeo ?acoeueoao?a.

Uia iaeaaeiei niiniaii ooieoe?iioaaoe a oiiaao ?eieo oao?aoeyi a iaeano?
oi?aae?iiy ia?eaoeiaii iaiao?aeii iaea?aeoaaoe aaeaeaaoio ?ioi?iaoe?th
aei ? i?ney i?eeiyooy oi?aae?inueeeo ??oaiue. O i?ioean? i?aeaioiaee ?
i?eeiyooy ??oaiue o ia?eaoeiaia?e ae?yeueiino? iaiao?aeii a?aoiaoaaoe
iiiaeeio ciai?oi?o ? aioo??oi?o /eiiee?a, oiio ui nie?aoeny ia
?ioo?oe?th oa aeina?ae oao?aoe?a iaaeinoaoiuei.

sse?nia e iia?aoeaia ?ioi?iaoe?y aeicaiey? oao?aoeyi iaea?aeoaaoe, i?e
a?aeiia?aeiiio ?? ii?aoethaaii?, eiieo?aioi? ia?aaaae, cia/ii ciaiooaaoe
o?iainiaee ?ecee, e?aua eii?aeeioaaoe no?aoaa?th a?aeiioaiue ?c
niiaeeaa/aie i?iaeoeoe??. No/ani? oiiae ooieoe?iioaaiiy i?aei?e?inoa
iio?aaothoue iino?eii ae?th/iai ?ioaa?iaaiiai ?ioi?iaoe?eiiai i?ioeano,
ui a?aeaeaa? noai ae?iaieoeoaa ia i?aei?e?inoa? ? oaeoe/i? ia?aiao?e ia
?eieo.

?icae?e 2. “Iaoiaee/i? iniiae oi?aae?iiy i?aei?e?inoaii ia iniia?
ia?eaoeiao”. Aeoiaey/e ?c no/anii? eiioeaioe?? ia?eaoeiao e iniaeeainoae
ooieoe?iioaaiiy i?aei?e?inoa a Oe?a?i?, aecia/ai? aieiai? iai?yiee
ia?eaoeiaiai? no?aoaa?? ia i?aei?e?inoaao, ui ia?aaeaa/athoue
caaacia/aiiy aeioneo eiieo?aioini?iiiaeii? i?iaeoeoe?? e oni?oia
ooieoe?iioaaiiy i?aei?e?inoa ia ?eieo. Iaeaaaeeea?oeie c ieo ia aoai?
ia?aaoaeiae aeiiii?/iiai iaoai?cio yaeythoueny:

aiae?c oaeoi??a eiieo?aioini?iiiaeiino? i?iaeoeoe?? c iaoith i?aeaeuaiiy
?? yeino? ? caooo ia ?eieo;

ia?aaoaeiaa nenoaie oaoi?ei-aeiiii?/iiai ieaioaaiiy ae?iaieoeoaa c
iaoith ?aaeueiiai caooo i?iaeoeoe?? e iaea?aeaiiy iaee?aueo aeiiii?/ieo
iieaciee?a;

i?iaaaeaiiy iia?aoeaiiai aiae?co ae?iaie/i-ainiiaea?nueei? ae?yeueiino?
i?aei?e?inoaa aeey i?eeiyooy aoaeoeaieo oi?aae?inueeeo ??oaiue c iaoith
iaea?eueo iiaiiai caaeiaieaiiy ?eieo i?iaeoeoe??th i?aei?e?inoaa.

O ?iaio? c?iaeaiee aeniiaie i?i oa, ui ia oeo i?aei?e?inoaao, aea
i?eae?ey?oueny aaeeea oaaaa oaeineiiaeaiith iaoiae?a oi?aae?iiy,
iniaeeai ia aoai? oaoi?ei-aeiiii?/iiai ieaioaaiiy ae?iaieoeoaa, oai ?
aeinyaioo? eiie?aoi? iiceoeai? c?ooaiiy iaa?oue a oiiaao aeeaiei?
aeiiii?/ii? e?ece a Oe?a?i?. Aei oaeeo i?aei?e?inoa aa?oi a?aeianoe
ni?eueia oe?a?inueei-eaiaaenueea i?aei?e?inoai “Aeiiaan-E?aa?oe”, CAO
“Iiaie?aiaoi?nueeee iaoeiiaoae?aiee caaiae”, eiioea?i “Noe?ie” oa ?i. Ia
oeeo i?aei?e?inoaao aeeiio?oueny aaeeea ?iaioa a ?aieao ia?eaoeiaiaeo
aeine?aeaeaiue ii iaa?oiooaaiith aeiiii?/ii? aeioe?eueiino? ?
ieaioaaiith aeioneo i?iaeoeoe??.

A aeaiee /an, ia a?aei?io a?ae iaoiae?a, ye? ?nioaaee i?e
oeaio?ae?ciaai?e aeiiii?oe?, ieaioaaiiy iiaeiii a?oiooaaoeny ia ia
noa’?eoeaieo ?icii?yaeaeaiiyo ea??aiee?a, a aacoaaoeny ia aeei?enoaii?
aaeeei? e?eueeino? /eiiee?a, ui ia’?eoeaii ooieoe?iiothoue ia ?eieo. Oea
a cia/i?e i??? ci?ith? i?aeo?ae aei ieaioaaiiy: cai?noue ae??oaiiy
eieaeueieo caaea/ ca ocaiaeaeaiiyi aee?aeoeaieo iieaciee?a ?c ?ano?nieie
iiaeeeainoyie i?aei?e?inoaa iaiao?aeii i?iaaaeeoe aeeaie? ia?eaoeiaia?
aeine?aeaeaiiy c iaoith aea/aiiy iiieoo i?iaeoeoe?? ia ?eieo, eiai
i?iaiicoaaiith, aiae?co eiieo?aio?a oa ?i. O?eueee a oeeo oiiaao iiaeia
i?aaeeueii nieaioaaoe ?iaioo i?aei?e?inoaa ia noaa?e?caoe?th noaiiaeua ?
ianooiia i?aeaeuaiiy aoaeoeaiino? ae?iaieoeoaa. Oiio aieiaieie ci?iaie o
iiaaae?ioe? i?aei?e?inoa iiaeiia noaoe ci?ia o aecia/aii? iiiaieeaoo?e
i?iaeoeoe??, yea aeionea?oueny ui iaoiiaeaii iaiao?aei?noth ?aae?caoe??
nai?/anii? aeiiii?/ii? iie?oeee, ni?yiiaaii? ia ae??oaiiy eiiieaeno
caoiae?a uiaei aeiaaino?ieiaiai ooieoe?iioaaiiy i?aei?e?inoa a oiiaao
?eieiai? aeiiii?ee. Aeey ae??oaiiy caaea/ ii aecia/aiith iiiaieeaoo?e
i?iaeoeoe??, yea aeionea?oueny ia i?aei?e?inoa? i?iiiio?oueny
i?iaaaeaiiy ianooiieo ?ia?o (?en. 2):

aiae?c ??aiy eiieo?aioini?iiiaeiino? i?iaeoeoe??;

aiae?c aeiiii?/ii? aeioe?eueiino? aeioneo i?iaeoeoe??.

Ioe?iea eiieo?aioini?iiiaeiino? i?iaeoeoe?? aaco?oueny ia aiae?c?
oe?ieiai eiea iieaciee?a, ui aaeaeaaoii a?aeaeaathoue e?euee?ni?, ye?ni?
? aa?o?ni? oa?aeoa?enoeee ae?iao. ?ioaa?aoe?y oeeo iieaciee?a ?c iaoith
iaea?aeaiiy ocaaaeueiaiiai iieacieea aeey ii??aiyiiy c ?ioeie ae?iaaie –
neeaaeia ? o?oaeii?noea caaea/a, ui aeicaiey? caaacia/eoe aaeain
?eieiaeo caieo?a niiaeeaa/?a i?iaeoeoe?? ? aea?aoe aieiai? caoiaee uiaei
i?aeaeuaiiy eiieo?aioini?iiiaeiino? i?iaeoeoe??. I?e oeueiio
?acoeueoaoeaia ?ioi?iaoe?y ? iniiaith aeey i?aeaiooaaiiy ? i?eeiyooy
oi?aae?inueeeo ??oaiue.

O aeena?oaoe?? cai?iiiiiaaia iaoiaeeea ioe?iee eiieo?aioini?iiiaeiino?
i?iaeoeoe??, yea neeaaea?oueny c ?yaeo iine?aeiaieo aca?iicaeaaeieo
aoai?a:

eeaneo?eaoe?y ia?aiao??a ae?ia?a aeey ioe?iee eiieo?aioini?iiiaeiino?
i?iaeoeoe?? ii ianooiiei aieiaiei a?oiai: iaoeiai-oaoi?/i?,
i?aai?caoe?ei?, eiia?oe?ei?, aeiiii?/i? iieacieee, oa iieacieee, ui
?aaeaiaioothoueny;

wmetafile8? ??:?????????&?” WMFC??????±????????
??O.??ON?????x???(??????C??B???????????I???p??
EMF???ON??AE????????X???????
??X??O???????V?I?S?I?O???D?r?a?w?i?n?g????????????????????
??????E??B????????oyyyoyyy??????AAA???????????????%???
??????%???
??????V???0???Ue??????3/4??2????????&??&????????&???????????????
%?????????????????????????????„AY?&??? ?????????????????????%???
??????%??????????V???0?????????????&????????&??&????????&?%???
??????(?????????????????????????????????????%???
??????R???L??????yyy????????????en. 2 Iine?aeiai?noue ?ia?o c
oaoi?ei-aeiiii?/iiai iaa?oiooaaiiy aeioneo ae?ia?a

?ic?aooiie /anoeiaeo oa a?oiiaeo iieaciee?a eiieo?aioini?iiiaeiino?
i?iaeoeoe??;

?ic?aooiie ?ioaa?aeueiiai iieacieea eiieo?aioini?iiiaeiino? ae?iao.

I?e aaaaoiiiiaieeaoo?iiio ae?iaieoeoa? ioe?iea aeiiii?/ii?
aeioe?eueiino? aeioneo i?iaeoeoe?? cae?enith?oueny ii eiaeiiio ae?iao,
yeee aeeth/a?oueny a ieai. Aeey oe??? iaoe aeeiiothoueny
oaoi?ei-aeiiii?/i? ?ic?aooiee ii ianooii?e iaoiaeeoe?.

Oe?iiooai?aiiy i?iaeoeoe?? i?iieneiaiai i?ecia/aiiy cae?enith?oueny
oeyoii canoinoaaiiy aeo?aoiiai iaoai?cio, ui aeeth/a?:

1) ?ic?aooiie aeo?ao ae?iaieoeoaa i?iaeoeoe??;

2) ?ic?aooiie oe?ie c o?aooaaiiyi caaeaiiai ??aiy ?aioaaaeueiino?.

Aeo?aoe ae?iaieoeoaa i?iieneiai? i?iaeoeoe?? aeeth/athoue aeo?aoe ia
iieaoo i?aoe?, ii oo?eiaiith e aenieoaoaoe?? iaoei ? onoaoeoaaiiy,
aeo?ao ia iaoa??aee ? eiiieaeooth/? ae?iae, a oaeiae iaae?iaie/?
aeo?aoe.

?ic?aooiie aeo?ao ae?iaieoeoaa aecia/a?oueny ii oi?ioe?:

wmetafile8? ??«???????????
???????????yyy????.????1?????????????`
???&??yyyy?????Ayyy±yyya???????&?
?MathType???????uAy??????aea, Ej – iieaoa iaeeieoe? i?aoe? aieiaieo
ae?iaie/eo ?ia?oiee?a, ye? aeeiiothoue j-e aeae ?iaioe; tij –
o?oaeii?noe?noue aeaioiaeaiiy iia?aoe?e i-ai aeaeo ae?iao i?e j-ai aeae?
?ia?o; Nj – aa?o?noue oo?eiaiiy e aenieoaoaoe?? iaeeieoe? oaoiieia?/iiai
onoaoeoaaiiy aeey aeeiiaiiy j-ai aeaeo ?ia?o; ao i – aa?o?noue o -ai
aeaeo iaoa??ae?a ? eiiieaeooth/eo ae?ia?a; Zo i – e?euee?noue o -ai
aeaeo iaoa??ae?a ? eiiieaeooth/eo ae?ia?a, iaiao?aeieo aeey aeaioiaeaiiy
i-ai ae?iao; Ai – ?io? aeo?aoe ia aeaioiaeaiiy i-ai ae?iao.

Oe?ia ia i?iieneiao i?iaeoeoe?th ia iniia? aeo?aoiiai i?aeoiaeo
aecia/a?oueny ca oi?ioeith:

wmetafile8? ??,???????????
???????????yyy????.????1??????????????
???&??yyyy?????Ayyy!yyya??!?????&?
?MathType??p????u?th??????aea e – anoaiiaeaiee ??aaiue
?aioaaaeueiino?.

I?e oeueiio aeey eiaeii? a?oie ae?ia?a iiaeia onoaiiaethaaoe na?e
??aaiue ?aioaaaeueiino?. Oeyoii aeine?aeaeaiiy ?eieo aecia/a?ii ?eieiao
oe?io ae?iao Ni ?ui.. I?e ioe?ioe? oe?i iiaeeea? oae? aa??aioe oeiiaeo
neooaoe?e:

1) yeui Ni ?ui. = Ni, oi iaiao?aeii aeine?aeaeoaaoe ??aaiue
eiieo?aioini?iiiaeiino? ae?iao. I?e aeinoaoiuei aenieiio ??ai?
eiieo?aioini?iiiaeiino? ? i?e oe?i? i?iaeoeoe?? ??aii? aai iaioi?
na?aaeiuei?eieiai? oe?ie, iiaeia aeoiaeeoe c oaeei ae?iaii ia ?eiie,
iaea?aeoth/e i?e oeueiio iaiao?aeiee i?eaooie;

2) yeui Ni ?ui. ? Ni, oi a oeueiio aeiaaeeo iaiao?aeii aecia/eoe
iaea?eueo aaaeeea? /eiieee, ye? cia/ii cieaeothoue aeo?aoe ae?iaieoeoaa,
aai ciaioeoe ??aaiue ?aioaaaeueiino?, uia oe?ia ae?iao ia ia?aaeuoaaea
?eieiai?. O aeiaaeeo, yeui i?e aeeiiaii? an?o caoiae?a, ?eieiaa oe?ia
aoaea ana-oaee iaioa oe?ie i?iaeoeoe??, yea aeaioiaey?oueny, oi
aeioe?eueii a?aeiiaeoeny a?ae aeioneo aeaii? i?iaeoeoe??.

Cai?iiiiiaaiee i?aeo?ae aeicaiey? ia aoai? i?i?iaeaiiy caiiaeaiue
ioe?ieoe aeioe?euei?noue aeioneo o??? aai ?ioi? i?iaeoeoe??. Aiaeii/an,
i?e aaeee?e e?eueeino? caiiaeaiue ? aeioneo aaeeeiai /enea i?iaeoeoe??
cia/ii ci?iththoueny oiiaii-ia?ai?ii? aeo?aoe. I?e ca?eueoaii? ianya?a
ae?iaieoeoaa i?iaeoeoe?? aaniethoiee ?ici?? ?o c?inoa?, a i?e ciaioaii?
ianya?a – iaaea?. O ca’yceo c oeei aeey ae?iaieoeoaa ia?o?? ae?ia?a
iiaeia aecia/eoe oie iaiao?aeiee i?i?ioi ianyao eiai aeioneo, i?e yeiio
aeinyaa?oueny aaccaeoeia?noue ae?iaieoeoaa, oiaoi i?e aeioneo aecia/aii?
ia?o?? ae?ia?a i?aei?e?inoai i?e aeinoaoiuei iecuee?e oe?i? iaea?aeo?
i?i?iaeueiee i?eaooie. Oeae ianya ( xi ) aecia/a?oueny aeoiaey/e c oiiae
aaccaeoeiaino? ae?iaieoeoaa wmetafile8? ??&???????????
???????????yyy????.????1?????????????
a ???&??yyyy?????Ayyy?yyy`??”?????&??MathType??
wmetafile8? ??Ue???????????
???????????yyy????.????1?????????????
a????&??yyyy?????AyyyYyyyA??…?????&??MathType??
???u?????????”[email protected]????V?
???u?????????”????-????`E???`*???u?th??????aea a(xi) –
eiao?oe??io cieaeaiiy aeo?ao i?e ca?eueoaii? ianyao aeioneo;
wmetafile8? ??†???????????
???????????yyy????.????1?????????????`
???&??yyyy?????Ayyy±yyya???????&?
?MathType???????u?th??????O?aoiaoth/e ianoaaeie, ui ianya i?iaeaae?a
(Vi) aecia/a?oueny ye

wmetafile8? ?????????????
???????????yyy????.????1?????????????
?????&[email protected]??!?????&?
?MathType??p????u?th??????oi i?i?iaeueiee ianya ae?iaieoeoaa i-ai
ae?iao, i?e yeiio aoaea aaccaeoeiaa ae?iaieoeoai, aecia/a?oueny i?e
aeeiiaii? oiiae

wmetafile8? ??&???????????
???????????yyy????.????1?????????????
a ???&??yyyy?????Ayyy?yyy`??”?????&??MathType??Oiae? c
oiia 3 ? 5 aeoiaeeoue:

wmetafile8? ??TH???????????
???????????yyy????.????1?????????????
[email protected]???&??yyyy?????Ayyy«yyy???k?????&??MathType???
???u?????????”????-?????`Ia?aoai?thth/e aeaiee ae?ac aecia/a?ii
iaiao?aeiee ?ici?? aeioneo ae?ia?a xi .

Oaeei /eiii, ii eiaeiiio ae?iao aecia/a?oueny oie iaiao?aeiee i?i?ioi
aeioneo ae?ia?a, yeee caaacia/o? aaccaeoeia?noue ae?iaieoeoaa aai
iaea?aeaiiy caaeaii? ?aioaaaeueiino?.

O ?iaio? iieacaii, ui aeiiii?/i? oiiae ooieoe?iioaaiiy i?aei?e?inoa a
oiiaao nei?i/aiiy ae?iaieoeoaa iio?aaothoue iniaeeaiai i?aeoiaeo aei
i?aai?caoe?? ia/enethaaeueiiai i?ioeano ca ??oaiiyi caaea/? oi?ioaaiiy
iioeiaeueii? ae?iaie/i? i?ia?aie ia ieaiiaee ia??iae. Cai?iiiiiaaia
noaia ae??oaiiy caaea/? (?en. 3), yea iaoiiaeth? aaaaoinoaae?eiee
i?ioean ?ic?aooieo a oiiaao ae?aeiao ei?enooaa/a c ia?niiaeueii? AII.
?ic?iaeaiee ?ioa?oaen aeicaiey? iia?aoeaii iaea?aeoaaoe ei?enooaa/o
caaeai? ?ic?aooiee, ei?aaoaaoe aoaeue-ye? ii?iaoeai? aai ieaiia?
iieacieee ? iiaoi?thaaoe ?ic?aooiee.

wmetafile8? ??H/?????????&?” WMFC??????n[????????
??e??e??????x????????????i??????????oed??ss???
EMF???e???k????????X???????
??X??O???????V?I?S?I?O???D?r?a?w?i?n?g?????/1/2??????????????
??????N??j????????oyyyoyyy??????AAA???????????????%???
??????%???
??????V???0???E????????E??????1/49?Ae9?Ae?1/4?1/49??????????
?????%?????????????????????????????„AY?&???
?????????????????????%?????????%???
???????V???0???1/4?????Ae??9??????1/49?Ae9?Ae?1/4?1/49?%???
??????(?????????????????????????????????????%???
??????R???L?????iyyy???????????

?en. 3 Noaia ae??oaiiy caaea/? ii oi?ioaaiith iioeiaeueii? ae?iaie/i?
i?ia?aie ia aac? aaoiiaoeciaaiiai ?iai/iai i?noey

Ieai ae?iaieoeoaa ? aeioneo i?iaeoeoe?? ia i?aei?e?inoa? neeaaea?oueny
ia iniia? ?ioi?iaoe?? i?i iio?aao i?iaeoeoe??, ui aeionea?oueny
ia’?aeiaiiyi, ia ?eieo, o?eaae? ae?iaie/? ca’ycee, ye? neeaeeny,
ae?iaie/? iiaeeeaino? i?aei?e?inoaa, ui neeaeeny a caieaiiaaiiio
ia??iae?. Ia?aae aoaiii ?ic?iaee ieaio a?aeaoaa?oueny ?ic?aooiie
iioaioe?eieo iiaeeeainoae i?aei?e?inoaa, ooi/ith?oueny neeaae
onoaoeoaaiiy ? cae?enith?oueny ?ic?aooiie i?iioneii? ni?iiiaeiino? a
?ic??c? a?oi aca?iicai?iiiai onoaoeoaaiiy.

Iniaeea?noth i?aei?e?inoa c ?iaeea?aeoaeueiei ? ae??aiina??eiei
oa?aeoa?ii ae?iaieoeoaa ? iino?eia ci?ia iiiaieeaoo?e i?iaeoeoe??, yea
aeionea?oueny, i?e uiaei noaa?eueiiio neeaae? onoaoeoaaiiy. O oeeo
oiiaao i?e oi?ioaaii? ieaio ae?iaieoeoaa iaiao?aeii caaacia/eoe
iaeneiaeueii iiaeeeao a?aeiia?aei?noue ieaio ae?iaieoeoaa ii
iiiaieeaoo??, neeaaeo ae?iaie/eo oiiae?a i?aei?e?inoaa.

?ic?aooiee ii oi?ioaaiith iioeiaeueii? ae?iaie/i? i?ia?aie
cae?eniththoueny c aeei?enoaiiyi iaoiaeo e?i?eiiai i?ia?aioaaiiy. Aeey
iieno ae?th/i? iiaeae? a ?iaio? aeei?enoai? oae? iicia/aiiy: o =(o1,
o2,…,oj,…,on) – aeia?eueii aeiionoeia ??/ia ae?iaie/a i?ia?aia;o
=(o1,o2,…,oj,…,on) – iaeneiaeueii aeiionoeiee ieai aeioneo ae?ia?a; o
= (o1, o2,…, oj,…, on) – i?i?iaeueii aeiionoeiee ieai aeioneo
i?iaeoeoe??; O = (O1, O2,…, Oi,…, Om) – aaeoi? iaaeiaaioaaeaiiy
onoaoeoaaiiy aei ??aiy iayaieo oiiae?a

Oi = Fi – tij xj > 0, (7)

aeaoj – iaeneiaeueii aeiionoeia e?euee?noue j-o ae?ia?a; oj –
i?i?iaeueii aeiionoeia e?euee?noue j-o ae?ia?a; Fi – ae?iaie/a
iiaeeea?noue i-e a?oie onoaoeoaaiiy aai ?iai/eo i?noeue; tij-
iaiao?aeiee oiiae /ano aeey aeaioiaeaiiy j-ai ae?iao ia i-i ?iai/iio
i?noe?.

Iiiaeeia aeiionoeieo ieai?a caaea?oueny nenoaiith ??aiyiue ?
ia??aiinoae:

t11 o1 + t12 o2 + … + t1n on + O1 = f1

t21 o1 + t22 o2 + … + t2n on + O2 = f2 (8)

tm1 o1 + tm2 o2 + … + tmn on + Om = fm

o1

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