Маркетингове дослідження кон’юнктури локального ринку вугілля: Автореф. дис… канд. екон. наук / О.В. Фролов, Донец. держ. ун-т. — Донецьк, 1999. — 1

I?I?NOA?NOAI INA?OE OE?A?IE

AeIIAOeUeEEE AeA?AEAAIEE OI?AA?NEOAO

OAeE 658.8

O?IEIA Ieaa Aieiaeeie?iae/

IA?EAOEIAIAA AeINE?AeAEAIIss EII’THIEOO?E

EIEAEUeIIAI ?EIEO AOA?EEss

Niaoe?aeuei?noue 08.06.02 — I?aei?e?iieoeoai, iaiaaeaeiaio oa ia?eaoeia

Aaoi?aoa?ao

aeena?oaoe?? ia caeiaoooy iaoeiaiai nooiaiy

eaiaeeaeaoa aeiiii?/ieo iaoe

Aeiiaoeuee — 1999

Aeena?oaoe??th ? ?oeiien.

?iaioa aeeiiaia a Aeiiaoeueeiio aea?aeaaiiio oi?aa?neoao? I?i?noa?noaa
ina?oe Oe?a?ie (i. Aeiiaoeuee).

Iaoeiaee ea??aiee — aeieoi? aeiiii?/ieo iaoe, i?ioani?

Aa?eooa Iao?i Aeieo?iae/, Aeiiaoeueeee aea?aeaaiee oi?aa?neoao
I?i?noa?noaa ina?oe Oe?a?ie, i?ioani? eaoaae?e ia?eaoeiao.

Io?oe?ei? iiiiaioe:

— aeieoi? aeiiii?/ieo iaoe, aeioeaio

Aocue Ieeiea A?eai?iae/, Aeiiaoeueeee aea?aeaaiee oi?aa?neoao
I?i?noa?noaa ina?oe Oe?a?ie, i?ioani? eaoaae?e iaoaiaoeee oa
iaoaiaoe/ieo iaoiae?a a aeiiii?oe?

— eaiaeeaeao aeiiii?/ieo iaoe, noa?oee iaoeiaee ni?a?ia?oiee ?annoaeaeae
Ethaeieea Ieeiea?aia, ?inoeooo aeiiii?ee i?iieneiaino? IAI Oe?a?ie (i.
Aeiiaoeuee), a?aeae?e i?iaeai ?aa?iiaeueii? aeiiii?ee, caa?aeoaa/
naeoi?ii oi?aae?iiy aoaeoeai?noth i?iieneiaiai ae?iaieoeoaa

I?ia?aeia i?aai?caoe?y — No?aeiioe?a?inueeee aea?aeaaiee oi?aa?neoao,
eaoaae?a ia?eaoeiao ? eaoaae?a iaiaaeaeiaioo, I?i?noa?noai ina?oe
Oe?a?ie (I. Eoaainuee).

Caoeno aeena?oaoe?? a?aeaoaeaoueny 30 aa?aniy 1999 ?ieo i 14
aiaeei? ia can?aeaii? niaoe?ae?ciaaii? a/aii? ?aaee E 11.051.01
Aeiiaoeueeiai aea?aeaaiiai oi?aa?neoaoo I?i?noa?noaa ina?oe Oe?a?ie ca
aae?anith: 340015, i.Aeiiaoeuee, aoe.*aethne?ioe?a, 198 “a”, aoae.105.

C aeena?oaoe??th iiaeia iciaeiieoeny o a?ae?ioaoe? Aeiiaoeueeiai
aea?aeaaiiai oi?aa?neoaoo I?i?noa?noaa ina?oe Oe?a?ie ca aae?anith:
340055, i.Aeiiaoeuee, aoe. Oi?aa?neoaonueea, 24.

Aaoi?aoa?ao ?ic?neaiee 30 na?iiy 1999 ?.

A/aiee nae?aoa?

niaoe?ae?ciaaii? a/aii? ?aaee
A.N.Iaa/ei

CAAAEUeIA OA?AEOA?ENOEEA ?IAIOE

Aeooaeuei?noue aeine?aeaeaiiy.

A?o/eciyia ainiiaea?nueea i?aeoeea iino?eii cacia? ?noioieo ci?i.
I?e/iio a iei?oi?e /an ?oi?e oaii iano?eueee aaeeeee, ui /anii
aeiei??ii? ia?ai?ie a?aeaoaathoueny ia a ?aieao ?ieo, a i?a??/ue ?
iaa?oue eaa?oae?a. Aoa?eueia i?iieneia?noue ? no?eaeiai iaoe?iiaeueii?
aeiiii?ee, iaaeiei yei? aacothoueny ?io? aaeoc? i?iieneiaino?. Ioaea,
a?ae oiai, ye oa ye? ci?ie a?aeaoaathoueny o oe?e aaeoc?, caeaaeeoue
noai a ?ioeo noa?ao, o oiio /ene? ? a nioe?aeuei?e. Ine?eueee aeaio
?iaioo aeeiiaii a oaeiio ?aa?ii?, ye Aeiiaan, aea iniiaiith noa?ith
ae?yeueiino? o?aaeeoe?eii ? aoa?eueia i?iieneia?noue, oi aeine?aeaeaiiy
eieaeueiiai ?eieo aoa?eey oyaey?oueny a cia/i?e i??? aeooaeueiei.

E?ecia? i?ioeane a aeiiii?oe? Oe?a?ie iniaeeai a?aeaeeeny ia aoa?euei?e
aaeoc?. Ca?aeii c no/aniei noaiii iaoe?iiaeueii? aeiiii?ee
niinoa??aa?oueny oaioe/iee niaae ae?iaieoeoaa ? niiaeeaaiiy aoa?eueii?
i?iaeoeoe??. Iaiao?aeii a?aecia/eoe, ui a iei?oi?o oiiaao oae? i?ioeane
caeiiii??i?, aea aeey oiai, uia iaaeaoe ?i ea?iaaiiai oa?aeoa?o, ne?ae
ooeaoe caoiaee ? iaoiaee ainiiaea?thaaiiy, aaeaeaaoi? ci?iai, ui
a?aeaoaathoueny. Oea iiaeeeai c?iaeoe, eeoa aeia?a i???iooth/enue o
neooaoe??. Inoaii? oaeiae ia?aaeaa/a? aeooaeuei?noue i?iaaaeaiiy
aeine?aeaeaiiy eii’thieoo?e ?eieo aoa?eey.

I?e ci?i? ainiiaea?nueei? neooaoe?? iiaeii? ci?ithaaoeny oi?aae?inuee?
??oaiiy, oiaoi aiie iiaeii? aooe aaeaioiaai? aei ianoaiiaee, ui
neeaaea?oueny. Iaeiae o? aeai?, ui ia oeae /an cae?athoueny ?
nenoaiaoecothoueny, ia ni?eythoue i?eeiyooth oaeeo ??oaiue. Oiio
ainiiaea?nuee? noa’?eoe iino?eii noeeathoueny c oaeith neooaoe??th, eiee
oi?aae?inuee? ??oaiiy cai?ciththoueny, a ioaea, noa’?eoe ia aieiae?thoue
neooaoe??th, a eeoa ?aaaothoue ia ?? ci?ie. Aeey oiai, uia oea onoiooe,
iaiao?aeii iino?eii aea/aoe neooaoe?th ia ?eieo. Oea iiaeeeai c?iaeoe ca
aeiiiiiaith ia?eaoeiaiaeo aeine?aeaeaiue eii’thieoo?e oiaa?iiai ?eieo.
I?e/iio, yeui caaeaoeny iaoith aea/aoe noaiiaeua a oe?eiio ii anueiio
?eieo Oe?a?ie, oi oea iiaeeeai aeoiaey/e c oiai, ui ?eiie aeaiiai
i?iaeoeoo e?a?ie neeaaea?oueny c aace?/? eieaeueieo ?eie?a, aea
neooaoe?y ia eiaeiiio ?icaeaa?oueny ii-??ciiio. Oiio iiaeia aaaaeaoe, ui
oi?aae?iiy ?eieii o oe?eiio — oea oi?aae?iiy eieaeueieie ?eieaie. Oea
aea? i?aenoaae aiai?eoe i?i aeooaeuei?noue i?iaaaeaiiy ia?eaoeiaiaeo
aeine?aeaeaiue eii’thieoo?e eieaeueieo ?eie?a aoa?eey.

Ca’ycie ?iaioe c iaoeiaeie i?ia?aiaie, ieaiaie, oaiaie.

Aeena?oaoe?eio ?iaioo aeeiiaii a?aeiia?aeii aei oaiaoeee
iaoeiai-aeine?aeieo ?ia?o Aeiiaoeueeiai aea?aeaaiiai oi?aa?neoaoo
A-91/11(iiia? aea?aeaaii? ?a?no?aoe?? 01920004821) — “Aaeineiiaeaiiy
iaoa??aeueii-oaoi?/iiai caaacia/aiiy a iiaeo oiiaao oacyeioaaiiy”.

Iaoa ? caaea/? aeine?aeaeaiiy.

Iaoith aeena?oaoe?eiiai aeine?aeaeaiiy ? aeyaeaiiy no?eeeo
iiaaae?inueeeo ?aaeoe?e i?iaeooeaio?a ia ci?io eii’thieoo?e oiaa?o, ui
i?iiiio?oueny ieie ia ??ciiiai?oieo niiaeea/eo naaiaioao eieaeueiiai
?eieo aoa?eey.

Iinoaaeaia iaoa coiiaeea iaiao?aei?noue ??oaiiy ianooiieo caaea/:

aeiaanoe aeooaeuei?noue aea/aiiy oiaa?ii? eii’thieoo?e aeey aoaeoeaii?
ae?yeueiino? ainiiaea?nueeeo noa’?eo?a;

?ice?eoe caaaeuei? oa niaoeeo?/i? oiiae oi?ioaaiiy eii’thieoo?e ?eieo
aoa?eey;

aeyaeoe oaiaeaioe?? ? caeiiii??iino? iiieoo ? i?iiiceoe?? ia niiaeea/eo
naaiaioao a ?aieao oiaa?iiai ani?oeiaioo;

anoaiiaeoe aeae oiaa?ii? eii’thieoo?e ia i?aenoaa? ioe?iee nooiaiy e
oiia caaeainiaaiino? iiieoo oa i?iiiceoe?? a ?ic??c? niiaeea/eo
naaiaio?a ? oiaa?iiai ani?oeiaioo;

noi?ioaaoe aeai?eoi aeai?o no?aoaa?/ieo ? oaeoe/ieo oi?aae?inueeeo
??oaiue uiaei ae?yeueiino? i?iaeooeaio?a ia ??ciiiai?oieo naaiaioao
?eieo aoa?eey;

?ic?iaeoe iaoai?ci i?iaaaeaiiy ia?eaobiaiaiai aeine?aeaeaiiy
eii’thieoo?e eieaeueiiai ?eieo aoa?eey.

I?aaeiao aeine?aeaeaiiy.

I?aaeiaoii aeena?oaoe?eiiai aeine?aeaeaiiy ? iaoai?ci ia?eaoeiaiaiai
aeine?aeaeaiiy eii’thieoo?e eieaeueiiai ?eieo aoa?eey.

Ia’?eo aeine?aeaeaiiy.

Ia’?eoii aeine?aeaeaiiy ? eieaeueiee ?eiie aoa?eey. A?i aecia/a?oueny
aeoiaey/e c iciaee eieaeueiino? ?eieo. O ?ie? oaei? iciaee a aeaiiio
aeine?aeaeaii? aea?ai? o?e e?eoa???: aoa?eey ye oiaa?; i?iaeooeaioe ye
noa’?eoe ?eieo, i?aaenoaaeai? no?oeoo?iaaiith a?oiith — AI
“Aeiiaoeueeaoa?eey”, AeOE “Aeiiaoa?eey”; iieoioe? aoa?eueii? i?iaeoeoe??
ye noa’?eoe ainiiaea?nueeeo ca’yce?a, ui aca?iiae?thoue c
aeine?aeaeoaaiith a?oiith i?iaeooeaio?a.

Oai?aoe/ia ? iaoiaeieia?/ia iniiaa aeine?aeaeaiiy.

Ca iaoiaeieia?/io iniiao aeaiiai aeine?aeaeaiiy acyo? caaaeueiiiaoeia?
caniae i?ciaiiy: ?iaeoeoe?y ? aeaaeoeoe?y; aeeaa?aaioe?y, o?ainoi?iaoe?y
? eiiaa?aaioe?y; nenoaiii-no?oeoo?iee i?aeo?ae; aeiiii?ei-noaoenoe/i?
iaoiaee aiae?co; iaoaiaoe/ia ?ioa?i?aoaoe?y aeiiii?/ieo i?ioean?a;
oai??y i?iaiicoaaiiy; aea??eiaa niinoa?aaeaiiy; aenia?oi? ioe?iee.
Aeei?enoiaothoueny oai?aoe/i? iieiaeaiiy eeanee?a aeiiii?/ieo iaoe,
i?aoe? i?ia?aeeo oao?aoe?a o aoa?euei?e aaeoc?.

Iaoeiaa iiaecia io?eiaieo ?acoeueoao?a.

Iniiai? iieiaeaiiy, ui aecia/athoue iaoeiao iiaecio aeena?oaoe?eii?
?iaioe ? aeiinyoueny ia caoeno, iieyaathoue a ianooiiiio:

?ic?iaeaii i?ea?iaeueio iaoiaeeeo aiae?co ooieoe?? i?iiiceoe?? ia iniia?
a?oioaaiiy i?iaeooeaio?a ca ??ciiiai?oieie iciaeaie c iaoith
anoaiiaeaiiy cia/ouino? eiaeiiai i?iaeooeaioa o oi?ioaaii? ianya?a ?
no?oeoo?e i?iiiceoe?? ia eieaeueiiio ?eieo aoa?eey;

cai?iiiiiaaii iiao iaoiaeeeo aiae?co ooieoe?? iiieoo, ui aeicaiey?
anoaiiaeoe aca?iicaeaaei?noue i?ae iai?yiii aeei?enoaiiy, ye?nieie ?
e?euee?nieie oa?aeoa?enoeeaie niiaeeaa/?a ? oiaa?o c iaoith aecia/aiiy
cao?aaoaaiino? ia?ie aoa?eey ia niiaeea/eo naaiaioao eieaeueiiai ?eieo;

?ic?iaeaii aaoaioe/iee iaoiae aecia/aiiy aeaeo oiaa?ii? eii’thieoo?e a
?ic??c? niiaeea/eo naaiaio?a ia i?aenoaa? ioe?iee nooiaiy e oiia
caaeainiaaiino? iiieoo ? i?iiiceoe?? ia eieaeueiiio ?eieo aoa?eey;

noai?aii ae?eiao iaoiaeeeo ae?iaeaiiy no?aoaa?/ieo oi?aae?inueeeo
??oaiue uiaei ae?yeueiino? i?iaeooeaio?a ia eieaeueiiio ?eieo aeoiaey/e
c i?eaaaeeaino? niiaeea/eo naaiaio?a ? iieiaeaiiy ia?ee aoa?eey ia
?eieo;

i?aaenoaaeaii aoaeoeaiee iaoai?ci, ui aeicaiey? ia i?aenoaa? aeyaeaieo
oaiaeaioe?e o noai? eii’thieoo?e ia eieaeueiiio ?eieo aoa?eey ae?iaeyoe
oi?aae?inuee? ??oaiiy uiaei ae?yeueiino? i?iaeooeaio?a.

I?aeoe/ia cia/aiiy ?iaioe.

I?aeoe/ia cia/ei?noue i?iaaaeaiiai aeine?aeaeaiiy aecia/a?oueny oei, ui
iaoeiai-iaoiaee/i? iieiaeaiiy, ui aeeeaaeaii aeena?oaioii, aeiaaaeaii
aei ??aiy eiie?aoieo i?iiiceoe?e ? ?aeiiaiaeaoe?e. Oiio aiie iiaeooue
aooe aeei?enoai? a ainiiaea?nuee?e ae?yeueiino? i?aei?e?inoa,
i?aaenoaaeaieo ia aeaiiio eieaeueiiio ?eieo aoa?eey. ?acoeueoaoe
iaoeiaeo aeine?aeaeaiue iiaeooue aooe aeei?enoai? i?e i?iaaaeaii?
iaoeiai-aeine?aeieoeueei? ?iaioe o noa?? i?aei?e?iieoeoaa, iaiaaeaeiaioo
oa ia?eaoeiao. I?aeoe/ia ai?iaaaeaeaiiy iaoai?cio, ui aeicaieeoue ia
i?aenoaa? aeyaeaieo oaiaeaioe?e o noai? eii’thieoo?e ia eieaeueiiio
?eieo aoa?eey ae?iaeyoe oi?aae?inuee? ??oaiiy, iaaeaei iiaeeea?noue
i?aaenoaaeaiei ia eieaeueieo ?eieao i?iaeooeaioai io?eiaoe
?ino?oiaioa??e aeey ?eieiaiai aaaeaiiy ainiiaea?noaa.

Ai?iaaoe?y ?acoeueoao?a aeine?aeaeaiiy.

Iniiai? iieiaeaiiy, aeniiaee ? ?aeiiaiaeaoe?? i?iaaaeaieo aeine?aeaeaiue
aeiiia?aeaeeny ? iaaiai?thaaeeny ia iaoeiai-i?aeoe/ieo nai?ia?ao ?
eiioa?aioe?yo “Aeiiii?ea, iaiaaeaeiaio, ia?eaoeia, e?euee?ni? iaoiaee”
(i. Aeiiaoeuee, 1997?.), “I?iaeaie ?icaeoeo ciai?oiueiaeiiii?/ieo
ca’yce?a ? caeo/aiiy ?iicaiieo ?iaanoeoe?e: ?aa?iiaeueiee aniaeo” (i.
Aeiiaoeuee, 1999?.). Iniiai? iieiaeaiiy aeine?aeaeaiiy iaaiai?thaaeeny
ia can?aeaiiyo eaoaae?e ia?eaoeiao aeiiii?/iiai oaeoeueoaoo
Aeiiaoeueeiai aea?aeaaiiai oi?aa?neoaoo.

Ioae?eaoe??.

Iniiai? iieiaeaiiy aeena?oaoe?? iioae?eiaaii o /ioe?ueio noaooyo o
ca??eao iaoeiaeo i?aoeue, a oaeiae o iaoa??aeao aoc?anueei? iaoeiai?
eiioa?aioe?? “Aeiiii?ea, iaiaaeaeiaio, ia?eaoeia, e?euee?ni? iaoiaee”
(i. Aeiiaoeuee, 1997?.).

No?oeoo?a ? ianya ?iaioe.

Aeena?oaoe?eia ?iaioa neeaaea?oueny c anooio, o?ueio ?icae?e?a ?
aeniiae?a, aeeeaaeaieo ia 175 noi??ieao iaoeiiieniiai oaenoo, i?noeoue
24 oaaeeoe?, 30 ?enoie?a, 116 iaeiaioaaiue aeei?enoaieo e?oa?aoo?ieo
aeaea?ae, 47 aeiaeaoe?a.

INIIAIEE CI?NO AeENA?OAOe??

?icae?e 1. “Oai?aoe/i? iniiae ia?eaoeiaiaiai aeine?aeaeaiiy oiaa?ii?
eii’thieoo?e”.

I?ecia/aiiy ia?eaoeiao iieyaa? a i?eaaaeaii? ae?iaieoeoaa i?iaeoeoe?? o
a?aeiia?aei?noue c iiieoii ia ia?. A ?iaio? a?aecia/aii, ui aoaeoeaiee
ia?eaoeia iiaeeeaee, yeui a?i aoaeo?oueny ia iaei?e i?aenoaa? – ia
??ciia?/ieo ? aeia?a i?aai?ciaaieo aeine?aeaeaiiyo. Ia i?aeoeoe? ?nio?
aeae?eueea aeanyoe?a aeae?a ia?eaoeiaiaeo aeine?aeaeaiue. Iaea?eueo
nooo?aeie aeey o??ie aeaeaie aeine?aeaeaiue, ia aeoieo aaaaoueio
oao?aoe?a, ?: niiaeea/?, oiaa?i?, ?eieia?, aeine?aeaeaiiy nenoaie
ia?eaoeiao ? aaeocaa?. Na?aae oeacaieo aeae?a aeine?aeaeaiiy ?eieo –
iaea?eueo ?iciianthaeaeaia iai?aaeaiiy a ia?eaoeiaiaeo aeine?aeaeaiiyo.
Ia?oi/a?aiaei caaaeaiiyi aea/aiiy ?eieo ? aiae?c iioi/iiai noaio iiieoo
? i?iiiceoe?? ia aeaio i?iaeoeoe?th, oiaoi eii’thieoo?e ?eieo. Aeoiaey/e
c oeueiai, iiiyooy “?eiie” o aeaiiio aeiaaeeo aeei?enoiao?oueny c
aecia/aiiyi “oiaa?iee”. Na?aae aace?/? ??ciiiai?oieo iciae eeaneo?eaoe??
oiaa?ieo ?eie?a ca oa?aeoa?ii inoaoi/iiai aeei?enoaiiy oiaa?o –
aeae?eythoueny ?eiee oiaa??a niiaeea/iai ? ae?iaie/iai i?ecia/aiiy.

O aeai?e ?iaio? iieacaii niaoeeo?/i? iniaeeaino? ?eieo oiaa??a
ae?iaie/iai i?ecia/aiiy, ui cae?eniththoue aieea ia oi?ioaaiiy oiaa?ii?
eii’thieoo?e. Na?aae ieo aieiaiith iniaeea?noth ? oa, ui iiieo ia oiaa?e
ae?iaie/iai i?ecia/aiiy caeaaeeoue a?ae iiieoo ia niiaeea/? oiaa?e.

Eaeo/e ca noaiith aeine?aeaeaiiy eii’thieoo?e ?eieo oiaa??a ae?iaie/iai
i?ecia/aiiy, iiieo ia aoa?eey ioa?aeoa?eciaaii i?e ?icaeyae? iine?aeiaii
o?ueio a?oi ieoaiue:

1) aoa?eey ye oiaa?;

2) oe?eueiaee (aoi?eiiee) oa?aeoa? iiieoo ia aoa?eey;

3) oa?aeoa?enoeea niiaeeaa/?a aoa?eey.

I?e ?icaeyae? ae?oai? neeaaeiai? eii’thieoo?e- i?iiiceoe?? a?aecia/aii
oa, ui oaoiieia?/iee i?ioean ae?iaieoeoaa ia aoa?euei?e oaoo?
oa?aeoa?eco?oueny ?yaeii iniaeeainoae, ui a?ae??ciythoue eiai a?ae
oaoiieia?/ieo i?ioean?a ae?iaieoeoaa ?ioeo aaeocae i?iieneiaino?.
Iaei??th c aieiaieo iniaeeainoae ? oa, ui ia aeiiii?/io aoaeoeai?noue
ae?iaie/eo i?ioean?a o oaoo? aieeaathoue aace?/ /eiiee?a. Aiie ia
ae?thoue aaoiiiiii, a ia?aaoaathoue o o?niiio aca?iica’yceo ?
aecia/athoue aea?? oaoi?ee ? oaoiieia?? i?aecaiieo ?ia?o, aieeaathoue ia
?oith ?ioaineai?noue, ianyae iaoa??aeueieo oa ?ioeo aeo?ao.

?icae?e 2. “Ae?aaiinoeea eii’thieoo?e eieaeueiiai ?eieo aoa?eey”.

O i?ioean? ae?aaiinoeee i?iaaaeaii eiiieaeniee aiae?c ooieoe?e iniiaieo
neeaaeiaeo eii’thieoo?e — iiieoo oa i?iiiceoe??, a oaeiae anoaiiaeaii
aeaee oiaa?ii? eii’thieoo?e ia i?aenoaa? ioe?iee nooiaiy e oiia
caaeainiaaiino? iiieoo oa i?iiiceoe?? o ?ic??c? niiaeea/eo naaiaio?a.

Eiiieaeniee aiae?c ooieoe?? i?iiiceoe?? neeaaea?oueny c o?ueio noaae?e.
Ia noaae?? aeeaa?aaioe?? ?icaeyaea?oueny aeeiai?ea caaaeueiiai ianyao
i?iiiceoe??, a oaeiae aeeiai?ea no?oeoo?e aeaiiai iieacieea a ?aieao
oiaa?iiai ani?oeiaioo. Ia noaae?? o?ainoi?iaoe?? cae?enith?oueny
a?oioaaiiy i?iaeooeaio?a ca iciaeaie ni?eueiino? ??aiy ianyao aeaeiaooeo
? iaeii??aeiino? i?iaeoeoe??, ui aeionea?oueny. A?oioaaiiy ca ia?oith
iciaeith iaiao?aeia aeey anoaiiaeaiiy nooiaiy aieeao iiaaae?iee ie?aieo
i?iaeooeaio?a ia caaaeueiee noai i?iiiceoe?? ia eieaeueiiio ?eieo
aoa?eey. A?oioaaiiy ca ae?oaith iciaeith, a naith /a?ao, iaiao?aeia aeey
aeyaeaiiy i?iaeooeaio?a, iiaaae?iea yeeo cae?enieea aieea ia aeeiai?eo
no?oeoo?e caaaeueiiai ianyao i?iiiceoe?? a ?aieao oiaa?iiai ani?oeiaioo.
Ia oeueiio aoai? aoea aaeeoa ni?iaa neioaco aeaio aeuacacia/aieo iioea?a
iiaaae?iee i?iaeooeaioa, ai, ia iao iiaeyae, naia o ii?aeiaii? aiie
aecia/athoue iiaaae?ieo eiaeiiai eiie?aoiiai i?iaeooeaioa. Ia noaae??
eiiaa?aaioe?? ?icaeyaeathoueny /eiieee, ui cae?eniththoue aieea ia
aeeeaaeaiee aeua noai i?iiiceoe?? i?ioyaii aeine?aeaeoaaiiai ia??iaeo.

Iaoiaeeeo aiae?co ooieoe?? iiieoo ia eieaeueiiio ?eieo aoa?eey
noaiaoe/ii iiaeia i?aaenoaaeoe o aeaeyae? eoaa, aea ii in? IO ?ici?uai?
/ania? i?ii?aeee o ?aieao aeine?aeaeoaaiiai ia??iaeo; ii in? IY —
iiceoe?? ?icaeyaeo iiaaae?iee niiaeeaa/?a; ii in? OZ — iai?yi iinoa/aiiy
aoa?eueii? i?iaeoeoe?? (?en.1).

Eaeo/e ca cai?iiiiiaaiith iaoiaeeeith, aeine?aeaeaiiy i?iaaaeaii o aeaio
iai?yieao (A ? A) ? i?noeoue o?e noaae?? aiae?co. Ca?aeii c ia?oei
iai?yieii (A), ui a?aeiia?aea? noaae?? aeeaa?aaioe??, ?icaeyiooi
aeeiai?eo caaaeueiiai ianyao niiaeeaaiiy, a oaeiae aeeiai?eo no?oeoo?e
aeaiiai iieacieea a ?aieao oiaa?iiai ani?oeiaioo ? iiaaae?ieo an?o a?oi
niiaeeaa/?a o ?ic??c? iaaieo /aniaeo i?ii?aee?a aeine?aeaeoaaiiai
ia??iaeo. Ae?oaiio iai?yieo (A) a?aeiia?aeathoue aea? caeeth/i? noaae??
aiae?co. O?ainoi?iaoe?y ia oeueiio aoai? iieyaa? a naaiaioaoe??
eieaeueiiai ?eieo o iai?yieao aeei?enoaiiy aoa?eueii? i?iaeoeoe??, a
oaeiae o aeyaeaii? a?oie iniiaieo niiaeeaa/?a aeey anoaiiaeaiiy nooiaiy
aieeao ?oiuei? iiaaae?iee ia caaaeueiee noai iiieoo ia eieaeueiiio ?eieo
aoa?eey. Eiiaa?aaioe?y aeeth/a? a naaa aiae?c aeeiai?ee caaaeueiiai
ianyao niiaeeaaiiy eiaeiei naaiaioii ?eieo ? aeeiai?eo no?oeoo?e aeaiiai
iieacieea a ?aieao oiaa?iiai ani?oeiaioo. Oaeee i?aeo?ae aeicaiey?
iiaa/eoe ye caaaeueiee noai iiieoo ia ?eieo, oae ? niaoeeo?eo
niiaeeaaiiy o iai?yieao aeei?enoaiiy aoa?eueii? i?iaeoeoe??.

I?e anoaiiaeaii? aeae?a oiaa?ii? eii’thieoo?e a ?ic??c? niiaeea/eo
naaiaio?a i?iaiaeeoueny aiae?c, ui oaeiae neeaaea?oueny c o?ueio
noaae?e. I?e aeeaa?aaioe?? ae?iaey?oueny ioe?iea nooiaiy caaeainiaaiino?
iiieoo ? i?iiiceoe?? ia eieaeueiiio ?eieo aoa?eey, a oaeiae aeeiai?ee
no?oeoo?e aeaiiai iieacieea a ?aieao oiaa?iiai ani?oeiaioo.
O?ainoi?iaoe?y iieyaa? a ioe?ioe? oiia caaeainiaaiino? iiieoo ?
i?iiiceoe?? ia eiaeiiio niiaeea/iio naaiaio? ?eieo, aea iniiaiei
e?eoa???i ? oiiae, ia yeeo a?aeaoaaeany aca?iiae?y i?ae eiio?aaaioaie
iinoa/aiiy. Ooieoe?y eiiaa?aaioe?? iieyaa? a ioe?ioe? noai?a ?eieiaiai
na?aaeiaeua ia eiaeiiio naaiaio? ?eieo ? aecia/aii? ia oe?e i?aenoaa?
aeaeo oiaa?ii? eii’thieoo?e.

?icae?e 3. “Iaoiaee/i? iieiaeaiiy ii i?iaaaeaiith ia?eaoeiaiaiai
aeine?aeaeaiiy eii’thieoo?e eieaeueiiai ?eieo aoa?eey”.

Ia?oith neeaaeiaith /anoeiith iaoiaee/ieo iieiaeaiue ? ?ic?iaea
aeai?eoia aeai?o aa??aio?a no?aoaa?/ieo oi?aae?inueeeo ??oaiue uiaei
ae?yeueiino? i?iaeooeaio?a ia ??ciiiai?oieo naaiaioao ?eieo aoa?eey.
Iniiaio ?ieue ia oeueiio aoai? a?ae?a?a? “ii?ooaeueiee aiae?c” —
iaoiaeeea, a ?aieao yei?, noiniaii aeaiiai aeine?aeaeaiiy, eiaeio ia?eo
aoa?eueii? i?iaeoeoe?? iiaeia i?aaenoaaeoe ye no?aoaa?/io iaeeieoeth
a?ciano (NIA), a aeine?aeaeoaaio a?oio i?iaeooeaio?a — ye ii?ooaeue
oaeeo iaeeieoeue. Caaaeaiiy “ii?ooaeueiiai aiae?co” iieyaa? o aeyaeaii?
a?oi NIA, ui ?ic??ciythoueny ca iaaieie e?eoa??yie, c oei uia
?aeiiaiaeoaaoe no?aoaa?th iiaaae?iee i?iaeooeaio?a aeey eiaeii? c oeeo
a?oi. Acyaoe ca iniiao ?? i?eioeei iao?eoe? “i?eaaaeeaino? noaio ia
?eieo”, iiaoaeiaaii iao?eoeth, a ye?e aeei?enoaii aeaa iniiaieo
e?eoa???- noai NIA ia ?eieo ? i?eaaaeea?noue no?aoaa?/ii? ciie
ainiiaea?thaaiiy (NCA), aea a ?ie? NCA aenooia? naaiaio ?eieo.

Ia?oee e?eoa??e iaea?eueo oi/ii oa?aeoa?ecothoue iieacieee na?aaeiueiai
oaiio c?inoaiiy ianyao niiaeeaaiiy ia?ee aoa?eey ? nooiaiy
caaeainiaaiino? iiieoo oa i?iiiceoe?? ii eiaei?e ia?oe? (na?aaei?e oaii
c?inoaiiy ni?aa?aeiioaiiy i?ae iiieoii ? i?iiiceoe??th). Iaaaaeai?
iieacieee aeicaieythoue i?inoaaeeoe: ii-ia?oa, aeeiai?eo iiieoo ii
eiaei?e ia?oe?; ii-ae?oaa, ye ?aaao? iiieo ia ci?io i?iiiceoe?? ii
eiaei?e ia?oe?.

I?e ?icaeyae? e?eoa??th “i?eaaaeea?noue NCA” aeei?enoiaothoueny aea?
oa?aeoa?enoeee:

1) noai NCA ia ?eieo;

2) noai ?eieiaiai na?aaeiaeua ia NCA.

Ia?oa oa?aeoa?enoeea aecia/a?oueny aeaiia iieacieeaie:

1) na?aaei?e oaii c?inoaiiy ianyao niiaeeaaiiy aoa?eueii? i?iaeoeoe??
naaiaioii ?eieo;

2) /anoea niiaeeaaiiy aoa?eueii? i?iaeoeoe?? naaiaioii ?eieo.

Ae?oaa oa?aeoa?enoeea eaae?o?eo?oueny oaeiae aeaiia iieacieeaie:

1) noai ?eieiaiai na?aaeiaeua ia NCA ia e?iaoeue aeine?aeaeoaaiiai
ia??iaeo;

2) oaiaeaioe?y ci?ie noaio ?eieiaiai na?aaeiaeua ia NCA i?ioyaii
aeine?aeaeoaaiiai ia??iaeo.

Iieacieeii, ui ia’?aeio? aeaa aea?aieo e?eoa??? aeey ioe?iee
i?eaaaeeaino? noaio NIA ia ?eieo, ? i?eiaeaaei?noue iaaii? ia?ee
aoa?eueii? i?iaeoeoe?? aei iaaiiai naaiaioo ?eieo. Aeaiee iieaciee
oa?aeoa?ecothoue aeaa e?eoa???:

1) nooi?iue cao?aaoaaiino? iaaii? ia?ee aoa?eueii? i?iaeoeoe?? iaaiei
naaiaioii ?eieo ia e?iaoeue aeine?aeaeoaaiiai ia??iaeo (a?aeiioaiiy
ianyao niiaeeaaiiy iaaii? ia?ee aoa?eueii? i?iaeoeoe?? iaaiei naaiaioii
?eieo aei caaaeueiiai ianyao niiaeeaaiiy aoa?eueii? i?iaeoeoe?? aeaii?
ia?ee);

2) aeeiai?ea aeaiiai iieacieea i?ioyaii aeine?aeaeoaaiiai ia??iaeo.

Oaeei /eiii, ia i?aenoaa? ?acoeueoao?a ioe?iee e?eoa???a “noai NIA ia
?eieo” ? “i?eaaaeea?noue NCA” aecia/a?oueny iieiaeaiiy eiaeii? ia?ee ?
a?ae-iia?aeieo ?e naaiaio?a ?eieo a iao?eoe? “i?eaaaeeaino? noaio ia
?eieo” (?en.2).

Noai NIAia ?eieo1.11.22.2aa?ieeON – aenii?oON- ?i. niiaeeaa/?ON —
aia?aaoeeaAE – eienoaaiiyAAEI, EAE- caaaa/aiiy1.12.23na?aaei?eAeA,O –
aenii?oAeA,IN,O,A- ?i. niiaeeaa/?.O- aia?aaoeeaIN,A- eienoaaiiyIN, AeA-
caaaa/aiiy2.133iiaaieeE – eienoaaiiy.

Ae — ?i. niiaeeaa/?Ae – aia?aaoeea

Aaenieana?aaeiyiecueeaI?eaaaeaa?noue NCA

?en. 2. I?eaaaeea?noue noaio ia?ee aoa?eey ia eieaeueiiio ?eieo

ia e?iaoeue 1997?.

Ca?aeii c caeiyoei iaaieie ia?eaie iieiaeaiiyi a aeai?e iao?eoe?
noiniaii iaaieo a?oi i?iaeooeaio?a, ui i?iiiiothoue aeaio aoa?eueio
i?iaeoeoe?th ia ?eieo, iiaeooue aooe i?eeiyo? aeaa aeaee no?aoaa?/ieo
oi?aae?inueeeo ??oaiue.

1. Oi?aae?inuee? ??oaiiy, ui aeicaieythoue aecia/eoe caaaeueio
iiaaae?ieo aeaieo a?oi i?iaeooeaio?a. Ae?iaeaiiy ??oaiue
cae?enith?oueny, aeoiaey/e c a?aeiia?aeiiai noaio, ui caeia?oueny
aeaiith NIA ia ?eieo: “aa?iee” — ca?eueoaiiy caaaeueiiai ianyao
i?iiiceoe?? aoa?eueii? i?iaeoeoe?? aeaii? ia?ee; “ca?aaei?e” —
i?aeo?eioaaiiy caaaeueiiai ianyao i?iiiceoe?? aoa?eueii? i?iaeoeoe??
aeaii? ia?ee ia ??ai?, a?aeiia?aeiiio ??aith aeaiiai iieacieea ca noaiii
ia e?iaoeue aeine?aeaeoaaiiai ia??iaeo; “iiaaiee” — cieaeaiiy
caaaeueiiai ianyao i?iiiceoe?? aoa?eueii? i?iaeoeoe?? aeaii? ia?ee.

Ne?ae a?aecia/eoe, ui o a?aeiioaii? ia?ie aoa?eueii? i?iaeoeoe??, ui
iathoue na?aaei?e noai ia ?eieo, o aeiaaeeo, eiee ia e?iaoeue
aeine?aeaeoaaiiai ia??iaeo nooi?iue caaeainiaaiino? iiieoo oa
i?iiiceoe?? ciaoiaeeoueny ia ??ai? 100% ? a?eueoa, iiaeiii aooe i?eeiyoi
oi?aae?inueea ??oaiiy “Ca?eueoeoe caaaeueiee ianya i?iiiceoe??
aoa?eueii? i?iaeoeoe?? aeaii? ia?ee”, ai o aeaiiio aeiaaeeo iiaeeeaa
neooaoe?y “iacaaeiaieaiiai iiieoo”.

2. Oi?aae?inuee? ??oaiiy, ui aeicaieythoue ia oii? caaaeueii? iiaaae?iee
aecia/eoe iiaaae?ieo aeaieo a?oi i?iaeooeaio?a a ?aieao naaiaio?a ?eieo:

1) ca?eueoaiiy ianyao i?iiiceoe?? aeaii? ia?ee ia aeaiiio naaiaio?
?eieo:

1.1) aac ci?ie i?eaaaeeaino? naaiaioo ?eieo;

1.2) i?e iaeii/aniiio i?aeaeuaii? i?eaaaeeaino? naaiaioo ?eieo;

2) naeaeoeaia ci?ia ianyao i?iiiceoe?? iaaieo ia?ie ia iaaieo naaiaioao
?eieo:

2.1) aac ci?ie i?eaaaeeaino? naaiaioo ?eieo;

2.2) i?e iaeii/aniiio i?aeaeuaii? i?eaaaeeaino? naaiaioo ?eieo;

3) nei?i/aiiy ianyao i?iiiceoe?? aeaieo ia?ie ia iaaieo naaiaioao ?eieo
i?e iaeii/aniiio i?aeaeuaii? i?eaaaeeaino? naaiaioo ?eieo.

Naeaeoeaia ci?ia ianyao i?iiiceoe?? iaaieo ia?ie ia iaaieo naaiaioao
?eieo i?eionea? iiooe ??ciiiai?oieo aa??aio?a oi?aae?inueeeo ??oaiue o
?aieao naaiaio?a ?eieo: c iaeiiai aieo- ia ii?oooth/e caaaeueii?
iiaaae?iee a?oi i?iaeooeaio?a, ui i?iiiiothoue iaeii??aeio aoa?eueio
i?iaeoeoe?th, ?, c ?ioiai aieo- a?aoiaoth/e noai iiieoo ia ??ciiiai?oieo
naaiaioao ?eieo.

No?aoaa?/i? oi?aae?inuee? ??oaiiy iiaeii? i?aee??iethaaoeny oaeoe/ieie.
Oaeei /eiii, i?ecia/aiiy i?iaiicoaaiiy ye /anoeie ia?eaoeiaiaiai
aeine?aeaeaiiy eii’thieoo?e eieaeueiiai ?eieo aoa?eey iieyaa? a
ianooiiiio. Ii-ia?oa, i?aeoaa?aeeoe i?aaeeuei?noue aea?aieo no?aoaa?/ieo
oi?aae?inueeeo ??oaiue ii a?aeiioaiith aei caaaeueii? iiaaae?iee ia
?eieo a?oi i?iaeooeaio?a, ui i?iiiiothoue iaeii??aeio i?iaeoeoe?th.
Ii-ae?oaa, iaaeaoe aeaiei no?aoaa?/iei ??oaiiyi aaniethoia ae?aaeaiiy.
Ii-o?ao?, i?iaiici? ioe?iee iiieoo ia niiaeea/eo naaiaioao a ?aieao
caaaeueieo ianya?a ? oiaa?iiai ani?oeiaioo aeicaieyoue i?iaeooeaioai
eii?aeeioaaoe naith iiaaae?ieo uiaei eiaeiiai c naaiaio?a ?eieo.
Ine?eueee a?aei?ii?noue ao?aeii? ?ioi?iaoe?? aeiaaa? aeai?o aaeaeaaoiiai
iaoiaeo i?iaiicoaaiiy, oi aeaia iaoiaeeea ia?aaeaa/a? aeei?enoaiiy
ianooiii? noeoiiino? i?iaiicieo iiaeaeae: ia?aaie?/ii?, a?ia?aie?/ii?,
eiaa?eoi?/ii?, aeniiiaioe?eii?, e?i?eii? oa aaeaeeoeaii?. Aea??
iioeiaeueiiai aa??aioo e?eai? c?inoaiiy cae?enith?oueny i?ia?aiii (III
A?-STAT).

I?iaaaeaia aeine?aeaeaiiy ? eeoa ie?aiee aeiaaeie ia?eaoeiaiaiai
aeine?aeaeaiiy eii’thieoo?e eieaeueiiai ?eieo aoa?eey. A naith /a?ao,
iayai?noue oaeoe/iiai iaoa??aeo aeicaiey? ia?aeoe ia iiaee ye?niee
??aaiue- aano?aaoaaiiy ? ocaaaeueiaiiy aii??e/iiai iaoa??aeo. Iaoith
ocaaaeueiaiiy ? ae?iaeaiiy oi?aa?naeueii? iaoiaeeee aeine?aeaeaiiy
eii’thieoo?e eieaeueiiai ?eieo aoa?eey (?en.3).

AENIIAEE

O i?ioean? ?iaioe iaae aeena?oaoe??th io?eiai? ianooii? aeniiaee oa
?acoeueoaoe:

1. Aiae?c oai?aoe/ieo ? i?aeoe/ieo ?ic?iaie i?aeoaa?aeaeo?
iaiao?aei?noue aaeineiiaeaiiy cania?a oi?aae?iiy i?aei?e?inoaii ia
iniia? ia?eaoeiao. A naith /a?ao, aoaeoeaia ia?eaoeiaiaa ae?yeuei?noue
iaiiaeeeaa aac i?iaaaeaiiy ia?eaoeiaiaeo aeine?aeaeaiue.

2. Iniaeeaino? ?eieo oiaa??a ae?iaie/iai i?ecia/aiiy, c iaeiiai aieo, ?
niaoeeo?ea aeaiiai oiaa?o, ui coiiaeth? iaiao?aei?noue a?aooaaiiy aieeao
/eiiee?a ae?iaieoeoaa oa niiaeeaaiiy, c ?ioiai aieo, aecia/athoue
i?aeo?ae aei aeine?aeaeaiiy eii’thieoo?e ?eieo aoa?eey.

3. Ia i?aenoaa? aiae?co ooieoe?e iiieoo oa i?iiiceoe??, a oaeiae ioe?iee
nooiaiy ? oiia caaeainiaaiino? iiieoo oa i?iiiceoe?? aecia/aii aeaee
oiaa?ii? eii’thieoo?e a ?ic??c? niiaeea/eo naaiaio?a ia eieaeueiiio
?eieo aoa?eey.

4. Noai?aii ae?eiao iaoiaeeeo ae?iaeaiiy no?aoaa?/ieo oi?aae?inueeeo
??oaiue uiaei ae?yeueiino? i?iaeooeaio?a ia eieaeueiiio ?eieo aeoiaey/e
c i?eaaaeeaino? niiaeea/eo naaiaio?a ? noaio ia?ee aoa?eey ia ?eieo.

5. ?aeiiaiaeiaaii aei aeei?enoaiiy iaoiaeeeo aecia/aiiy i?iaiicieo
ioe?iie o ?aieao caaaeueieo ianya?a ? no?oeoo? oiaa?iiai ani?oeiaioo
iiieoo ? i?iiiceoe??, a oaeiae noiniaii iiieoo ia niiaeea/eo naaiaioao o
?aieao caaaeueieo ianya?a ? oiaa?iiai ani?oeiaioo.

6. I?aaenoaaeaii aoaeoeaiee iaoai?ci, ui aeicaieeoue aeyaeyoe
oaiaeaioe?? a noai? eii’thieoo?e ia eieaeueiiio ?eieo aoa?eey ? ia ?oi?e
iniia? ae?iaeyoe oi?aae?inuee? ??oaiiy uiaei ae?yeueiino? i?iaeooeaio?a.

7. ?acoeueoaoe i?iaaaeaiiai aeine?aeaeaiiy i?aeoaa?aeaeothoue, ui
eeane/ia oai??y, ui aecia/a? i?aai?caoe?eii-aeiiii?/iee iaoai?ci
i?iaaaeaiiy ia?eaoeiaiaiai aeine?aeaeaiiy oiaa?ii? eii’thieoo?e,
iiai?noth iiaea aooe ?aae?ciaaia a no/anieo aeiiii?/ieo oiiaao Oe?a?ie.

NIENIE IIOAE?EIAAIEO AAOI?II

I?AOeUe CA OAIITH AeENA?OAOe??

1. O?ieia I.A. Oaeoi?e, ui aieeaathoue ia oi?ioaaiiy eii’thieoo?e ?eieo
aoa?eey // A?niee Aeiiaoeueeiai oi?aa?neoaoo: Na??y A (aeiiii?ea ?
i?aai).- Aeiiaoeuee: AeiiAeo, 1998.- ?2.- n. 116-121.

2. E?aoo I.A., O?ieia I.A. Enneaaeiaaiea eiiuthieoo?u eieaeueiiai ?uiea
oaey // Aecian-eioi?i. — 1999. — ?7-8. — n. 122-124.

Iniaenoee aianie aaoi?a: i?aaenoaaeaii aoaeoeaiee iaoai?ci, ui aeicaiey?
ia i?aenoaa? aeyaeaieo oaiaeaioe?e o noai? eii’thieoo?e ia eieaeueiiio
?eieo aoa?eey ae?iaeyoe oi?aae?inuee? ??oaiiy uiaei ae?yeueiino?
i?iaeooeaio?a.

3. E?aoo I.A., O?ieia I.A. Iaoiaeu oi?aaeaiey aeayoaeueiinoueth
oaieueiuo i?aaei?eyoee ia iniiaaiee eiiuthieoo?iuo iiceoeee ia ?uiea //
I?iaeaiu ?acaeoey i?iiuoeaiiiai ?aaeiia:Na. iao/i. o?.- Aeiiaoee: EYI
IAI Oe?aeiu, 1998.- n. 256-273.

Iniaenoee aianie aaoi?a: i?aaenoaaeaii ae?eiao iaoiaeeeo ae?iaeaiiy
no?aoaa?/ieo oi?aae?inueeeo ??oaiue uiaei ae?yeueiino? i?iaeooeaio?a ia
eieaeueiiio ?eieo aeoiaey/e c i?eaaaeeaino? niiaeea/eo naaiaio?a ?
iieiaeaiiy ia?ee aoa?eey ia ?eieo.

4. E?aoo I.A., O?ieia I.A. Yenii?oiay aino?aaiaaiiinoue oiaa?a eae
aaaeiia oneiaea i?eaeaeaoaeueiinoe eiino?aiiuo eiaanoeoeee a oaieueioth
i?iiuoeaiiinoue Aeiiaanna // I?iaeaiu ?acaeoey aiaoiayeiiiie/aneeo
naycae e i?eaea/aiey eiino?aiiuo eiaanoeoeee: ?aaeiiaeueiue aniaeo: Na.
iao/i. o?.- Aeiiaoee: Aeiia//eia, 1999.- n. 247-251.

Iniaenoee aianie aaoi?a: ia i?eeeaae? naaiaioo ?eieo- aenii?o:
cai?iiiiiaaii iiao iaoiaeeeo aiae?co ooieoe?? iiieoo, ui aeicaiey?
anoaiiaeoe aca?iicaeaaei?noue i?ae iai?yiii aeei?enoaiiy, ye?nieie ?
e?euee?nieie oa?aeoa?enoeeaie niiaeeaa/?a ? oiaa?o c iaoith aecia/aiiy
cao?aaoaaiino? ia?ie aoa?eey ia niiaeea/eo naaiaioao eieaeueiiai ?eieo
oa aaoaioe/iee iaoiae aecia/aiiy noaio ?eieiaiai na?aaeiaeua a ?ic??c?
niiaeea/eo naaiaio?a ia i?aenoaa? ioe?iee nooiaiy e oiia caaeainiaaiino?
iiieoo ? i?iiiceoe?? ia eieaeueiiio ?eieo aoa?eey.

5. O?ieia I.A. Eiiia?/aneay aeayoaeueiinoue ii iaania/aieth
iaoa?eaeueiuie ?ano?naie oaieueiuo i?aaei?eyoee // O?oaee aoc?anueei?
iaoeiai? eiioa?aioe?? i?ioani?nueei-aeeeaaeaoeueeiai neeaaeo ca
i?aenoieaie iaoeiai-aeine?aeieoeueei? ?iaioe: aeiiii?ea, iaiaaeaeiaio,
ia?eaoeia, e?euee?ni? iaoiaee/?aae. eie. A.I. *a?i?/aiei (aieiaa),
Aeaenaiae?ia ?.A. (a?aei. ?aaeaeoi?), ?aaiia N.I.- Aeiiaoeuee: AeiiAeo.-
1997.- n. 78-81.

AIIOAOe?ss

O?ieia I.A. Ia?eaoeiaiaa aeine?aeaeaiiy eii’thieoo?e eieaeueiiai ?eieo
aoa?eey. — ?oeiien.

Aeena?oaoe?y ia caeiaoooy iaoeiaiai nooiaiy eaiaeeaeaoa aeiiii?/ieo iaoe
ca niaoe?aeuei?noth 08.06.02- I?aei?e?iieoeoai, iaiaaeaeiaio oa
ia?eaoeia.- Aeiiaoeueeee aea?aeaaiee oi?aa?neoao, 1999.

Aeena?oaoe?th i?enay/aii ia?eaoeiaiaiio aeine?aeaeaiith eii’thieoo?e ia
eieaeueiiio ?eieo aoa?eey. A ?iaio? nenoaiaoeciaaii /eiieee, ui
cae?eniththoue aieea ia ae?iaieoeoai oa niiaeeaaiiy aoa?eueii?
i?iaeoeoe?? ? aecia/athoue iniaeeaino? i?aeoiaeo aei aeine?aeaeaiiy
eii’thieoo?e ia ?eieao aoa?eey. Aeeiiaii aiae?c ooieoe?e iiieoo ?
i?iiiceoe?? ia eieaeueiiio ?eieo aoa?eey. Aecia/aii aeaee oiaa?ii?
eii’thieoo?e a ?ic??c? niiaeea/eo naaiaio?a. Noai?aii iaoiaeeeo
ae?iaeaiiy oi?aae?inueeeo ??oaiue uiaei ae?yeueiino? i?iaeooeaio?a ia
eieaeueiiio ?eieo. I?aaenoaaeaii iaoai?ci, ui aeicaieeoue ia iniia?
aeyaeaieo oaiaeaioe?e o noai? eii’thieoo?e ia eieaeueiiio ?eieo aoa?eey
ae?iaeyoe oi?aae?inuee? ??oaiiy uiaei ae?yeueiino? i?iaeooeaio?a.

Eeth/ia? neiaa: oiaa?ia eii’thieoo?a, iiieo, i?iiiceoe?y, eieaeueiee
?eiie aoa?eey, naaiaioaoe?y, oiaa?iee ani?oeiaio, no?aoaa?/ia iaeeieoey
a?ciano, no?aoaa?/ia ciia ainiiaea?thaaiiy, i?iaiicia ioe?iea.

AIIIOAOeEss

O?ieia I.A. Ia?eaoeiaiaia enneaaeiaaiea eiiuthieoo?u eieaeueiiai ?uiea
oaey.- ?oeiienue.

Aeenna?oaoeey ia nieneaiea iao/iie noaiaie eaiaeeaeaoa yeiiiie/aneeo
iaoe ii niaoeeaeueiinoe 08.06.02 — I?aaei?eieiaoaeuenoai, iaiaaeaeiaio e
ia?eaoeia.- Aeiiaoeeee ainoaea?noaaiiue oieaa?neoao, 1999.

Aeenna?oaoeey iinayuaia ia?eaoeiaiaiio enneaaeiaaieth eiiuthieoo?u ia
eieaeueiii ?uiea oaey. A ianoiyuae ?aaioa iainiiaaia iaiaoiaeeiinoue
eco/aiey oiaa?iie eiiuthieoo?u e i?iaaaeaiey ?aciinoi?iiieo, oi?ioi
i?aaieciaaiiuo ia?eaoeiaiauo enneaaeiaaiee aeey yooaeoeaiie
aeayoaeueiinoe oicyenoaaiiuo noauaeoia. Iieacaiu niaoeeoe/aneea
iniaaiiinoe ?uiea oiaa?ia i?iecaiaenoaaiiiai iacia/aiey, ieacuaathuea
aeeyiea ia oi?ie?iaaiea oiaa?iie eiiuthieoo?u. O/eouaay iniaaiiinoe
?uiea oiaa?ia i?iecaiaenoaaiiiai iacia/aiey, nenoaiaoece?iaaiu oaeoi?u,
ieacuaathuea aeeyiea ia i?iecaiaenoai e iio?aaeaiea oaieueiie
i?iaeoeoeee e i?aaeii?aaeaeythuea iniaaiiinoe iiaeoiaea e enneaaeiaaieth
eiiuthieoo?u ia ?uiea oaey.

A aiaeeoe/aneie /anoe ?aaiou auiieiaia aeeaaiinoeea eiiuthieoo?u
eieaeueiiai ?uiea oaey, a oiaea eioi?ie aue i?iaaaeai aiaeec ooieoeee
ni?ina e i?aaeeiaeaiey, a oaeaea ii?aaeaeaiu aeaeu oiaa?iie eiiuthieoo?u
a ?ac?aca iio?aaeoaeueneeo naaiaioia, aaea eaaeaeue ec yoaiia ninoieo ec
o?ao noaaeee: aeeaa?aaioeey, o?ainoi?iaoeey, eiiaa?aaioeey. A i?ioeanna
aiaeeca ooieoeee i?aaeeiaeaiey ia iniiaa a?oiie?iaee i?iaeooeaioia ii
?acee/iui i?eciaeai onoaiiaeaia cia/eiinoue eaaeaeiai i?iaeooeaioa a
oi?ie?iaaiee iauaiia e no?oeoo?u i?aaeeiaeaiey ia ?uiea. I?e aiaeeca
ooieoeee ni?ina onoaiiaeaia acaeiicaaeneiinoue iaaeaeo iai?aaeaieai
eniieueciaaiey, ea/anoaaiiuie e eiee/anoaaiiuie oa?aeoa?enoeeaie
iio?aaeoaeae e oiaa?a n oeaeueth ii?aaeaeaiey aino?aaiaaiiinoe ia?ie
oaey ia iio?aaeoaeueneeo naaiaioao. Aeaeu oiaa?iie eiiuthieoo?u a
?ac?aca iio?aaeoaeueneeo naaiaioia ii?aaeaeaiu ia iniiaaiee ioeaiee
noaiaie e oneiaee naaeaine?iaaiiinoe ni?ina e i?aaeeiaeaiey ia ?uiea.

A ?acoeueoaoeaiie /anoe enneaaeiaaiey au?aaioaiu no?aoaae/aneea
oi?aaeai/aneea ?aoaiey ioiineoaeueii aeayoaeueiinoe i?iaeooeaioia ia
eieaeueiii ?uiea enoiaey ec i?eaeaeaoaeueiinoe iio?aaeoaeueneeo
naaiaioia e iieiaeaiey ia?ee oaey ia ?uiea. Au/eneaiu i?iaiiciua ioeaiee
a ?aieao iaueo iauaiia e no?oeoo? oiaa?iiai anni?oeiaioa ni?ina e
i?aaeeiaeaiey, a oaeaea ioiineoaeueii ni?ina ia iio?aaeoaeueneeo
naaiaioao a ?aieao iaueo iauaiia e oiaa?iiai anni?oeiaioa. I?aaenoaaeai
iaoaieci, iicaieythuee ia iniiaa auyaeaiiuo oaiaeaioeee a ninoiyiee
eiiuthieoo?u ia eieaeueiii ?uiea oaey au?aaaouaaoue oi?aaeai/aneea
?aoaiey ioiineoaeueii aeayoaeueiinoe i?iaeooeaioia.

Eeth/aaua neiaa: oiaa?iay eiiuthieoo?a, ni?in, i?aaeeiaeaiea, eieaeueiue
?uiie oaey, naaiaioaoeey, oiaa?iue anni?oeiaio, no?aoaae/aneay aaeeieoea
aeciana, no?aoaae/aneay ciia oicyenoaiaaiey, i?iaiiciay ioeaiea.

SUMMARY

Frolov O.V. Marketing Research of a Conjuncture of the local coal
market.- Manuscript.

The dissertation for a scientific degree of the candidate of economic
sciences, speciality 08.06.02- Business, Management and Marketing.-
Donetsk State University, 1999.

The dissertation is devoted to the marketing researche of a conjuncture
in the local coal market. The techniques of the analysis of supply and
demand functions in the local coal market are offered. The method of a
commodity conjuncture definition in the aspect of consumer segments is
developed. The technique for working out the administrative decisions
concerning the activity of the producers in the local market is created.
The mechanism allowing on the basis of the revealed tendencies in the
condition of conjuncture in the local coal market to develop the
administrative decisions concerning the activity of producers is
submitted.

Key words: commodity conjuncture, supply, demand, local coal market,
segmentation, commodity assortment, strategic unit of business,
strategic zone of managing, prognosis estimation.

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