Механізм регулювання рентабельності в торговому підприємстві: Автореф. дис… канд. екон. наук / А.В. Коструба, Донец. держ. ун-т економіки і торгівлі

I?I?NOA?NOAI INA?OE OE?A?IE

AeIIAOeUeEEE AeA?AEAAIEE OI?AA?NEOAO

AEIIII?EE ? OI?A?AE?

EINO?OAA Aiae??e Aieiaeeie?iae/

OAeE 658.011.44:(043.3)

IAOAI?CI ?AAOETHAAIIss ?AIOAAAEUeIINO? A

OI?AIAIIO I?AeI?E?INOA?

Niaoe?aeuei?noue 08.06.02 — I?aei?e?iieoeoai, iaiaaeaeiaio oa ia?eaoeia

Aaoi?aoa?ao

aeena?oaoe?? ia caeiaoooy

iaoeiaiai nooiaiy eaiaeeaeaoa aeiiii?/ieo iaoe

Aeiiaoeuee — 1999

Aeena?oaoe??th ? ?oeiien.

?iaioa aeeiiaia a Aeiiaoeueeiio aea?aeaaiiio oi?aa?neoao? aeiiii?ee ?
oi?a?ae? I?i?noa?noaa ina?oe Oe?a?ie.

Iaoeiaee ea??aiee — eaiaeeaeao aeiiii?/ieo iaoe, aeioeaio Naaeaeia
Ae?iaeai Aaaeoeiae/, Aeiiaoeueeee aea?aeaaiee oi?aa?neoao aeiiii?ee ?
oi?a?ae?, i?i?aeoi? c iaoeiai? ?iaioe.

Io?oe?ei? iiiiaioe — aeieoi? aeiiii?/ieo iaoe, i?ioani? Aoaa?ia Aaeeia
Einoyioei?aia, Aeiiaoeueea aea?aeaaia aeaaeai?y oi?aae?iiy, i?ioani?
eaoaae?e caaaeueiiai oa aaei?i?no?aoeaiiai iaiaaeaeiaioo,

eaiaeeaeao aeiiii?/ieo iaoe, aeioeaio Aeaniaa Iaoae?y Ieaen??aia,
Oa?e?anueea aea?aeaaia aeaaeai?y oaoiieia?? oa i?aai?caoe?? oa?/oaaiiy,
caa?aeoaa/ eaoaae?e aeiiii?ee i?aei?e?inoa oa?/oaaiiy ? oi?a?ae?.

I?ia?aeia onoaiiaa — Iieoaanueeee eiiia?aoeaiee ?inoeooo Oeiiini?eee,
i. Iieoaaa, oaeoeueoao aeiiiiiee oa iaiaaeaeiaioo.

Caoeno a?aeaoaeaoueny 28 ea?oiy 1999 ?. i 1400 aiaeei? ia can?aeaii?
niaoe?ae?ciaaii? a/aii? ?aaee E 11.055.01 o Aeiiaoeueeiio aea?aeaaiiio
oi?aa?neoao? aeiiii?ee ? oi?a?ae? ca aae?anith: 340050, i. Aeiiaoeuee,
aoe. Ui?na, 31.

C aeena?oaoe??th iiaeia iciaeiieoenue o a?ae?ioaoe? Aeiiaoeueeiai
aea?aeaaiiai oi?aa?neoaoo aeiiii?ee ? oi?a?ae? ca aae?anith: 340017, i.
Aeiiaoeuee, a. Oaa/aiea, 30.

Aaoi?aoa?ao ?ic?neaiee 27 aa?aciy 1999 ?.

A/aiee nae?aoa? niaoe?ae?ciaaii?

a/aii? ?aaee Aeiia?aaeiaa I.A.

CAAAEUeIA OA?AEOA?ENOEEA ?IAIOE

Aeooaeuei?noue oaie. Ae?yeuei?noue oi?aiaeo i?aei?e?inoa a Oe?a?i?
iia’ycaia c ianooaaieie i?ioeanaie nioe?aeueii-aeiiii?/ieo
ia?aoai?aiue. Oi?aia? i?aei?e?inoaa ooieoe?iiothoue a oiiaao
?ano?oeoo?ecaoe?? noa?iai ainiiaea?nueeiai iaoai?cio. A?aeaoaa?oueny
oi?ioaaiiy iiaeo aeiiii?/ieo a?aeiinei, yea noi?iaiaeaeo?oueny
iaaecia/ai?noth oa ?eceeii. Oea aieeaa? ia aoaeoeai?noue
ainiiaea?nueeiai i?ioeano oa iaoiiaeth? iio?aao a oaeineiiaeaii?
oaoiieia?? oa iaoiae?a oi?aae?iiy i?aei?e?inoaii.

A oi?aae?ii? oi?aiaei i?aei?e?inoaii ia ia?oee ieai aenoaathoueny
ieoaiiy oi?ioaaiiy ? aeei?enoaiiy i?eaooeo oa aoaeoeaiino?
ooieoe?iioaaiiy aeanieo eioo?a. Aeooeoth/e iaea?eueo aea?aei? noa?e
canoinoaaiiy aeaniiai eaieoaeo, i?aei?e?ioe? cae?eniththoue eiai
?iaanooaaiiy a aaeoc?, ye? ? iaea?eueo i?eaaaeeaeie c oi/ee ci?o
iaea?aeaiiy i?eaooeo. ?ici?? oa ??aaiue i?eaooeo iaoiiaeth? iiaeeeaino?
i?aei?e?inoaa ii aeinyaiaiith no?aoaa?/ieo oe?eae ? ae??oaiith oaeoe/ieo
caaaeaiue, aenooia? aieiaiei /eiieeii o?iainiai? no?eeino?,
ieaoini?iiiaeiino? oa eiieo?aioini?iiiaeiino?. Ia o?iainiaiio ?eieo
i?eaooie oi?io? iiieo niiaeeaa/?a ia aeoe?? i?aei?e?inoa. I?eaooeiaa
ae?yeuei?noue i?aei?e?inoa ia? aieea ia nioe?aeueiee oa aeiiii?/iee
?icaeoie aea?aeaae /a?ac ae?th/o nenoaio iiaeaoe?a. O oeeo oiiaao
c?inoa? cia/aiiy oi?aae?iiy i?eaooeii ? ?aioaaaeuei?noth.

Iaaecia/ai?noue ciai?oiueiai na?aaeiaeua i?eiooo? oi?aia? i?aei?e?inoaa
a?eueoa cina?aaeaeoaaoenue ia caniaao iia?aoeaiiai ?aaoethaaiiy nai??
ae?yeueiino?. Aeieea? iaiao?aei?noue iia?aoeaiiai ei?eaoaaiiy iioi/iiai
noaio i?aei?e?inoaa c iaoith aeinyaiaiiy iaaiiai ??aiy ?aioaaaeueiino?,
ui iio?aao? a?eueoi? oai?aoe/ii? iaa?oioiaaiino?.

Oi?aiaei i?aei?e?inoaai ??ciiiai?oieo oi?i aeaniino? aeiaiaeeoueny
naiino?eii ooeaoe oeyoe iaea?eueo aoaeoeaiiai aeei?enoaiiy aeanieo
eioo?a, i?aeaeuaiiy i?eaooeo a?ae ainiiaea?nueei? ae?yeueiino?,
iinooiiai iaaoaaoe aeina?aeo ?iaioe a oiiaao ?eieiaeo a?aeiinei.
Iaiao?aeii aeiiiiiaoe ?i e?aua i???iooaaoenue a oiiaao ?eceeo ?
iaaecia/aiino?, i?eeiaoe iaa?oioiaai? aeiiii?/ieie ?ic?aooieaie
oi?aae?inuee? ??oaiiy, iaoe oai?aoe/io ? iaoiaeieia?/io aaco aeey
ei?aeooaaiiy iieaciee?a, ui oa?aeoa?ecothoue aoaeoeai?noue
ainiiaea?nueeiai i?ioeano. Oea iaoiiaeth? iio?aao o nenoaiaoecaoe??
ciaiue c i?e?iaeiiii?ee, o?iainiaiai iaiaaeaeiaioo, aeiiii?ee
i?aei?e?inoaa, oai??? aeiiii?/iiai ?eceeo, oe?iiooai?aiiy aeey
?aoe?iiaeueii? i?aai?caoe?? ?aaoethaaiiy ?aioaaaeueiino? aeanieo eioo?a.
O a?o/eciyi?e aeiiii?/i?e e?oa?aoo?? oe? i?iaeaie aena?oeaii
iaaeinoaoiuei, a ca?oa?aeiee aeina?ae iio?aao? aaeaioaoe?? aei no/anii?
i?aeoeee ainiiaea?thaaiiy oi?aiaeo i?aei?e?inoa Oe?a?ie.

Ca oeeo oiia i?aeaeuo?oueny aeooaeuei?noue aea/aiiy ieoaiue aoaeoeaiiai
oi?aae?iiy i?aei?e?inoaii oa aecia/aiiy ?ie? e i?noey ?aaoethaaiiy o
eiai ainiiaea?nueeiio iaoai?ci?. Eiino?oeoeaia ?ieue oaeeo
aeine?aeaeaiue ni?yiiaaia ia ?ic?iaeo eiiieaeniiai i?aeoiaeo aei
?aaoethaaiiy ?aioaaaeueiino?. Iniaeeai? aeooaeueiino? iaaoaathoue
ieoaiiy iaoiaee/iiai caaacia/aiiy i?ioeano ?aaoethaaiiy ?aioaaaeueiino?.

Ca’ycie ?iaioe c iaoeiaeie i?ia?aiaie, ieaiaie, oaiaie. Aeena?oaoe?th
aeeiiaii ca?aeii c Eiioeaioe??th ?icaeoeo aioo??oiuei? oi?a?ae? Oe?a?ie,
caoaa?aeaeaiith iinoaiiaith EIO a?ae 20.12.97 ? 1449 ? a?aeiia?aeii
aei ieaio iaoeiai-aeine?aeieoeueeeo ?ia?o Aeiiaoeueeiai aea?aeaaiiai
oi?aa?neoaoo aeiiii?ee ? oi?a?ae? ca oaeeie oaiaie: A-93-1, “Aeaea?aea
oi?ioaaiiy oa aeei?enoaiiy i?eaooeo a i?eaaoeciaaieo i?aei?e?inoaao
oi?a?ae?“; A-98-3 “?ic?iaea aaoiiaoeciaaiiai ?iai/iai i?noey (A?I)
aeiiii?noa”; ainiaeiaia??ia IAe? ? 508/97 “?ic?iaea ?aeiiaiaeaoe?? uiaei
aeiiii?/iiai ?aaoethaaiiy ?aioaaaeueiino? i?aei?e?inoaa” ca?aeii c
aeiaiai?ii c II “?oaei?aiiioia i?aei?e?inoai” a?ae 15.12.1996;
ainiaeiaia??ia IAe? ? 607/97 “?ic?iaea iaoiaee/ieo ?aeiiaiaeaoe?e
uiaei i?aeaeuaiiy ?aioaaaeueiino? i?aei?e?inoaa” ca?aeii c aeiaiai?ii c
OAO “O?ea” a?ae 15.01.1996; ainiaeiaia??ia IAe? ? 653/98 “Iaoai?ci
oi?aae?iiy i?eaooeii” ca?aeii c aeiaiai?ii c AOCO “O?i?e” a?ae
01.01.1998.

Iaoa aeena?oaoe?? iieyaa? o aecia/aii? iaoai?cio ?aaoethaaiiy
?aioaaaeueiino? a oi?aiaeo i?aei?e?inoaao, ?ic?iaoe? cania?a oa iaoiae?a
iioei?caoe?? oi?aae?iiy ?aioaaaeuei?noth, i?aeaeuaii? iaoeiaiai
iaa?oiooaaiiy oi?aae?inueeeo ??oaiue, ui i?eeiathoueny a oiiaao
ianoaa?eueiino? oa ?eceeo.

Aeinyaiaiiy iinoaaeaii? iaoe cae?enithaaeinue oeyoii ae??oaiiy oaeeo
caaaeaiue:

aea/aiiy oai?aoe/ii? nooiino? iiiyooy ?aaoethaaiiy a caaaeuei?e
eiioeaioe?? oi?aae?iiy i?aei?e?inoaii, aecia/aiiy ci?noo i?ioeano
?aaoethaaiiy;

aeine?aeaeaiiy ae?th/i? i?aeoeee ioe?iee iieaciee?a ?aioaaaeueiino? oa
iaa?oiooaaiiy iaea?eueo aeioe?eueieo;

aecia/aiiy nooiino? oa ?ice?eooy ci?noo iaoai?cio ?aaoethaaiiy
?aioaaaeueiino?;

aiae?c i?eaooeo oa ?aioaaaeueiino? oi?aiaeo i?aei?e?inoa a oiiaao
iaaecia/aiino? oa ?eceeo;

aeine?aeaeaiiy ae?th/i? i?aeoeee oi?aae?iiy ?aioaaaeuei?noth a
oi?aiaeo i?aei?e?inoaao;

?ic?iaea iaoiaeeee ?aaoethaaiiy ?aioaaaeueiino? aeanieo eioo?a
oi?aiaiai i?aei?e?inoaa;

ioe?iea oa iae?e ??aiy ?eceeo oi?aae?inueeeo ??oaiue, ui i?eeiathoueny
i?e ?aaoethaaii? ?aioaaaeueiino?.

I?aaeiaoii aeine?aeaeaiiy aenooia? iaoai?ci ?aaoethaaiiy ?aioaaaeueiino?
a i?aei?e?inoaao ?icae??aii? oi?a?ae? a oiiaao iaaecia/aiino? oa
?eceeo.

Ia’?eoii aeine?aeaeaiiy ? i?aei?e?inoaa ?icae??aii? oi?a?ae?
Aeiiaoeueeiai ?aa?iio.

Oai?aoe/iith oa iaoiaeieia?/iith iniiaith ?iaioe ? iaoeia? eiioeaioe??
oa ?ic?iaee a aaeoc? iaiaaeaeiaioo, oai??? ?aaoethaaiiy, oi?aae?iiy
i?eaooeii, eai?oaeii, aeo?aoaie, iiceeiaeie eiooaie oiui.

Aeine?aeaeaiiy cae?enithaaeenue ia iniia? e?eoe/iiai aiae?co ?ia(o
a?o/eciyieo aaoi??a, oaeeo ye A.A.Aaeaiia, I.?.Aaeaiia, E.A.Aaeaaaiiaa,
?.A.Aeaie, I.N.Aeoainueeee, I.A.Caa?yeiaa, N.Ae.?ee?/aiei,
A.A.Eiaaeueia, E.?.E?aa/aiei, E.I.Iiaeyiiae/, A.?.?iae?iiiaa,
A.N.Neiaa?ia, O.A.Oieianueea, I.I. Ooaeiaa ? ca?oa?aeieo — I.Aaaa?,
Ae.Aea?ae, ?.Ae?aean, ?.Ca?aa, O.Eaei, ?.Eiea, ?.Iaii, Y.Iae??, O.Iaei,
A.Ianeii, ?.Oaae/?inii, ?.Oaeoa?ae, A.Oaeieue oa ?io?.

O ?iaio? ae?noaee a?aeia?aaeaiiy caeiiiaeaa/? aeoe Oe?a?ie, iinoaiiae
Eaa?iaoo I?i?no??a Oe?a?ie, iae?eia? oa noaoenoe/i? ca?oe i?aei?e?inoa
?icae??aii? oi?a?ae? Aeiiaoeueeiai ?aa?iio.

O i?ioean? ?iaioe aeei?enoiaoaaeenue nenoaiiee i?aeo?ae, iaoiaee
aeiiii?/iiai aiae?co (ii??aiyiiy, a?oioaaiiy, na?aaei?o aaee/ei) ?
neioaco, aano?aeoii-eia?/iiai iiaeaethaaiiy. Aeey ia?iaee ia?aeiii?
?ioi?iaoe?? ? aeey iiaoaeiae iaoaiaoe/ieo iiaeaeae caeo/aeenue iaeaoe
i?eeeaaeieo i?ia?ai ?BM PC/AT oae? ye: Exel, DSRA, Wineco.

Iaoeiao iiaecio ?iaioe noaiiaeyoue oae? iieiaeaiiy.

Ooi/iaii oai?aoe/io nooi?noue ?aaoethaaiiy, aecia/aii ?? ?ieue ?
i?noea a nenoai? oi?aae?iiy oi?aiaei i?aei?e?inoaii a oiiaao
iaaecia/aiino? oa ?eceeo.

Iaaoea iiaeaeueoiai ?icaeoeo nenoaia iieaciee?a ioe?iee oa
oa?aeoa?enoeee ?aioaaaeueiino?. Aeeeaaeaii iieacieee ?aioaaaeueiino? ia
iniia? aeiiii?/iiai i?eaooeo.

Cai?iiiiiaaii iiaeaeue iaoai?cio ?aaoethaaiiy ?aioaaaeueiino? oi?aiaiai
i?aei?e?inoaa, yea i?noeoue iaoo, ia’?eoe, oi?ie ? iaoiaee ?aaoethaaiiy.

Aecia/aii no/ani? oaiaeaioe?? a oi?ioaaii? oa aeei?enoaii? i?eaooeo a
oiiaao aeiiii?/ii? e caeiiiaeaa/i? iaaecia/aiino? oa aenieiai ??aiy
aeeiai?/iiai ?eceeo.

C?iaeaii ocaaaeueiaiiy i?aeoeee oi?aae?iiy ?aioaaaeuei?noth oa aecia/aii
iioaioe?ei? iiaeeeaino? e aocuee? i?noey oi?aiaeo i?aei?e?inoa, ye?
iaoiiaeththoue oi?ie oa iaoiaee ?aaoethaaiiy.

Cai?iiiiiaaii eeaneo?eaoe?th ?ecee?a, ui aeieeathoue o ainiiaea?nuee?e
ae?yeueiino? i?aei?e?inoaa, ioa?aeoa?eciaaii ?o ca’ycie c i?ioeanii
?aaoethaaiiy ?aioaaaeueiino?. Nenoaiaoecaoe?th aeae?a ?ecee?a c?iaeaii
ia iniia? ?ic?iaee ii?ooaey ?ecee?a i?e ?aaoethaaii? ?aioaaaeueiino?.

?ic?iaeaii iaoiaee/iee ?ino?oiaioa??e ioe?iee ?ecee?a c aeei?enoaiiyi
oaeoi?-ea?oe e iae?eo ?ecee?a ia iniia? noeaia???a aieeao ?ecee-oaeoi??a
ia ae?yeuei?noue i?aei?e?inoaa i?e ?aaoethaaii? ?aioaaaeueiino?.

?ic?iaeaii iaoiaeeeo ?aaoethaaiiy ?aioaaaeueiino? c aeei?enoaiiyi
iaoiaeo noeaia???a. Cai?iiiiiaaii /ioe?e noeaia??? ?aaoethaaiiy
?aioaaaeueiino? aeanieo eioo?a a oiiaao aeoeaiiai c?inoaiiy,
oiia?eueiaiiai c?inoaiiy, caeoeiai? ae?yeueiino? oa cieaeaiiy
eiia?oe?eii? ? ainiiaea?nueei? aeoeaiino?

I?aeoe/ia cia/aiiy iaea?aeaieo ?acoeueoao?a aecia/a?oueny oei, ui iia?
i?aeoiaee, a oaeiae oai?aoe/i? oa i?aeoe/i? ?aeiiaiaeaoe?? iiaeooue
aeei?enoiaoaaoenue ye nenoaia i?eeiyooy oi?aae?inueeeo ??oaiue uiaei
?aaoethaaiiy ?aioaaaeueiino? oa iae?eo ?eceeo a oeueiio i?ioean?.

Cai?iiiiiaai? oai?aoe/i? i?aeoiaee oa ?aeiiaiaeaoe?? aoee ai?iaaaeaeai?
a i?aeoeeo ae?yeueiino? oi?aiaeo i?aei?e?inoa Oe?a?ie. Aeey II
“?oaei?aiiioia i?aei?e?inoai” (i. Iaaeia?aae, ainiaeiaia??ia IAe? ?
508/97, 1996-1997 ??.) aoee ?ic?iaeai? ?aeiiaiaeaoe?? uiaei aeiiii?/iiai
?aaoethaaiiy i?eaooeiaino? i?aei?e?inoaa, oa aeey OAO ”O?ea” (i.
Ia??oiieue, ainiaeiaia??ia IAe? ? 607/97, 1997?.) — ?aeiiaiaeaoe??
uiaei i?aeaeuaiiy i?eaooeiaino? i?aei?e?inoaa. Nenoaia oi?aae?iiy
i?eaooeii o oi?aiaiio i?aei?e?inoa? aoea aaeaioiaaia aei iioi/ii?
ae?yeueiino? AOCO “O?i?e”(i. Iae??aea, ainiaeiaia??ia IAe? ? 653/98,
1998 ?.).

Ai?iaaoe?y ?acoeueoao?a aeena?oaoe??. Iniiai? iieiaeaiiy ? ?acoeueoaoe
aeena?oaoe?? aeiiia?aeaeenue ia iaoeiaeo eiioa?aioe?yo
i?ioani?nueei-aeeeaaeaoeueeiai neeaaeo Aeiiaoeueeiai aea?aeaaiiai
oi?aa?neoaoo aeiiii?ee ? oi?a?ae? (1994-1998 ??.), ia I?aeia?iaei?e
iaoeiai-i?aeoe/i?e eiioa?aioe?? “I?iaeaie oi?ioaaiiy aioee?eciai?
iie?oeee oa iaoai?ci aaie?oonoaa i?aei?e?inoa” ?inoeoooo aeiiii?ee
i?iieneiaino? IAI Oe?a?ie (1998?.), ia 5-io I?aeia?iaeiiio
iaoeiai-i?aeoe/iiio nai?ia?? “I?iaeaie ?icaeoeo ciai?oiueiaeiiii?/ieo
ca’yce?a oa caeo/aiiy ?iicaiieo ?iaanoeoe?e a aeiiii?eo Oe?a?ie”
Aeiiaoeueeiai aea?aeaaiiai oi?aa?neoaoo (1998?.), ia i?aeia?iaeiie
iaoeiai-i?aeoe/i?e eiioa?aioe?? “Noaeee ?icaeoie e?a?i c ia?ao?aeiith
aeiiii?eith” ca i?iaeoii Tempus/Tacis (1998?.).

Aeaye? c io?eiaieo ?acoeueoao?a aeena?oaoe?eii? ?iaioe aoee ai?iaiaai? a
AeiiAeOAO i?e aeeeaaeaii? eo?n?a “Aeiiii?ea i?aei?e?inoa”, “Aeiiii?/i?
?eceee ? iaoiaee ?o ioe?iee” oa aeei?enoai? i?e iiaea?i?caoe?? eo?no
“I?e?iaeiiii?ea” a ?aieao aeeiiaiiy i?aeia?iaeiiai i?iaeoo T-JEP
10095-30 ca i?ia?aiith Tempus/Tac?s.

Iniaenoee aianie. Iaoeia? iieiaeaiiy, ?ic?iaee, aeniiaee oa
?aeiiaiaeaoe??, ye? aeiinyoueny ia caoeno, iaea?aeai? aaoi?ii
naiino?eii.

Ioae?eaoe??. Ca oaiith aeena?oaoe?? iioae?eiaaii aeaa’youe noaoae
caaaeueiei ianyaii 2,05 ae?.a?e. (iniaenoi aaoi?o iaeaaeeoue 1,71
ae?.a?e.). Aieiai? aeniiaee ? iieiaeaiiy aeena?oaoe?? aeeeaaeai? ye o
naiino?eieo ioae?eaoe?yo, oae ? ioae?eaoe?yo o ni?aaaoi?noa?.

Ianya oa no?oeoo?a ?iaioe. Aeena?oaoe?y i?noeoue anooi, o?e ?icae?ee,
aeniiaee, nienie e?oa?aoo?e c 131 iaeiaioaaiiy oa 17 aeiaeaoe?a. Ianya
oaenoiai? /anoeie neeaaea? 161 noi??ieo iaoeiiieniiai oaenoo, 29
oaaeeoeue ianyaii 11 noi??iie oa 28 ?enoie?a ianyaii 11.5 noi??iee.

INIIAIEE CI?NO AeENA?OAOe??

O ia?oiio ?icae?e? “Oai?aoe/i? iniiae i?aai?caoe?? ?aaoethaaiiy
?aioaaaeueiino?“ aeine?aeaeaii: nooi?noue, ?ieue ? i?noea i?ioeano
?aaoethaaiiy a nenoai? oi?aae?iiy i?aei?e?inoaii; ?aioaaaeuei?noue
ainiiaea?nueei? ae?yeueiino? ye ia’?eo ?aaoethaaiiy; ci?no iaoai?cio
?aaoethaaiiy ?aioaaaeueiino? a oi?aiaiio i?aei?e?inoa?. Ca ?acoeueoaoaie
oai?aoe/iiai aeine?aeaeaiiy aoee c?iaeai? oae? aeniiaee.

?aaoethaaiiy yaey? niaith ?ioaa?iaaio /anoeio i?ioeano oi?aae?iiy, yea
neeaaea?oueny c iaai?o oi?aae?inueeeo ??oaiue, ui iinyoue aee?aeoeaiee
oa?aeoa? ? ni?yiiaai? ia ei?aeooaaiiy iioi/ieo ?acoeueoaoeaieo
iieaciee?a ? i?eaaaeaiiy ?o noaio o aecia/ai? iaiaaeaiiy.

?aaoethaaiiy aeieea? ca oiia cai?ioiiai ca’yceo i?ae aeeiiaiiyi
ooieoe?e eiio?ieth oa ieaioaaiiy. Aiii i?iyaey? naaa, yeui aiane?aeie
iioi/iiai eiio?ieth aecia/aii a?aeoeeaiiy o o?iainiai-ainiiaea?nueeiio
noaiiaeu? i?aei?e?inoaa ? ni?yiiao?oueny ia ?ai?aai?caoe?th
ainiiaea?nueeiai i?ioeano oa aeinyaiaiiy cai?iaaaeaeaii? iaoe.

A ?eieiaeo oiiaao ainiiaea?thaaiiy iniiaiith iaoith oi?aiaeo
i?aei?e?inoa ? aoaeoeaia aeei?enoaiiy aeanieo eioo?a. Aoaeoeai?noue
aecia/a?oueny aeinyaiaiiyi iioeiaeueiiai ??aiy ?aioaaaeueiino? aeanieo
eioo?a. Oeae ??aaiue oa?aeoa?eco? noaa?eueio ainiiaea?nueeo
ae?yeuei?noue ? no?eeo aeea?aeaiaeio iie?oeeo i?aei?e?inoaa o
aeiaaino?ieiaiio ia??iae?. Oiio a ?iaio? ?aeiiaiaeiaaii aeei?enoiaoaaoe
iieaciee ?aioaaaeueiino? aeanieo eioo?a ye ?ioaa?aeueiee iieaciee
aoaeoeaiino? ainiiaea?nueeiai i?ioeano.

O ?iaio? aoei aeeiiaii e?eoe/iee iaeyae iieaciee?a ?aioaaaeueiino? ?
cai?iiiiiaaii nenoaio ?ic?aooieo ?aioaaaeueiino? ia iniia? /enoiai ?
aeiiii?/iiai i?eaooeo. *enoee i?eaooie oa?aeoa?eco? ye?noue
ainiiaea?nueeiai i?ioeano, aoaeoeai?noue oi?aae?inueeeo ??oaiue. A?i
aecia/a? i?eaooeia?noue aeoe?e, ieoii?noue ?iaanoeoe?e ? iiaeiai
a?aeia?aaeaoenue a iae?eiaeo ca?oao. Caeo/aiiy aei ?ic?aooie?a
aeiiii?/iiai i?eaooeo aea? ciiao ioe?ieoe aeueoa?iaoeaio aa?o?noue
canoinoaaiiy eai?oaeo ? oa?aeoa?eco? aeioe?euei?noue aea?aiiai iai?yieo
ooieoe?iioaaiiy. Aeiiii?/iee i?eaooie aecia/a?oueny ye i?eaooie,
iaea?aeaiee iiiaae /enoee i?eaooie ? ?ic?aoiao?oueny ye ??cieoey /enoiai
oa ii?iaeueiiai i?eaooe?a.

Aeey ?ic?aooieo ii?iaeueiiai i?eaooeo caeo/athoueny aeani? eiooe ?
aa?o?noue ?o aeueoa?iaoeaiiai aeei?enoaiiy. Oea iiaea aooe aai iae?eiaa
noaaea a?aenioea a eiia?oe?eieo aaieao, aai a?aenioie i?eaooeiaino? ca
IAAeI, aai na?aaeiueiaaeocaaee ??aaiue i?eaooeiaino? aeanieo eioo?a, aai
aeea?aeaiaee ca iaea?eueo i?eaaaeeaeie aeoe?yie.

?aaoethaaiiy ?aioaaaeueiino? ?icaeyaea?oueny ye nenoaia, yea, e??i iaoe
oa ia’?eo?a, aeeth/a? oi?ie ? iaoiaee ?aaoethaaiiy. ?ic??ciythoue i?yiee
? iina?aaei?e iaoiaee ?aaoethaaiiy. A no/anieo oiiaao ainiiaea?thaaiiy
cae?eniaiiy i?yiiai iaoiaeo ?aaoethaaiiy oo?oaeiaii. Aeinyaiaiiy iaoe
a?aeaoaa?oueny ca oiia iina?aaeiueiai ?aaoethaaiiy eiai /eiiee?a.

Ia’?eoaie i?yiiai ?aaoethaaiiy ?aioaaaeueiino? aeanieo eioo?a o
aeena?oaoe?ei?e ?iaio? aecia/ai? i?eaooie ? aeani? eiooe. Iiaeeaeaia
aea/aiiy ?aioaaaeueiino? aeaniiai eai?oaeo aeicaieeei anoaiiaeoe ia’?eoe
iina?aaeiueiai ?aaoethaaiiy. Aiii ni?yiiao?oueny ia /eiieee
?aioaaaeueiino? oiaa?iia?ao, iai?ioiino? eai?oaeo oa eiai no?oeoo?e.

Iioi/ia ? ia?niaeoeaia oi?ie ?aaoethaaiiy a?ae??ciythoueny ca /anii ?
iaoith. Iaoa ia?niaeoeaiiai ?aaoethaaiiy ni?yiiaaia ia aeinyaiaiiy
iioeiaeueiiai ??aiy ?aioaaaeueiino? o a?eueo o?eaaeiio /an?, iioi/ia
?aaoethaaiiy ei?eao? ia?niaeoeaio iaoo a caeaaeiino? a?ae iioi/iiai
noaio i?aei?e?inoaa ? iiaea cia/ii a?ae??ciyoeny a?ae ia?oi?.

Nenoaia ?aaoethaaiiy ?aioaaaeueiino? aeanieo eioo?a aeeeaaeaia o
aeaeyae? aeie-noaie iaoai?cio ?aaoethaaiiy (?en.1). I?aai?caoe?y
?aaoethaaiiy ii/eia?oueny c aeeiiaiiy aeieo A. sseui eiio?ieue aeyaea
iaaaoeai? a?aeoeeaiiy, c’yaeythoueny ia’?eoeai? oiiae aeey ?aaoethaaiiy.
Aenoaa?oueny iaoa ?aaoethaaiiy, yea iiaea ei?eaoaaoenue a caeaaeiino?
a?ae ?acoeueoao?a eiio?ieth (aeie A), oa i?eeia?oueny oi?aae?inueea
??oaiiy uiaei ia’?eo?a ?aaoethaaiiy (aeie A). sseui iaoa iia’ycaia c
no?aoaa?/ieie ieaiaie i?aei?e?inoaa, oi o iaoai?ci? canoiniao?oueny
ia?niaeoeaia oi?ia ?aaoethaaiiy. I?e ei?aeooaaii? iaoe aeei?enoiaothoue
iioi/io oi?io.

Iniiai? oiiaee

Ia?aia?noue caeeoe?a

E?aaeeoe aaie?a

I?eaooie /enoee

(

(

Iinoa/aeueieee ( Eaieia?noue

Na?aaeiy noaaea a?aenioea

Iiaeaoee

iina?aaei? ?aaoethaaiiy

Aeie E. Eiio?ieue io?eiaieo ?acoeueoao?a

(

Aeie I. *e caaacia/o?oueny aeeiiaiiy aenoiooi? iaoe?

(oae

(i?

I. Aeniiaie: A?aeaoeanue ?aae?caoe?y iaoe

I. Aeniiaie: ?aae?caoe?? iaoe ia a?aeaoeinue

?enoiie 1. Aeie-noaia iaoai?cio ?aaoethaaiiy ?aioaaaeueiino? oi?aiaiai
i?aei?e?inoaa.

Aeiee A ? Ae oa?aeoa?ecothoue ia’?eoe oa iai?yiee i?yiiai ?aaoethaaiiy.
I?e aeeiiaii? aeie?a A, AE, C, E, E cae?enith?oueny ei?aeooaaiiy
iieaciee?a iina?aaeiueiai ?aaoethaaiiy, yea caaa?oo?oueny eiio?ieai
io?eiaieo ?acoeueoao?a (aeie E) oa ?o ii??aiyiiyi c aenoiooith iaoith
(aeie I). Aeaaaeaiiy ?acoeueoaoo o aeie I oa?aeoa?eco? ?aoe?iiaeueio
i?aai?caoe?th ?aaoethaaiiy, o aeie I — oeai?noue i?eeiyoeo
oi?aae?inueeeo ??oaiue. A inoaiiueiio aeiaaeeo cae?eniththoue
ei?aeooaaiiy iaoe ? iiaoi?ththoue i?ioean ?aaoethaaiiy.

O ae?oaiio ?icae?e? aeena?oaoe?? “Aeine?aeaeaiiy i?aeoeee oi?aae?iiy
i?eaooeii ? ?aioaaaeuei?noth a oi?a?ae?“ cae?eniaii aiae?c ae?th/i?
i?aeoeee oi?ioaaiiy, ?iciiae?eo oa aeei?enoaiiy i?eaooeo, ?icaeyiooi
aoaeoeai?noue ?aaoethaaiiy ?aioaaaeueiino? a oi?a?ae?, c?iaeaii
caaaeueio ae?aaiinoeeo oi?aae?iiy i?eaooeii ? ?aioaaaeuei?noth ia iniia?
aeaieo ainiiaea?nueei? ae?yeueiino? 25 oi?aiaaeueieo i?aei?e?inoa
Aeiiaoeueei? iaeano?. Aiae?c iieacaa oae? ?acoeueoaoe.

Ioe?ithth/e no/aniee noai oi?aiai? ia?aae?, iaiao?aeii a?aei?oeoe, ui
oaiaeaioe?? a oi?ioaaii? i?eaooeo iaaiei /eiii caeaaeaoue a?ae
?ano?niiai iioaioe?aeo i?aei?e?inoaa, yeee iaoiiaeth? iai?yiee
ainiiaea?nueei? aeoeaiino?. O ?iaio? cae?eniaii aiae?c oi?ioaaiiy
i?eaooeo ia i?aei?e?inoaao c ?ici??ii eai?oaeo aei 1 iei.a?i. oa a?eueo
ye 1 iei.a?i. Ia i?aei?e?inoaao ia?oiai oeio aecia/a?oueny c?inoaiiy
oiaa?iia?ao ? aaeiaeo aeioiae?a ia oii? iacia/iiai c?inoaiiy aeo?ao
ia?ao. Ia i?aei?e?inoaao ae?oaiai oeio a?aeaoaa?oueny caaaeueia
cieaeaiiy eiia?oe?eii? aeoeaiino?: cieaeaiiy oiaa?iia?ao, aaeiaeo
aeioiae?a, i?aeaeuaiiy aeo?ao. I?iaaaeai? aeine?aeaeaiiy iieacaee, ui a
na?aaeiueiio ??aaiue aeo?ao ia?ao c??n o 1997 ?ioe? ia 2%, a ??aaiue
aaeiaeo aeioiae?a cieceany ia 3%.

Aiae?c /eiiee?a iieacaa, ui ia aaeeeeo i?aei?e?inoaao iniiaiei /eiieeii
io?eiaiiy aaeainiaiai i?eaooeo aenooiathoue iica?aae?caoe?ei? aeioiaee.
?ano?nia aaca aea? iiaeeea?noue ea??aieeai oaeeo i?aei?e?inoa
aeei?enoiaoaaoe aeueoa?iaoeaiee aa??aio oi?ioaaiiy i?eaooeo. O iaaaeeeeo
i?aei?e?inoa aieiaiei /eiieeii oi?ioaaiiy i?eaooeo aenooia? oiaa?iia?a.
Aoei anoaiiaeaii, ui cia/iee aieea ia c?inoaiiy oiaa?iia?ao iaei
cieaeaiiy ??aiy oi?aiai? iaaeaaaee ia aeanoe/i? a?oie oiaa??a.

Caeo/aiiy aei ?iaioe ei?aeyoe?eii-?aa?an?eiiai aiae?co iieacaei
aenieo o?niioo ca’yceo i?ae i?eaooeii oa ?icaeyiooeie aeua /eiieeaie.
O?aaa cacia/eoe, ui i?ae i?eaooeii a?ae ?aae?caoe?? ? aeo?aoaie ?nio?
neaaea o?niioa ca’yceo (0.43). Oea na?ae/eoue i?i oa, ui o oi?ioaaii?
aeo?ao ia?ao ?niothoue ???aoe?iiaeuei? i?aeoiaee. Iino?ei? aeo?aoe ia
caeaio a i?aiaeo /anoeio oi?aiai? ieiu? a?aoiaothoueny o aeo?aoao ia?ao
i?aei?e?inoaa, ui aeaco? ia iaaeineiiae?noue iae?eo caaaeueieo aeo?ao ?
aeo?ao ia?ao.

Aeine?aeaeaiiy aeiiii?/iiai i?eaooeo iieacaei, ui aaeee? oi?aia?
i?aei?e?inoaa cia/ii a?aeaeaeai? a?ae iaae? aeiiii?/iiai aoaeoo. Na?aae
aeine?aeaeaii? noeoiiino? o?eueee 15% i?aei?e?inoa caaa?oeee 1997 ??e c
aeiiii?/iei i?eaooeii. Oaeiae o?aaa a?aecia/eoe oie oaeo, ui ieoiia
/anoeia i?aei?e?inoa, ye? io?eiaee ia o?eueee /enoee i?eaooie, a e
aeiiii?/iee i?eaooie o oe?e noeoiiino?, a 1997 ?ioe? o ii??aiyii? c
1996 ?ieii c?inea ia 8%. I?e oeueiio 75% oeeo i?aei?e?inoa iaeaaeaoue
aei a?oie i?aei?e?inoa c ?ici??ii eai?oaeo aei 1 iei.a?i.

O ?iaio? i?e cae?eniaii? aiae?co ?aioaaaeueiino? ca ?acoeueoaoaie
caeo/aeenue neioaoe/i? oaaeeoe? c aeei?enoaiiyi iaoiaeo oieniiiiao???
aeey ?ic?aooieo aeeiai?ee na?aaei?o iieaciee?a ?aioaaaeueiino? (oaae.1).
Aeeiai?ea ?aioaaaeueiino? ia iniia? i?eaooeo a?ae ?aae?caoe?? ? ia
iniia? /enoiai i?eaooeo ia? oaiaeaioe?th aei cieaeaiiy. Oae,
?aioaaaeuei?noue oiaa?iia?ao o 1997 ?ioe? neeaea 4.40%, ui ia 0.35%
ieae/a i?ae o 1996 ?ioe?. Cieaeaiiy aecia/a?oueny ? ca iieacieeaie
?aioaaaeueiino? eai?oaeo oa aeanieo eioo?a.

Oaaeeoey 1

Na?aaei? iieacieee ?aioaaaeueiino? ca 1996 ? 1997 ??.

Iieacieee ?aioaaaeueiino? Na?aaei? iieacieee ?aioaaaeueiino? ii i?eaooeo
a?ae ?aae?caoe??, % Na?aaei? iieacieee ?aioaaaeueiino? ii /enoiio
i?eaooeo, %

1996 1997 a?aeo. % aee. 1996 1997 a?aeo. % aee.

oiaa?iia?ao 4.66 4.54 -0.12 97.42 4.75 4.40 -0.35 92.63

aeo?ao 33.11 23.74 -9.37 71.70 26.92 19.70 -7.22 73.18

aeoea?a 14.24 8.30 -5.94 58.29 10.15 5.49 -4.66 54.09

oiiaeo iieaoe i?aoe? 123.94 79.50 -44.44 64.14 113.28 59.54 -53.74 52.56

aeanieo eioo?a 46.61 21.70 -24.91 46.56 28.74 13.90 -14.84 48.36

Aiae?c ?aioaaaeueiino? aeanieo eioo?a, c?iaeaiee ia iniia? /enoiai
i?eaooeo, iieacaa, ui o eiai no?oeoo?? a?aeaoaathoueny ci?ie, iia’ycai?
c iineeaiiyi aieeao ?aioaaaeueiino? eai?oaeo o ii??aiyii? c o?iainiaei
aaaeaeai. I?ioa neea inoaiiueiai o oi?ioaaii? ?aioaaaeueiino? aeanieo
eioo?a neeaaea? 60%. I?aei?e?inoaa c iacia/iei ?ano?niei iioaioe?aeii
iaea?eueo /anoi aeei?enoiaothoue o?iainiaee aaae?eue, ca ?aooiie yeiai
aiie iiiiaiththoue ia?aia? eiooe ? i?aeaeuothoue ??aaiue
?aioaaaeueiino?. Aaeee? i?aei?e?inoaa iaeaea ia aeei?enoiaothoue oeae
aeaiaio aeey i?aeaeuaiiy ?aioaaaeueiino? aeanieo eioo?a.

Aiae?c i?aeoeee oi?aae?iiy ? ?aaoethaaiiy i?eaooeii oa ?aioaaaeuei?noth
aoa aeiiiaiaiee aieaoiei iieooaaiiyi oa ?ic?iaeith iao?eoe? SWOT-
aiae?co.

O i?ioean? aieaoiiai iieooaaiiy aoei aeine?aeaeaii 67 i?aei?e?inoa.
Aeei?enoiaoth/e aenia?oiee iaoiae ioe?iee, aoei anoaiiaeaii, ui i?ioean
oi?aae?iiy ? iaiiaiei (53%). Ooieoe?? oi?aae?iiy aai ia aeeiiothoueny,
aai ?o aieea ia ainiiaea?nueeee i?ioean iaiaaeaiee. Iaea?eueo /anoi ?
iiaii aeyaeythoueny ooieoe?? i?aai?caoe?? (8 aae?a) ? eiio?ieth (5
aae?a). Aeaye? i?aei?e?inoaa caeo/athoue iioeaaoe?th i?aoe?. I?ioa o?aaa
a?aecia/eoe, ui ia ?nio? ca’yceo i?ae eiio?ieai ? ieaioaaiiyi, oiio ui
inoaiiy ooieoe?y iaeaea ia aeeiio?oueny. Eiio?ieue ia aeyaey? aocuee?
i?noey, ia ye? ni?yiiao?oueny ?aaoethth/a ae?y. Oiio c?iaeaii
i?eiouaiiy, ui ?aaoethaaiiy aeeiio?oueny iinooaeooi.

Aeei?enoiaoth/e iao?eoe? iiaeeeainoae ? iia?ic oa ?ioaa?aeuei?
iieacieee ?o ioe?iee, aoei aecia/aii, ui iniiaieie iiaeeeainoyie
i?aeaeuaiiy eiia?oe?eii? aeoeaiino? oi?aiaeo i?aei?e?inoa ? c?inoaiiy
oiaa?iia?ao, caeo/aiiy oiaa?ieo ? eiia?oe?eieo e?aaeeo?a, ?aaoethaaiiy
ainiiaea?nueeiai aaaeaey. Iaea?eueo aaaeeeaith iia?icith ae?yeueiino?
i?aei?e?inoa aaaaea?oueny cieaeaiiy iieaciee?a ainiiaea?nueei?
ae?yeueiino? ? niaae ae?iaieoeoaa oiaa??a ia?iaeiiai niiaeeaaiiy, a
aocueeeie i?noeyie — c?inoaiiy ??aiy iino?eieo aeo?ao, iaiaaeai?noue
eiieo?aioiei na?aaeiaeuai ??aiy oi?aiai? iaaeaaaee, cieaeaiiy
oiaa?iia?ao ? i?eaooeo.

O o?aoueiio ?icae?e? “Iaoiaee/i? ?aeiiaiaeaoe?? uiaei ?aaoethaaiiy
?aioaaaeueiino? a oi?aiaiio i?aei?e?inoa?” ca ?acoeueoaoaie oai?aoe/iiai
? i?aeoe/iiai aeine?aeaeaiiy aecia/aii ci?no iaoiaeeee ?aaoethaaiiy
?aioaaaeueiino? aeanieo eioo?a ia iniia? cai?iiiiiaaiiai iaoai?cio
?aaoethaaiiy, ?acoeueoao?a aiae?co oi?aiaeo i?aei?e?inoa oa ioe?iee ?
iae?eo ?eceeo.

O ?iaio? cai?iiiiiaaii iaoiaeeeo ?aaoethaaiiy i?eaooeiaino?, yea
neeaaea? aoaie, ui aeeeaaeai? ia ?en.2:

Aeie A ( Aecia/aiiy caaaeueiiai noaio

(

(

Aeie A ( Cai?iaaaeaeaiiy iaoe

(

(

Aeie A ( Aea?? ia’?eoa ?aaoethaaiiy

(

(

Aeie A ( I?aai?caoe?y ?aaoethaaiiy

?enoiie 2. Noaia iaoiaeeee ?aaoethaaiiy ?aioaaaeueiino?

?ic?iaea oi?aae?inueeeo ??oaiue c ?aaoethaaiiy ?aioaaaeueiino?
ii/eia?oueny c aecia/aiiy caaaeueiiai noaio i?aei?e?inoaa. Oaeoe/iee
oiaa?iia?a, i?eaooie /e caeoie ? oaiie ?o ci?i, a oaeiae oaeoi?-ea?oa
?ecee?a iieeaaeai? a iniiao ?ic?iaeaii? iao?eoe? neooaoe?e
ainiiaea?nueei? ae?yeueiino? i?aei?e?inoa (?en.3).

Io < 100% Io ( 100% *I ( 0 Aeeaieee niaae Oo?aioa I/i < 100% AI < 0 Niaae a?ciano Iia?eueia c?inoaiiy *I > 0 I/i ( 100%

AI > 0 Cieaeaiiy eiia?oe?eii? aeoeaiino? Aeoeaia c?inoaiiy

?enoiie 3. Oa?aeoa?enoeea iioi/ii? aeoeaiino? i?aei?e?inoaa

aea *I — /enoee i?eaooie; Io — oaii c?inoaiiy oiaa?iia?ao; I/i — oaii
c?inoaiiy /enoiai i?eaooeo; AI — aeiiii?/iee i?eaooie.

Ianooiiei e?ieii ? aecia/aiiy iaoe. Ianaiia?aae ie ia?ii aeiaaeueio
iaoo, cai?iiiiiaaio o iaoai?ci? ?aaoethaaiiy: iioei?caoe?th ??aiy
?aioaaaeueiino?. I?ney ioe?iee iioi/iiai noaio cae?enith?oueny
ei?eaoaaiiy iaoe, — oea aeinyaiaiiy e?eoe/ii? oi/ee (neooaoe?? aeeaieiai
niaaeo ? oo?aioe), i?aeo?eiea noaio ??aiiaaae e iioeiaeueiiai ??aiy
?aioaaaeueiino? (neooaoe?y aeoeaiiai c?inoaiiy), aeinyaiaiiy
iioeiaeueiiai ??aiy ?aioaaaeueiino? (?io? neooaoe??).

A aeena?oaoe?? cai?iiiiiaaii aeiiii?ei-iaoaiaoe/io iiaeaeue
iaa?oiooaaiiy iioeiaeueiiai ??aiy ?aioaaaeueiino? aeanieo eioo?a.
Iiaeaeue iiaoaeiaaia c aeei?enoaiiyi iaoiaeo aaaaoie?eoa??aeueii?
iioei?caoe??. Aea?? aeioe?eueiiai iieacieea cae?enith?oueny c
aeei?enoaiiyi na?aaeiueieaaae?aoe/iiai a?aeoeeaiiy.

Aei ia’?eo?a ?aaoethaaiiy iaeaaeaoue oae? /eiieee ?aioaaaeueiino?
eai?oaeo: oiaa?iia?a, ??aaiue oi?aiai? iaoe?iee, aeo?aoe ia?ao, iniiai?
oiiaee, ia?aia? eiooe; oa /eiieee o?iainiaiai aaaeaey: aeani? eiooe,
iice/ai? eiooe, o oiio /ene? e?aaeeoi?nueea caai?aiaai?noue, na?aaeiy
noaaea a?aenioea.

Aea?? ia’?eoa ?aaoethaaiiy cae?enith?oueny ia iniia? iiaoaeiae
oaeoi?-ea?oe, yeo neeaaeathoue ca?oiiaai? o ii?ooaeue ?eceee, ui
aeieeathoue i?e ?aaoethaaii? ?aioaaaeueiino?. Iiae?eythoue ?eceee ca
/eiieeaie, ui iaoiiaeththoue ?ecee (aeiiii?/i?, iie?oe/i? ?
nioe?aeuei?), oa ca iia?aoe?yie, yeei i?eoaiaiiee ?ecee (iia?aoe?ei?,
o?iainia? oa ?iaanoeoe?ei?). O oaeoi?-ea?o? ca aeiiiiiaith aenia?oiiai
oa ?ic?aooieiai-aiae?oe/iiai iaoiae?a ioe?iththoueny ?eceee i?e
?aaoethaaii? ?aioaaaeueiino?, ui neeaeeny a no/anieo oiiaao (oaae.2).

Oaaeeoey 2

Oaeoi?-ea?oa ?ecee?a i?e ?aaoethaaii? ?aioaaaeueiino? aeanieo eioo?a

*eiieee, ui iaoiiaeththoue Aeai?eoi ??ai? ?ecee?a

??aaiue ?eceeo ?ic?aooieo Aac?eneiaee Ii?iaeueiee I?aeaeuaiee E?eoe/iee
E?eciaee

Iia?aoe?eiee ?ecee COI : Oo (; 25% 25%; 0 0; — 25% -25%; -50% -50%; (

E?aaeeoiee ?ecee IE : AE 0; 0.75 0.75; 1.50 1.50; 2.00 2.00; 3.00 3.00;
(

?ecee iaieaoini?iiiaeiino? ?E — NNA NNA=0 ?E > NNA NNA(?E ?E< CCA ?E<< CCA ?iaanoeoe?eiee ?ecee IA - NA *II>0 *II>0 *II<0 *II<0 *II<0 ?eceee ca /eiieeaie, ui eiai iaoiiaeththoue aecia/athoueny iioi/iith iae?i- oa i?e?iaeiiii?/iith neooaoe??th aenia?oiei iaoiaeii aea COI - caian o?iainiai? i?oeiino?; Oo - oaeoe/iee oiaa?iia?a; IE, AE - iice/aiee ? aeaniee eai?oae; ?E - ?aioaaaeuei?noue eai?oaeo; NNA - na?aaeiy noaaea a?aenioea; IA,NA - iaeaooiy oa no/ania aa?o?noue i?iaeoo. Aeey iae?eo ?ecee?a aeei?enoiao?oueny iaoiae noeaia???a oa ?ic?iaeythoueny iioei?noe/iee oa ianei?noe/iee aa??aioe ?aaoethaaiiy. Aeei?enoiaoth/e aeiiii?ei-iaoaiaoe/io iiaeaeue ?aioaaaeueiino? aeanieo eioo?a, ?ic?aoiaothoueny aaaeaiee (i?eaooeiaee) ? iaaaoeaiee (caeoeiaee) aa??aioe ci?i oaeoi??a ?aioaaaeueiino? aiane?aeie ?aaoethaaiiy. Ianei?noe/iee noeaia??e a?aoiao? neooaoe?th, yeui oi?aae?inuee? ??oaiiy aoee ia?ieie. I?aei?e?inoai ia iaea?aeaei aaaeaiiai i?eaooeo ? iio?aieei o caeoeiao ciio. I?e ?ic?iaoe? iioei?noe/iiai noeaia??th ?icaeyaea?oueny neooaoe?y, eiee i?aei?e?inoai aeinyaa? iioeiaeueiiai ??aiy i?eaooeiaino?, a caeaaeiino? a?ae /iai ?ic?aoiaothoueny i?iaiici? cia/aiiy /eiiee?a ?aioaaaeueiino? aeanieo eioo?a. I?aai?caoe?y ?aaoethaaiiy cae?enith?oueny ca /ioe?ia noeaia??yie (A, A, A, A). Noeaia??e A - aeoeaia c?inoaiiy, i?aeaeuaiiy ??aiy i?eaooeo ? ianya?a i?iaeaae?a, - iaea?eueo i?eaaaeeaa aeey i?aei?e?inoaa neooaoe?y. I?ney iioi/iiai eiio?ieth ?acoeueoaoeaieo iieaciee?a oaeoe/iee ?o noai ia?aaeuo? i?iaiici? cia/aiiy. O oeueiio aeiaaeeo iaia? iio?aae a ?aaoethaaii? ?aioaaaeueiino? aeanieo eioo?a. Oi?aae?inuee? ??oaiiy cina?aaeaeothoueny ia eiio?ie? i?eaooeiaino?, i?iaeaaeo ? aeo?ao. Eiio?ieue cae?enith?oueny aeey aeyaeaiiy ia?oeo iicia/ie niaaeo eiia?oe?eii? aeoeaiino?, uia iie?ioeoe noai iaaaoeaieo iieaciee?a. sseui i?ney eiio?ieth oaeoe/iee iieaciee ?aioaaaeueiino? ieae/ee a?ae i?iaiiciaaiiai, oi iaiao?aeii a?aeiia?aeii aei iioi/ii? neooaoe?? aeei?enoaoe noeaia??? A aai A. Noeaia??e A aeei?enoiao?oueny a oiiaao oiia?eueiaiiai c?inoaiiy. Aeinyaiaiiy iioeiaeueiiai ??aiy ?aioaaaeueiino? iiaea a?aeaooeny oeyoii iineeaiiy o?iainiaiai aaaeaey. Oi?aae?inuee? ??oaiiy ni?yiiaai? ia caeo/aiiy aeiaeaoeiaeo iice/aieo eioo?a o aeaeyae? e?aaeeo?a ? e?aaeeoiai? caai?aiaaiino?, caeo/aiiy e?aaeeoii? e?i?? ca oiia i?eeiyoiiai a?aenioea. I?ioean ?aaoethaaiiy ?aioaaaeueiino? eai?oaeo ii/eia?oueny c aiae?co aieeao /eiiee?a ia i?eaooie. sseui ciaioaiiy i?eaooeo a?aeaoeiny ca oiia c?inoaiiy oi?aiaeo iiooaeiinoae, oi oi?aae?inuee? ??oaiiy ni?yiiaothoueny ia ?icoe?aiiy ani?oeiaioo, iioei?caoe?th oiaa?ieo caian?a ? aeo?ao ia?ao, cai?iaaaeaeaiiy aio/ei? nenoaie oe?iiooai?aiiy. Aiaeii/an iio?aaa a aeiaeaoeiaeo iice/aieo eiooao iiaea aooe ae??oaia ca aeiiiiiaith i?aiaee. sseui i?e?inoo oi?aiaeo iiooaeiinoae ia a?aeaoeiny, oi oi?aae?inuee? ??oaiiy ni?yiiaothoueny ia iioei?caoe?th ci?iieo aeo?ao ? i?i?i?caoe?th iino?eieo, ?aae?caoe?th aai e?ceia iai?eaooeiaeo iniiaieo oiiae?a oa ia?aaeyae oe?iiai? iie?oeee. Noeaia??e A aeei?enoiao?oueny a oiiaao cieaeaiiy eiia?oe?eii? ? ainiiaea?nueei? aeoeaiino?. Iaoa - iioei?caoe?y ?aioaaaeueiino? aeanieo eioo?a. Oi?aae?inuee? ??oaiiy cina?aaeaeothoueny ia aeoea?caoe?? eiia?oe?eii? aeoeaiino? ? aeeth/athoue ca?eueoaiiy caeoi?ae? oiaa??a, iiaeeaeaiiy oa ?icoe?aiiy ani?oeiaioo, iioei?caoe?th oiaa?ieo caeeoe?a, noeioethaaiiy i?iaeaaeo, iaaeaiiy cieaeie. Iniaeeai? oaaae o?aaa iaaeaaaoe ia?eaoeiaia?e i???ioaoe?? i?aei?e?inoaa. I?e ?aaoethaaii? iaiao?aeii a?aoiaoaaoe iai?ioi?noue oa aeanoe/i?noue. *anoeiai i?aeaeuaiiy ??aiy ?aioaaaeueiino? iiaea aooe aeinyaiooi ca oiia caeo/aiiy aeiaeaoeiaeo iice/aieo eioo?a. Noeaia??e A aaeaioiaaiee aei oiia caeoeiai? ae?yeueiino? i?aei?e?inoaa. ?aaoethaaiiy ni?yiiao?oueny ia i?eaooie oa eiai /eiieee. I?e caiaaeoi aenieiio ??ai? ?eceeo o?iainiaiai aaaeaey a?ae eiai ei?aeooaaiiy ne?ae a?aeiiaeoenue. ?aaoethaaiiy ii/eia?oueny c ?ic?aooieo oiaa?iia?ao e?eoe/ii? oi/ee oa eiai ii??aiyiiy c oaeoe/iei. sseui oiaa?iia?a e?eoe/ii? oi/ee ia?aaeuo? oaeoe/iee ia cia/io aaee/eio, oi iaiao?aeii c?iaeoe ii??aiyiiy cia/aiue ??ai?a aaeiaiai aeioiaeo, ci?iieo ? aaeiaeo aeo?ao. Caaaeyee oeueiio iaiaaeaea? aoaea iaoe ?ioi?iaoe?th i?i aeioe?euei?noue iiaeaeueoiai ooieoe?iioaaiiy i?aei?e?inoaa. O i?ioeaiiio ?ac?, eiee oiaa?iia?a e?eoe/ii? oi/ee ia?aaeuo? oaeoe/iee ia iacia/io aaee/eio, oi?aae?inuee? ??oaiiy ni?yiiaothoueny ia i?i?i?caoe?th iino?eieo aeo?ao ca ?aooiie ?aae?caoe?? aai e?ceiao /anoee aeoea?a, nei?i/aiiy /enaeueiino?, ia?aaaaeaiiy /anoee ia?niiaeo c iino?eii? ia a?ae?yaeio oi?io iieaoe i?aoe?. Caaaeueia nei?i/aiiy ae?yeueiino? icia/a? nei?i/aiiy oiaa?iiai caeeoeo. Iaiao?aeii aeeiiaoe ia?eaoeiaiaa aea/aiiy ?eieo; ?ic?iaeoe no?aoaa?/iee oa oaeoe/iee ia?eaoeiaiaee ieai; ca?eueiai? oiiaee iai?aaeoe ia oi?ioaaiiy iiaiai oiaa?iiai ani?oeiaioo aeey ca?eueoaiiy ?icae??aiiai oiaa?iia?ao. AENIIAEE OA I?IIICEOe?? Aeine?aeaeaiiy aeaei ciiao ae??oeoe eiiieaen i?iaeai uiaei oi?aae?iiy ?aioaaaeuei?noth a oi?aiaiio i?aei?e?inoa? ? c?iaeoe oae? aeniiaee ? i?iiiceoe??. A ?eieiaeo oiiaao o ae?yeueiino? i?aei?e?inoa cia/ii? aeooaeueiino? iaaoaa? i?ioean ?aaoethaaiiy ?aioaaaeueiino? aeanieo eioo?a. A?ae ye?niiai ? nai?/aniiai cae?eniaiiy oeueiai i?ioeano caeaaeeoue aoaeoeai?noue ainiiaea?thaaiiy. I?ae /an oi?aae?iiy ?aaoethaaiiy aeieea? i?e cae?eniaii? iioi/iiai eiio?ieth ae?yeueiino? i?aei?e?inoaa. Aiii canoiniao?oueny, yeui aecia/aii a?aeoeeaiiy o aeinyaiaii? iaoe. Ioe?ieo aoaeoeaiino? ?eieiai? ae?yeueiino? i?aei?e?inoa iio??aii aeiiiaieoe nenoaiith iieaciee?a ?aioaaaeueiino?, ye? ?ic?aoiaothoueny ia iniia? aeiiii?/iiai i?eaooeo. Caeo/aiiy inoaiiueiai aeicaiey? c?iaeoe iae?e aeueoa?iaoeaii? aa?oino? aeaniiai eai?oaeo. Ia iniia? nenoaiiiai i?aeoiaeo ?ic?iaeaii iaoai?ci ?aaoethaaiiy ?aioaaaeueiino? aeanieo eioo?a, a yeiio aecia/aii iaoo, ia’?eoe, oi?ie oa iaoiaee ?aaoethaaiiy, aeaii ?o oa?aeoa?enoeeo, ?ice?eoi iai?yiee ?aaoethth/i? ae??. Iaoith ?aaoethaaiiy iaa?oioiaaii aeinyaiaiiy iioeiaeueiiai ??aiy ?aioaaaeueiino? (ia?niaeoeaia oi?ia). Aiia iiaea o?ainoi?ioaaoenue a?aeiia?aeii aei iioi/iiai noaio ae?yeueiino? oi?aiaiai i?aei?e?inoaa. Ia’?eoaie i?yiiai ?aaoethaaiiy ? i?eaooie ? aeani? eiooe. Iina?aaei? ?aaoethaaiiy ni?yiiao?oueny ia /eiieee ainiiaea?nueeiai ? o?iainiaiai aaaeaey, ui iaoiiaeth? iioi/io oi?io ?aaoethaaiiy. No/ania i?aeoeea oi?aae?iiy i?eaooeii oa?aeoa?eco?oueny oaeeie oaiaeaioe?yie. Aieiaieie /eiieeaie o oi?ioaaii? i?eaooeo ? oiaa?iia?a ? aeo?aoe ae?iaieoeoaa. Cia/io ?ieue a?ae?a?athoue iaoa??aeuei? ?ano?ne i?aei?e?inoaa. Aiie aeicaieythoue aaeeeei i?aei?e?inoaai io?eioaaoe aenie? iica?aae?caoe?ei? i?eaooee. Iacia/ia /anoeia aeine?aeaeaieo i?aei?e?inoa oi?a?ae? io?eiaea o ca?oiiio ia??iae? aeiiii?/iee i?eaooie. ?aaoethth/a ae?y ia /eiieee ?aioaaaeueiino? aeanieo eioo?a caeaaeeoue a?ae ?ici??o eai?oaeo i?aei?e?inoaa. I?ioean oi?aae?iiy ia oi?aiaeo i?aei?e?inoaao iaaeineiiaeee. Ooieoe?y ?aaoethaaiiy aeeiio?oueny iinooaeooi. Aiia iiaeiia ni?yiiaoaaoenue ia aocuee? i?noey, aeei?enoiaoth/e iioaioe?ei? iiaeeeaino? i?aei?e?inoaa. ?aaoethaaiiy ?aioaaaeueiino? aeanieo eioo?a ?aeiiaiaeiaaii aeeiioaaoe ca /ioe?ia noeaia??yie o oae?e iine?aeiaiino?: ioe?iea iioi/iiai noaio i?aei?e?inoaa, aenoiaiiy aai ei?eaoaaiiy iaoe, aea?? ia’?eo?a ?aaoethaaiiy oa i?aai?caoe?y ?aaoethaaiiy. O i?ioean? ?aaoethaaiiy iaiao?aeii a?aoiaoaaoe ?eceee, ui aeieeathoue o ainiiaea?nuee?e ae?yeueiino? i?aei?e?inoa. Eiio?ieue ?ecee?a aeeth/a? ?o ioe?ieo e iae?e. Iniiai? i?iiiceoe?? ea??aieeai oi?aiaeo i?aei?e?inoa, ui aeieeaathoue ?c noi?ioeueiaaieo aeniiae?a aeena?oaoe?eii? ?iaioe: Iii?oi?eia aoaeoeaiino? ainiiaea?nueeiai i?ioeano iaiao?aeii cae?enithaaoe ia iniia? ?ic?aooieo ? ii??aiyiiy ?aioaaaeueiino? aeanieo eioo?a. Iaiao?aeiith oiiaith aoaeoeaiiai ?aaoethaaiiy ?aioaaaeueiino? aeanieo eioo?a ? ieaioaaiiy iieaciee?a ainiiaea?nueei? ae?yeueiino?. Eiio?ieue ca ?o aeeiiaiiyi aeicaieeoue aecia/eoe aocuee? i?noey, ia ye? aoaea ni?yiiaaii ?aaoethaaiiy ? iioaioe?ei? iiaeeeaino?, ca ?aooiie yeeo iiaea aooe aeeiiaia oea ?aaoethaaiiy. I?e ?aaoethaaii? ?aioaaaeueiino? aeanieo eioo?a i?iiiio?oueny aeei?enoiaoaaoe: 3.1. Iao?eoeth ioe?iee iioi/iiai noaio i?aei?e?inoaa oa aecia/aiiy cii ?aaoethaaiiy. 3.2. Iiaeaeue ?ic?aooieo iioeiaeueiiai ??aiy ?aioaaaeueiino? aeanieo eioo?a, yea ? aieiaiith iaoith oa i?iaiiciei iieacieeii. 3.3. I?e i?aeaioiaoe? oi?aae?inueeeo ??oaiue iaiao?aeii aeei?enoiaoaaoe iaoiaeeeo ?ic?iaee oaeoi?-ea?oe ?ecee?a oa noeaia???a ?o iae?eo. 3.4. I?aai?caoe?th ?aaoethaaiiy cae?enithaaoe, aeei?enoiaoth/e /ioe?e noeaia??? ?aaoethaaiiy, aaeaioiaai? aei iioi/ii? ae?yeueiino? i?aei?e?inoa. NIENIE IIOAE?EIAAIEO I?AOeUe CA OAIITH AeENA?OAOe??: Eino?oaa A.A. O/ao ?enea a i?ioeanna ?aaoee?iaaiey ?aioaaaeueiinoe a oi?aiaii i?aaei?eyoee// I?iaeaie ?icaeoeo ciai?oiueiaeiiii?/ieo ca’yce?a ? caeo/aiiy ?iicaiieo ?iaanoeoe?e: ?aa?iiaeueiee aniaeo: Ca??iee iaoeiaeo i?aoeue. - Aeiiaoeuee: AeAeO, 1998. - N.373-378 - 0.4 ae?.a?e. Eino?oaa A.A. Oaeineiiaeaiiy iaoiaee/iiai caaacia/aiiy ?aaoethaaiiy ?aioaaaeueiino? aeanieo eioo?a// Oi?a?aey ? ?eiie Oe?a?ie: Oaiaoe/iee ca??iee iaoeiaeo i?aoeue c i?iaeai oi?a?ae? ? a?iiaaenueeiai oa?/oaaiiy. - Aeiiaoeuee: AeAeE?, 1998. - N.132-136 - 0.3 ae?.a?e. Eino?oaa A.A. Iaoaieci ?aaoee?iaaiey ?aioaaaeueiinoe i?aaei?eyoey// I?iaeaie oi?ioaaiiy aioee?eciai? iie?oeee ? iaoai?ci aaie?oonoaa i?aei?e?inoa: Ca??iee iaoeiaeo i?aoeue ?inoeoooo aeiiii?ee i?iieneiaino? IAI Oe?a?ie. - Aeiiaoeuee: IAI IAI Oe?a?ie, 1998. - N.212-215 - 0.3 ae?.a?e. Naaeaeia A.A. Eino?oaa A.A. Eiioeaioeey onoie/eaiai ?acaeoey e no?aoaaey aeciana// I?iaeaie oi?ioaaiiy aioee?eciai? iie?oeee ? iaoai?ci aaie?oonoaa i?aei?e?inoa: Ca??iee iaoeiaeo i?aoeue ?inoeoooo aeiiii?ee i?iieneiaino? IAI Oe?a?ie. - Aeiiaoeuee: IAI IAI Oe?a?ie, 1998. - N.28-31 - 0.3 ae?.a?e. Iniaenoee aianie caeiaoaa/a: ?icaeyioo? iai?yiee ei?aeooaaiiy no?aoaa?/ii? iaoe i?aei?e?inoaa a oiiaao no?eeiai ?icaeoeo. - 0.2 ae?.a?e. Eino?oaa A.A., Ae?yeiiiaa I.A. ?aioaaaeueiinoue eae iieacaoaeue ?acaeoey oi?aiaiai i?aaei?eyoey // - I?eaei?i?ianueeee iaoeiaee a?niee, 1998, ?30 (97). - N.45-48 - 0.25 ae?.a?e. Iniaenoee aianie caeiaoaa/a: aeine?aeaeaia i?aeoeea ?aaoethaaiiy ?aioaaaeueiino? a oi?aiaaeueieo i?aei?e?inoaao ia iniia? aeei?enoaiiy SWOT aiae?co, iaa?oioiaai? oaiaeaioe??. - 0.15 ae?.a?e. Eino?oaa A.A. I?iaeaie ?aaoethaaiiy ?aioaaaeueiino? oi?aiaaeueieo i?aei?e?inoa// Oi?a?aey ? ?eiie Oe?a?ie: Oaiaoe/iee ca??iee iaoeiaeo i?aoeue c i?iaeai oi?a?ae? ? a?iiaaenueeiai oa?/oaaiiy. - Aeiiaoeuee: AeAeE?, 1998. - N.77-79 - 0.2 ae?.a?e. Naaeaeia A.A..Eino?oaa A.A. I?iaeaie ?aaoethaaiiy aeiiii?/ii? ?aioaaaeueiino?// Oi?a?aey ? ?eiie Oe?a?ie: Oaiaoe/iee ca??iee iaoeiaeo i?aoeue c i?iaeai oi?a?ae? ? a?iiaaenueeiai oa?/oaaiiy. - Aeiiaoeuee: AeAeE?, 1996.- N.24-25 - 0.1 ae?. a?e. Iniaenoee aianie caeiaoaa/a: ?icaeyiooa oa ocaaaeueiaia nenoaia ?aaoethaaiiy ?aioaaaeueiino? a oi?aiaiio i?aei?e?inoa? c iaoith iioei?caoe?? ?? ??aiy. - 0.06 ae?.a?e. I?ioiiiiiaa A.I., Iai?/e?i A.A., Eino?oaa A.A. I?iaeaie i?aeaeuaiiy aoaeoeaiino? aeei?enoaiiy i?eaooeo// Oi?a?aey ? ?eiie Oe?a?ie: Oaiaoe/iee ca??iee iaoeiaeo i?aoeue c i?iaeai oi?a?ae? ? a?iiaaenueeiai oa?/oaaiiy. - Aeiiaoeuee: AeAeE?, 1995.- N.31-32 - 0.1 ae?. a?e. Iniaenoee aianie caeiaoaa/a: noaoenoe/ia aea/aiiy oaeoi??a, ui aieeaathoue ia i?eaooie oi?aiaeo i?aei?e?inoa, aeyaeaiiy oaiaeaioe?e oa caeiiii??iinoae a oiiaao noaiiaeaiiy ?eieiaeo a?aeiinei. - 0.04 ae?.a?e. Naaeaeia A.A., Eino?oaa A.A. Iniaeea?noue aeiiii?/iiai iaoai?cio a oiiaao noaeiai ?icaeoeo i?aei?e?inoaa// Oi?a?aey ? ?eiie Oe?a?ie: Oaiaoe/iee ca??iee iaoeiaeo i?aoeue c i?iaeai oi?a?ae? ? a?iiaaenueeiai oa?/oaaiiy. - Aeiiaoeuee: AeAeE?, 1997.- N.29-31 - 0.1 ae?.a?e. Iniaenoee aianie caeiaoaa/a: aeine?aeaeai? i?iaeaie no?aoaa?/iiai ?icaeoeo i?aei?e?inoa a oiiaao noaeiai ?icaeoeo, - 0.06 ae?.a?e. AIIOAOe?ss Eino?oaa A.A. Iaoai?ci ?aaoethaaiiy ?aioaaaeueiino? a oi?aiaiio i?aei?e?inoa?. - ?oeiien. Aeena?oaoe?y ia caeiaoooy iaoeiaiai nooiaiy eaiaeeaeaoa aeiiii?/ieo iaoe ca niaoe?aeuei?noth 08.06.02 - i?aei?e?iieoeoai, iaiaaeaeiaio oa ia?eaoeia. - Aeiiaoeueeee aea?aeaaiee oi?aa?neoao aeiiii?ee ? oi?a?ae?, Aeiiaoeuee, 1999. Aeena?oaoe?th i?enay/aii i?iaeai? ?aaoethaaiiy ?aioaaaeueiino? a oi?aiaeo i?aei?e?inoaao a oiiaao noaiiaeaiiy ?eieiaeo a?aeiinei. A ?iaio? aecia/aii nooi?noue ?aaoethaaiiy ?aioaaaeueiino?, ?? i?noea oa ?ieue a nenoai? oi?aae?iiy i?aei?e?inoaii. Iaa?oioiaaii ci?no iaoai?cio ?aaoethaaiiy ?aioaaaeueiino? aeanieo eioo?a. Aecia/aii no/ani? oaiaeaioe?? a oi?aae?ii? i?eaooeii ? ?aioaaaeuei?noth a oi?aiaeo i?aei?e?inoaao. ?ic?iaeaii iaoiaee/i? iniiae ?aaoethaaiiy ?aioaaaeueiino?. Cai?iiiiiaaii iaoiaeeeo iioei?caoe?? ??aiy ?aioaaaeueiino? aeanieo eioo?a. ?ic?iaeaii iaoiaee/iee ?ino?oiaioa??e ioe?iee ? iae?eo ?ecee?a i?e i?eeiyoo? oi?aae?inueeeo ??oaiue uiaei ?aaoethaaiiy. Iienaii noeaia??? ?aaoethaaiiy ?aioaaaeueiino? aeey ??ciiiai?oieo ?eieiaeo neooaoe?e. Eeth/ia? neiaa: ?aioaaaeuei?noue, aeani? eiooe, ioe?iea ? iae?e ?ecee?a, iaoiaeeea ?aaoethaaiiy. Eino?oaa A.A. Iaoaieci ?aaoee?iaaiey ?aioaaaeueiinoe a oi?aiaii i?aaei?eyoee. - ?oeiienue. Aeenna?oaoeey ia nieneaiea o/aiie noaiaie eaiaeeaeaoa yeiiiie/aneeo iaoe ii niaoeeaeueiinoe 08.06.02 - i?aaei?eieiaoaeuenoai, iaiaaeaeiaio e ia?eaoeia. - Aeiiaoeeee ainoaea?noaaiiue oieaa?neoao yeiiiieee e oi?aiaee, Aeiiaoee, 1999. Aeenna?oaoeey iinayuaia i?iaeaia ?aaoee?iaaiey ?aioaaaeueiinoe a oi?aiaii i?aaei?eyoee a oneiaeyo noaiiaeaiey ?uii/iuo ioiioaiee. A ?aaioa ii?aaeaeaia nouiinoue ?aaoee?iaaiey ?aioaaaeueiinoe, aa ianoi e ?ieue a nenoaia oi?aaeaiey i?aaei?eyoeai. Iainiiaaii niaea?aeaiea iaoaiecia ?aaoee?iaaiey ?aioaaaeueiinoe nianoaaiiuo n?aaenoa. Ii?aaeaeaiu nia?aiaiiua oaiaeaioeee a oi?aaeaiee i?eaueueth e ?aioaaaeueiinoueth a oi?aiauo i?aaei?eyoeyo. ?ac?aaioaiu iaoiaee/aneea iniiau ?aaoee?iaaiey ?aioaaaeueiinoe. I?aaeeiaeaia iaoiaeeea iioeiecaoeee o?iaiy ?aioaaaeueiinoe nianoaaiiuo n?aaenoa. ?ac?aaioai iaoiaee/aneee eino?oiaioa?ee ioeaiee e o/aoa ?eneia i?e i?eiyoee oi?aaeai/aneeo ?aoaiee ii ?aaoee?iaaieth. Iienaiu noeaia?ee ?aaoee?iaaiey ?aioaaaeueiinoe aeey ?acee/iuo ?uii/iuo neooaoeee. Eeth/aaua neiaa: ?aioaaaeueiinoue, nianoaaiiua n?aaenoaa, ioeaiea e o/ao ?eneia, iaoiaeeea ?aaoee?iaaiey. Kostruba A.V. The mechanism of the prof?tab?l?ty regulation ?n the trade enterprises. - Manuscript Thesis for a candidate’s degree of the economic sciences by spec?al?ty 08.06.02 - enterpreneursh?p, management and marketing, - Donetsk State University of Economics and Trade, Donetsk, 1999. The d?ssertat?on ?s devoted the problems of the profitability regulation in the trading enterprises. In work was elaborate theoretical essence of regulation in conditions of uncertainty and risk. Regulation presents itself a kit of management deciding, which carry directive nature and are direct on the decision of current problems. Analysis of results is objectives base of manifestation to functions a regulation. Regulation emerges in the manner of the toolbox of feedback between functions of checking and planning, or checking and management waiting. The form of regulations characterises a correspondence to adjusting actions current or perspective plans, but methods - allow to define objects of regulation. Object of regulation is consider profitability of own facilities, that allows to do findings on the cost-performance of using the own facilities in one or another direction. As an effect is offered to use not only cleaning profit, as well as economic. Economic profit characterises the possibilities of alternative using the own facilities. On the base of method of modelling is offered block a scheme of mechanism of regulation of profitability. Mechanism presents itself a system to organisations a process of regulation. It includes a checking the result factors, check out the whole and organisation of regulation. Purposes are to correspond or perspective form of regulations and reflect strategic plans of enterprise or correspond to the current plans enterprises. Objects of regulation in the mechanism are divides into objects of direct regulation and indirect regulation. For the reason motivations of directions of regulation in work were analyse profit and profitability in trade enterprises, is explored acting practice of profit governing and profitability. In work were use economic and mathematical and economy-statistical methods of analysis, which included a group, comparison, payment of influence of factors and evaluation of tightness of relationship and etc. Results of studies show that is show clear trend to shaping and use of profit in trade enterprises depending on the amount of capital. Note growing of number of enterprise get in the base period economic profit. Occurs a profitability factor reduction and changes to the structure. Reveal problems in enterprise management. Regulation is realised further. Considered risk policy, appear in the process of regulation. Designed briefcase of risks and methodical recommendations on the evaluation and account of risks at the regulation of profitability of own facilities. Risks are divide into external and internal. Designed factor-card of risk assessment presented. Operating risk is offered to value on the base of payment borders of economic practicability. Financial risks are valued by the expert method and method of analysis of practicability of expenses. For the analysis of investment risk is offered to calculate a net brought profit. Evaluation of influence of external risks, such as inflation, tax and other is offered to value an expert way, using forecasts of government for a current year. For the account of evaluated risk when taking the management deciding in theses is offered to use a method of scenarios. Offered pessimistic and sanguine scenario of account of action of risks on profitable own facilities. Offered strategy of regulation of profitability of own facilities, which includes four stages. Stipulate analysis of current condition of enterprise activity, adjustment of whole, choice of objects of regulation and scenario of regulation of profitability. Offered four scenarios of regulation of profitability of own facilities. Scenario A - an active growing. Actions of manager are direct on checking the expenses, profitability and sale. Scenario B is use in conditions of slow growing, occurs a growing of sale on the background of reducing a mass of profit. Offered in the first place to define an influence of factors on profit. This will allow to reveal reasons of reducing of profit in conditions of growing of volume of sales. Scenario V - a regulation in conditions of unprofitable enterprise activity. Management deciding move on this optimisation of level of expenses of enterprise, re-conduct of part of constant expenses in variable, reduction of the number of workmen, deliverance from nonprofitable activity, estranging part of the main fund, minimisation of commodity spares for the reason making a new assortment. Scenario G is use when reducing commercial and economic activity of enterprise. Management deciding are concentrated on commercial activity activation. The result of the work can be implemented ?n a practical act?v?ty of commercial and ?ndustr?al enterpr?ses. Basic method of the return of equal regulat?on and scenario of their real?sat?on have been put ?n practice of different commercial enterprises. Key words: prof?tab?l?ty, equal, r?sk est?mat?ng and accounting, the method of regulation. I?aei. aei ae?oeo 26.03.99. Oi?iao 60o84/16 Iai?? ienuei. Ion.ae?oe. Oi.ae?oe.a?e.1.1 Oe?aae 100 i?. Cai 115 OIA ”A?eoi??y”

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